BLOG

Discover practical social media marketing tips for tomorrow.

Categories

Japanese Social Media Marketing Market in 2024 Surpasses 1.2 Trillion JPY! Growth Forecasts and Future Outlook

Japanese Social Media Marketing Market in 2024 Surpasses 1.2 Trillion JPY! Growth Forecasts and Future Outlook

Introduction hotice Co., Ltd. primarily specializes in influencer marketing. Through our work with influencers both domestically and internationally, we experience the growth of social media...

30 December 2024 Trends
Success Examples of Influencer Marketing in Japan with hotice

Success Examples of Influencer Marketing in Japan with hotice

TL;DR: Ten influencer marketing campaigns hotice ran in Japan, grouped by industry: beverages, beauty, fashion, software, gaming, and events. Each entry explains the casting logic,...

30 December 2024 Marketing
Top 30 Japanese ASMR YouTube Influencers update in 2026 (hotice Selection)

Top 30 Japanese ASMR YouTube Influencers update in 2026 (hotice Selection)

ASMR stands for “Autonomous Sensory Meridian Response,” a phenomenon that can induce relaxation and improve sleep quality. Many people listen to ASMR content to focus...

4 December 2024 Ranking
Social Media Trends in Japan for 2024

Social Media Trends in Japan for 2024

1. Introduction: What is the Social Media Landscape in Japan? Japan’s social media (SNS) usage has evolved uniquely compared to other Asian countries. In 2023,...

4 December 2024 Trends
Top 15 Japanese Model Influencers update in 2026 (hotice Selection)

Top 15 Japanese Model Influencers update in 2026 (hotice Selection)

Japanese models are making waves not only in Japan but also internationally. Curious about just how influential they are? One way to gauge their impact...

4 December 2024 Ranking
Secrets to Success in Japanese Online Marketing | Comprehensive Analysis of Methods and Case Studies

Secrets to Success in Japanese Online Marketing | Comprehensive Analysis of Methods and Case Studies

In recent years, consumer shopping trends in Japan have rapidly shifted towards digitalization, leading to an increasing demand for online marketing. However, many companies struggle...

3 December 2024 Marketing
Introduction to Japanese Influencer Marketing! Introducing Schools with Training Courses

Introduction to Japanese Influencer Marketing! Introducing Schools with Training Courses

In today’s world, where the internet and social media have become ubiquitous, the way information is communicated has undergone significant change, bringing influencer marketing into...

3 December 2024 Influencer
Top 20 Japanese Fitness Influencers update in 2026

Top 20 Japanese Fitness Influencers update in 2026

Fitness content generates high viewership regardless of language, and Japanese influencers have also created numerous videos with millions of views. The type of fitness content...

3 December 2024 Ranking
Top 10 Japanese Vlogger Influencers update in 2026 (hotice Selection)

Top 10 Japanese Vlogger Influencers update in 2026 (hotice Selection)

A Vlog, short for Video Blog, is a form of content created by individuals known as Vloggers. Among Japanese influencers, Vloggers are relatively rare, making...

3 December 2024 Ranking
Top 30 Japanese X(Twitter) Influencers update in 2026 (hotice Selection)

Top 30 Japanese X(Twitter) Influencers update in 2026 (hotice Selection)

X (formerly Twitter) is an extremely popular platform among Japanese users. This popularity has even been acknowledged by Elon Musk, a global influencer himself. Japanese...

3 December 2024 Ranking
Top 20 Japanese Gamer Influencers update in 2026 (hotice Selection)

Top 20 Japanese Gamer Influencers update in 2026 (hotice Selection)

Japan produces a large number of exceptionally high-quality games. As a result, many influencers stream these games, making them a convenient tool for marketing purposes....

3 December 2024 Ranking
Influencer Contracts in Japan: Checklist, Legal Rules, and How to Avoid Disputes (2026)

Influencer Contracts in Japan: Checklist, Legal Rules, and How to Avoid Disputes (2026)

TL;DR: An influencer contract in Japan must nail down seven things: usage rights, secondary usage, ad-disclosure obligations under Japan’s stealth marketing regulation, exclusivity, deliverables, payment...

