TikTok in Japan: Market Size, User Data, and What Works for Overseas Brands
49.5 million monthly users, an audience older than its reputation, and a TikTok Shop driven by live selling. What brands need to know about TikTok...
Influencer Marketing in Japan: Frequently Asked Questions
Costs, contracts, agencies, disclosure rules and timelines. Straight answers to questions overseas brands ask before running influencer campaigns in Japan.
The Japan Ecommerce Market: Size, Platforms, and How Overseas Brands Enter
Japan's ecommerce market hit 26.1 trillion yen in 2024. Compare Rakuten, Amazon, Yahoo, Qoo10 and own stores, and see how Japanese shoppers pay and return.
Influencer PR Agency: What They Do, What They Cost, and When You Need One
A PR agency and an influencer agency do different jobs, and the overlap is where budgets get wasted. See what each one delivers, and 7...
Influencer Marketing Trends for 2027, With the Japan Numbers Global Reports Leave Out
Nine influencer marketing trends for 2027, each labelled observed or forecast and backed by data, plus the Japan numbers that global trend reports leave out.
Fukubukuro, Black Friday, and How Japan’s Year-End Shopping Season Really Works
Black Friday came late to Japan and is not the main event. The real peak runs from December into New Year and its fukubukuro lucky...
Anime Marketing: Who Owns the Rights and How Brand Collaborations Get Approved
An anime collaboration is not a deal with a single owner. See who holds the rights, how the production committee decides, and what the timeline...
What Is an Effective Marketing Strategy in the Japanese Market? Culture, Trust, and the Digital on the Front Line
TL;DR: There are five ways to enter the Japanese market, and only some of them let you sell. Setup and licensing realistically take three to...
Landscape of Japanese Marketing Culture
TL;DR: 94% of Japanese online shoppers research before they buy, and they do it on review platforms rather than on your website. The brand loyalty...
LINE Marketing in Japan (2026): Costs, Setup, and the Rule That Blocks Most Foreign Brands
TL;DR: LINE reaches 100 million monthly active users in Japan, which is more than any other platform in the country. Only companies registered in Japan,...
VTuber Marketing in Japan: How Brands Actually Book Sponsorships (2026)
TL;DR: Brands do not contact VTubers. They contact the agency that owns the character, through a corporate enquiry form. Rates are never published, and pricing...
Social Media in Japan 2026: The Most Popular Platforms and What They Cost to Use
TL;DR: LINE reaches 100 million people in Japan, more than any other platform. X is roughly two and a half times the size of Facebook...
How to Sell in Japan: A Practical Guide for Global Brands (2026)
TL;DR: Japan’s consumer e-commerce market reached 26.1 trillion yen in 2024, yet new foreign brands rarely fail here on demand. They fail on trust. This...
Top 30 Japanese YouTube VTuber Influencers update in 2026 (hotice Selection)
Japanese VTubers (Virtual YouTubers) are content creators who use virtual avatars or characters, often animated, to produce videos and interact with their audience on platforms...
Japanese YouTubers: The Genres, the Agencies, and How Brands Work With Them
Japan's YouTube scene runs on talent offices, not direct deals. See the main genres, who fits which campaign, and what changes when you book from...
Japanese TikTokers: Who Reaches a Japanese Audience, and Who Only Looks Like It
The most-followed Japanese TikTokers have large overseas audiences. See who reaches viewers in Japan, by genre, and how to check a creator before you book.
![[2026 ver.] TOP 30 TikTok Accounts in Japan by Follower Count](https://hoticeglobal.com/wp-content/uploads/2026/05/tiktok-influencer-follower-japanese_01.webp)
[2026 ver.] TOP 30 TikTok Accounts in Japan by Follower Count
In 2026, Japan’s TikTok scene has evolved beyond the framework of a mere social networking service into a major form of entertainment that captivates the...
![[2026 ver.] TOP 30 YouTube Accounts in Japan by Follower Count](https://hoticeglobal.com/wp-content/uploads/2026/05/youtube-influencer-follower-japanese_01.webp)
[2026 ver.] TOP 30 YouTube Accounts in Japan by Follower Count
In the current Japanese YouTube scene, a succession of Japanese influencers is emerging, amassing tens of millions of followers on a global scale. Based on...
Latest 2026 Survey: X (formerly Twitter) Purchasing Behavior of 631 Japanese Consumers
With the widespread use of smartphones, the shopping style of Japanese people has undergone a dramatic transformation. Today, X (formerly Twitter) is no longer just...
30 Best Influencer Marketing Agencies in Japan (2026): Comparison & How to Choose
TL;DR: For overseas brands entering Japan, hotice is our top pick thanks to its multilingual team and cross-border casting network. Budget-conscious teams can test the...
2026 Latest Survey : Report on Threads Usage Among 536 Japanese Respondents
In 2026, Threads is gradually becoming recognized as an “informational third place” in the daily lives of Japanese people. Our latest in-house survey reveals that...
2026 Latest Survey : Report on Facebook Usage Among 530 Japanese Respondents
In 2026, Facebook has evolved into an “infrastructure that guarantees the quality of trust” in the lives of Japanese people. Our latest in-house survey reveals...
2026 Latest Survey : Report on X (formerly Twitter) Usage Among 518 Japanese Respondents
In 2026, X has evolved into a one-of-a-kind “live infrastructure” that visualizes the “pulse of society” emitted from the fingertips of the Japanese people in...
Latest 2026 Survey: Instagram Purchasing Behavior of 636 Japanese Consumers
Instagram has evolved from a platform for chasing aesthetics into an essential infrastructure that dictates the purchasing decisions of Japanese consumers. No longer just a...
