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Are Influencer Campaigns on Threads Effective? A Study on the Credibility and Empathy of PR Posts

Are Influencer Campaigns on Threads Effective? A Study on the Credibility and Empathy of PR Posts

The emerging social media platform Threads offers a unique atmosphere distinct from other networks, where users tend to resonate with posts that leave room for...

1 August 2025 Trends
What’s the “Right” Posting Frequency? Learning the Ideal Update Rhythm from Platform-Specific User Behavior

What’s the “Right” Posting Frequency? Learning the Ideal Update Rhythm from Platform-Specific User Behavior

Should You Post Every Day—or Hold Back to Build Trust? Are you struggling to find the right posting frequency for your social media strategy? Post...

1 August 2025 Trends
How to Attract Visitors and Succeed at Osaka Expo 2025: Event Recruitment and Casting Strategies for Global Brands

How to Attract Visitors and Succeed at Osaka Expo 2025: Event Recruitment and Casting Strategies for Global Brands

The Osaka Expo 2025 offers an extraordinary opportunity for global brands to increase visibility, build emotional connections, and engage directly with an international audience. But...

3 May 2025 Trends
Japanese Twitter Alternative: The Best Social Media Platforms for 2025

Japanese Twitter Alternative: The Best Social Media Platforms for 2025

Have you been searching for a true Japanese Twitter alternative? You’re not alone.Since Twitter’s transformation into X, millions of users—especially in Japan—have felt the shift:...

3 May 2025 Trends
We Asked 192 Japanese Consumers: What’s Your Impression of Influencers?

We Asked 192 Japanese Consumers: What’s Your Impression of Influencers?

Today, influencer posts aren’t just conversation starters—they’re integral to driving real conversions.But what exactly do Japanese users expect from influencers? What kinds of posts do...

3 May 2025 Trends
The Rapidly Growing Southeast Asian Market and the Potential of Social Media Marketing

The Rapidly Growing Southeast Asian Market and the Potential of Social Media Marketing

Today, the Southeast Asian market is attracting global attention from brands and marketers alike. With rapid population growth and economic development, Southeast Asia is increasingly...

1 April 2025 Trends
2024 SNS Usage Trends in Japan: User Statistics and Key Insights

2024 SNS Usage Trends in Japan: User Statistics and Key Insights

Introduction At hotice, we collaborate with companies both in Japan and overseas to develop effective marketing strategies centered around SNS (social networking services). As specialists...

4 February 2025 Trends
Japanese Social Media Marketing Market in 2024 Surpasses 1.2 Trillion JPY! Growth Forecasts and Future Outlook

Japanese Social Media Marketing Market in 2024 Surpasses 1.2 Trillion JPY! Growth Forecasts and Future Outlook

Introduction hotice Co., Ltd. primarily specializes in influencer marketing. Through our work with influencers both domestically and internationally, we experience the growth of social media...

30 December 2024 Trends
Social Media Trends in Japan for 2024

Social Media Trends in Japan for 2024

1. Introduction: What is the Social Media Landscape in Japan? Japan’s social media (SNS) usage has evolved uniquely compared to other Asian countries. In 2023,...

4 December 2024 Trends
Japan’s Live Streaming Platforms In 2024

Japan’s Live Streaming Platforms In 2024

Live streaming platforms are incredibly popular among influencers and businesses in Japan, representing one of the foremost marketing channels in the country. With Japan’s exceptional...

30 April 2024 Trends
Japan’s Top Social Media Platforms in 2024

Japan’s Top Social Media Platforms in 2024

E-commerce in Japan has experienced a steady upward trend since the outbreak of the infectious disease in 2020. Additionally, as more individuals return to their...

30 April 2024 Trends
Top 10 Digital Marketing Events in 2024

Top 10 Digital Marketing Events in 2024

Looking for digital marketing-related events in Japan? Digital marketing in Japan mixes traditional culture with the latest technology to create a new business environment. If...

8 April 2024 Trends