30 Best Influencer Marketing Agencies in Japan (2026): Comparison & How to Choose

Influencer marketing is now a core market-entry strategy in Japan, not a nice-to-have. Japanese consumers are famously cautious about unfamiliar brands and rely heavily on social proof before buying, so a recommendation from a trusted creator often does what paid ads alone cannot. The catch: picking the wrong agency is the single most expensive mistake overseas brands make here.

With social media penetration above 80% and TikTok, YouTube, Instagram, and X dominating daily media time, Japan offers enormous reach. It also has unique rules of engagement, from consumer skepticism toward hard selling to the 2023 stealth marketing regulation that puts legal responsibility on advertisers. This guide compares 30 influencer marketing agencies active in Japan, shows you how to shortlist them by objective, and flags the selection mistakes we see most often.

Top Picks by Objective: Our 3 Recommendations

Short on time? Here is where we would start, depending on what you are trying to achieve. Each recommendation links to its full profile further down the page.

Your objective	Our pick	Why
Enter the Japanese market as an overseas brand	hotice	Multilingual team (Japanese, English, Chinese, Korean), 200+ global campaigns, and a 25,000+ creator network. Built specifically to bridge overseas brands and Japanese consumers, with English-language reporting as standard.
Test influencer marketing on a small budget	Toridori Marketing	Self-serve platform with a flat monthly fee starting around ¥50,000 and no initial costs. A low-risk way to learn what resonates before committing to full-service campaigns.
Run campaigns across Japan and the rest of Asia	AnyMind Group	The AnyTag platform, support in seven languages, and offices across Asia let you manage Japan as one part of a coordinated regional rollout, with e-commerce and logistics support on top.

Being on this list is not a substitute for due diligence: request proposals from two or three agencies and compare how they answer the same brief. For a sense of what good output looks like, browse these influencer marketing success stories from Japan before you take any meetings.

30 Agencies Compared: Pricing, Specialty, Minimum Budget, Languages

The table below summarizes every agency covered in this guide. Most Japanese agencies quote custom pricing per campaign, so figures appear only where an agency publishes them; a dash means the information is not publicly disclosed.

Agency	Pricing	Specialty	Minimum budget	Languages supported
hotice	Custom quote (free consultation)	Cross-border campaigns for overseas brands: casting, SNS account management, ads, video production	Flexible (proposal-based, scales from pilot campaigns)	Japanese, English, Chinese, Korean
Toridori Marketing	Flat monthly fee from approx. ¥50,000 (Source: toridori, as of 2026)	Self-serve matching platform for ongoing UGC-style promotion	Approx. ¥50,000/month, no initial fee	Japanese
Cross Ring	—	Data-driven casting with SPRAY analytics (KDDI Group)	—	Japanese
Find Model	No initial cost (campaign-based)	Full-service casting from TV-level celebrities to micro-influencers	—	Japanese
3minute	—	Video-first creative for Instagram and YouTube (GREE group)	—	Japanese
THECOO	—	YouTuber and Instagrammer campaigns plus iCON Suite analytics	—	Japanese
Gaiax	—	Full-service SNS marketing including crisis management	—	Japanese
Promost	—	Instagram optimization and MEO for local customer acquisition	—	Japanese
Cocolable	—	Influencer marketing tied to e-commerce and D2C operations	—	Japanese, English
tete marche	—	Instagram-centric campaigns backed by SINIS analytics and youth trend research	—	Japanese
AnyMind Group	—	Pan-Asia platform (AnyTag) with e-commerce and logistics support	—	Japanese, English, Chinese, Korean, Thai, Vietnamese, Indonesian
Klear (Meltwater)	—	SaaS influencer discovery, analytics, and fraud detection	—	60+ languages
REECH DATABASE	—	Database-driven influencer search, casting, and reporting	—	Japanese
Japan Influencer	—	Foreign influencers residing in Japan; inbound tourism promotion	—	Japanese, English, Chinese, Thai, Vietnamese, others
A STREAM	—	AI influencer analysis tool with fake-follower detection	—	Japanese
Moribus (AIQ)	—	AI-based matching and SNS management SaaS	—	Japanese
SPRAY	—	AI-powered gifting platform for global campaigns	—	English, Japanese, others
Talema.	Pay per confirmed campaign; no upfront or monthly platform fees	YouTube-specialized matching platform	No upfront fees	Japanese
NEUTRAL WORKS	—	Influencer campaigns integrated with SEO, ads, and web development	—	Japanese
LIW (LIDDELL)	—	Influencer platform plus consulting; 8,000+ corporate clients	—	Japanese
Harmandot	—	TikTok Shop and social commerce; K-beauty campaign expertise	—	Japanese, Chinese
EMOLVA	—	SNS growth agency whose staff are themselves influencers	—	Japanese
LEO	—	Web and LP production combined with influencer marketing	—	Japanese
Heart Full	—	Female-demographic Instagram campaigns; TikTok certified partner	—	Japanese
Mint’z Planning	—	Marketing to female audiences using AI visual-preference analysis	—	Japanese
Candee	—	Video production and live streaming (Shogakukan group)	—	Japanese
TAGPIC	—	Asia-Pacific casting and D2C brand development	—	Japanese, English, Chinese, Korean, Thai, Vietnamese, Indonesian
SHIGURE	—	Gen Z TikTok creator management	—	Japanese
VAZ	—	YouTuber management and Gen Z media	—	Japanese
BNF Inc.	—	Food service and sports niches via FOODee platforms	—	Japanese

If the budget column feels opaque, that is normal for this market. Japanese agencies rarely publish rate cards, and quotes vary widely with campaign scope. Our breakdown of influencer marketing costs in Japan explains typical fee structures by follower tier so you can sanity-check any proposal you receive.

How to Choose the Right Agency (and the Mistakes to Avoid)

The short version: choose by objective, verify the network, and get the contract details in writing before money moves. Here is the checklist we walk our own clients through.

1. Start from the objective, not the follower count

Awareness, e-commerce conversions, app installs, and store visits each call for different creators, platforms, and agency types. A platform like Toridori or Talema works well for volume and ongoing UGC, while full-service firms such as hotice or Find Model make more sense when you need strategy, negotiation, and creative handled for you. Decide the goal first and let it filter the list.

2. Verify the network, not just the number

Headline figures like “100,000 registered influencers” say nothing about quality. Ask how the agency screens for purchased followers and inactive accounts, and whether it can show engagement data for the specific creators it proposes. Agencies with analytics tools (Cross Ring, A STREAM, Klear/Meltwater) can usually produce this on request; treat reluctance as a red flag.

