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In 2026, the Japanese market is drawing global attention as a key stage for influencer marketing. Although Japan is a mature consumer market, it is...
Influencer marketing has become a mainstream marketing tactic in Japan. However, in recent years, the focus has shifted toward more mid- to long-term questions—such as...
You may be interested in influencer marketing in Japan. At the same time, many marketers are asking themselves: “Is it really effective?” “How widely are...
The environment surrounding SNS and influencer marketing has reached a major turning point in 2025. Changes are unfolding that cannot be judged by surface-level trends...
Social media is often said to be deeply embedded in the daily lives of Japanese consumers—but how frequently is it actually used, and which platforms...
As globalization continues to advance, Japanese people are encountering overseas audiences and cultures more frequently than ever before.With the rise in inbound tourism, international business,...
To understand how Japanese consumers perceive foreign-made products, we conducted a nationwide survey targeting general users. The survey was carried out online and collected 533...
To understand how influencer PR is being utilized and what clients expect from agencies, we conducted a nationwide survey targeting both general consumers and corporate...
The United Kingdom has become one of the most creative and influential centers of YouTube culture. From gaming collectives to lifestyle vloggers and comedians, UK...
Over the past few years, Japan’s TikTok scene has become one of the most creative corners of global music culture. What begins as a fifteen-second...
Japanese perceptions of foreign products vary strikingly depending on the country of origin. Many people carry general impressions such as “American products are cutting-edge and...
We are now in an era where social media activity directly drives both purchasing decisions and brand recognition. Not only corporate advertising strategies but also...
Japan has always fascinated travelers, from neon cityscapes and quiet shrines to hot springs tucked away in the mountains. Yet beyond the typical travel brochures,...
In Japan, gadgets are more than just tools. They are a part of everyday life and culture. From compact digital accessories to clever home tech,...
Quora is a platform where experts and entrepreneurs share their knowledge, allowing people around the world to learn from one another through questions and answers....
Are you feeling the limits—and fatigue—of digital marketing in Japan? Even with significant investments in SEO and advertising, many companies struggle to find effective ways...
For many marketers, Reddit remains an uncharted territory in Japan. Compared to other social platforms, available information is scarce, leaving many unsure of how to...
While Reddit is used by hundreds of millions of people worldwide each month as a community-driven platform for information and discussion, little has been systematically...
Known as one of the world’s largest business-focused social networking platforms, LinkedIn is widely used overseas as an essential tool for career development and business...
“De-influencing Japan” refers to a new movement that encourages consumers to make wiser and more sustainable choices without relying heavily on influencers or advertising. In...
Meme Marketing, which has been gaining global attention, also holds great potential in the Japanese market. However, due to cultural and linguistic differences, as well...
In the Japanese market, many marketers feel that traditional advertising alone often gets lost in the noise, making it difficult to truly capture consumer attention....
In recent years, TikTok has become one of the most influential platforms shaping beauty trends worldwide, and Japan is no exception. From skincare routines and...
Dark Posts are a common advertising method overseas, but in Japan they are still not fully understood. Because of strict advertising regulations and unique cultural...