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Survey of 357 People: 59% of Japanese Know Reddit, 90% See Positive Results from Business Use

Survey of 357 People: 59% of Japanese Know Reddit, 90% See Positive Results from Business Use

While Reddit is used by hundreds of millions of people worldwide each month as a community-driven platform for information and discussion, little has been systematically...

3 October 2025 Trends
LinkedIn Japan Market Survey: 63% Awareness, 81% Business Adoption

LinkedIn Japan Market Survey: 63% Awareness, 81% Business Adoption

Known as one of the world’s largest business-focused social networking platforms, LinkedIn is widely used overseas as an essential tool for career development and business...

3 October 2025 Trends
Why De-influencing in Japan Matters: Risks and Opportunities in the Japanese Market

Why De-influencing in Japan Matters: Risks and Opportunities in the Japanese Market

“De-influencing Japan” refers to a new movement that encourages consumers to make wiser and more sustainable choices without relying heavily on influencers or advertising. In...

3 October 2025 Marketing
Meme Marketing in Japan: Success Principles Every Global Brand Should Know

Meme Marketing in Japan: Success Principles Every Global Brand Should Know

Meme Marketing, which has been gaining global attention, also holds great potential in the Japanese market. However, due to cultural and linguistic differences, as well...

3 October 2025 Marketing
Why Ambient Marketing Is Gaining Attention in Japan: Cultural Context and Keys to Success

Why Ambient Marketing Is Gaining Attention in Japan: Cultural Context and Keys to Success

In the Japanese market, many marketers feel that traditional advertising alone often gets lost in the noise, making it difficult to truly capture consumer attention....

3 October 2025 Marketing
[2025ver.]Japanese TikTok Beauty Influencers[My hot 10]

[2025ver.]Japanese TikTok Beauty Influencers[My hot 10]

In recent years, TikTok has become one of the most influential platforms shaping beauty trends worldwide, and Japan is no exception. From skincare routines and...

3 October 2025 Ranking
Dark Post Beginner’s Guide in Japan|Strategies for Success Through Regulations, Culture, and Case Studies

Dark Post Beginner’s Guide in Japan|Strategies for Success Through Regulations, Culture, and Case Studies

Dark Posts are a common advertising method overseas, but in Japan they are still not fully understood. Because of strict advertising regulations and unique cultural...

8 September 2025 Marketing
Social Commerce in the Japanese Market: Key Features, Challenges, and Success Factors Explained

Social Commerce in the Japanese Market: Key Features, Challenges, and Success Factors Explained

Social commerce is experiencing rapid growth worldwide, but the Japanese market has unique characteristics that differ from overseas trends. Japanese consumers tend to value word-of-mouth...

8 September 2025 Marketing
How to Leverage Pinterest in the Japanese Market

How to Leverage Pinterest in the Japanese Market

Are you considering using Pinterest for marketing but still wondering, “Is it really used in Japan?” or “Do posts actually lead to purchases?” In reality,...

8 September 2025 Trends
Do AI-Generated Content and Influencer Marketing Work in the Japanese Market?

Do AI-Generated Content and Influencer Marketing Work in the Japanese Market?

Have you ever wondered, while planning your SNS strategies, “Will Japanese users truly accept AI-generated content?” or “Do influencers really drive purchasing decisions?” For overseas...

8 September 2025 Trends
How to Use Geofencing in Japan: Market Context and Key Operational Considerations

How to Use Geofencing in Japan: Market Context and Key Operational Considerations

Until recently, the term “geofencing” was not widely recognized—even among marketing professionals—in Japan. However, in response to social challenges such as an aging population and...

1 August 2025 Marketing
A Practical Guide to Brand Ambassadors in the Japanese Market|Cultural Insights and Case Studies for Real Results

A Practical Guide to Brand Ambassadors in the Japanese Market|Cultural Insights and Case Studies for Real Results

In a time when social media and word-of-mouth strongly influence purchasing behavior, brands are increasingly challenged to build trust—not just visibility. This is especially true...

