BLOG

Discover practical social media marketing tips for tomorrow.

Categories

The Ultimate Guide to AI Marketing Strategy in Japan: 2026 Edition

The Ultimate Guide to AI Marketing Strategy in Japan: 2026 Edition

The Japanese market in 2026 stands at a highly specific intersection where a keen interest in cutting-edge technology meets distinctive cultural hurdles. While recent surveys...

12 February 2026 Trends
The Winning Formula: Dominating Japan’s 2026 Social Media Landscape

The Winning Formula: Dominating Japan’s 2026 Social Media Landscape

By 2026, Japan’s social media market has undergone a unique evolution, diverging completely from global norms. It is a distinct ecosystem where LinkedIn—the global business...

12 February 2026 Trends
2025 Influencer Marketing Japan Case Studies: 15 Best Examples to Maximize ROI

2025 Influencer Marketing Japan Case Studies: 15 Best Examples to Maximize ROI

Are you struggling to grasp the unique nuances of the Japanese market or finding it difficult to clearly visualize ROI despite your marketing efforts? If...

11 February 2026 Trends
2026 Latest Survey : Report on Instagram Usage Among 534 Japanese Respondents

2026 Latest Survey : Report on Instagram Usage Among 534 Japanese Respondents

In 2026, Instagram has evolved beyond a simple photo-sharing app into a “Visual Infrastructure” that serves as a primary source of trends and exerts a...

11 February 2026 Trends
2026 Latest Survey : Report on YouTube Usage Among 531 Japanese Respondents

2026 Latest Survey : Report on YouTube Usage Among 531 Japanese Respondents

As of 2026, YouTube has transcended its role as mere video entertainment to establish itself as a vital “Visual Knowledge Infrastructure” supporting the daily lives...

11 February 2026 Trends
2026 Latest Survey : Report on TikTok Usage Among 528 Japanese Respondents

2026 Latest Survey : Report on TikTok Usage Among 528 Japanese Respondents

In 2026, TikTok has moved beyond being mere “entertainment for gap time” in the lives of the Japanese people, growing into a powerful medium that...

11 February 2026 Trends
Top 10 Japan Influencer Marketing Events in 2026. Why Global Brands Are Turning Their Attention to the Japanese Market Now

Top 10 Japan Influencer Marketing Events in 2026. Why Global Brands Are Turning Their Attention to the Japanese Market Now

In 2026, the Japanese market is drawing global attention as a key stage for influencer marketing. Although Japan is a mature consumer market, it is...

25 December 2025 Trends
How large will Japan’s influencer marketing market grow by 2026? Growth forecasts explained through global comparisons

How large will Japan’s influencer marketing market grow by 2026? Growth forecasts explained through global comparisons

Influencer marketing has become a mainstream marketing tactic in Japan. However, in recent years, the focus has shifted toward more mid- to long-term questions—such as...

25 December 2025 Trends
Is Influencer Marketing in Japan Really Effective in 2026? A Data-Driven Deep Dive into Market Size, Social Media Usage, Influence, and Performance

Is Influencer Marketing in Japan Really Effective in 2026? A Data-Driven Deep Dive into Market Size, Social Media Usage, Influence, and Performance

You may be interested in influencer marketing in Japan. At the same time, many marketers are asking themselves: “Is it really effective?” “How widely are...

25 December 2025 Trends
Insights from hotice’s 2025 Survey: The Reality of SNS and Influencer Marketing in Japan You Need to Know for 2026

Insights from hotice’s 2025 Survey: The Reality of SNS and Influencer Marketing in Japan You Need to Know for 2026

The environment surrounding SNS and influencer marketing has reached a major turning point in 2025. Changes are unfolding that cannot be judged by surface-level trends...

25 December 2025 Trends
2026 Update: Social Media Usage Frequency Among Japanese — Insights from a Survey of 528 People

2026 Update: Social Media Usage Frequency Among Japanese — Insights from a Survey of 528 People

Social media is often said to be deeply embedded in the daily lives of Japanese consumers—but how frequently is it actually used, and which platforms...

25 December 2025 Trends
How Do Japanese People View “Foreigners”? Understanding Perceived Distance and Attitudes Through an Awareness Survey

How Do Japanese People View “Foreigners”? Understanding Perceived Distance and Attitudes Through an Awareness Survey

As globalization continues to advance, Japanese people are encountering overseas audiences and cultures more frequently than ever before.With the rise in inbound tourism, international business,...

