Discover practical social media marketing tips for tomorrow.
Introduction hotice Co., Ltd. primarily specializes in influencer marketing. Through our work with influencers both domestically and internationally, we experience the growth of social media...
TL;DR: Ten influencer marketing campaigns hotice ran in Japan, grouped by industry: beverages, beauty, fashion, software, gaming, and events. Each entry explains the casting logic,...
ASMR stands for “Autonomous Sensory Meridian Response,” a phenomenon that can induce relaxation and improve sleep quality. Many people listen to ASMR content to focus...
1. Introduction: What is the Social Media Landscape in Japan? Japan’s social media (SNS) usage has evolved uniquely compared to other Asian countries. In 2023,...
Japanese models are making waves not only in Japan but also internationally. Curious about just how influential they are? One way to gauge their impact...
In recent years, consumer shopping trends in Japan have rapidly shifted towards digitalization, leading to an increasing demand for online marketing. However, many companies struggle...
In today’s world, where the internet and social media have become ubiquitous, the way information is communicated has undergone significant change, bringing influencer marketing into...
Fitness content generates high viewership regardless of language, and Japanese influencers have also created numerous videos with millions of views. The type of fitness content...
A Vlog, short for Video Blog, is a form of content created by individuals known as Vloggers. Among Japanese influencers, Vloggers are relatively rare, making...
X (formerly Twitter) is an extremely popular platform among Japanese users. This popularity has even been acknowledged by Elon Musk, a global influencer himself. Japanese...
Japan produces a large number of exceptionally high-quality games. As a result, many influencers stream these games, making them a convenient tool for marketing purposes....
TL;DR: An influencer contract in Japan must nail down seven things: usage rights, secondary usage, ad-disclosure obligations under Japan’s stealth marketing regulation, exclusivity, deliverables, payment...
TL;DR: The right influencer marketing agency depends on where your customers are. This 2026 guide compares agency landscapes across Japan, Korea, Taiwan, Southeast Asia, India,...
TL;DR: Japan’s influencer industry divides into seven player types: advertising holding groups, YouTube-centric management companies, short-form specialists, traditional talent agencies, independent casting agencies, platform and...
TL;DR: Japan’s influencer marketing market was 86.0 billion yen in 2024, up 16% year on year, and is forecast to reach 164.5 billion yen by...
TL;DR: The strongest influencer marketing tools for Japan are Asia-focused platforms such as Kolr (formerly KOL Radar), Japan-native tools like SPRAY and Talema., and global...
TL;DR: Japan’s influencer marketing market was 86.0 billion yen in 2024 and is forecast to reach 164.5 billion yen by 2029. LINE reaches 91.1% of...
TL;DR: B2B is not a fringe use of influencer marketing in Japan, it is the largest segment. In our survey of 102 Japanese companies, IT...
As the Korean Wave continues to spread globally, interest in the Asian market is also steadily increasing. In Japan, the country’s geographical proximity to Korea...
A fitness model is someone with a beautifully toned physique and a healthy body, many of whom also work as personal trainers, physique competitors, or...
When you think of glasses, the first thing that comes to mind is their role as a vision correction tool. However, in recent years, they...
Japanese influencers are gaining interest from around the world.Do you know how they are being evaluated? This evaluation differs significantly depending on whether the audience...
Many prominent individuals in Japan gain significant attention.In light of this, let’s explore the competition between social media influencers VS bloggers. Influencers operate across all...
Are you considering buying Japanese followers to monetize your Instagram or become an influencer? That is not a recommended marketing strategy. The reason is that...