3. Confirm language support and reporting format

Most domestic Japanese agencies operate only in Japanese, which becomes painful at the reporting and approval stages. If your team works in English, shortlist agencies with genuine bilingual operations (hotice, AnyMind, Cocolable, TAGPIC, Japan Influencer) and ask to see a sample campaign report in English before signing.

4. Scrutinize the pricing structure

Ask what is included in the quoted fee and what is billed separately: content usage rights, secondary use in ads, boosting budgets, and revisions are common extras. Because rate cards are rarely public, comparing two or three quotes against market benchmarks is the only reliable defense. Our guide to influencer marketing pricing in Japan covers the typical ranges by follower size.

5. Get the contract right before the campaign starts

Japanese influencer contracts need explicit clauses on content usage rights, secondary use, exclusivity, and ad disclosure. Overseas brands frequently discover after launch that they cannot legally reuse campaign content in their own ads. Read our explainer on influencer contracts in Japan, and use our corporate influencer contract template as a checklist when reviewing what an agency puts in front of you.

6. Check compliance with Japan’s stealth marketing regulation

Since October 2023, undisclosed paid promotion is a violation of Japan’s Premiums and Representations Act, and the legal responsibility falls on the advertiser, not the influencer. A competent agency should raise disclosure rules before you do. Our guide to Japan’s stealth marketing regulation explains what compliant posts look like.

7. Ask for comparable case studies

A track record in your category and price bracket beats a generic client logo wall. Ask each candidate for one or two campaigns similar to yours, including what the KPI was and whether it was hit. For calibration, see these influencer marketing case studies from Japan.

Five mistakes that sink campaigns in Japan

• Choosing on follower count alone. Mega-influencers often deliver lower engagement and trust than well-matched micro-creators.
• Reusing global creative untouched. Japanese audiences respond to soft-sell, context-rich content; direct sales pitches tend to backfire.
• Skipping the disclosure conversation. Post-2023, missing PR labels are a legal risk for the brand itself.
• Signing without usage-rights clauses. Renegotiating content rights after publication is far more expensive than writing them in upfront.
• Judging success by impressions only. Agree on the KPI (saves, click-through, sales, UGC volume) and its measurement method before launch, not after.

30 Influencer Marketing Agencies in Japan: Full Profiles

hotice

Investigation Items	Details
Services Provided	・Global Influencer Casting ・SNS Account Management (TikTok, Instagram, YouTube) ・SNS Advertising (Design to Distribution) ・Video Production & Creative Shooting
Track Record	200+ global marketing projects worldwide, Network of 25,000+ influencers
Strongest SNS	TikTok, Instagram, YouTube, X
Supported Languages	Japanese, English, Chinese, Korean
Number of Employees	Approx. 30 (including interns)
Target Countries	Japan, China, Korea, Taiwan, Hong Kong, SE Asia, USA, Europe
Investment (Capital)	9 million JPY

hotice is a Tokyo-based company specializing in influencer marketing in Japan and across Asian markets. With extensive experience in both domestic and international campaigns, the company provides tailored support for brands aiming to reach Japanese audiences or expand into Asia.

Its influencer network spans more than 25,000 creators active on YouTube, Instagram, TikTok, X, and other platforms. By carefully selecting influencers that match brand goals and audiences, hotice ensures campaigns are not only visible but also relevant and engaging. The company also offers SNS management, consulting, ad operations, and video editing services, giving brands a comprehensive partner in Japan.

One of hotice’s unique strengths is its multicultural team. With Japanese, Chinese, and American members on staff, the company enables native-level communication across languages and cultures. This not only removes barriers for international clients but also provides access to diverse influencer and consumer networks across regions.

Because hotice can recommend the most suitable influencers for any industry or service, and because it bridges both local and global perspectives, it stands as a valuable partner for overseas brands seeking to enter and grow in the Japanese market with confidence.

Toridori Marketing

Investigation Items	Details
Services Provided	Influencer matching platform (self-service)
Track Record	Over 1.05 million cumulative campaigns
Strongest SNS	Instagram, YouTube, TikTok, X
Supported Languages	Japanese
Number of Employees	165 (As of Dec 2023)
Target Countries	Japan
Investment (Capital)	553 million JPY (As of Dec 2023)

Toridori Marketing operates a platform that connects companies with influencers in Japan.
Its two services, “toridori marketing” and “toridori likes,” are designed to support the customer journey from awareness to purchase consideration.
One of its main features is a flat monthly fee starting from around ¥50,000, which makes influencer marketing accessible to businesses with limited budgets.
Unlike many influencer marketing agencies in Japan that focus on one-time campaigns, Toridori emphasizes ongoing accessibility and ease of use.
The company also highlights its compliance support, ensuring campaigns align with Japanese advertising regulations.
This combination has positioned Toridori Marketing as an approachable agency for brands seeking to explore influencer marketing in Japan without large initial costs.

Cross Ring

Investigation Items	Details
Services Provided	Influencer casting and SNS marketing support
Track Record	Over 500 cumulative client accounts
Strongest SNS	Instagram, Blogs, X
Supported Languages	Japanese
Number of Employees	Approx. 20
Target Countries	Japan
Investment (Capital)	10 million JPY

Cross Ring is part of the KDDI Group, one of Japan’s leading telecommunications companies, and has been active in the influencer marketing industry in Japan since its founding in 2003.
Among the many influencer marketing agencies in Japan, Cross Ring stands out for its focus on data and technology rather than simple casting.

The company developed its proprietary analytics engine, SPRAY, which applies image recognition and natural language processing to social media posts.
By analyzing both images and text, SPRAY provides detailed profiling of influencers, including interest data and fan demographics, giving brands deeper insights into campaign effectiveness.

These capabilities make Cross Ring a trusted agency for advertisers and global brands that require measurable and compliance-conscious influencer marketing.
In a market like Japan, where consumer trust and regulations are strict, Cross Ring’s data-driven methods help ensure campaigns are both effective and accountable.

Find model

Investigation Items	Details
Services Provided	Influencer marketing support (full-service)
Track Record	Over 16,500 supported projects
Strongest SNS	Instagram, TikTok, YouTube, X
Supported Languages	Japanese
Number of Employees	258 (Consolidated, as of March 2024)
Target Countries	Japan
Investment (Capital)	347 million JPY

Find Model provides influencer casting services that range from nationally recognized celebrities who have appeared on Japanese television to micro-influencers with highly engaged niche communities.
According to the company, its PR campaigns can reach over 250 million people in Japan through social media platforms, giving brands access to audiences at both mass and niche levels.

