Marketing
Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging.
How Consumers Use Social Media in 2025: New Data Reveals Influencer Impact and Buying Behavior
Which Platforms Matter Most in 2025 To understand consumer behavior on social media, we must first identify where people are spending their time. The 2025...
Inside Influencer Marketing Survey in Japan: What 102 Companies Revealed About Strategy, Spending, and Success
As influencer marketing becomes more commonplace in Japan, how are companies actually using it—and is it working?To answer that, hotice and RASA JAPAN conducted a...
Japan Expo 2025: Where Global Fans and Brands Unite Through Japanese Culture
Japan Expo is more than a cultural event—it’s a global celebration of Japanese creativity, passion, and fandom. Held annually in Paris, this event attracts hundreds...
![[Latest 2025 Edition] 20 Successful Model Influencer Marketing Cases in Japan – Explained by Media Type](https://hoticeglobal.com/wp-content/uploads/2025/04/model-influencer-marketing-case_01.jpg)
[Latest 2025 Edition] 20 Successful Model Influencer Marketing Cases in Japan – Explained by Media Type
TL;DR: Twenty influencer campaigns in Japan with the numbers attached, grouped by platform. YouTube cases work through demonstration in a real setting, Instagram cases through...
![[2025 Latest Edition] Top 15 Influencer Marketing Agencies in Singapore | Complete Guide to Choosing the Right One](https://hoticeglobal.com/wp-content/uploads/2025/03/influencer-marketing-agency-singapore_01.webp)
[2025 Latest Edition] Top 15 Influencer Marketing Agencies in Singapore | Complete Guide to Choosing the Right One
Among the rapidly growing digital advertising markets in Southeast Asia, Singapore is currently experiencing particularly remarkable growth. Within this trend, influencer marketing is gaining attention...
![[Latest 2025 Edition] Top 15 Influencer Marketing Agencies in Malaysia | Complete Guide](https://hoticeglobal.com/wp-content/uploads/2025/04/influencer-marketing-agency-malaysia_01.png)
[Latest 2025 Edition] Top 15 Influencer Marketing Agencies in Malaysia | Complete Guide
Don’t miss out—understanding the Malaysian market could be the key to staying ahead of your competition.In Malaysia, where over 80% of the population uses social...
![[Latest 2025 Edition] Top 15 Influencer Marketing Agencies in the UAE | Complete Guide to Choosing the Right Partner](https://hoticeglobal.com/wp-content/uploads/2025/03/influencer-marketing-agency-uae_01.png)
[Latest 2025 Edition] Top 15 Influencer Marketing Agencies in the UAE | Complete Guide to Choosing the Right Partner
The UAE, is one of the fastest-growing markets in the Middle East and one of the most digitally connected.. Traditional media such as television and...
![[2025 Edition] Top 15 Influencer Marketing Agencies in Pakistan: A Complete Guide to Choosing the Right One](https://hoticeglobal.com/wp-content/uploads/2025/03/influencer-marketing-agency-pakistan_01.png)
[2025 Edition] Top 15 Influencer Marketing Agencies in Pakistan: A Complete Guide to Choosing the Right One
In recent years, influencer marketing in Pakistan has experienced remarkable growth. As of 2024, the number of social media users in Pakistan has exceeded 70...
![Top 15 Influencer Marketing Agencies in the UK [Latest Edition]](https://hoticeglobal.com/wp-content/uploads/2025/02/influencer-marketing-agency-uk_01.jpg)
Top 15 Influencer Marketing Agencies in the UK [Latest Edition]
Are you looking to leverage influencer marketing in the UK but unsure which agency to choose? In this article, we introduce five recommended agencies. Additionally,...
Top 15 Influencer Marketing Agencies in Australia: Strategies for Success
If you’re aiming to grow your business in the Australian market, leveraging local influencers can be highly effective. With the rise of social media, influencer...
Top 15 Influencer Marketing Agencies in Canada | How to Choose and Latest Market Trends
Influencer marketing in Canada has experienced rapid growth and has become an essential element of brand strategies. However, to execute effective campaigns, choosing a reliable...
15 Recommended Influencer Marketing Agencies in the Philippines | Keys to Success
Influencer marketing is an effective promotional strategy when expanding your business in the Philippines. However, choosing the right agency is crucial, as failing to do...
Influencer Marketing Costs in Japan (2026): Rates by Follower Tier, Budget Scenarios, and Hidden Costs
TL;DR: Influencer marketing in Japan typically runs 2 to 4 yen per follower, or roughly 300,000 to 1,000,000 yen for a single sponsored post from...
Japan Influencer Marketing Free Course Guide: Strategies and Trends for the Japanese Market
Influencer marketing occupies an important position in modern digital marketing strategies. Especially in Japan, with the widespread use of social media, the influence of influencers...
TikTok Influencer Marketing in Japan: Success Stories and Strategic Tips
TL;DR: TikTok in Japan is no longer a youth platform. In our survey of 528 Japanese users, 52.84% open it almost every day, and over...
How to Master Facebook Influencer Marketing in Japan: Secrets to Success and Case Studies
Have you tried influencer marketing on Facebook but feel that you’re not getting the results you expected? Many businesses and individuals share these frustrations. Especially...
Influencer Marketing on Instagram in Japan
TL;DR: Instagram reaches 52.6% of Japan and over 70% of people in their teens to thirties. In our survey of 534 Japanese users, 51.50% open...
What Are the Risks of Influencer Marketing? Key Considerations in the Japanese Market (With Case Studies)
TL;DR: The five risks that actually cost money in Japanese influencer marketing are regulatory non-compliance, inflated follower data, audience mismatch, creator conduct, and cultural misreading....
Free Influencer Marketing Tools in Japan: How to Choose and Top 3 Recommendations
Many businesses, especially small and medium-sized enterprises (SMEs) and sole proprietors, are considering influencer marketing but may feel uncertain about the costs involved. The good...
![[Dubai] Top 15 Recommended Influencer Marketing Agencies](https://hoticeglobal.com/wp-content/uploads/2025/02/influencer-marketing-agencies-dubai_01.jpg)
[Dubai] Top 15 Recommended Influencer Marketing Agencies
Dubai, a rapidly growing digital market and a melting pot of diverse cultures, is one of the countries where influencer marketing is gaining increasing importance....
![[India] Top 30 Influencer Marketing Agencies: In-Depth Explanation of Features and Strengths](https://hoticeglobal.com/wp-content/uploads/2025/02/influencer-marketing-agencies-india_01.jpg)
[India] Top 30 Influencer Marketing Agencies: In-Depth Explanation of Features and Strengths
The influencer marketing market in India has experienced rapid growth alongside the advancement of digitalization. In particular, the widespread use of smartphones and increased internet...
YouTube × Influencer Marketing: Successful Case Studies and Key Points in Japan
TL;DR: YouTube reaches 80.8% of Japan and functions as a search engine and a purchase trigger, not just entertainment. In our survey of 636 Japanese...
Success Examples of Influencer Marketing in Japan with hotice
TL;DR: Ten influencer marketing campaigns hotice ran in Japan, grouped by industry: beverages, beauty, fashion, software, gaming, and events. Each entry explains the casting logic,...
Secrets to Success in Japanese Online Marketing | Comprehensive Analysis of Methods and Case Studies
In recent years, consumer shopping trends in Japan have rapidly shifted towards digitalization, leading to an increasing demand for online marketing. However, many companies struggle...
