Discover practical social media marketing tips for tomorrow.
While Reddit is used by hundreds of millions of people worldwide each month as a community-driven platform for information and discussion, little has been systematically...
Known as one of the world’s largest business-focused social networking platforms, LinkedIn is widely used overseas as an essential tool for career development and business...
“De-influencing Japan” refers to a new movement that encourages consumers to make wiser and more sustainable choices without relying heavily on influencers or advertising. In...
Meme Marketing, which has been gaining global attention, also holds great potential in the Japanese market. However, due to cultural and linguistic differences, as well...
In the Japanese market, many marketers feel that traditional advertising alone often gets lost in the noise, making it difficult to truly capture consumer attention....
In recent years, TikTok has become one of the most influential platforms shaping beauty trends worldwide, and Japan is no exception. From skincare routines and...
Dark Posts are a common advertising method overseas, but in Japan they are still not fully understood. Because of strict advertising regulations and unique cultural...
Social commerce is experiencing rapid growth worldwide, but the Japanese market has unique characteristics that differ from overseas trends. Japanese consumers tend to value word-of-mouth...
Are you considering using Pinterest for marketing but still wondering, “Is it really used in Japan?” or “Do posts actually lead to purchases?” In reality,...
Have you ever wondered, while planning your SNS strategies, “Will Japanese users truly accept AI-generated content?” or “Do influencers really drive purchasing decisions?” For overseas...
Until recently, the term “geofencing” was not widely recognized—even among marketing professionals—in Japan. However, in response to social challenges such as an aging population and...
In a time when social media and word-of-mouth strongly influence purchasing behavior, brands are increasingly challenged to build trust—not just visibility. This is especially true...
Did you know that Japan is taking a unique path in the global expansion of live commerce? While Shoppable Live has already become a seamless...
The emerging social media platform Threads offers a unique atmosphere distinct from other networks, where users tend to resonate with posts that leave room for...
Should You Post Every Day—or Hold Back to Build Trust? Are you struggling to find the right posting frequency for your social media strategy? Post...
If you’re curious about Japanese beauty trends and the influencers shaping them, you’re in the right place. This article highlights 10 standout Japanese beauty YouTubers...
TikTok LIVE is rapidly gaining popularity in Japan, evolving into a key stage for creators to connect with fans in real time. Events like TikTok...
TikTok Shop has been drawing attention through live streams and short-form videos. Now that its full-scale launch in Japan is underway, how many users are...
Social media posts in Japan have moved far beyond merely being seen.Users now discover products through posts, and if they find them trustworthy, they are...
In the past, sales in Japan were dominated by cold calls and unannounced office visits. These methods were considered standard, especially in B2B contexts. However,...
Are you struggling to grasp what your customers truly think? Or finding that your marketing efforts don’t quite resonate in the Japanese market? Traditional research...
Introduction Seen a thousand hashtags of Mt. Fuji and neon Shibuya? Scroll a little further. On TikTok right now, a handful of Japanese creators are...
Introduction If you’re a tech enthusiast or always on the lookout for innovative gadgets, Japan is a treasure trove of unique and cutting-edge tech. In...
In today’s world, the way companies build trust with consumers has undergone a major shift. Simply communicating a product’s features or price is no longer...