The company’s offerings extend beyond basic influencer promotion.
In addition to influencer PR, Find Model manages social media advertising and handles official SNS account operations, creating a comprehensive approach to digital presence.
A notable advantage is its pricing model with no initial cost, which lowers the entry barrier for brands considering influencer marketing for the first time.

Find Model emphasizes three main strengths: the quality of its influencer network, the speed and clarity of post-campaign reporting, and the flexibility to support not only digital campaigns but also offline initiatives such as in-store promotions and live events.
This combination allows brands in industries like fashion, beauty, and food service to integrate influencer activities with real-world customer engagement, a strategy particularly relevant in Japan’s consumer market where online impressions often drive offline purchasing decisions.

3minute

Investigation Items	Details
Services Provided	・Influencer marketing ・Video production & planning ・SNS account management
Track Record	Over 400 cumulative client accounts
Strongest SNS	Instagram, YouTube
Supported Languages	Japanese
Number of Employees	Approx. 50
Target Countries	Japan
Investment (Capital)	10 million JPY (Wholly owned subsidiary of GREE, Inc.)

3minute is a social media marketing brand within the GREE group (its operations were transferred to GREE Lifestyle, Inc. in 2023) that provides one-stop support for influencer campaigns in Japan.
Its service scope is broad, covering everything from strategy design and content planning to influencer casting, live streaming support, and performance analysis.
This structure allows clients to centralize all influencer-related activities under a single partner, which is particularly valuable for international brands unfamiliar with the Japanese market.

What makes 3minute stand out is its creative capability.
The company maintains a dedicated team of video creators, art directors, and photographers who produce content that is both fast and high in quality.
This is not limited to simple promotional posts; the creative team is capable of delivering visual storytelling that aligns with a brand’s overall marketing strategy.
Such content tends to perform well in Japan, where consumers place high value on aesthetics and production quality in social media.

Another strength lies in the team’s understanding of local trends.
3minute’s planners are well versed in the fast-changing landscape of Japanese social media, enabling them to guide campaigns with insights on what formats, tones, and platforms resonate most with domestic audiences.
This ensures that influencer campaigns are not only well-produced but also culturally relevant.

By combining comprehensive campaign management, strong creative execution, and localized insights, 3minute positions itself as a useful partner for brands that want to go beyond basic influencer promotion and achieve measurable, market-specific results in Japan.

THECOO

Investigation Items	Details
Services Provided	・Influencer Sales (Casting and strategy planning) ・Operation of “Fanicon” fan community platform ・Icon Management (Support for exclusive and partner creators)
Track Record	Over 2,000 influencers cast annually, 2,500+ icons on Fanicon
Strongest SNS	YouTube, Instagram, X
Supported Languages	Japanese
Number of Employees	129 (Consolidated, as of Dec 2023)
Target Countries	Japan
Investment (Capital)	1.25 billion JPY (As of Dec 2023)

THECOO Inc., founded in 2014, is a digital marketing company in Japan specializing in influencer marketing and online advertising consulting.
The company supports both domestic and international brands with expertise in campaign design, digital ads, and influencer engagement.

A major strength of THECOO lies in influencer marketing campaigns with YouTubers and Instagrammers, platforms that are highly influential in Japan.
The company also offers consulting for managed online ads, enabling brands to combine influencer promotion with paid digital strategies.

THECOO operates “iCON Suite,” an influencer planning and analytics tool that helps agencies and brands discover suitable influencers, analyze audience demographics, and design data-driven campaigns.
As one of the influencer marketing agencies in Japan that integrates creative execution with analytics, THECOO provides practical support for companies entering or expanding in the Japanese market.

Gaiax

Investigation Items	Details
Services Provided	・Official SNS account management ・Influencer marketing ・Crisis management & SNS research
Track Record	Over 1,000 supported client projects
Strongest SNS	X, Instagram, Facebook, LINE
Supported Languages	Japanese
Number of Employees	134 (Consolidated, as of Dec 2023)
Target Countries	Japan
Investment (Capital)	100 million JPY

Gaiax is a long-established digital marketing company in Japan, active since the early days of social media marketing.
With years of experience across diverse industries, Gaiax provides comprehensive support for influencer marketing and broader SNS strategies in Japan.

Its services extend beyond simple account management.
Gaiax conducts research on potential customers and develops customized strategies that guide Japanese consumers through changes in awareness, attitude, and behavior.
The company offers a wide range of solutions, including SNS operation agency services, marketing strategy design, creative content production, market research, posting and consulting, as well as countermeasures against risks such as social media backlash.

As one of the well-recognized influencer marketing agencies in Japan, Gaiax positions itself as a full-service partner.
By covering everything from campaign planning to crisis management, the company helps brands optimize their social media presence and strengthen long-term engagement with Japanese audiences.

Promost

Investigation Items	Details
Services Provided	・Influencer Marketing (Casting) ・MEO (Map Engine Optimization for Google Maps) ・SNS Account Management & Consulting ・Provision of “Jorensun” repeat customer support tool
Track Record	Over 7,000 cumulative client accounts (Total across all services)
Strongest SNS	Instagram, Google Maps (MEO)
Supported Languages	Japanese
Number of Employees	Approx. 30
Target Countries	Japan
Investment (Capital)	10 million JPY

Promost is a digital marketing company in Japan that provides a wide range of online customer acquisition services, content creation, and risk management.
In addition to SEO, MEO, and general advertising management, the company is particularly experienced in social media advertising, making it one of the influencer marketing agencies in Japan that integrates multiple digital channels.

Promost’s expertise covers SNS platforms most widely used in Japan, including Facebook, Instagram, LINE, and X (formerly Twitter).
By managing campaigns across these networks, the company helps brands reach diverse Japanese audiences from different angles.
They also specialize in optimizing visibility on Instagram, applying SEO-style techniques to improve discoverability and engagement.

The company’s strength lies in combining customer acquisition strategies with precise ad management.
This makes Promost a useful agency for brands seeking both new customer growth and risk-conscious campaign execution in the Japanese market.

Cocolable

Investigation Items	Details
Services Provided	・SNS Advertising Management (Facebook, Instagram, X, Pinterest, etc.) ・Influencer Marketing Support ・Cross-border E-commerce Support & Global Channel Development ・Direct-to-Consumer (D2C) Brand Operation & Commerce Support
Track Record	Hundreds of cumulative client accounts (Total across advertising and EC support)
Strongest SNS	Facebook, Instagram, Pinterest
Supported Languages	Japanese, English
Number of Employees	Approx. 50
Target Countries	Japan, USA, SE Asia
Investment (Capital)	50 million JPY

Cocolable is a Japanese company known for its expertise in e-commerce site operations and digital consulting.
In addition to supporting online stores, the company provides services in SNS advertising management, social media management, influencer marketing, and broader SNS marketing in Japan.

