The 20 Best Influencer Marketing Agencies in Japan – 2025

If you are looking to successfully market in Japan, influencer marketing is one of the best ways to enter the Japanese market.

Marketing activities in Japan can be challenging due to the differences in Japanese culture and ideology, as well as in terms of the national character. In addition, the Japanese are cautious and reluctant to spend money, and are wary of brands they see for the first time. Therefore, if you are going to be successful in Japan, you need to establish recognition, trust, and credibility for your brand with the Japanese. Using well-known influencers in Japan is one of the most effective ways to achieve this goal.

Influencer marketing is one of the most effective marketing channels in Japan. The social networking penetration rate among Japanese is over 80%, and most Japanese Internet users are also exposed to social networking on a daily basis. Younger generations in particular are frequent users of TikTok, YouTube, and Instagram. In addition, there are many other opportunities to be exposed to various social media platforms such as X, Facebook, etc., leading to a rapid increase in the number of influencers.

The Japanese Market: Current Situation and Key Characteristics

Japan’s influencer marketing industry is among the most mature in Asia. The impact of social media on purchasing decisions continues to grow year by year, leading many brands to view Japan as a trust-driven market.

This section provides a concise overview of the realities of social media marketing in Japan, highlighting key data points and on-the-ground trends that shape consumer behavior and brand strategy.

Japan: One of the Most Mature Markets in Asia

As of 2024, Japan’s social media marketing market is valued at approximately 1.2 trillion yen, and it is projected to exceed 2 trillion yen by 2029. This positions Japan as one of the most advanced and highly developed markets in Asia.

source : https://prtimes.jp/main/html/rd/p/000000119.000013256.html

This figure represents one of the highest levels in Asia, and when viewed in terms of advertising spend relative to population size, Japan even surpasses South Korea.

What makes Japan unique is that social media initiatives are used less for “trend creation” and more for building trust. Japanese consumers tend to be cautious, placing greater value on information grounded in proven experiences and real results. As a result, brands are more likely to achieve success through consistent, careful communication rather than flashy campaigns.

From my perspective, the growth of Japan’s market is not merely an extension of digitalization. Rather, it reflects the visualization of trust-building between companies and individuals. This “economy of quantifying trust” is what most clearly differentiates Japan from other markets.

The Roles of Major Social Media Platforms Are Clearly Defined

As of 2025, Japan’s leading platforms are LINE (93% usage), YouTube (88%), Instagram (49%), X (formerly Twitter, 46%), and TikTok (around 30%).

• LINE has become a daily-life infrastructure, better suited for maintaining connections with existing customers and driving repeat visits rather than mass outreach.
• YouTube, with over 70 million users, strongly supports purchase decisions through reviews and comparison videos. The rise of YouTube Shorts is increasingly overlapping with TikTok’s audience base.
• Instagram is used by 66 million people, especially popular among women in their 20s. With its strength in visual appeal, it drives high purchase conversion in categories such as cosmetics and fashion.
• TikTok, while smaller at 30 million users, exerts significant influence among younger audiences, where “I bought it because I saw it on TikTok” has become a normalized behavior.
• X (Twitter) remains strong in creating buzz and delivering real-time updates, but carries risks of negative amplification.
  

In Japan, each platform has developed a distinct role: YouTube for trust, TikTok for awareness, Instagram for purchase, X for buzz, and LINE for retention. Agencies must understand these characteristics and design media mixes that align with specific objectives.

source : https://www.hottolink.co.jp/column/20250106_114872/

Strong Awareness of Transparency and Legal Compliance

In Japan, transparency is a top priority in influencer marketing. Under guidelines issued by the Consumer Affairs Agency, sponsored posts are required to include clear disclosures such as #PR or #広告 (advertisement).

Moreover, compliance with laws such as the Pharmaceutical and Medical Device Act (for health and beauty claims) and the Act against Unjustifiable Premiums and Misleading Representations is becoming stricter.

This is particularly critical in categories such as beauty, health, and food, where exaggerated claims have led to regulatory issues in the past. As a result, agencies must have strong legal oversight and review systems in place to ensure campaigns remain compliant while maintaining consumer trust.

source : https://laws.e-gov.go.jp/law/335AC0000000145

source : https://www.caa.go.jp/policies/policy/representation/fair_labeling

For overseas brands, this aspect is precisely where working with a Japanese agency provides a major advantage.

