BLOG

Discover practical social media marketing tips for tomorrow.

Categories

Categories

Marketing

Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging.

How to Use Geofencing in Japan: Market Context and Key Operational Considerations

How to Use Geofencing in Japan: Market Context and Key Operational Considerations

Until recently, the term “geofencing” was not widely recognized—even among marketing professionals—in Japan. However, in response to social challenges such as an aging population and...

1 August 2025 Marketing
A Practical Guide to Brand Ambassadors in the Japanese Market|Cultural Insights and Case Studies for Real Results

A Practical Guide to Brand Ambassadors in the Japanese Market|Cultural Insights and Case Studies for Real Results

In a time when social media and word-of-mouth strongly influence purchasing behavior, brands are increasingly challenged to build trust—not just visibility. This is especially true...

1 August 2025 Marketing
Why Is “Shoppable Live” Unique in Japan? Consumer Psychology and Strategies Every Global Brand Should Know

Why Is “Shoppable Live” Unique in Japan? Consumer Psychology and Strategies Every Global Brand Should Know

Did you know that Japan is taking a unique path in the global expansion of live commerce? While Shoppable Live has already become a seamless...

1 August 2025 Marketing
TikTok Shop’s First Month in Japan: What the 106 Aware Users Revealed About the Moment They Felt Compelled to Buy

TikTok Shop’s First Month in Japan: What the 106 Aware Users Revealed About the Moment They Felt Compelled to Buy

TikTok Shop has been drawing attention through live streams and short-form videos. Now that its full-scale launch in Japan is underway, how many users are...

2 July 2025 Marketing
What Kind of Social Media Posts Drive Purchases in Japan? A Consumer Trust and Buying Behavior Report

What Kind of Social Media Posts Drive Purchases in Japan? A Consumer Trust and Buying Behavior Report

Social media posts in Japan have moved far beyond merely being seen.Users now discover products through posts, and if they find them trustworthy, they are...

2 July 2025 Marketing
SNS-Based Selling Without the Hard Sell: The Essence of Trust-Driven Social Selling in Japan

SNS-Based Selling Without the Hard Sell: The Essence of Trust-Driven Social Selling in Japan

In the past, sales in Japan were dominated by cold calls and unannounced office visits. These methods were considered standard, especially in B2B contexts. However,...

2 July 2025 Marketing
Unlocking the Japanese Market Through Social Listening: Turning Real Voices on Social Media into Business Insights

Unlocking the Japanese Market Through Social Listening: Turning Real Voices on Social Media into Business Insights

Are you struggling to grasp what your customers truly think? Or finding that your marketing efforts don’t quite resonate in the Japanese market? Traditional research...

2 July 2025 Marketing
Social Proof That Delivers Results in the Japanese Market

Social Proof That Delivers Results in the Japanese Market

In today’s world, the way companies build trust with consumers has undergone a major shift. Simply communicating a product’s features or price is no longer...

2 July 2025 Marketing
Influencer Marketing in Japan: What You Need to Know About Premium Labeling Laws

Influencer Marketing in Japan: What You Need to Know About Premium Labeling Laws

If you’re working with influencers to reach Japanese audiences, understanding the country’s disclosure laws isn’t optional, it’s essential. Japan’s Premiums and Representations Act sets clear...

2 June 2025 Influencer
Japan Influencer Stealth Marketing Regulation: What Brands and Creators Must Know in 2025

Japan Influencer Stealth Marketing Regulation: What Brands and Creators Must Know in 2025

In 2023, Japan officially cracked down on stealth marketing, requiring influencers and advertisers to disclose paid promotions more clearly than ever before. But unlike Western...

2 June 2025 Influencer
How Consumers Use Social Media in 2025: New Data Reveals Influencer Impact and Buying Behavior

How Consumers Use Social Media in 2025: New Data Reveals Influencer Impact and Buying Behavior

Which Platforms Matter Most in 2025 To understand consumer behavior on social media, we must first identify where people are spending their time. The 2025...

2 June 2025 Influencer
Inside Influencer Marketing Survey in Japan: What 102 Companies Revealed About Strategy, Spending, and Success

Inside Influencer Marketing Survey in Japan: What 102 Companies Revealed About Strategy, Spending, and Success

As influencer marketing becomes more commonplace in Japan, how are companies actually using it—and is it working?To answer that, hotice and RASA JAPAN conducted a...