Its service lineup is diverse, covering EC consulting, video marketing, and Amazon consulting.
This makes Cocolable a useful partner for brands seeking both sales growth and stronger digital presence in Japan.
The company emphasizes that quality creative, both video and still images, is the key to success in social media advertising.
By offering one-stop support that spans from content production to ad management, Cocolable helps brands execute campaigns that are not only well-designed but also performance-driven.

As one of the influencer marketing agencies in Japan with strong ties to e-commerce, Cocolable stands out for its ability to integrate influencer promotion with online retail strategy.
This combination allows companies to run campaigns that directly connect social media engagement with e-commerce results, which is especially valuable in Japan’s competitive digital marketplace.

tete marche

Investigation Items	Details
Services Provided	・SNS Marketing Support (Strategy to Execution) ・Influencer Casting ・Planning and development of the SNS analysis tool “SINIS for Instagram” ・Operation of the youth trend research institute “LOUPE”
Track Record	Over 700 supported client projects (as of 2024), 45,000+ accounts using SINIS
Strongest SNS	Instagram (Core focus), X, TikTok
Supported Languages	Japanese
Number of Employees	56 (as of 2024)
Target Countries	Japan
Investment (Capital)	11.2 million JPY

tete marche is a Japanese marketing company founded in June 2015, specializing in SNS marketing, influencer campaigns, and digital strategy.
They support brands in Japan with account management for Instagram, X (formerly Twitter), and TikTok, among other platforms.
The company has served over 700 clients and operates research and analytics assets such as their proprietary tools “SINIS for Instagram” and “SINIS for X,” as well as their in-house research institute, Sakidachi Lab.
Their services include full-cycle campaign planning, content production, posting, performance analysis, and consultations, from SNS strategy to campaign execution.
They also recently launched a service for short video marketing linked between social media and web, partnering with Firework Japan to streamline video production and integration.
As one of the influencer marketing agencies in Japan combining creative communication with scientific insight, tete marche helps brands achieve measurable results and deeper engagement with Japanese consumers.

Any Mind

Investigation Items	Details
Services Provided	・Provision of “AnyTag” (Influencer Marketing Platform) ・E-commerce management, D2C support, and Logistics management ・Monetization support for publishers and creators
Track Record	630,000+ registered influencers, 1,500+ corporate clients
Strongest SNS	Instagram, YouTube, TikTok, Facebook
Supported Languages	Japanese, English, Chinese, Korean, Thai, Vietnamese, Indonesian
Number of Employees	Approx. 2,000 (Global total, as of 2026)
Target Countries	Japan, SE Asia, India, China, Taiwan, Hong Kong, Middle East
Investment (Capital)	648 million JPY (As of March 2026)

AnyMind Group is a technology-driven company supporting influencer marketing and digital marketing across Japan and multiple Asian markets.
They provide a platform, “AnyTag,” with over 750,000 influencers and extensive campaign data, which helps brands select PR influencers based on conversion history and audience demographics.

Their product suite includes influencer marketing, creator growth, media and app growth, and e-commerce/logistics support, allowing brands to combine various digital marketing functions through one agency.

The company also operates “AnyManager,” a platform offering publishers and brands tools for analytics, ad monetization, and growth, with integrations for multiple ad channels including TikTok and Adjust.

In addition, AnyMind supports D2C brand incubation for influencers, helping with planning, production, and e-commerce rollout under its “AnyMind D2C for Influencers” initiative.

As one of the influencer marketing agencies in Japan combining creator networks, campaign tracking, and e-commerce support, AnyMind helps brands achieve measurable results even in cross-channel and cross-border campaigns.

Klear

Investigation Items	Details
Services Provided	・Influencer discovery and analytics platform ・AI-driven influencer scoring and fraud detection ・Campaign management and ROI measurement tools ・Social listening (Market and competitor analysis)
Track Record	Hundreds of millions of influencer profiles, 28,000+ global corporate clients
Strongest SNS	Instagram, TikTok, YouTube, X
Supported Languages	Japanese, English, Chinese, Korean, French, German, Spanish, etc. (Supports 60+ languages)
Number of Employees	Approx. 2,200 (Total Meltwater Group)
Target Countries	195+ countries
Investment (Capital)	Total Funding: Approx. $235M (Cumulative for parent company Meltwater)

Klear is a global influencer marketing and social media analytics platform that is also used in Japan. The Klear brand was fully folded into its parent company in April 2024 and now operates as Meltwater Influencer Marketing (Source: Meltwater, as of 2024), though the underlying product remains the same.
It supports major networks such as Instagram, X, YouTube, and Facebook, allowing brands to manage influencer campaigns and monitor performance across multiple channels.

The platform evaluates influencers using three core metrics: follower count, True Reach (an estimate of how many people actually view an influencer’s posts), and an Influence Score that combines engagement and reach data.
These indicators provide a more realistic view of influence compared to follower numbers alone.

With Klear, brands can discover influencers based on performance and audience attributes, track activity and engagement, and set KPIs using reporting tools that highlight real reach and audience insights.

As one of the influencer marketing agencies in Japan that emphasizes transparency and data-driven decision-making, Klear enables brands to select influencers more effectively and achieve measurable results.

REECH DATABASE

Investigation Items	Details
Services Provided	・Provision of “REECH DATABASE” (Influencer Search & Analytics Platform) ・Influencer Casting (Full-service) ・SNS Account Management & Consulting ・Support for secondary use of PR content
Track Record	120,000+ registered influencers, Extensive track record with major domestic corporations
Strongest SNS	Instagram, YouTube, TikTok
Supported Languages	Japanese
Number of Employees	Approx. 20
Target Countries	Japan
Investment (Capital)	10 million JPY (A group company of GeekFeed Inc.)

REECH DATABASE is a platform in Japan designed to streamline influencer marketing workflows for brands and agencies. It stores more than 500,000 influencer accounts and over 250 million social media posts, enabling users to search and analyze profiles using metrics such as category, region, engagement, follower demographics, and PR involvement.

The platform supports core tasks of influencer marketing: influencer search and selection, list creation, contact, reporting, and management. These features are built to reduce the time involved in managing influencer campaigns significantly.

By integrating analytics and data visualization tools, REECH helps brands set clear KPIs, monitor influencer activity, and assess performance across multiple SNS channels.

As one of the influencer marketing agencies in Japan that emphasizes both efficiency and data insight, REECH DATABASE offers a comprehensive solution for companies looking to scale influencer efforts and achieve measurable results.

