Discover practical social media marketing tips for tomorrow.
Japanese perceptions of foreign products vary strikingly depending on the country of origin. Many people carry general impressions such as “American products are cutting-edge and...
We are now in an era where social media activity directly drives both purchasing decisions and brand recognition. Not only corporate advertising strategies but also...
Japan has always fascinated travelers, from neon cityscapes and quiet shrines to hot springs tucked away in the mountains. Yet beyond the typical travel brochures,...
In Japan, gadgets are more than just tools. They are a part of everyday life and culture. From compact digital accessories to clever home tech,...
Quora is a platform where experts and entrepreneurs share their knowledge, allowing people around the world to learn from one another through questions and answers....
Are you feeling the limits—and fatigue—of digital marketing in Japan? Even with significant investments in SEO and advertising, many companies struggle to find effective ways...
For many marketers, Reddit remains an uncharted territory in Japan. Compared to other social platforms, available information is scarce, leaving many unsure of how to...
While Reddit is used by hundreds of millions of people worldwide each month as a community-driven platform for information and discussion, little has been systematically...
Known as one of the world’s largest business-focused social networking platforms, LinkedIn is widely used overseas as an essential tool for career development and business...
“De-influencing Japan” refers to a new movement that encourages consumers to make wiser and more sustainable choices without relying heavily on influencers or advertising. In...
Meme Marketing, which has been gaining global attention, also holds great potential in the Japanese market. However, due to cultural and linguistic differences, as well...
In the Japanese market, many marketers feel that traditional advertising alone often gets lost in the noise, making it difficult to truly capture consumer attention....
In recent years, TikTok has become one of the most influential platforms shaping beauty trends worldwide, and Japan is no exception. From skincare routines and...
Dark Posts are a common advertising method overseas, but in Japan they are still not fully understood. Because of strict advertising regulations and unique cultural...
Social commerce is experiencing rapid growth worldwide, but the Japanese market has unique characteristics that differ from overseas trends. Japanese consumers tend to value word-of-mouth...
Are you considering using Pinterest for marketing but still wondering, “Is it really used in Japan?” or “Do posts actually lead to purchases?” In reality,...
Have you ever wondered, while planning your SNS strategies, “Will Japanese users truly accept AI-generated content?” or “Do influencers really drive purchasing decisions?” For overseas...
Until recently, the term “geofencing” was not widely recognized—even among marketing professionals—in Japan. However, in response to social challenges such as an aging population and...
In a time when social media and word-of-mouth strongly influence purchasing behavior, brands are increasingly challenged to build trust—not just visibility. This is especially true...
Did you know that Japan is taking a unique path in the global expansion of live commerce? While Shoppable Live has already become a seamless...
The emerging social media platform Threads offers a unique atmosphere distinct from other networks, where users tend to resonate with posts that leave room for...
Should You Post Every Day—or Hold Back to Build Trust? Are you struggling to find the right posting frequency for your social media strategy? Post...
If you’re curious about Japanese beauty trends and the influencers shaping them, you’re in the right place. This article highlights 10 standout Japanese beauty YouTubers...
TikTok LIVE is rapidly gaining popularity in Japan, evolving into a key stage for creators to connect with fans in real time. Events like TikTok...