Marketing
Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging.
TikTok Shop’s First Month in Japan: What the 106 Aware Users Revealed About the Moment They Felt Compelled to Buy
TikTok Shop has been drawing attention through live streams and short-form videos. Now that its full-scale launch in Japan is underway, how many users are...
What Kind of Social Media Posts Drive Purchases in Japan? A Consumer Trust and Buying Behavior Report
Social media posts in Japan have moved far beyond merely being seen.Users now discover products through posts, and if they find them trustworthy, they are...
SNS-Based Selling Without the Hard Sell: The Essence of Trust-Driven Social Selling in Japan
In the past, sales in Japan were dominated by cold calls and unannounced office visits. These methods were considered standard, especially in B2B contexts. However,...
Unlocking the Japanese Market Through Social Listening: Turning Real Voices on Social Media into Business Insights
Are you struggling to grasp what your customers truly think? Or finding that your marketing efforts don’t quite resonate in the Japanese market? Traditional research...
Social Proof That Delivers Results in the Japanese Market
In today’s world, the way companies build trust with consumers has undergone a major shift. Simply communicating a product’s features or price is no longer...
Influencer Marketing in Japan: What You Need to Know About Premium Labeling Laws
If you’re working with influencers to reach Japanese audiences, understanding the country’s disclosure laws isn’t optional, it’s essential. Japan’s Premiums and Representations Act sets clear...
Japan Influencer Stealth Marketing Regulation: What Brands and Creators Must Know in 2026
TL;DR: Since 1 October 2023, any promotion that a general consumer cannot recognise as a business’s own representation is an unfair representation under Japan’s Act...
How Consumers Use Social Media in 2025: New Data Reveals Influencer Impact and Buying Behavior
Which Platforms Matter Most in 2025 To understand consumer behavior on social media, we must first identify where people are spending their time. The 2025...
Inside Influencer Marketing Survey in Japan: What 102 Companies Revealed About Strategy, Spending, and Success
As influencer marketing becomes more commonplace in Japan, how are companies actually using it—and is it working?To answer that, hotice and RASA JAPAN conducted a...
Japan Expo 2025: Where Global Fans and Brands Unite Through Japanese Culture
Japan Expo is more than a cultural event—it’s a global celebration of Japanese creativity, passion, and fandom. Held annually in Paris, this event attracts hundreds...
![[Latest 2025 Edition] 20 Successful Model Influencer Marketing Cases in Japan – Explained by Media Type](https://hoticeglobal.com/wp-content/uploads/2025/04/model-influencer-marketing-case_01.jpg)
[Latest 2025 Edition] 20 Successful Model Influencer Marketing Cases in Japan – Explained by Media Type
TL;DR: Twenty influencer campaigns in Japan with the numbers attached, grouped by platform. YouTube cases work through demonstration in a real setting, Instagram cases through...
![[2025 Latest Edition] Top 15 Influencer Marketing Agencies in Singapore | Complete Guide to Choosing the Right One](https://hoticeglobal.com/wp-content/uploads/2025/03/influencer-marketing-agency-singapore_01.webp)
[2025 Latest Edition] Top 15 Influencer Marketing Agencies in Singapore | Complete Guide to Choosing the Right One
Among the rapidly growing digital advertising markets in Southeast Asia, Singapore is currently experiencing particularly remarkable growth. Within this trend, influencer marketing is gaining attention...
![[Latest 2025 Edition] Top 15 Influencer Marketing Agencies in Malaysia | Complete Guide](https://hoticeglobal.com/wp-content/uploads/2025/04/influencer-marketing-agency-malaysia_01.png)
[Latest 2025 Edition] Top 15 Influencer Marketing Agencies in Malaysia | Complete Guide
Don’t miss out—understanding the Malaysian market could be the key to staying ahead of your competition.In Malaysia, where over 80% of the population uses social...
![[Latest 2025 Edition] Top 15 Influencer Marketing Agencies in the UAE | Complete Guide to Choosing the Right Partner](https://hoticeglobal.com/wp-content/uploads/2025/03/influencer-marketing-agency-uae_01.png)
[Latest 2025 Edition] Top 15 Influencer Marketing Agencies in the UAE | Complete Guide to Choosing the Right Partner
The UAE, is one of the fastest-growing markets in the Middle East and one of the most digitally connected.. Traditional media such as television and...
![[2025 Edition] Top 15 Influencer Marketing Agencies in Pakistan: A Complete Guide to Choosing the Right One](https://hoticeglobal.com/wp-content/uploads/2025/03/influencer-marketing-agency-pakistan_01.png)
[2025 Edition] Top 15 Influencer Marketing Agencies in Pakistan: A Complete Guide to Choosing the Right One
In recent years, influencer marketing in Pakistan has experienced remarkable growth. As of 2024, the number of social media users in Pakistan has exceeded 70...
![Top 15 Influencer Marketing Agencies in the UK [Latest Edition]](https://hoticeglobal.com/wp-content/uploads/2025/02/influencer-marketing-agency-uk_01.jpg)
Top 15 Influencer Marketing Agencies in the UK [Latest Edition]
Are you looking to leverage influencer marketing in the UK but unsure which agency to choose? In this article, we introduce five recommended agencies. Additionally,...
Top 15 Influencer Marketing Agencies in Australia: Strategies for Success
If you’re aiming to grow your business in the Australian market, leveraging local influencers can be highly effective. With the rise of social media, influencer...
Top 15 Influencer Marketing Agencies in Canada | How to Choose and Latest Market Trends
Influencer marketing in Canada has experienced rapid growth and has become an essential element of brand strategies. However, to execute effective campaigns, choosing a reliable...
15 Recommended Influencer Marketing Agencies in the Philippines | Keys to Success
Influencer marketing is an effective promotional strategy when expanding your business in the Philippines. However, choosing the right agency is crucial, as failing to do...
Influencer Marketing Costs in Japan (2026): Rates by Follower Tier, Budget Scenarios, and Hidden Costs
Rates by follower tier and platform, three worked budgets, and the line items that quotes often leave out. What influencer marketing actually costs in Japan.
Japan Influencer Marketing Free Course Guide: Strategies and Trends for the Japanese Market
Influencer marketing occupies an important position in modern digital marketing strategies. Especially in Japan, with the widespread use of social media, the influence of influencers...
TikTok Influencer Marketing in Japan: Success Stories and Strategic Tips
TL;DR: TikTok in Japan is no longer a youth platform. In our survey of 528 Japanese users, 52.84% open it almost every day, and over...
How to Master Facebook Influencer Marketing in Japan: Secrets to Success and Case Studies
Have you tried influencer marketing on Facebook but feel that you’re not getting the results you expected? Many businesses and individuals share these frustrations. Especially...
Influencer Marketing on Instagram in Japan
TL;DR: Instagram reaches 52.6% of Japan and over 70% of people in their teens to thirties. In our survey of 534 Japanese users, 51.50% open...