Japan Influencer

Investigation Items	Details
Services Provided	・Casting of foreign influencers residing in Japan ・Consulting for cross-border E-commerce and global expansion ・Multilingual SNS management and content production ・Inbound tourism promotion and marketing
Track Record	Approx. 500 registered influencers (primarily foreign residents in Japan), Extensive track record with government agencies, municipalities, and major manufacturers
Strongest SNS	Instagram, Facebook, Xiaohongshu (RED), Weibo
Supported Languages	Japanese, English, Chinese (Simplified/Traditional), Thai, Vietnamese, etc.
Number of Employees	Approx. 10
Target Countries	Japan, China, Taiwan, Hong Kong, SE Asia, USA, Europe
Investment (Capital)	5 million JPY

Japan Influencer is a casting service for influencer marketing in Japan built around foreign influencers residing in Japan, with reach into audiences both inside and outside the country.

It is said to select influencers through strict screening criteria, including checks against follower padding, ensuring higher quality among its selections.

One-stop services are offered, covering tasks such as interviews, selection and assignment of influencers, post-campaign management, effectiveness measurement, and reporting.

Consultants with long experience in Japanese SNS and influencer campaigns are involved, helping brands find appropriate influencers for their promotions.

As one of the influencer marketing agencies in Japan with a large influencer network and quality control, Japan Influencer may be suitable for brands seeking broad reach combined with oversight and reliability.

A STREAM

Investigation Items	Details
Services Provided	・Development and provision of the AI influencer analysis tool “A STREAM” ・Consulting for influencer marketing campaigns ・Follower attribute analysis, interest analysis, and stealth marketing detection
Track Record	Database of 1,000,000+ influencers (one of Japan’s largest), used by major ad agencies and manufacturers
Strongest SNS	Instagram, TikTok, YouTube
Supported Languages	Japanese
Number of Employees	Approx. 15
Target Countries	Japan
Investment (Capital)	10 million JPY

A STREAM is a marketing tool in Japan that aims to improve operational efficiency in influencer marketing. The platform is said to allow searches and analysis from approximately 1.4 million accounts across Instagram, TikTok, and YouTube.

It reportedly aggregates over 50 types of data, such as follower attributes, interest categories, and active rates, and supports more than 30 filter criteria for influencer selection. Users can also detect influencers who may have bought followers, and track actions from non-followers.

Another feature is a tool to select several target general users and examine accounts they commonly follow, which helps in identifying influencers that share audience with your target.

As one of the influencer marketing agencies in Japan adopting data-driven tools, A STREAM may be suitable for brands looking for transparency and precision in influencer selection and campaign execution.

Moribus

Investigation Items	Details
Services Provided	・AI-driven influencer analysis and casting support ・Provision of “Moribus” (SaaS for SNS management support) ・Consumer insight analysis via profiling AI ・Performance-based influencer marketing
Track Record	Supported over 3,000 social media accounts, holder of patented proprietary AI technology
Strongest SNS	Instagram (Core focus), TikTok
Supported Languages	Japanese
Number of Employees	Approx. 50 (Total for AIQ Inc.)
Target Countries	Japan
Investment (Capital)	100 million JPY (Including capital reserve / AIQ Inc.)

Moribus Casting is a service by AIQ Corporation that supports influencer casting and campaign management using AI.

The platform allows brands and agencies to search and select influencer candidates via AI-based matching and to compare similar influencer accounts. It also offers AI-powered suggestions for hashtags to optimize posts.

In addition, Moribus supports post-campaign reporting, candidate information sharing, and contact management, enabling efficient workflows through one tool. The integration of Moribus Navi and Casting into a unified service further streamlines operations.

Among influencer marketing agencies in Japan, Moribus Casting is regarded as a tool that emphasizes both matching quality and operational efficiency, especially for brands seeking to reduce cost and manual workload in influencer campaigns.

SPRAY

Investigation Items	Details
Services Provided	・Provision of an AI-powered global influencer gifting platform ・Automated tools for influencer selection, proposals, and content tracking ・Marketing strategy development based on data analytics ・Full-service campaign outsourcing support
Track Record	Leveraging an AI database to build lists of thousands of influencers and streamlining global campaigns
Strongest SNS	Instagram, TikTok
Supported Languages	English, Japanese, etc.
Number of Employees	Approx. 20
Target Countries	Japan, USA, Europe, Asia, etc. (Global coverage)
Investment (Capital)	Approx. 150 million JPY (Estimated cumulative funding and capital reserves)

SPRAY for Agency is a tool from Cross Ring designed to support influencer marketing operations for agencies and brands in Japan.
The platform allows users to search influencers across multiple social media platforms by metrics such as follower demographics, engagement, and past performance.

It includes features for influencer selection, campaign-candidate list creation, managing project schedules, and generating post-campaign reports and analytics.
These capabilities aim to help reduce the manual effort involved in influencer casting and campaign management.

Among the influencer marketing agencies in Japan that emphasize measurable insights and operational efficiency, SPRAY for Agency is positioned as a solution for those seeking to streamline workflow and improve prediction and reporting in influencer campaigns.

Talema.

Investigation Items	Details
Services Provided	・Operation of a YouTube-specialized matching platform ・Direct offer and open recruitment system for YouTubers ・Viewer data analysis (gender, age groups, etc.) ・Performance-based promotion support
Track Record	1,750+ registered YouTubers, 1,600+ registered companies, 230M+ total subscribers
Strongest SNS	YouTube (Specialized)
Supported Languages	Japanese
Number of Employees	Approx. 25 (EYEZ, INC. total exceeds 100)
Target Countries	Japan
Investment (Capital)	219 million JPY (Capital of EYEZ, INC.)

Talema is a matching platform in Japan that connects companies with YouTubers and creators. Originally launched by GANGAN Inc. and now operated by EYEZ, INC., it allows brands to search registered YouTubers or post campaigns and receive direct proposals.

There are no upfront fees or monthly subscription costs for accessing the platform; the cost is incurred only after a campaign is confirmed. Brands can review creators’ desired compensation amounts, enabling transparent budgeting and decision-making.

Talema originally focused on YouTube but has expanded its offerings to include advertising campaigns on Instagram, TikTok, and X. The platform features search filters that help match creators by audience size, content genre, and performance metrics.

As one of the influencer marketing agencies in Japan that offers low-barrier access to video content creators, Talema is useful for brands seeking efficiency, budget transparency, and direct collaboration with YouTubers.

