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Top 30 Japanese YouTube VTuber Influencers update in 2026 (hotice Selection)

Top 30 Japanese YouTube VTuber Influencers update in 2026 (hotice Selection)

Japanese VTubers (Virtual YouTubers) are content creators who use virtual avatars or characters, often animated, to produce videos and interact with their audience on platforms...

28 May 2026 Ranking
Top 30 Japanese YouTube Influencers update in 2026 (hotice Selection)

Top 30 Japanese YouTube Influencers update in 2026 (hotice Selection)

YouTube is a very popular SNS in Japan. Not only does it have an entertainment element, but it is also important for companies’ marketing efforts,...

28 May 2026 Ranking
Top 30 Japanese TikTok Influencers update in 2026 (hotice Selection)

Top 30 Japanese TikTok Influencers update in 2026 (hotice Selection)

The Japanese TikTok landscape boasts a diverse array of genres and captivating creators. This article introduces eight mega-influencers and two middle-influencers who have garnered significant...

28 May 2026 Ranking
[2026 ver.] TOP 30 TikTok Accounts in Japan by Follower Count

[2026 ver.] TOP 30 TikTok Accounts in Japan by Follower Count

In 2026, Japan’s TikTok scene has evolved beyond the framework of a mere social networking service into a major form of entertainment that captivates the...

30 April 2026 Ranking
[2026 ver.] TOP 30 YouTube Accounts in Japan by Follower Count

[2026 ver.] TOP 30 YouTube Accounts in Japan by Follower Count

In the current Japanese YouTube scene, a succession of Japanese influencers is emerging, amassing tens of millions of followers on a global scale. Based on...

30 April 2026 Ranking
Latest 2026 Survey: X (formerly Twitter) Purchasing Behavior of 631 Japanese Consumers

Latest 2026 Survey: X (formerly Twitter) Purchasing Behavior of 631 Japanese Consumers

With the widespread use of smartphones, the shopping style of Japanese people has undergone a dramatic transformation. Today, X (formerly Twitter) is no longer just...

30 April 2026 Trends
30 Influencer Marketing Agencies in Japan [hotice’s selection]

30 Influencer Marketing Agencies in Japan [hotice’s selection]

If you are looking to successfully establish your brand in Japan, influencer marketing is no longer just an option—it is a core strategy for market...

30 March 2026 Marketing
2026 Latest Survey : Report on Threads Usage Among 536 Japanese Respondents

2026 Latest Survey : Report on Threads Usage Among 536 Japanese Respondents

In 2026, Threads is gradually becoming recognized as an “informational third place” in the daily lives of Japanese people. Our latest in-house survey reveals that...

30 March 2026 Trends
2026 Latest Survey : Report on Facebook Usage Among 530 Japanese Respondents

2026 Latest Survey : Report on Facebook Usage Among 530 Japanese Respondents

In 2026, Facebook has evolved into an “infrastructure that guarantees the quality of trust” in the lives of Japanese people. Our latest in-house survey reveals...

30 March 2026 Trends
2026 Latest Survey : Report on X (formerly Twitter) Usage Among 518 Japanese Respondents

2026 Latest Survey : Report on X (formerly Twitter) Usage Among 518 Japanese Respondents

In 2026, X has evolved into a one-of-a-kind “live infrastructure” that visualizes the “pulse of society” emitted from the fingertips of the Japanese people in...

30 March 2026 Trends
Latest 2026 Survey: Instagram Purchasing Behavior of 636 Japanese Consumers

Latest 2026 Survey: Instagram Purchasing Behavior of 636 Japanese Consumers

Instagram has evolved from a platform for chasing aesthetics into an essential infrastructure that dictates the purchasing decisions of Japanese consumers. No longer just a...

27 February 2026 Trends
Latest 2026 Survey: YouTube Purchasing Behavior of 636 Japanese Consumers

Latest 2026 Survey: YouTube Purchasing Behavior of 636 Japanese Consumers

YouTube has evolved far beyond a simple entertainment space. Today, it stands as a massive decision-making engine that actively drives consumer spending across Japan. The...

