Discover practical social media marketing tips for tomorrow.
Check trends from the latest to past information researched by hotice.
The emerging social media platform Threads offers a unique atmosphere distinct from other networks, where users tend to resonate with posts that leave room for...
Should You Post Every Day—or Hold Back to Build Trust? Are you struggling to find the right posting frequency for your social media strategy? Post...
The Osaka Expo 2025 offers an extraordinary opportunity for global brands to increase visibility, build emotional connections, and engage directly with an international audience. But...
Have you been searching for a true Japanese Twitter alternative? You’re not alone.Since Twitter’s transformation into X, millions of users—especially in Japan—have felt the shift:...
Today, influencer posts aren’t just conversation starters—they’re integral to driving real conversions.But what exactly do Japanese users expect from influencers? What kinds of posts do...
Today, the Southeast Asian market is attracting global attention from brands and marketers alike. With rapid population growth and economic development, Southeast Asia is increasingly...
Introduction At hotice, we collaborate with companies both in Japan and overseas to develop effective marketing strategies centered around SNS (social networking services). As specialists...
Introduction hotice Co., Ltd. primarily specializes in influencer marketing. Through our work with influencers both domestically and internationally, we experience the growth of social media...
1. Introduction: What is the Social Media Landscape in Japan? Japan’s social media (SNS) usage has evolved uniquely compared to other Asian countries. In 2023,...
Live streaming platforms are incredibly popular among influencers and businesses in Japan, representing one of the foremost marketing channels in the country. With Japan’s exceptional...
E-commerce in Japan has experienced a steady upward trend since the outbreak of the infectious disease in 2020. Additionally, as more individuals return to their...
Looking for digital marketing-related events in Japan? Digital marketing in Japan mixes traditional culture with the latest technology to create a new business environment. If...