NEUTRAL WORKS

Investigation Items	Details
Services Provided	・Influencer marketing support (Planning, selection, execution, and analysis) ・Website and E-commerce development ・SEO consulting and performance-based advertising management ・Content marketing and SNS management support
Track Record	Experience in consulting for over 3,000 companies in digital marketing; casting history across all major social media platforms
Strongest SNS	Instagram, TikTok, YouTube, X
Supported Languages	Japanese
Number of Employees	32 (As of April 2024)
Target Countries	Japan
Investment (Capital)	10 million JPY

NEUTRAL WORKS is a digital marketing company in Japan, headquartered in Chigasaki, Kanagawa, established in December 2016.
The company has supported over 3,000 clients and provides one-stop influencer marketing and SNS marketing services.

Their influencer marketing support covers casting influencers, story planning, creative production, and performance analysis and improvement. These services are integrated into a broader digital marketing offer, including strategy planning, content creation, and advertising operations.

NEUTRAL WORKS works across major Japanese social media platforms, such as Instagram, YouTube, and TikTok. Their team combines expertise in web marketing and social media to help brands execute campaigns with both creative quality and measurable results.

Among influencer marketing agencies in Japan, NEUTRAL WORKS is notable for offering both speed and comprehensiveness in services, from planning through execution and evaluation, making it suitable for brands that want clear ROI and strong operational execution.

LIW

Investigation Items	Details
Services Provided	・Operation of “LIW” (Influencer Marketing Platform) ・SNS marketing strategy consulting and management services ・Influencer casting and tie-up planning ・Provision of SNS and influencer analytics tools
Track Record	Supported over 8,000 corporate clients; network of approx. 50,000+ influencers
Strongest SNS	Instagram, TikTok, X, YouTube
Supported Languages	Japanese
Number of Employees	Approx. 70
Target Countries	Japan
Investment (Capital)	702 million JPY (Including capital reserves)

LIDDELL Inc. is a Tokyo-based influencer marketing company established in 2014 that supports data-driven influencer marketing and digital strategy in Japan.

It operates the platform “LIDDELL Influencer Workspace (LIW),” which helps over 35,000 registered influencers and more than 7,000 client companies. The platform covers tasks from influencer screening and campaign planning to performance monitoring and reporting.

In addition to influencer marketing, LIDDELL also supports fan community strategy, content production, and system/app development. The company integrates SNS strategy, creative execution, and analytics, enabling brands to manage both recognition and performance metrics.

As one of the influencer marketing agencies in Japan emphasizing quality and measurable results, LIDDELL offers brands a comprehensive solution, especially for those seeking both reach and operational reliability.

Harmandot

Investigation Items	Details
Services Provided	・Operation of “Influencer Japan” (Influencer Marketing Service) ・SNS Account Management & Strategy Planning ・SNS Advertising (Instagram, TikTok, X, YouTube, LINE, Facebook) ・Creative Production (Video, Photography, Web Development)
Track Record	Access to a database of 2M+ influencers; major projects include TIRTIR (1,000+ influencers/month), SHEIN, and HIROKO KOSHINO
Strongest SNS	Instagram, TikTok, YouTube, X
Supported Languages	Japanese, Chinese (Experience with Japan-based Taiwanese KOLs)
Number of Employees	Approx. 20 (As of 2025)
Target Countries	Japan
Investment (Capital)	10 million JPY

Harmandot Inc. is a strategic marketing company committed to its mission of “creating impact on a global scale.” Founded on April 13, 2018, the company operates with a solid, fully self-funded financial foundation.

Harmandot’s core strength lies in its ability to rapidly adapt to fast-growing platforms and emerging trends. An example is the early launch of its TikTok Shop Manager service, enabling brands to capitalize on the latest developments in social commerce.

The company provides end-to-end support through a fully integrated framework that spans influencer marketing, web advertising, web development, and video production. Harmandot also showcases concrete operational achievements, such as its ongoing monthly deployment of ten micro-influencers for Korean beauty brand promotions, demonstrating both precision and consistency in campaign execution.

For brands seeking a partner that combines influencer expertise with cutting-edge digital advertising and commerce strategies, Harmandot offers high responsiveness, strong execution, and results-driven support.

EMOLVA

Investigation Items	Details
Services Provided	・Comprehensive SNS Consulting (Strategy & Analysis) ・SNS Account Management & Growth (Instagram, TikTok, X, YouTube) ・Influencer Promotion & Campaign Planning ・Creative Production (Video & Graphics)
Track Record	Supported 500+ corporate clients; access to 1.4 million influencers and 10,000+ general monitors
Strongest SNS	TikTok, Instagram, YouTube, X
Supported Languages	Japanese
Number of Employees	Approx. 20
Target Countries	Japan
Investment (Capital)	10 million JPY

EMOLVA Inc. is a specialized SNS marketing agency distinguished by its unique strength: its employees themselves are influencers. Founded on July 27, 2015, the company has accumulated nearly a decade of expertise, making it one of the more established firms in the social media marketing space.

Its greatest competitive advantage lies in its extensive data-backed performance record and accumulated know-how. EMOLVA has worked with over 500 clients, and its CEO, Mr. Sakakibara, publicly holds a combined social media following of 500,000 followers across platforms.

The company also leverages SNS heavily in its recruitment strategy, with a notable achievement of attracting 12,000 job applicants via TikTok alone, demonstrating its deep understanding of social platforms as both marketing and HR tools.

Additionally, the CEO’s participation as an investor on the popular business program “Reiwa no Tora” highlights the company’s strong presence and influence in the SNS-driven recruitment and branding landscape.

By integrating SNS operations and recruitment strategy, and positioning itself as a real-world case study, EMOLVA provides brands with proven, data-informed insights that accelerate growth. For companies seeking a partner with authentic influencer DNA and measurable results, EMOLVA stands out as a uniquely capable agency.

LEO

Investigation Items	Details
Services Provided	・Influencer Marketing (Casting and management of micro-influencers) ・Website and Landing Page (LP) production (Conversion-focused) ・SNS Account Management and Instagram support ・Listing and SNS Advertising Management
Track Record	Over 10 years of experience; provides a wide range of plans from monthly recruitment-based to full casting services
Strongest SNS	Instagram, TikTok, YouTube, X, Facebook
Supported Languages	Japanese
Number of Employees	Approx. 15
Target Countries	Japan
Investment (Capital)	10 million JPY

Backed by ten years of trust and proven results cultivated through its website production business, LEO Inc. takes on the digital challenges faced by modern companies. The company specializes not merely in building websites, but in accelerating clients’ business growth by integrating each project with strategic marketing initiatives.

The agency offers influencer marketing as one of the core services within its web marketing division. Its key strength lies in its unified team structure, which handles both the design of digital foundations, such as corporate websites, e-commerce sites, and media platforms, and the development of customer acquisition strategies under one cohesive system.

