Marketing
Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging.
Influencer Marketing Agencies Around the World: 2026 Regional Guide
TL;DR: The right influencer marketing agency depends on where your customers are. This 2026 guide compares agency landscapes across Japan, Korea, Taiwan, Southeast Asia, India,...
The Market Size of Influencer Marketing in Japan: What Does the Future Hold?
TL;DR: Japan’s influencer marketing market was 86.0 billion yen in 2024, up 16% year on year, and is forecast to reach 164.5 billion yen by...
Influencer Marketing Tools for Japan (2026): 8 Platforms Compared and Where Tools Fall Short
TL;DR: The strongest influencer marketing tools for Japan are Asia-focused platforms such as Kolr (formerly KOL Radar), Japan-native tools like SPRAY and Talema., and global...
Analyzing Japan’s Influencer Marketing Landscape Through Key Statistics
TL;DR: Japan’s influencer marketing market was 86.0 billion yen in 2024 and is forecast to reach 164.5 billion yen by 2029. LINE reaches 91.1% of...
The Growth and Success Stories of B2B Influencer Marketing in the Japanese Market
TL;DR: B2B is not a fringe use of influencer marketing in Japan, it is the largest segment. In our survey of 102 Japanese companies, IT...
Japanese Marketing Techniques You Must Know
TL;DR: The marketing techniques that work in Japan cluster around four objectives: earning trust before asking for a sale, triggering word of mouth, creating a...
How to Utilize Japanese Influencers: The 5-Step Process for Overseas Brands (2026)
TL;DR: Working with Japanese influencers comes down to five steps: find candidates, select the right fit, negotiate terms, sign a Japan-compliant contract, and measure results....
How to Training for Digital Marketing in Japan? How Difficult?
Digital marketing has been an important skill for finding personal and business success in this digital era of Japan, however navigating yourself through the complexities...
All About Influencer Marketing Campaigns in Japan
Influencer marketing in Japan can be effectively utilized by running campaigns. But do you truly understand the nature and marketing methods of the Japanese people?...
The Traits and Categories of Japanese Travel Influencer Marketing
The reliance on influencer’s real time experiences have been popular source among Japanese people when looking for destinations to travel.This also affects marketing in Japan....
Effective Strategies for Japanese Model Marketing
There are many different types of models in the beauty industry and some of you may wonder, what are the trends and unique features defining...
Characteristics of Japanese Influencer Marketing for Fashion Brands
Social media including YouTube, Twitter, and other forms of channel has been part our lifestyle for decades. These channels are now commonly used for searching...
How to Succeed with Influencer Marketing in Japan
TL;DR: 88.0% of Japanese consumers use social media daily, and 68.7% have bought something because of an influencer post. YouTube, LINE, X, TikTok, and Instagram...
Influencer Marketing in Taiwan
Influencer marketing in Taiwan is now a serious channel for brands & businesses. The Influencer Advertising market is projected to reach $189.50 million in 2023...
Influencer Marketing in South Korea
South Korea is a powerhouse in the world of social media and influencer marketing. With an online population of over 50 million, brands are rapidly...
Influencer Marketing in Japan
Influencer marketing in Japan is a popular and successful method for brands to reach their target demographic. Because Japan is a distinct market with distinct...
Top 5 Most Effective Marketing Strategies in Japan
Do you have a business you would like to promote in Japan? Whether your business is B2C, B2B, or D2C, the same principles apply as...
