Trends
Check trends from the latest to past information researched by hotice.
Latest 2026 Survey: Instagram Purchasing Behavior of 636 Japanese Consumers
Instagram has evolved from a platform for chasing aesthetics into an essential infrastructure that dictates the purchasing decisions of Japanese consumers. No longer just a...
Latest 2026 Survey: YouTube Purchasing Behavior of 636 Japanese Consumers
YouTube has evolved far beyond a simple entertainment space. Today, it stands as a massive decision-making engine that actively drives consumer spending across Japan. The...
Latest 2026 Survey: TikTok Purchasing Behavior of 636 Japanese Consumers
TikTok is no longer just a social media platform; it has evolved into a powerful gateway for shopping. Countless Japanese consumers are discovering new products...
2026 Update: The Landscape and Strategy of Instagram Influencer Marketing in Japan
In 2026, Instagram in Japan has completely transcended its former role as a mere platform for “posting aesthetic photos.” It has evolved into a vital...
2026 Update: The Landscape and Strategy of YouTube Influencer Marketing in Japan
In 2026, YouTube in Japan has transcended the boundaries of a mere entertainment venue and has become an essential lifestyle infrastructure used by everyone every...
2026 Update: The Landscape and Strategy of TikTok Influencer Marketing in Japan
To present the current standing and future of TikTok influencer marketing in Japan for 2026, hotice has conducted an extensive, multi-faceted market analysis. In this...
The Ultimate Guide to AI Marketing Strategy in Japan: 2026 Edition
The Japanese market in 2026 stands at a highly specific intersection where a keen interest in cutting-edge technology meets distinctive cultural hurdles. While recent surveys...
The Winning Formula: Dominating Japan’s 2026 Social Media Landscape
By 2026, Japan’s social media market has undergone a unique evolution, diverging completely from global norms. It is a distinct ecosystem where LinkedIn—the global business...
2025 Influencer Marketing Japan Case Studies: 15 Best Examples to Maximize ROI
Are you struggling to grasp the unique nuances of the Japanese market or finding it difficult to clearly visualize ROI despite your marketing efforts? If...
2026 Latest Survey : Report on Instagram Usage Among 534 Japanese Respondents
In 2026, Instagram has evolved beyond a simple photo-sharing app into a “Visual Infrastructure” that serves as a primary source of trends and exerts a...
2026 Latest Survey : Report on YouTube Usage Among 531 Japanese Respondents
As of 2026, YouTube has transcended its role as mere video entertainment to establish itself as a vital “Visual Knowledge Infrastructure” supporting the daily lives...
2026 Latest Survey : Report on TikTok Usage Among 528 Japanese Respondents
In 2026, TikTok has moved beyond being mere “entertainment for gap time” in the lives of the Japanese people, growing into a powerful medium that...
Top 10 Japan Influencer Marketing Events in 2026. Why Global Brands Are Turning Their Attention to the Japanese Market Now
In 2026, the Japanese market is drawing global attention as a key stage for influencer marketing. Although Japan is a mature consumer market, it is...
How large will Japan’s influencer marketing market grow by 2026? Growth forecasts explained through global comparisons
Influencer marketing has become a mainstream marketing tactic in Japan. However, in recent years, the focus has shifted toward more mid- to long-term questions—such as...
Is Influencer Marketing in Japan Really Effective in 2026? A Data-Driven Deep Dive into Market Size, Social Media Usage, Influence, and Performance
You may be interested in influencer marketing in Japan. At the same time, many marketers are asking themselves: “Is it really effective?” “How widely are...
Insights from hotice’s 2025 Survey: The Reality of SNS and Influencer Marketing in Japan You Need to Know for 2026
The environment surrounding SNS and influencer marketing has reached a major turning point in 2025. Changes are unfolding that cannot be judged by surface-level trends...
2026 Update: Social Media Usage Frequency Among Japanese — Insights from a Survey of 528 People
Social media is often said to be deeply embedded in the daily lives of Japanese consumers—but how frequently is it actually used, and which platforms...
How Do Japanese People View “Foreigners”? Understanding Perceived Distance and Attitudes Through an Awareness Survey
As globalization continues to advance, Japanese people are encountering overseas audiences and cultures more frequently than ever before.With the rise in inbound tourism, international business,...
Which Countries’ Products Do Japanese Consumers Distrust? Insights From a Survey of 533 Respondents
To understand how Japanese consumers perceive foreign-made products, we conducted a nationwide survey targeting general users. The survey was carried out online and collected 533...
What are the key factors brands prioritize when choosing an influencer PR agency? Latest trends revealed from the responses of 663 Japanese participants.
To understand how influencer PR is being utilized and what clients expect from agencies, we conducted a nationwide survey targeting both general consumers and corporate...
What Makes an Overseas Brand Feel Trustworthy? Insights from a Survey of 524 Japanese Consumers
Japanese perceptions of foreign products vary strikingly depending on the country of origin. Many people carry general impressions such as “American products are cutting-edge and...
The reality revealed by a survey of 512 people regarding their intention to request influencer PR.
We are now in an era where social media activity directly drives both purchasing decisions and brand recognition. Not only corporate advertising strategies but also...
![[Survey of 349 People] 60% of Japanese Recognize Quora, Knowledge Sharing Emerging as a New Business Opportunity](https://hoticeglobal.com/wp-content/uploads/2025/10/quora-japan-survey_01.webp)
[Survey of 349 People] 60% of Japanese Recognize Quora, Knowledge Sharing Emerging as a New Business Opportunity
Quora is a platform where experts and entrepreneurs share their knowledge, allowing people around the world to learn from one another through questions and answers....
Survey of 357 People: 59% of Japanese Know Reddit, 90% See Positive Results from Business Use
While Reddit is used by hundreds of millions of people worldwide each month as a community-driven platform for information and discussion, little has been systematically...