Guided by its “customer-centric” value, LEO Inc. optimizes the entire web-driven customer acquisition process by leveraging websites that balance design and functionality, while also incorporating effective influencer strategies to address each client’s unique challenges.

Heart Full

Investigation Items	Details
Services Provided	・SNS & Influencer Marketing (Operation of “Lollypop”) ・Digital Advertising Management (Listing, SNS, Video ads, etc.) ・Marketing Consulting and SEO Services ・HR recruitment and organizational design for digital marketing
Track Record	End-to-end support from brand awareness to fan engagement; TikTok for Business Silver Certified Partner (2024)
Strongest SNS	Instagram (Focused on female demographics), TikTok, YouTube, X
Supported Languages	Japanese
Number of Employees	50 (As of June 2024)
Target Countries	Japan
Investment (Capital)	10 million JPY

Heart Full Inc. is a digital agency committed to creating businesses that “leave a lasting impression.” The company aims to solve corporate challenges from multiple angles, going far beyond simple ad operations.

Its service framework spans marketing, HR, organizational development, promotions, and media, allowing the agency to address issues across every dimension of a client’s business. In promotion alone, Heart Full offers comprehensive support including search ads, social media advertising, video ads, influencer marketing, and affiliate programs.

Recently, the company earned Silver status in the “TikTok for Business SMB Agency Rewards Program (Q1 2024),” demonstrating strong platform expertise and proven performance.For companies seeking a partner that can identify the true essence of their marketing challenges and provide end-to-end support, from strategy to execution, Heart Full is a highly reliable choice that turns ambition into meaningful results.

Mint’z Planning

Investigation Items	Details
Services Provided	・Influencer marketing specialized in female demographics ・SNS account management and consulting ・Creative production (Planning/shooting from a female perspective) ・Fan community building and promotion planning
Track Record	Over 1,500 supported client projects; network of 10,000+ influencers
Strongest SNS	Instagram (Core focus), TikTok, YouTube
Supported Languages	Japanese
Number of Employees	Approx. 30 (As of 2026 before merger)
Target Countries	Japan
Investment (Capital)	10 million JPY (Wholly owned subsidiary of Digital Identity Inc.)

Mint’z Planning Inc. is a creative agency that leverages the power of feminine sensibility to deliver digital marketing solutions. Founded in September 2011 and headquartered in Shibuya, Tokyo, the company operates with a team of about 25 members.

Its core strength lies in its proprietary AI database analyzing women’s visual preferences. By combining SNS performance data with advanced image and text analysis, the agency develops content strategies that genuinely resonate with female audiences.

The company has been recognized for its culture of empowering women, earning an Excellence Award at the “WOMAN’s VALUE AWARD.” Employees also embrace flexible work styles, including overseas remote work, which directly fuels the agency’s creativity and open-minded thinking.

For brands seeking to appeal to women through data-driven insights and refined aesthetic sensibilities, Mint’z Planning offers an ideal balance of logic and emotion in social media promotion.

Candee

Investigation Items	Details
Services Provided	・SNS Video Ad Creative Production (TikTok, Instagram, etc.) ・Live Streaming & Live Marketing (40,000+ streams) ・Game Marketing & Intellectual Property (IP) Activation Support ・D2C Brand Support & eSports Event Planning
Track Record	40,000+ live streams, 4,000+ web videos produced
Strongest SNS	TikTok, Instagram, YouTube
Supported Languages	Japanese
Number of Employees	Approx. 30
Target Countries	Japan
Investment (Capital)	10 million JPY (Wholly owned subsidiary of Shogakukan / Cumulative past funding: approx. $37M)

Candee Inc. is a full-scale production company wholly owned by Shogakukan, one of Japan’s largest publishing groups. Founded in February 2015, the company operates under the mission “Creating delightful moments of empathy.” With this vision, Candee continues to develop new advertising solutions and innovative business models.

One of Candee’s greatest strengths is its remarkable performance record and extensive media-ready package offerings. The company has produced more than 3,800 web videos, delivered over 40,000 livestreams, and maintains a repeat client rate of over 90%, demonstrating a high level of trust and operational excellence.

Candee’s business spans four core pillars:

• Web video production
• Live marketing
• Game marketing
• Creative & activation

A key differentiator is its expert livestreaming division, Apollo Productions, which has been active since the earliest days of the livestreaming era. This enables Candee to support a wide range of executions, from online events to immersive AR experiences, with exceptional technical capability.

The company is also deeply rooted in the entertainment sector, producing game-title streaming programs and operating COMIC WORKS, a crowdsourcing platform specialized in the manga industry.

Candee is a trusted, performance-driven partner for brands seeking high-quality video production, experiential livestreaming, and entertainment-focused creative solutions.

TAGPIC

Investigation Items	Details
Services Provided	・SNS branding and consulting for Instagram/TikTok, etc. ・Influencer casting covering the entire Asia-Pacific region ・SNS advertising management and D2C brand development support ・Creative production of video and still imagery
Track Record	Total reach: Approx. 810 million+ (including Asia); Network of 5,000+ influencers worldwide
Strongest SNS	Instagram (Core focus), TikTok, YouTube
Supported Languages	Japanese, English, Chinese, Korean, Thai, Vietnamese, Indonesian
Number of Employees	Approx. 30
Target Countries	Japan, Taiwan, Korea, Thailand, Hong Kong, China, Vietnam, Indonesia
Investment (Capital)	380 million JPY (Including capital reserves)

TAGPIC Inc. positions itself as “the closest partner to influencers,” supporting a large number of brand clients through its deep expertise in influencer marketing. Driven by the mission “Style the World,” the company delivers integrated solutions across influencer casting, SNS brand consulting, and D2C brand development.

TAGPIC also operates as a business entity itself, producing its own consumer brands such as BRANCHÉ CHOCOLAT. Furthermore, through its subsidiaries, the company has launched INFUL, a results-based influencer marketing package for retail and restaurant clients.

The group employs 201 members (as of December 2024) and achieved ¥7.4 billion in revenue for FY 2024, showing a solid financial foundation. TAGPIC’s combination of operational capability and creative brand-building makes it a powerful partner for companies seeking influencer-driven growth.

SHIGURE

Investigation Items	Details
Services Provided	・Influencer Marketing (TikTok, Instagram, YouTube) ・Creator Management & Development ・SNS Promotion Planning, Casting, and Operational Support
Track Record	Manages numerous top-tier creators with hundreds of thousands to millions of TikTok followers; strong expertise in trend-driven campaigns for Gen Z
Strongest SNS	TikTok, Instagram, YouTube
Supported Languages	Japanese
Number of Employees	Approx. 10
Target Countries	Japan
Investment (Capital)	10 million JPY (Estimated)

SHIGURE Inc. aims to “move hearts and create the future” through content and creator empowerment. Its business model is designed to allow creators to focus exclusively on content production.

