Discover practical social media marketing tips for tomorrow.
Influencer marketing is an effective promotional strategy when expanding your business in the Philippines. However, choosing the right agency is crucial, as failing to do...
TL;DR: Influencer marketing in Japan typically runs 2 to 4 yen per follower, or roughly 300,000 to 1,000,000 yen for a single sponsored post from...
Influencer marketing occupies an important position in modern digital marketing strategies. Especially in Japan, with the widespread use of social media, the influence of influencers...
TL;DR: TikTok in Japan is no longer a youth platform. In our survey of 528 Japanese users, 52.84% open it almost every day, and over...
Have you tried influencer marketing on Facebook but feel that you’re not getting the results you expected? Many businesses and individuals share these frustrations. Especially...
Hololive is a VTuber (Virtual YouTuber) agency managed by Cover Corporation, known for its highly idol-like characters and entertainment-driven streaming style. The talents engage in...
Introduction At hotice, we collaborate with companies both in Japan and overseas to develop effective marketing strategies centered around SNS (social networking services). As specialists...
The world of Virtual YouTubers (VTubers) has been rapidly evolving in recent years. Among the many unique talents competing in this space, male VTubers have...
TL;DR: Instagram reaches 52.6% of Japan and over 70% of people in their teens to thirties. In our survey of 534 Japanese users, 51.50% open...
Japanese male idol YouTubers have become a driving force in the YouTube industry by sharing their private lives and behind-the-scenes moments with their fans. These...
Here are 15 Japanese cooking YouTube channels that are gaining attention both domestically and internationally. Explore these channels and find your favorites! 1st: バヤシTV (BayashiTV)...
TL;DR: The five risks that actually cost money in Japanese influencer marketing are regulatory non-compliance, inflated follower data, audience mismatch, creator conduct, and cultural misreading....
Many businesses, especially small and medium-sized enterprises (SMEs) and sole proprietors, are considering influencer marketing but may feel uncertain about the costs involved. The good...
Dubai, a rapidly growing digital market and a melting pot of diverse cultures, is one of the countries where influencer marketing is gaining increasing importance....
The influencer marketing market in India has experienced rapid growth alongside the advancement of digitalization. In particular, the widespread use of smartphones and increased internet...
TL;DR: YouTube reaches 80.8% of Japan and functions as a search engine and a purchase trigger, not just entertainment. In our survey of 636 Japanese...
Fashion is an essential element that adds color to our daily lives and sometimes serves as a “mirror” reflecting an individual’s lifestyle and values. In...
In the post-pandemic era, people are once again able to travel, and Japan—especially Tokyo—has captured global attention, ranking as the number one city on the...
Instagram has become a popular platform where people deepen their connections through photos and videos. Widely utilized by individuals of all ages around the world,...
Streamers are gaining immense popularity in Japan.With countless streamers to choose from today, many people may find it challenging to decide whom to follow. These...
Blogs are widely used by many as a platform for sharing information and self-expression. Among them, popular bloggers specializing in specific fields captivate numerous readers...
Stealth marketing by influencers has become a significant societal issue. However, Japan introduced new measures in 2023 to address this concern, setting clear guidelines for...
The field of marketing evolves daily, making it essential for businesses and entrepreneurs to stay updated with the latest theories and practical techniques to achieve...
In recent years, more people are aspiring to become models, leading to increased interest in Japanese model agencies. However, many still lack a deep understanding...