24 December 2025 Trends
Which Countries’ Products Do Japanese Consumers Distrust? Insights From a Survey of 533 Respondents

Which Countries’ Products Do Japanese Consumers Distrust? Insights From a Survey of 533 Respondents

To understand how Japanese consumers perceive foreign-made products, we conducted a nationwide survey targeting general users. The survey was carried out online and collected 533...

21 November 2025 Trends
What are the key factors brands prioritize when choosing an influencer PR agency? Latest trends revealed from the responses of 663 Japanese participants.

What are the key factors brands prioritize when choosing an influencer PR agency? Latest trends revealed from the responses of 663 Japanese participants.

To understand how influencer PR is being utilized and what clients expect from agencies, we conducted a nationwide survey targeting both general consumers and corporate...

21 November 2025 Trends
[2025ver.] Top 10 UK Youtube Influencers (hotice Recommendation)

[2025ver.] Top 10 UK Youtube Influencers (hotice Recommendation)

The United Kingdom has become one of the most creative and influential centers of YouTube culture. From gaming collectives to lifestyle vloggers and comedians, UK...

10 November 2025 Ranking
[2025 First Half] Top10TikTok Trend Songs in Japan

[2025 First Half] Top10TikTok Trend Songs in Japan

Over the past few years, Japan’s TikTok scene has become one of the most creative corners of global music culture. What begins as a fifteen-second...

8 November 2025 Ranking
What Makes an Overseas Brand Feel Trustworthy? Insights from a Survey of 524 Japanese Consumers

What Makes an Overseas Brand Feel Trustworthy? Insights from a Survey of 524 Japanese Consumers

Japanese perceptions of foreign products vary strikingly depending on the country of origin. Many people carry general impressions such as “American products are cutting-edge and...

24 October 2025 Trends
The reality revealed by a survey of 512 people regarding their intention to request influencer PR.

The reality revealed by a survey of 512 people regarding their intention to request influencer PR.

We are now in an era where social media activity directly drives both purchasing decisions and brand recognition. Not only corporate advertising strategies but also...

24 October 2025 Trends
[2025ver.] Top 10 Japanese Travel Instagram Influencers(hotice Recommendation)

[2025ver.] Top 10 Japanese Travel Instagram Influencers(hotice Recommendation)

Japan has always fascinated travelers, from neon cityscapes and quiet shrines to hot springs tucked away in the mountains. Yet beyond the typical travel brochures,...

11 October 2025 Ranking
[2025ver.] Top 10 Japanese TikTok Gadget Influencers(hotice Recommendation)

[2025ver.] Top 10 Japanese TikTok Gadget Influencers(hotice Recommendation)

In Japan, gadgets are more than just tools. They are a part of everyday life and culture. From compact digital accessories to clever home tech,...

11 October 2025 Ranking
[Survey of 349 People] 60% of Japanese Recognize Quora, Knowledge Sharing Emerging as a New Business Opportunity

[Survey of 349 People] 60% of Japanese Recognize Quora, Knowledge Sharing Emerging as a New Business Opportunity

Quora is a platform where experts and entrepreneurs share their knowledge, allowing people around the world to learn from one another through questions and answers....

11 October 2025 Trends
[Japan Market Focused] 3 Steps to Successful Quora Marketing: Unlocking High-Quality Lead Generation and Efficient Operations That CEOs Overlook

[Japan Market Focused] 3 Steps to Successful Quora Marketing: Unlocking High-Quality Lead Generation and Efficient Operations That CEOs Overlook

Are you feeling the limits—and fatigue—of digital marketing in Japan? Even with significant investments in SEO and advertising, many companies struggle to find effective ways...

11 October 2025 Marketing
Reddit Marketing in Japan: A Comprehensive Guide to Strategies and Success

Reddit Marketing in Japan: A Comprehensive Guide to Strategies and Success

For many marketers, Reddit remains an uncharted territory in Japan. Compared to other social platforms, available information is scarce, leaving many unsure of how to...

11 October 2025 Marketing
Survey of 357 People: 59% of Japanese Know Reddit, 90% See Positive Results from Business Use

Survey of 357 People: 59% of Japanese Know Reddit, 90% See Positive Results from Business Use

While Reddit is used by hundreds of millions of people worldwide each month as a community-driven platform for information and discussion, little has been systematically...

3 October 2025 Trends