Local partners understand not only the regulatory environment, but also how to design messages that avoid the cultural impression of being overly forceful or pushy.

This capability is key to protecting brand credibility. In turn, maintaining transparency builds a foundation for long-term fan loyalty—a critical factor for sustainable growth in Japan’s trust-driven market.

source : https://www.caa.go.jp/policies/policy/representation/fair_labeling/stealth_marketing

Key Points in Choosing an Agency in Japan

When conducting influencer marketing in the Japanese market, selecting the right agency is crucial to success. With so many companies to choose from, the outcomes can vary greatly depending on which one you partner with. In this section, we will outline the essential factors to consider, taking into account Japan’s unique culture and market characteristics.

Choosing a Partner with Cultural Understanding and Local Adaptability

The most important factor is whether the agency truly understands Japanese consumer psychology and can deliver messages that resonate locally. In Japan, consumers tend to prefer “authentic and sincere expressions” over excessive promotion. Simply translating and posting content rarely generates impact; success depends on carefully designing the tone of voice, timing, and even the way comments are handled.

Moreover, since Japanese audiences place strong value on “the words of someone they trust,” cultural awareness is essential when selecting influencers. It is crucial that the agency has a network of micro-influencers and the ability to identify individuals who can naturally convey the brand’s tone. Even for overseas brands, a partner capable of proposing expressions that blend seamlessly into the Japanese context will accelerate local acceptance.

Balancing Legal Compliance and Data Analysis

Japan has some of the strictest advertising regulations in the world. This is especially true for product categories covered by the Pharmaceutical Affairs Law, the Act against Unjustifiable Premiums and Misleading Representations, and the Health Promotion Act. Failing to conduct proper expression checks in these areas can lead to brand damage. For this reason, it is advisable to choose an agency with a dedicated legal review team and a standardized process for verifying content before publication.

Equally important is the ability to analyze data and visualize results. Beyond reach and engagement rates, agencies should be able to track behavioral indicators such as save rates and purchase conversions. A partner capable of making data-driven improvement proposals will enable not just one-off campaigns, but continuous operations that enhance ROI over the long term.

Prioritizing Long-Term Trust Over Short-Term Gains

Japanese consumers tend to favor brands that communicate consistently and sincerely over time, rather than those relying on short-lived advertising bursts. As a result, building long-term relationships with the same influencers often proves more effective than running numerous one-off campaigns. When selecting an agency, it is important to confirm whether they not only broker projects but also help design an ongoing brand narrative together.

The post-contract communication structure is equally critical. Agencies that provide regular performance reports and proactive improvement proposals can both refine campaign accuracy and foster stronger trust. In Japan, brand value is built less on the “power to sell” and more on a sustained commitment to earning trust, making an agency with a long-term partnership mindset the ideal choice.

The 20 Best  Influencer Marketing Agencies  Japan 2025

1. hotice
2. Toridori Marketing
3. Cross Ring
4. Find model
5. 3minute
6. THECOO
7. Gaiax
8. Promost
9. Cocolable
10. tete marche
11. Any Mind
12. Klear
13. REECH DATABASE
14. Influencer Japan
15. A STREAM
16. Moribus
17. SPRAY
18. Talema.
19. NEUTRAL WORKS
20. LIW

1.hotice

3.Cross Ring

Cross Ring is part of the KDDI Group, one of Japan’s leading telecommunications companies, and has been active in the influencer marketing industry in Japan since its founding in 2003.
Among the many influencer marketing agencies in Japan, Cross Ring stands out for its focus on data and technology rather than simple casting.

The company developed its proprietary analytics engine, SPRAY, which applies image recognition and natural language processing to social media posts.
By analyzing both images and text, SPRAY provides detailed profiling of influencers, including interest data and fan demographics, giving brands deeper insights into campaign effectiveness.

These capabilities make Cross Ring a trusted agency for advertisers and global brands that require measurable and compliance-conscious influencer marketing.
In a market like Japan, where consumer trust and regulations are strict, Cross Ring’s data-driven methods help ensure campaigns are both effective and accountable.

4.Find model

Find Model provides influencer casting services that range from nationally recognized celebrities who have appeared on Japanese television to micro-influencers with highly engaged niche communities.
According to the company, its PR campaigns can reach over 250 million people in Japan through social media platforms, giving brands access to audiences at both mass and niche levels.

