Trends
Check trends from the latest to past information researched by hotice.
How to Leverage Pinterest in the Japanese Market
Are you considering using Pinterest for marketing but still wondering, “Is it really used in Japan?” or “Do posts actually lead to purchases?” In reality,...
Do AI-Generated Content and Influencer Marketing Work in the Japanese Market?
Have you ever wondered, while planning your SNS strategies, “Will Japanese users truly accept AI-generated content?” or “Do influencers really drive purchasing decisions?” For overseas...
Are Influencer Campaigns on Threads Effective? A Study on the Credibility and Empathy of PR Posts
The emerging social media platform Threads offers a unique atmosphere distinct from other networks, where users tend to resonate with posts that leave room for...
What’s the “Right” Posting Frequency? Learning the Ideal Update Rhythm from Platform-Specific User Behavior
Should You Post Every Day—or Hold Back to Build Trust? Are you struggling to find the right posting frequency for your social media strategy? Post...
How to Attract Visitors and Succeed at Osaka Expo 2025: Event Recruitment and Casting Strategies for Global Brands
The Osaka Expo 2025 offers an extraordinary opportunity for global brands to increase visibility, build emotional connections, and engage directly with an international audience. But...
Japanese Twitter Alternative: The Best Social Media Platforms for 2025
Have you been searching for a true Japanese Twitter alternative? You’re not alone.Since Twitter’s transformation into X, millions of users—especially in Japan—have felt the shift:...
We Asked 192 Japanese Consumers: What’s Your Impression of Influencers?
Today, influencer posts aren’t just conversation starters—they’re integral to driving real conversions.But what exactly do Japanese users expect from influencers? What kinds of posts do...
The Rapidly Growing Southeast Asian Market and the Potential of Social Media Marketing
Today, the Southeast Asian market is attracting global attention from brands and marketers alike. With rapid population growth and economic development, Southeast Asia is increasingly...
2024 SNS Usage Trends in Japan: User Statistics and Key Insights
Introduction At hotice, we collaborate with companies both in Japan and overseas to develop effective marketing strategies centered around SNS (social networking services). As specialists...
Japanese Social Media Marketing Market in 2024 Surpasses 1.2 Trillion JPY! Growth Forecasts and Future Outlook
Introduction hotice Co., Ltd. primarily specializes in influencer marketing. Through our work with influencers both domestically and internationally, we experience the growth of social media...
Social Media Trends in Japan for 2024
1. Introduction: What is the Social Media Landscape in Japan? Japan’s social media (SNS) usage has evolved uniquely compared to other Asian countries. In 2023,...
Japan’s Live Streaming Platforms In 2024
Live streaming platforms are incredibly popular among influencers and businesses in Japan, representing one of the foremost marketing channels in the country. With Japan’s exceptional...
Japan’s Top Social Media Platforms in 2024
E-commerce in Japan has experienced a steady upward trend since the outbreak of the infectious disease in 2020. Additionally, as more individuals return to their...
Top 10 Digital Marketing Events in 2024
Looking for digital marketing-related events in Japan? Digital marketing in Japan mixes traditional culture with the latest technology to create a new business environment. If...
