Discover practical social media marketing tips for tomorrow.
Hololive is a VTuber (Virtual YouTuber) agency managed by Cover Corporation, known for its highly idol-like characters and entertainment-driven streaming style. The talents engage in...
Introduction At hotice, we collaborate with companies both in Japan and overseas to develop effective marketing strategies centered around SNS (social networking services). As specialists...
The world of Virtual YouTubers (VTubers) has been rapidly evolving in recent years. Among the many unique talents competing in this space, male VTubers have...
TL;DR: Instagram reaches 52.6% of Japan and over 70% of people in their teens to thirties. In our survey of 534 Japanese users, 51.50% open...
Japanese male idol YouTubers have become a driving force in the YouTube industry by sharing their private lives and behind-the-scenes moments with their fans. These...
Here are 15 Japanese cooking YouTube channels that are gaining attention both domestically and internationally. Explore these channels and find your favorites! 1st: バヤシTV (BayashiTV)...
TL;DR: The five risks that actually cost money in Japanese influencer marketing are regulatory non-compliance, inflated follower data, audience mismatch, creator conduct, and cultural misreading....
Many businesses, especially small and medium-sized enterprises (SMEs) and sole proprietors, are considering influencer marketing but may feel uncertain about the costs involved. The good...
Dubai, a rapidly growing digital market and a melting pot of diverse cultures, is one of the countries where influencer marketing is gaining increasing importance....
The influencer marketing market in India has experienced rapid growth alongside the advancement of digitalization. In particular, the widespread use of smartphones and increased internet...
TL;DR: YouTube reaches 80.8% of Japan and functions as a search engine and a purchase trigger, not just entertainment. In our survey of 636 Japanese...
Fashion is an essential element that adds color to our daily lives and sometimes serves as a “mirror” reflecting an individual’s lifestyle and values. In...
In the post-pandemic era, people are once again able to travel, and Japan—especially Tokyo—has captured global attention, ranking as the number one city on the...
Instagram has become a popular platform where people deepen their connections through photos and videos. Widely utilized by individuals of all ages around the world,...
Streamers are gaining immense popularity in Japan.With countless streamers to choose from today, many people may find it challenging to decide whom to follow. These...
Blogs are widely used by many as a platform for sharing information and self-expression. Among them, popular bloggers specializing in specific fields captivate numerous readers...
Stealth marketing by influencers has become a significant societal issue. However, Japan introduced new measures in 2023 to address this concern, setting clear guidelines for...
The field of marketing evolves daily, making it essential for businesses and entrepreneurs to stay updated with the latest theories and practical techniques to achieve...
In recent years, more people are aspiring to become models, leading to increased interest in Japanese model agencies. However, many still lack a deep understanding...
Introduction hotice Co., Ltd. primarily specializes in influencer marketing. Through our work with influencers both domestically and internationally, we experience the growth of social media...
TL;DR: Ten influencer marketing campaigns hotice ran in Japan, grouped by industry: beverages, beauty, fashion, software, gaming, and events. Each entry explains the casting logic,...
ASMR stands for “Autonomous Sensory Meridian Response,” a phenomenon that can induce relaxation and improve sleep quality. Many people listen to ASMR content to focus...
1. Introduction: What is the Social Media Landscape in Japan? Japan’s social media (SNS) usage has evolved uniquely compared to other Asian countries. In 2023,...
Japanese models are making waves not only in Japan but also internationally. Curious about just how influential they are? One way to gauge their impact...