What Makes an Overseas Brand Feel Trustworthy? Insights from a Survey of 524 Japanese Consumers
Japanese perceptions of foreign products vary strikingly depending on the country of origin. Many people carry general impressions such as “American products are cutting-edge and...
The reality revealed by a survey of 512 people regarding their intention to request influencer PR.
We are now in an era where social media activity directly drives both purchasing decisions and brand recognition. Not only corporate advertising strategies but also...
![[2025ver.] Top 10 Japanese Travel Instagram Influencers(hotice Recommendation)](https://hoticeglobal.com/wp-content/uploads/2025/10/japanese-instagram-travel-influencer_01.webp)
[2025ver.] Top 10 Japanese Travel Instagram Influencers(hotice Recommendation)
Japan has always fascinated travelers, from neon cityscapes and quiet shrines to hot springs tucked away in the mountains. Yet beyond the typical travel brochures,...
![[2025ver.] Top 10 Japanese TikTok Gadget Influencers(hotice Recommendation)](https://hoticeglobal.com/wp-content/uploads/2025/10/japanese-tiktok-gadget-influencer_01.webp)
[2025ver.] Top 10 Japanese TikTok Gadget Influencers(hotice Recommendation)
In Japan, gadgets are more than just tools. They are a part of everyday life and culture. From compact digital accessories to clever home tech,...
![[Survey of 349 People] 60% of Japanese Recognize Quora, Knowledge Sharing Emerging as a New Business Opportunity](https://hoticeglobal.com/wp-content/uploads/2025/10/quora-japan-survey_01.webp)
[Survey of 349 People] 60% of Japanese Recognize Quora, Knowledge Sharing Emerging as a New Business Opportunity
Quora is a platform where experts and entrepreneurs share their knowledge, allowing people around the world to learn from one another through questions and answers....
![[Japan Market Focused] 3 Steps to Successful Quora Marketing: Unlocking High-Quality Lead Generation and Efficient Operations That CEOs Overlook](https://hoticeglobal.com/wp-content/uploads/2025/10/quora-marketing-japan_01.webp)
[Japan Market Focused] 3 Steps to Successful Quora Marketing: Unlocking High-Quality Lead Generation and Efficient Operations That CEOs Overlook
Are you feeling the limits—and fatigue—of digital marketing in Japan? Even with significant investments in SEO and advertising, many companies struggle to find effective ways...
Reddit Marketing in Japan: A Comprehensive Guide to Strategies and Success
For many marketers, Reddit remains an uncharted territory in Japan. Compared to other social platforms, available information is scarce, leaving many unsure of how to...
Survey of 357 People: 59% of Japanese Know Reddit, 90% See Positive Results from Business Use
While Reddit is used by hundreds of millions of people worldwide each month as a community-driven platform for information and discussion, little has been systematically...
LinkedIn Japan Market Survey: 63% Awareness, 81% Business Adoption
Known as one of the world’s largest business-focused social networking platforms, LinkedIn is widely used overseas as an essential tool for career development and business...
Why De-influencing in Japan Matters: Risks and Opportunities in the Japanese Market
“De-influencing Japan” refers to a new movement that encourages consumers to make wiser and more sustainable choices without relying heavily on influencers or advertising. In...
Meme Marketing in Japan: Success Principles Every Global Brand Should Know
Meme Marketing, which has been gaining global attention, also holds great potential in the Japanese market. However, due to cultural and linguistic differences, as well...
Why Ambient Marketing Is Gaining Attention in Japan: Cultural Context and Keys to Success
In the Japanese market, many marketers feel that traditional advertising alone often gets lost in the noise, making it difficult to truly capture consumer attention....
![[2025ver.]Japanese TikTok Beauty Influencers[My hot 10]](https://hoticeglobal.com/wp-content/uploads/2025/08/japanese-tiktok-beauty-influence_01.webp)
[2025ver.]Japanese TikTok Beauty Influencers[My hot 10]
In recent years, TikTok has become one of the most influential platforms shaping beauty trends worldwide, and Japan is no exception. From skincare routines and...
Dark Post Beginner’s Guide in Japan｜Strategies for Success Through Regulations, Culture, and Case Studies
Dark Posts are a common advertising method overseas, but in Japan they are still not fully understood. Because of strict advertising regulations and unique cultural...
Social Commerce in the Japanese Market: Key Features, Challenges, and Success Factors Explained
Social commerce is experiencing rapid growth worldwide, but the Japanese market has unique characteristics that differ from overseas trends. Japanese consumers tend to value word-of-mouth...
How to Leverage Pinterest in the Japanese Market
Are you considering using Pinterest for marketing but still wondering, “Is it really used in Japan?” or “Do posts actually lead to purchases?” In reality,...
Do AI-Generated Content and Influencer Marketing Work in the Japanese Market?
Have you ever wondered, while planning your SNS strategies, “Will Japanese users truly accept AI-generated content?” or “Do influencers really drive purchasing decisions?” For overseas...
How to Use Geofencing in Japan: Market Context and Key Operational Considerations
Until recently, the term “geofencing” was not widely recognized—even among marketing professionals—in Japan. However, in response to social challenges such as an aging population and...
A Practical Guide to Brand Ambassadors in the Japanese Market｜Cultural Insights and Case Studies for Real Results
In a time when social media and word-of-mouth strongly influence purchasing behavior, brands are increasingly challenged to build trust—not just visibility. This is especially true...
Why Is “Shoppable Live” Unique in Japan? Consumer Psychology and Strategies Every Global Brand Should Know
Did you know that Japan is taking a unique path in the global expansion of live commerce? While Shoppable Live has already become a seamless...
Are Influencer Campaigns on Threads Effective? A Study on the Credibility and Empathy of PR Posts
The emerging social media platform Threads offers a unique atmosphere distinct from other networks, where users tend to resonate with posts that leave room for...
What’s the “Right” Posting Frequency? Learning the Ideal Update Rhythm from Platform-Specific User Behavior
Should You Post Every Day—or Hold Back to Build Trust? Are you struggling to find the right posting frequency for your social media strategy? Post...
![[2025ver.]Japanese Beauty Influencers on YouTube[My hot 10]](https://hoticeglobal.com/wp-content/uploads/2025/07/japanese-beauty-influencer-youtube_01.webp)
[2025ver.]Japanese Beauty Influencers on YouTube[My hot 10]
If you’re curious about Japanese beauty trends and the influencers shaping them, you’re in the right place. This article highlights 10 standout Japanese beauty YouTubers...
![[2025ver.]Japanese Live Influencers on TikTok[My hot 10]](https://hoticeglobal.com/wp-content/uploads/2025/07/japanese-tiktok-live-influencer_01.webp)
[2025ver.]Japanese Live Influencers on TikTok[My hot 10]
TikTok LIVE is rapidly gaining popularity in Japan, evolving into a key stage for creators to connect with fans in real time. Events like TikTok...
