Trends
Check trends from the latest to past information researched by hotice.
Top 10 Japan Influencer Marketing Events in 2026. Why Global Brands Are Turning Their Attention to the Japanese Market Now
In 2026, the Japanese market is drawing global attention as a key stage for influencer marketing. Although Japan is a mature consumer market, it is...
How large will Japan’s influencer marketing market grow by 2026? Growth forecasts explained through global comparisons
Influencer marketing has become a mainstream marketing tactic in Japan. However, in recent years, the focus has shifted toward more mid- to long-term questions—such as...
Is Influencer Marketing in Japan Really Effective in 2026? A Data-Driven Deep Dive into Market Size, Social Media Usage, Influence, and Performance
You may be interested in influencer marketing in Japan. At the same time, many marketers are asking themselves: “Is it really effective?” “How widely are...
Insights from hotice’s 2025 Survey: The Reality of SNS and Influencer Marketing in Japan You Need to Know for 2026
The environment surrounding SNS and influencer marketing has reached a major turning point in 2025. Changes are unfolding that cannot be judged by surface-level trends...
2026 Update: Social Media Usage Frequency Among Japanese — Insights from a Survey of 528 People
Social media is often said to be deeply embedded in the daily lives of Japanese consumers—but how frequently is it actually used, and which platforms...
How Do Japanese People View “Foreigners”? Understanding Perceived Distance and Attitudes Through an Awareness Survey
As globalization continues to advance, Japanese people are encountering overseas audiences and cultures more frequently than ever before.With the rise in inbound tourism, international business,...
Which Countries’ Products Do Japanese Consumers Distrust? Insights From a Survey of 533 Respondents
To understand how Japanese consumers perceive foreign-made products, we conducted a nationwide survey targeting general users. The survey was carried out online and collected 533...
What are the key factors brands prioritize when choosing an influencer PR agency? Latest trends revealed from the responses of 663 Japanese participants.
To understand how influencer PR is being utilized and what clients expect from agencies, we conducted a nationwide survey targeting both general consumers and corporate...
What Makes an Overseas Brand Feel Trustworthy? Insights from a Survey of 524 Japanese Consumers
Japanese perceptions of foreign products vary strikingly depending on the country of origin. Many people carry general impressions such as “American products are cutting-edge and...
The reality revealed by a survey of 512 people regarding their intention to request influencer PR.
We are now in an era where social media activity directly drives both purchasing decisions and brand recognition. Not only corporate advertising strategies but also...
![[Survey of 349 People] 60% of Japanese Recognize Quora, Knowledge Sharing Emerging as a New Business Opportunity](https://hoticeglobal.com/wp-content/uploads/2025/10/quora-japan-survey_01.webp)
[Survey of 349 People] 60% of Japanese Recognize Quora, Knowledge Sharing Emerging as a New Business Opportunity
Quora is a platform where experts and entrepreneurs share their knowledge, allowing people around the world to learn from one another through questions and answers....
Survey of 357 People: 59% of Japanese Know Reddit, 90% See Positive Results from Business Use
While Reddit is used by hundreds of millions of people worldwide each month as a community-driven platform for information and discussion, little has been systematically...
LinkedIn Japan Market Survey: 63% Awareness, 81% Business Adoption
Known as one of the world’s largest business-focused social networking platforms, LinkedIn is widely used overseas as an essential tool for career development and business...
How to Leverage Pinterest in the Japanese Market
Are you considering using Pinterest for marketing but still wondering, “Is it really used in Japan?” or “Do posts actually lead to purchases?” In reality,...
Do AI-Generated Content and Influencer Marketing Work in the Japanese Market?
Have you ever wondered, while planning your SNS strategies, “Will Japanese users truly accept AI-generated content?” or “Do influencers really drive purchasing decisions?” For overseas...
Are Influencer Campaigns on Threads Effective? A Study on the Credibility and Empathy of PR Posts
The emerging social media platform Threads offers a unique atmosphere distinct from other networks, where users tend to resonate with posts that leave room for...
What’s the “Right” Posting Frequency? Learning the Ideal Update Rhythm from Platform-Specific User Behavior
Should You Post Every Day—or Hold Back to Build Trust? Are you struggling to find the right posting frequency for your social media strategy? Post...
How to Attract Visitors and Succeed at Osaka Expo 2025: Event Recruitment and Casting Strategies for Global Brands
The Osaka Expo 2025 offers an extraordinary opportunity for global brands to increase visibility, build emotional connections, and engage directly with an international audience. But...
Japanese Twitter Alternative: The Best Social Media Platforms for 2025
Have you been searching for a true Japanese Twitter alternative? You’re not alone.Since Twitter’s transformation into X, millions of users—especially in Japan—have felt the shift:...
We Asked 192 Japanese Consumers: What’s Your Impression of Influencers?
Today, influencer posts aren’t just conversation starters—they’re integral to driving real conversions.But what exactly do Japanese users expect from influencers? What kinds of posts do...
The Rapidly Growing Southeast Asian Market and the Potential of Social Media Marketing
Today, the Southeast Asian market is attracting global attention from brands and marketers alike. With rapid population growth and economic development, Southeast Asia is increasingly...
2024 SNS Usage Trends in Japan: User Statistics and Key Insights
Introduction At hotice, we collaborate with companies both in Japan and overseas to develop effective marketing strategies centered around SNS (social networking services). As specialists...
Japanese Social Media Marketing Market in 2024 Surpasses 1.2 Trillion JPY! Growth Forecasts and Future Outlook
Introduction hotice Co., Ltd. primarily specializes in influencer marketing. Through our work with influencers both domestically and internationally, we experience the growth of social media...
Social Media Trends in Japan for 2024
1. Introduction: What is the Social Media Landscape in Japan? Japan’s social media (SNS) usage has evolved uniquely compared to other Asian countries. In 2023,...
