Dark Post Beginner’s Guide in Japan｜Strategies for Success Through Regulations, Culture, and Case Studies
Dark Posts are a common advertising method overseas, but in Japan they are still not fully understood. Because of strict advertising regulations and unique cultural...
Social Commerce in the Japanese Market: Key Features, Challenges, and Success Factors Explained
Social commerce is experiencing rapid growth worldwide, but the Japanese market has unique characteristics that differ from overseas trends. Japanese consumers tend to value word-of-mouth...
How to Leverage Pinterest in the Japanese Market
Are you considering using Pinterest for marketing but still wondering, “Is it really used in Japan?” or “Do posts actually lead to purchases?” In reality,...
Do AI-Generated Content and Influencer Marketing Work in the Japanese Market?
Have you ever wondered, while planning your SNS strategies, “Will Japanese users truly accept AI-generated content?” or “Do influencers really drive purchasing decisions?” For overseas...
How to Use Geofencing in Japan: Market Context and Key Operational Considerations
Until recently, the term “geofencing” was not widely recognized—even among marketing professionals—in Japan. However, in response to social challenges such as an aging population and...
A Practical Guide to Brand Ambassadors in the Japanese Market｜Cultural Insights and Case Studies for Real Results
In a time when social media and word-of-mouth strongly influence purchasing behavior, brands are increasingly challenged to build trust—not just visibility. This is especially true...
Why Is “Shoppable Live” Unique in Japan? Consumer Psychology and Strategies Every Global Brand Should Know
Did you know that Japan is taking a unique path in the global expansion of live commerce? While Shoppable Live has already become a seamless...
Are Influencer Campaigns on Threads Effective? A Study on the Credibility and Empathy of PR Posts
The emerging social media platform Threads offers a unique atmosphere distinct from other networks, where users tend to resonate with posts that leave room for...
What’s the “Right” Posting Frequency? Learning the Ideal Update Rhythm from Platform-Specific User Behavior
Should You Post Every Day—or Hold Back to Build Trust? Are you struggling to find the right posting frequency for your social media strategy? Post...
![[2025ver.]Japanese Beauty Influencers on YouTube[My hot 10]](https://hoticeglobal.com/wp-content/uploads/2025/07/japanese-beauty-influencer-youtube_01.webp)
[2025ver.]Japanese Beauty Influencers on YouTube[My hot 10]
If you’re curious about Japanese beauty trends and the influencers shaping them, you’re in the right place. This article highlights 10 standout Japanese beauty YouTubers...
![[2025ver.]Japanese Live Influencers on TikTok[My hot 10]](https://hoticeglobal.com/wp-content/uploads/2025/07/japanese-tiktok-live-influencer_01.webp)
[2025ver.]Japanese Live Influencers on TikTok[My hot 10]
TikTok LIVE is rapidly gaining popularity in Japan, evolving into a key stage for creators to connect with fans in real time. Events like TikTok...
TikTok Shop’s First Month in Japan: What the 106 Aware Users Revealed About the Moment They Felt Compelled to Buy
TikTok Shop has been drawing attention through live streams and short-form videos. Now that its full-scale launch in Japan is underway, how many users are...
What Kind of Social Media Posts Drive Purchases in Japan? A Consumer Trust and Buying Behavior Report
Social media posts in Japan have moved far beyond merely being seen.Users now discover products through posts, and if they find them trustworthy, they are...
SNS-Based Selling Without the Hard Sell: The Essence of Trust-Driven Social Selling in Japan
In the past, sales in Japan were dominated by cold calls and unannounced office visits. These methods were considered standard, especially in B2B contexts. However,...
Unlocking the Japanese Market Through Social Listening: Turning Real Voices on Social Media into Business Insights
Are you struggling to grasp what your customers truly think? Or finding that your marketing efforts don’t quite resonate in the Japanese market? Traditional research...
![[2025 ver.] Japanese Travel Influencer on TikTok (hotice Selection)](https://hoticeglobal.com/wp-content/uploads/2025/07/japanese-travel-influencer-tiktok_01.webp)
[2025 ver.] Japanese Travel Influencer on TikTok (hotice Selection)
Introduction Seen a thousand hashtags of Mt. Fuji and neon Shibuya? Scroll a little further. On TikTok right now, a handful of Japanese creators are...
Top 10 Japanese Gadget Review YouTubers and Instagramers You Should Know
Introduction If you’re a tech enthusiast or always on the lookout for innovative gadgets, Japan is a treasure trove of unique and cutting-edge tech. In...
Social Proof That Delivers Results in the Japanese Market
In today’s world, the way companies build trust with consumers has undergone a major shift. Simply communicating a product’s features or price is no longer...
Influencer Marketing in Japan: What You Need to Know About Premium Labeling Laws
If you’re working with influencers to reach Japanese audiences, understanding the country’s disclosure laws isn’t optional, it’s essential. Japan’s Premiums and Representations Act sets clear...
Japan Influencer Stealth Marketing Regulation: What Brands and Creators Must Know in 2025
In 2023, Japan officially cracked down on stealth marketing, requiring influencers and advertisers to disclose paid promotions more clearly than ever before. But unlike Western...
How to Write an Influencer Contract in Japan: A Simple Guide for Companies with Templates
Planning to work with influencers in Japan? Make sure your contract is clear and legal. In Japan, having a proper agreement is important to avoid...
How Influencer Media Regulation Works in Japan: What Global Teams Need to Know
Unlike countries such as the UAE or South Korea—where influencer activity may fall under centralized national media laws—Japan does not enforce influencer marketing through a...
How Consumers Use Social Media in 2025: New Data Reveals Influencer Impact and Buying Behavior
Which Platforms Matter Most in 2025 To understand consumer behavior on social media, we must first identify where people are spending their time. The 2025...
Inside Influencer Marketing Survey in Japan: What 102 Companies Revealed About Strategy, Spending, and Success
As influencer marketing becomes more commonplace in Japan, how are companies actually using it—and is it working?To answer that, hotice and RASA JAPAN conducted a...
