Discover practical social media marketing tips for tomorrow.
Marketing refers to any actions a company takes to attract an audience to the company's product or services through high-quality messaging.
Until recently, the term “geofencing” was not widely recognized—even among marketing professionals—in Japan. However, in response to social challenges such as an aging population and...
In a time when social media and word-of-mouth strongly influence purchasing behavior, brands are increasingly challenged to build trust—not just visibility. This is especially true...
Did you know that Japan is taking a unique path in the global expansion of live commerce? While Shoppable Live has already become a seamless...
TikTok Shop has been drawing attention through live streams and short-form videos. Now that its full-scale launch in Japan is underway, how many users are...
Social media posts in Japan have moved far beyond merely being seen.Users now discover products through posts, and if they find them trustworthy, they are...
In the past, sales in Japan were dominated by cold calls and unannounced office visits. These methods were considered standard, especially in B2B contexts. However,...
Are you struggling to grasp what your customers truly think? Or finding that your marketing efforts don’t quite resonate in the Japanese market? Traditional research...
In today’s world, the way companies build trust with consumers has undergone a major shift. Simply communicating a product’s features or price is no longer...
If you’re working with influencers to reach Japanese audiences, understanding the country’s disclosure laws isn’t optional, it’s essential. Japan’s Premiums and Representations Act sets clear...
In 2023, Japan officially cracked down on stealth marketing, requiring influencers and advertisers to disclose paid promotions more clearly than ever before. But unlike Western...
Which Platforms Matter Most in 2025 To understand consumer behavior on social media, we must first identify where people are spending their time. The 2025...
As influencer marketing becomes more commonplace in Japan, how are companies actually using it—and is it working?To answer that, hotice and RASA JAPAN conducted a...
Japan Expo is more than a cultural event—it’s a global celebration of Japanese creativity, passion, and fandom. Held annually in Paris, this event attracts hundreds...
No matter how excellent a product or service may be, the results can vary greatly depending on “who you target and how you communicate.” Nowadays,...
Among the rapidly growing digital advertising markets in Southeast Asia, Singapore is currently experiencing particularly remarkable growth. Within this trend, influencer marketing is gaining attention...
Don’t miss out—understanding the Malaysian market could be the key to staying ahead of your competition.In Malaysia, where over 80% of the population uses social...
What leads to a success in marketing in the Japanese market? The answer lies in the unique culture, customs, and consumer psychology. . The high...
The UAE, is one of the fastest-growing markets in the Middle East and one of the most digitally connected.. Traditional media such as television and...
In recent years, influencer marketing in Pakistan has experienced remarkable growth. As of 2024, the number of social media users in Pakistan has exceeded 70...
Are you looking to leverage influencer marketing in the UK but unsure which agency to choose? In this article, we introduce five recommended agencies. Additionally,...
If you’re aiming to grow your business in the Australian market, leveraging local influencers can be highly effective. With the rise of social media, influencer...
Influencer marketing in Canada has experienced rapid growth and has become an essential element of brand strategies. However, to execute effective campaigns, choosing a reliable...
Influencer marketing is an effective promotional strategy when expanding your business in the Philippines. However, choosing the right agency is crucial, as failing to do...
The influencer marketing market in Japan is growing rapidly, but the costs involved are a significant factor for businesses. Understanding the market rates and cost...