27 February 2026 Trends
Latest 2026 Survey: TikTok Purchasing Behavior of 636 Japanese Consumers

Latest 2026 Survey: TikTok Purchasing Behavior of 636 Japanese Consumers

TikTok is no longer just a social media platform; it has evolved into a powerful gateway for shopping. Countless Japanese consumers are discovering new products...

27 February 2026 Trends
2026 Update: The Landscape and Strategy of Instagram Influencer Marketing in Japan

2026 Update: The Landscape and Strategy of Instagram Influencer Marketing in Japan

In 2026, Instagram in Japan has completely transcended its former role as a mere platform for “posting aesthetic photos.” It has evolved into a vital...

27 February 2026 Trends
2026 Update: The Landscape and Strategy of YouTube Influencer Marketing in Japan

2026 Update: The Landscape and Strategy of YouTube Influencer Marketing in Japan

In 2026, YouTube in Japan has transcended the boundaries of a mere entertainment venue and has become an essential lifestyle infrastructure used by everyone every...

27 February 2026 Trends
2026 Update: The Landscape and Strategy of TikTok Influencer Marketing in Japan

2026 Update: The Landscape and Strategy of TikTok Influencer Marketing in Japan

To present the current standing and future of TikTok influencer marketing in Japan for 2026, hotice has conducted an extensive, multi-faceted market analysis. In this...

27 February 2026 Trends
The Ultimate Guide to AI Marketing Strategy in Japan: 2026 Edition

The Ultimate Guide to AI Marketing Strategy in Japan: 2026 Edition

The Japanese market in 2026 stands at a highly specific intersection where a keen interest in cutting-edge technology meets distinctive cultural hurdles. While recent surveys...

12 February 2026 Trends
The Winning Formula: Dominating Japan’s 2026 Social Media Landscape

The Winning Formula: Dominating Japan’s 2026 Social Media Landscape

By 2026, Japan’s social media market has undergone a unique evolution, diverging completely from global norms. It is a distinct ecosystem where LinkedIn—the global business...

12 February 2026 Trends
2025 Influencer Marketing Japan Case Studies: 15 Best Examples to Maximize ROI

2025 Influencer Marketing Japan Case Studies: 15 Best Examples to Maximize ROI

Are you struggling to grasp the unique nuances of the Japanese market or finding it difficult to clearly visualize ROI despite your marketing efforts? If...

11 February 2026 Trends
2026 Latest Survey : Report on Instagram Usage Among 534 Japanese Respondents

2026 Latest Survey : Report on Instagram Usage Among 534 Japanese Respondents

In 2026, Instagram has evolved beyond a simple photo-sharing app into a “Visual Infrastructure” that serves as a primary source of trends and exerts a...

11 February 2026 Trends
2026 Latest Survey : Report on YouTube Usage Among 531 Japanese Respondents

2026 Latest Survey : Report on YouTube Usage Among 531 Japanese Respondents

As of 2026, YouTube has transcended its role as mere video entertainment to establish itself as a vital “Visual Knowledge Infrastructure” supporting the daily lives...

11 February 2026 Trends
2026 Latest Survey : Report on TikTok Usage Among 528 Japanese Respondents

2026 Latest Survey : Report on TikTok Usage Among 528 Japanese Respondents

In 2026, TikTok has moved beyond being mere “entertainment for gap time” in the lives of the Japanese people, growing into a powerful medium that...

11 February 2026 Trends
Top 10 Japan Influencer Marketing Events in 2026. Why Global Brands Are Turning Their Attention to the Japanese Market Now

Top 10 Japan Influencer Marketing Events in 2026. Why Global Brands Are Turning Their Attention to the Japanese Market Now

In 2026, the Japanese market is drawing global attention as a key stage for influencer marketing. Although Japan is a mature consumer market, it is...

25 December 2025 Trends
How large will Japan’s influencer marketing market grow by 2026? Growth forecasts explained through global comparisons

How large will Japan’s influencer marketing market grow by 2026? Growth forecasts explained through global comparisons

Influencer marketing has become a mainstream marketing tactic in Japan. However, in recent years, the focus has shifted toward more mid- to long-term questions—such as...

25 December 2025 Trends