Marketing
Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging.
Dark Post Beginner’s Guide in Japan｜Strategies for Success Through Regulations, Culture, and Case Studies
Dark Posts are a common advertising method overseas, but in Japan they are still not fully understood. Because of strict advertising regulations and unique cultural...
Social Commerce in the Japanese Market: Key Features, Challenges, and Success Factors Explained
Social commerce is experiencing rapid growth worldwide, but the Japanese market has unique characteristics that differ from overseas trends. Japanese consumers tend to value word-of-mouth...
How to Use Geofencing in Japan: Market Context and Key Operational Considerations
Until recently, the term “geofencing” was not widely recognized—even among marketing professionals—in Japan. However, in response to social challenges such as an aging population and...
A Practical Guide to Brand Ambassadors in the Japanese Market｜Cultural Insights and Case Studies for Real Results
In a time when social media and word-of-mouth strongly influence purchasing behavior, brands are increasingly challenged to build trust—not just visibility. This is especially true...
Why Is “Shoppable Live” Unique in Japan? Consumer Psychology and Strategies Every Global Brand Should Know
Did you know that Japan is taking a unique path in the global expansion of live commerce? While Shoppable Live has already become a seamless...
TikTok Shop’s First Month in Japan: What the 106 Aware Users Revealed About the Moment They Felt Compelled to Buy
TikTok Shop has been drawing attention through live streams and short-form videos. Now that its full-scale launch in Japan is underway, how many users are...
What Kind of Social Media Posts Drive Purchases in Japan? A Consumer Trust and Buying Behavior Report
Social media posts in Japan have moved far beyond merely being seen.Users now discover products through posts, and if they find them trustworthy, they are...
SNS-Based Selling Without the Hard Sell: The Essence of Trust-Driven Social Selling in Japan
In the past, sales in Japan were dominated by cold calls and unannounced office visits. These methods were considered standard, especially in B2B contexts. However,...
Unlocking the Japanese Market Through Social Listening: Turning Real Voices on Social Media into Business Insights
Are you struggling to grasp what your customers truly think? Or finding that your marketing efforts don’t quite resonate in the Japanese market? Traditional research...
Social Proof That Delivers Results in the Japanese Market
In today’s world, the way companies build trust with consumers has undergone a major shift. Simply communicating a product’s features or price is no longer...
Influencer Marketing in Japan: What You Need to Know About Premium Labeling Laws
If you’re working with influencers to reach Japanese audiences, understanding the country’s disclosure laws isn’t optional, it’s essential. Japan’s Premiums and Representations Act sets clear...
Japan Influencer Stealth Marketing Regulation: What Brands and Creators Must Know in 2025
In 2023, Japan officially cracked down on stealth marketing, requiring influencers and advertisers to disclose paid promotions more clearly than ever before. But unlike Western...
How Consumers Use Social Media in 2025: New Data Reveals Influencer Impact and Buying Behavior
Which Platforms Matter Most in 2025 To understand consumer behavior on social media, we must first identify where people are spending their time. The 2025...
Inside Influencer Marketing Survey in Japan: What 102 Companies Revealed About Strategy, Spending, and Success
As influencer marketing becomes more commonplace in Japan, how are companies actually using it—and is it working?To answer that, hotice and RASA JAPAN conducted a...
Japan Expo 2025: Where Global Fans and Brands Unite Through Japanese Culture
Japan Expo is more than a cultural event—it’s a global celebration of Japanese creativity, passion, and fandom. Held annually in Paris, this event attracts hundreds...
![[Latest 2025 Edition] 20 Successful Influencer Marketing Cases in Japan – Explained by Media Type](https://hoticeglobal.com/wp-content/uploads/2025/04/model-influencer-marketing-case_01.jpg)
[Latest 2025 Edition] 20 Successful Influencer Marketing Cases in Japan – Explained by Media Type
No matter how excellent a product or service may be, the results can vary greatly depending on “who you target and how you communicate.” Nowadays,...
![[2025 Latest Edition] Top 5 Influencer Marketing Agencies in Singapore | Complete Guide to Choosing the Right One](https://hoticeglobal.com/wp-content/uploads/2025/03/influencer-marketing-agency-singapore_01.webp)
[2025 Latest Edition] Top 5 Influencer Marketing Agencies in Singapore | Complete Guide to Choosing the Right One
Among the rapidly growing digital advertising markets in Southeast Asia, Singapore is currently experiencing particularly remarkable growth. Within this trend, influencer marketing is gaining attention...
![[Latest 2025 Edition] Top 5 Influencer Marketing Agencies in Malaysia | Complete Guide](https://hoticeglobal.com/wp-content/uploads/2025/04/influencer-marketing-agency-malaysia_01.png)
[Latest 2025 Edition] Top 5 Influencer Marketing Agencies in Malaysia | Complete Guide
Don’t miss out—understanding the Malaysian market could be the key to staying ahead of your competition.In Malaysia, where over 80% of the population uses social...
What Is an Effective Marketing Strategy in the Japanese Market? Culture, Trust, and the Digital on the Front Line
What leads to a success in marketing in the Japanese market? The answer lies in the unique culture, customs, and consumer psychology. . The high...
![[Latest 2025 Edition] Top 5 Influencer Marketing Agencies in the UAE | Complete Guide to Choosing the Right Partner](https://hoticeglobal.com/wp-content/uploads/2025/03/influencer-marketing-agency-uae_01.png)
[Latest 2025 Edition] Top 5 Influencer Marketing Agencies in the UAE | Complete Guide to Choosing the Right Partner
The UAE, is one of the fastest-growing markets in the Middle East and one of the most digitally connected.. Traditional media such as television and...
![[2025 Edition] Top 5 Influencer Marketing Agencies in Pakistan: A Complete Guide to Choosing the Right One](https://hoticeglobal.com/wp-content/uploads/2025/03/influencer-marketing-agency-pakistan_01.png)
[2025 Edition] Top 5 Influencer Marketing Agencies in Pakistan: A Complete Guide to Choosing the Right One
In recent years, influencer marketing in Pakistan has experienced remarkable growth. As of 2024, the number of social media users in Pakistan has exceeded 70...
![Top 5 Influencer Marketing Agencies in the UK [Latest Edition]](https://hoticeglobal.com/wp-content/uploads/2025/02/influencer-marketing-agency-uk_01.jpg)
Top 5 Influencer Marketing Agencies in the UK [Latest Edition]
Are you looking to leverage influencer marketing in the UK but unsure which agency to choose? In this article, we introduce five recommended agencies. Additionally,...
Top 5 Influencer Marketing Agencies in Australia: Strategies for Success
If you’re aiming to grow your business in the Australian market, leveraging local influencers can be highly effective. With the rise of social media, influencer...
Top 5 Influencer Marketing Agencies in Canada | How to Choose and Latest Market Trends
Influencer marketing in Canada has experienced rapid growth and has become an essential element of brand strategies. However, to execute effective campaigns, choosing a reliable...