2 June 2025 Influencer
Japan Expo 2025: Where Global Fans and Brands Unite Through Japanese Culture

Japan Expo 2025: Where Global Fans and Brands Unite Through Japanese Culture

Japan Expo is more than a cultural event—it’s a global celebration of Japanese creativity, passion, and fandom. Held annually in Paris, this event attracts hundreds...

3 May 2025 Marketing
[Latest 2025 Edition] 20 Successful Influencer Marketing Cases in Japan – Explained by Media Type

[Latest 2025 Edition] 20 Successful Influencer Marketing Cases in Japan – Explained by Media Type

No matter how excellent a product or service may be, the results can vary greatly depending on “who you target and how you communicate.” Nowadays,...

1 April 2025 Marketing
[2025 Latest Edition] Top 5 Influencer Marketing Agencies in Singapore | Complete Guide to Choosing the Right One

[2025 Latest Edition] Top 5 Influencer Marketing Agencies in Singapore | Complete Guide to Choosing the Right One

Among the rapidly growing digital advertising markets in Southeast Asia, Singapore is currently experiencing particularly remarkable growth. Within this trend, influencer marketing is gaining attention...

1 April 2025 Marketing
[Latest 2025 Edition] Top 5 Influencer Marketing Agencies in Malaysia | Complete Guide

[Latest 2025 Edition] Top 5 Influencer Marketing Agencies in Malaysia | Complete Guide

Don’t miss out—understanding the Malaysian market could be the key to staying ahead of your competition.In Malaysia, where over 80% of the population uses social...

1 April 2025 Marketing
What Is an Effective Marketing Strategy in the Japanese Market? Culture, Trust, and the Digital on the Front Line

What Is an Effective Marketing Strategy in the Japanese Market? Culture, Trust, and the Digital on the Front Line

What leads to a success in marketing in the Japanese market? The answer lies in the unique culture, customs, and consumer psychology. .   The high...

1 April 2025 Marketing
[Latest 2025 Edition] Top 5 Influencer Marketing Agencies in the UAE | Complete Guide to Choosing the Right Partner

[Latest 2025 Edition] Top 5 Influencer Marketing Agencies in the UAE | Complete Guide to Choosing the Right Partner

The UAE, is one of the fastest-growing markets in the Middle East and one of the most digitally connected.. Traditional media such as television and...

1 April 2025 Marketing
[2025 Edition] Top 5 Influencer Marketing Agencies in Pakistan: A Complete Guide to Choosing the Right One

[2025 Edition] Top 5 Influencer Marketing Agencies in Pakistan: A Complete Guide to Choosing the Right One

In recent years, influencer marketing in Pakistan has experienced remarkable growth. As of 2024, the number of social media users in Pakistan has exceeded 70...

1 April 2025 Marketing
Top 5 Influencer Marketing Agencies in the UK [Latest Edition]

Top 5 Influencer Marketing Agencies in the UK [Latest Edition]

Are you looking to leverage influencer marketing in the UK but unsure which agency to choose? In this article, we introduce five recommended agencies. Additionally,...

1 March 2025 Marketing
Top 5 Influencer Marketing Agencies in Australia: Strategies for Success

Top 5 Influencer Marketing Agencies in Australia: Strategies for Success

If you’re aiming to grow your business in the Australian market, leveraging local influencers can be highly effective. With the rise of social media, influencer...

1 March 2025 Marketing
Top 5 Influencer Marketing Agencies in Canada | How to Choose and Latest Market Trends

Top 5 Influencer Marketing Agencies in Canada | How to Choose and Latest Market Trends

Influencer marketing in Canada has experienced rapid growth and has become an essential element of brand strategies. However, to execute effective campaigns, choosing a reliable...

1 March 2025 Marketing
5 Recommended Influencer Marketing Agencies in the Philippines | Keys to Success

5 Recommended Influencer Marketing Agencies in the Philippines | Keys to Success

Influencer marketing is an effective promotional strategy when expanding your business in the Philippines. However, choosing the right agency is crucial, as failing to do...

1 March 2025 Marketing
Influencer Marketing Costs in Japan | Market Rates and Key Points to Maximize Cost-Effectiveness

Influencer Marketing Costs in Japan | Market Rates and Key Points to Maximize Cost-Effectiveness

The influencer marketing market in Japan is growing rapidly, but the costs involved are a significant factor for businesses. Understanding the market rates and cost...

1 March 2025 Marketing