2 December 2024 Influencer
Influencer Marketing Agencies Around the World: 2026 Regional Guide

Influencer Marketing Agencies Around the World: 2026 Regional Guide

TL;DR: The right influencer marketing agency depends on where your customers are. This 2026 guide compares agency landscapes across Japan, Korea, Taiwan, Southeast Asia, India,...

21 November 2024 Marketing
Japanese Influencer Industry Landscape Map in 2024

Japanese Influencer Industry Landscape Map in 2024

TL;DR: Japan’s influencer industry divides into seven player types: advertising holding groups, YouTube-centric management companies, short-form specialists, traditional talent agencies, independent casting agencies, platform and...

1 November 2024 Influencer
The Market Size of Influencer Marketing in Japan: What Does the Future Hold?

The Market Size of Influencer Marketing in Japan: What Does the Future Hold?

TL;DR: Japan’s influencer marketing market was 86.0 billion yen in 2024, up 16% year on year, and is forecast to reach 164.5 billion yen by...

31 October 2024 Marketing
Influencer Marketing Tools for Japan (2026): 8 Platforms Compared and Where Tools Fall Short

Influencer Marketing Tools for Japan (2026): 8 Platforms Compared and Where Tools Fall Short

TL;DR: The strongest influencer marketing tools for Japan are Asia-focused platforms such as Kolr (formerly KOL Radar), Japan-native tools like SPRAY and Talema., and global...

31 October 2024 Marketing
Analyzing Japan’s Influencer Marketing Landscape Through Key Statistics

Analyzing Japan’s Influencer Marketing Landscape Through Key Statistics

TL;DR: Japan’s influencer marketing market was 86.0 billion yen in 2024 and is forecast to reach 164.5 billion yen by 2029. LINE reaches 91.1% of...

31 October 2024 Marketing
The Growth and Success Stories of B2B Influencer Marketing in the Japanese Market

The Growth and Success Stories of B2B Influencer Marketing in the Japanese Market

TL;DR: B2B is not a fringe use of influencer marketing in Japan, it is the largest segment. In our survey of 102 Japanese companies, IT...

31 October 2024 Marketing
[2026ver.]Japanese Fashion Models[My hot 10]

[2026ver.]Japanese Fashion Models[My hot 10]

As the Korean Wave continues to spread globally, interest in the Asian market is also steadily increasing. In Japan, the country’s geographical proximity to Korea...

1 October 2024 Ranking
[2024ver.]Japanese Fitness Models[My hot 10]

[2024ver.]Japanese Fitness Models[My hot 10]

A fitness model is someone with a beautifully toned physique and a healthy body, many of whom also work as personal trainers, physique competitors, or...

1 October 2024 Ranking
Top 10 Japanese Model Influencer with Glasses update in 2026

Top 10 Japanese Model Influencer with Glasses update in 2026

When you think of glasses, the first thing that comes to mind is their role as a vision correction tool. However, in recent years, they...

1 October 2024 Ranking
What is Japanese Influencer Evaluation? How Does it Look from Overseas?

What is Japanese Influencer Evaluation? How Does it Look from Overseas?

Japanese influencers are gaining interest from around the world.Do you know how they are being evaluated? This evaluation differs significantly depending on whether the audience...

1 October 2024 Influencer
Blogger vs Social Media Influencer in Japan. Who is Win?

Blogger vs Social Media Influencer in Japan. Who is Win?

Many prominent individuals in Japan gain significant attention.In light of this, let’s explore the competition between social media influencers VS bloggers. Influencers operate across all...

1 October 2024 Influencer
What impact does buying Japanese followers on Instagram have?

What impact does buying Japanese followers on Instagram have?

Are you considering buying Japanese followers to monetize your Instagram or become an influencer? That is not a recommended marketing strategy. The reason is that...

1 October 2024 Influencer