Many of its talents are highly influential TikTok creators, for example, a volleyball creator with 670,000 TikTok followers and lifestyle creators known for viral glow-up videos. SHIGURE also discloses follower counts transparently, such as Instagram creators surpassing 200,000 followers, providing brands with clear metrics to assess potential reach.

For companies seeking direct access to trend-driven, youth-oriented creators, with a strong presence on TikTok and Instagram, SHIGURE is an ideal casting partner.

VAZ

Investigation Items	Details
Services Provided	・Management of YouTubers and influencers ・SNS promotion and marketing support ・Operation of proprietary media (e.g., “Melputchi,” “MelTV”) ・Content production and Intellectual Property (IP) development
Track Record	Approx. 70 affiliated creators with tens of millions of total followers; high recognition among Gen Z/Alpha through channels like “Melputchi”
Strongest SNS	YouTube, TikTok, Instagram
Supported Languages	Japanese
Number of Employees	42 (As of August 2025)
Target Countries	Japan
Investment (Capital)	10 million JPY (Wholly owned subsidiary of Kyodo Public Relations Co., Ltd. / Cumulative past funding: approx. $12.7M)

VAZ Inc., established in July 2015 and headquartered in Chuo, Tokyo, is a marketing company built around the power of social media. Its business model is structured around three core pillars: a production and content division, a media platform business, and a social media marketing arm. Together, these functions enable VAZ to discover and nurture influential creators, develop engaging content, and deliver strategic promotional solutions for brands seeking to connect with younger audiences and digital-native communities.

VAZ excels at discovering and nurturing creators who strongly influence younger demographics, using its in-house talents to power brand promotions. The company consistently anticipates cultural shifts and produces emotionally resonant entertainment that transcends traditional advertising.

For brands targeting Gen Z or niche online communities, and for companies seeking bold, high-impact promotional initiatives backed by strong financial and creative resources, VAZ serves as a strategic partner capable of driving significant brand lift.

BNF Inc.

Investigation Items	Details
Services Provided	・Sports advertising agency business (Event planning/management for pro athletes) ・Restaurant marketing support (Influencer marketing) ・Operation of food media “FOODee” and “FOODee IM” ・Inbound tourism marketing (Authorized agent for TableCheck, etc.)
Track Record	Management of projects for professional baseball players and other athletes; extensive influencer matching for various restaurants
Strongest SNS	Instagram, YouTube
Supported Languages	Japanese
Number of Employees	Approx. 10
Target Countries	Japan
Investment (Capital)	7 million JPY

BNF Inc. occupies a unique position by operating in two highly specialized fields: the food service industry and the sports sector.

The agency’s most distinctive feature is its proprietary platforms, including “FOODee IM,” a matching service dedicated to food influencers, and “FOODee,” a food blog media platform. These in-house assets form the foundation of its competitive advantage.

Leveraging this media ecosystem, the company provides highly effective customer acquisition support tailored specifically to restaurants, such as influencer marketing, inbound promotion, and MEO optimization.

For businesses in the food service industry seeking not just general promotional tactics but professional support, such as high-quality collaborations with food influencers or achieving higher visibility on Google Maps, BNF Inc. serves as a solution provider committed to delivering clear and measurable results.

How hotice Supports Overseas Brands

If your team is based outside Japan, the hardest part of influencer marketing here is rarely the creative. It is finding trustworthy creators, negotiating in Japanese, and keeping campaigns compliant, all at once.

hotice handles that entire chain: shortlisting influencers who actually fit your brand and audience, managing outreach and negotiation in the creator’s native language, and running the campaign through to an English-language performance report. You never need to contact influencers individually, and you keep one bilingual point of contact from briefing to wrap-up.

Because the team combines Japanese, Chinese, and American members, hotice also works well as a bridge when your Japan launch is part of a wider Asia strategy. If you want a realistic view of what an agency-run campaign delivers here, the latest influencer marketing statistics for Japan are a good place to set expectations before your first briefing call.

Explore Influencer Marketing Agencies by Country

• Singapore
• Korea
• Malaysia
• Pakistan
• UAE
• UK
• Australia
• Canada
• Philippines
• India
• Taiwan
• Dubai

FAQ

Which influencer marketing agency in Japan is best for overseas brands?

For a market entry led from outside Japan, we recommend an agency with genuine bilingual operations and cross-border experience. hotice is our top pick for this scenario, with AnyMind Group, TAGPIC, Cocolable, and Japan Influencer as strong alternatives depending on your region and category. Domestic-only agencies can deliver excellent work, but expect all communication and reporting in Japanese.

How much does influencer marketing cost in Japan?

Most agencies quote custom pricing per campaign rather than publishing rate cards. At the accessible end, self-serve platforms such as Toridori start from a flat fee of roughly ¥50,000 per month (Source: toridori, as of 2026), while full-service campaign budgets scale with influencer tier, deliverables, and usage rights. See our detailed guide to influencer marketing costs in Japan for fee structures by follower size.

Do Japanese influencer marketing agencies work in English?

Only a minority do. Of the 30 agencies in this guide, hotice, AnyMind Group, Cocolable, TAGPIC, Japan Influencer, SPRAY, and Klear (Meltwater) list English support; most others operate in Japanese only. If your approval workflow runs in English, confirm who your day-to-day contact would be and ask for a sample report in English before signing.

What should an influencer contract in Japan include?

At minimum: content usage rights and duration, secondary-use terms for ads, exclusivity scope, disclosure obligations under Japan’s stealth marketing rules, and cancellation conditions. Missing usage-rights clauses are the most common and costly gap. Our guide to influencer contracts in Japan walks through each clause, and the corporate contract template gives you a working baseline.

Is stealth marketing illegal in Japan?

Yes. Since October 2023, undisclosed paid promotion has been designated a violation of the Premiums and Representations Act, and enforcement targets the advertiser rather than the influencer. Every sponsored post needs clear disclosure such as a PR label. A reputable agency will build this into campaign workflows by default.

Are micro-influencers or celebrities more effective in Japan?

It depends on the objective. Celebrity and mega-influencer tie-ups buy fast awareness, but Japanese consumers tend to place more trust in relatable creators, so micro- and mid-tier influencers often produce stronger engagement and conversion for the spend. Many successful market entries start with a group of micro-influencers to generate authentic reviews, then scale up once messaging is proven.

Supervised by the hotice Editorial Team. hotice supports overseas brands entering Japan and Asia with influencer casting, SNS account management, and campaign execution, with a track record that includes Turtle Beach and Clinique.