1 August 2025 Marketing
Why Is “Shoppable Live” Unique in Japan? Consumer Psychology and Strategies Every Global Brand Should Know

Why Is “Shoppable Live” Unique in Japan? Consumer Psychology and Strategies Every Global Brand Should Know

Did you know that Japan is taking a unique path in the global expansion of live commerce? While Shoppable Live has already become a seamless...

1 August 2025 Marketing
Are Influencer Campaigns on Threads Effective? A Study on the Credibility and Empathy of PR Posts

Are Influencer Campaigns on Threads Effective? A Study on the Credibility and Empathy of PR Posts

The emerging social media platform Threads offers a unique atmosphere distinct from other networks, where users tend to resonate with posts that leave room for...

1 August 2025 Trends
What’s the “Right” Posting Frequency? Learning the Ideal Update Rhythm from Platform-Specific User Behavior

What’s the “Right” Posting Frequency? Learning the Ideal Update Rhythm from Platform-Specific User Behavior

Should You Post Every Day—or Hold Back to Build Trust? Are you struggling to find the right posting frequency for your social media strategy? Post...

1 August 2025 Trends
[2025ver.]Japanese Beauty Influencers on YouTube[My hot 10]

[2025ver.]Japanese Beauty Influencers on YouTube[My hot 10]

If you’re curious about Japanese beauty trends and the influencers shaping them, you’re in the right place. This article highlights 10 standout Japanese beauty YouTubers...

1 August 2025 Ranking
[2025ver.]Japanese Live Influencers on TikTok[My hot 10]

[2025ver.]Japanese Live Influencers on TikTok[My hot 10]

TikTok LIVE is rapidly gaining popularity in Japan, evolving into a key stage for creators to connect with fans in real time. Events like TikTok...

1 August 2025 Ranking
TikTok Shop’s First Month in Japan: What the 106 Aware Users Revealed About the Moment They Felt Compelled to Buy

TikTok Shop’s First Month in Japan: What the 106 Aware Users Revealed About the Moment They Felt Compelled to Buy

TikTok Shop has been drawing attention through live streams and short-form videos. Now that its full-scale launch in Japan is underway, how many users are...

2 July 2025 Marketing
What Kind of Social Media Posts Drive Purchases in Japan? A Consumer Trust and Buying Behavior Report

What Kind of Social Media Posts Drive Purchases in Japan? A Consumer Trust and Buying Behavior Report

Social media posts in Japan have moved far beyond merely being seen.Users now discover products through posts, and if they find them trustworthy, they are...

2 July 2025 Marketing
SNS-Based Selling Without the Hard Sell: The Essence of Trust-Driven Social Selling in Japan

SNS-Based Selling Without the Hard Sell: The Essence of Trust-Driven Social Selling in Japan

In the past, sales in Japan were dominated by cold calls and unannounced office visits. These methods were considered standard, especially in B2B contexts. However,...

2 July 2025 Marketing
Unlocking the Japanese Market Through Social Listening: Turning Real Voices on Social Media into Business Insights

Unlocking the Japanese Market Through Social Listening: Turning Real Voices on Social Media into Business Insights

Are you struggling to grasp what your customers truly think? Or finding that your marketing efforts don’t quite resonate in the Japanese market? Traditional research...

2 July 2025 Marketing
[2025 ver.] Japanese Travel Influencer on TikTok (hotice Selection)

[2025 ver.] Japanese Travel Influencer on TikTok (hotice Selection)

Introduction Seen a thousand hashtags of Mt. Fuji and neon Shibuya? Scroll a little further. On TikTok right now, a handful of Japanese creators are...

2 July 2025 Ranking
Top 10 Japanese Gadget Review YouTubers and Instagramers You Should Know

Top 10 Japanese Gadget Review YouTubers and Instagramers You Should Know

Introduction If you’re a tech enthusiast or always on the lookout for innovative gadgets, Japan is a treasure trove of unique and cutting-edge tech. In...

2 July 2025 Ranking
Social Proof That Delivers Results in the Japanese Market

Social Proof That Delivers Results in the Japanese Market

In today’s world, the way companies build trust with consumers has undergone a major shift. Simply communicating a product’s features or price is no longer...

2 July 2025 Marketing