The company’s offerings extend beyond basic influencer promotion.
In addition to influencer PR, Find Model manages social media advertising and handles official SNS account operations, creating a comprehensive approach to digital presence.
A notable advantage is its pricing model with no initial cost, which lowers the entry barrier for brands considering influencer marketing for the first time.

Find Model emphasizes three main strengths: the quality of its influencer network, the speed and clarity of post-campaign reporting, and the flexibility to support not only digital campaigns but also offline initiatives such as in-store promotions and live events.
This combination allows brands in industries like fashion, beauty, and food service to integrate influencer activities with real-world customer engagement, a strategy particularly relevant in Japan’s consumer market where online impressions often drive offline purchasing decisions.

5.3minute

3minute is a social media marketing company that provides one-stop support for influencer campaigns in Japan.
Its service scope is broad, covering everything from strategy design and content planning to influencer casting, live streaming support, and performance analysis.
This structure allows clients to centralize all influencer-related activities under a single partner, which is particularly valuable for international brands unfamiliar with the Japanese market.

What makes 3minute stand out is its creative capability.
The company maintains a dedicated team of video creators, art directors, and photographers who produce content that is both fast and high in quality.
This is not limited to simple promotional posts; the creative team is capable of delivering visual storytelling that aligns with a brand’s overall marketing strategy.
Such content tends to perform well in Japan, where consumers place high value on aesthetics and production quality in social media.

Another strength lies in the team’s understanding of local trends.
3minute’s planners are well versed in the fast-changing landscape of Japanese social media, enabling them to guide campaigns with insights on what formats, tones, and platforms resonate most with domestic audiences.
This ensures that influencer campaigns are not only well-produced but also culturally relevant.

By combining comprehensive campaign management, strong creative execution, and localized insights, 3minute positions itself as a useful partner for brands that want to go beyond basic influencer promotion and achieve measurable, market-specific results in Japan.

6.THECOO

THECOO Inc., founded in 2014, is a digital marketing company in Japan specializing in influencer marketing and online advertising consulting.
The company supports both domestic and international brands with expertise in campaign design, digital ads, and influencer engagement.

A major strength of THECOO lies in influencer marketing campaigns with YouTubers and Instagrammers, platforms that are highly influential in Japan.
The company also offers consulting for managed online ads, enabling brands to combine influencer promotion with paid digital strategies.

THECOO operates “iCON Suite,” an influencer planning and analytics tool that helps agencies and brands discover suitable influencers, analyze audience demographics, and design data-driven campaigns.
As one of the influencer marketing agencies in Japan that integrates creative execution with analytics, THECOO provides practical support for companies entering or expanding in the Japanese market.

7.Gaiax

Gaiax is a long-established digital marketing company in Japan, active since the early days of social media marketing.
With years of experience across diverse industries, Gaiax provides comprehensive support for influencer marketing and broader SNS strategies in Japan.

Its services extend beyond simple account management.
Gaiax conducts research on potential customers and develops customized strategies that guide Japanese consumers through changes in awareness, attitude, and behavior.
The company offers a wide range of solutions, including SNS operation agency services, marketing strategy design, creative content production, market research, posting and consulting, as well as countermeasures against risks such as social media backlash.

As one of the well-recognized influencer marketing agencies in Japan, Gaiax positions itself as a full-service partner.
By covering everything from campaign planning to crisis management, the company helps brands optimize their social media presence and strengthen long-term engagement with Japanese audiences.

8.Promost

Promost is a digital marketing company in Japan that provides a wide range of online customer acquisition services, content creation, and risk management.
In addition to SEO, MEO, and general advertising management, the company is particularly experienced in social media advertising, making it one of the influencer marketing agencies in Japan that integrates multiple digital channels.

Promost’s expertise covers SNS platforms most widely used in Japan, including Facebook, Instagram, LINE, and X (formerly Twitter).
By managing campaigns across these networks, the company helps brands reach diverse Japanese audiences from different angles.
They also specialize in optimizing visibility on Instagram, applying SEO-style techniques to improve discoverability and engagement.

The company’s strength lies in combining customer acquisition strategies with precise ad management.
This makes Promost a useful agency for brands seeking both new customer growth and risk-conscious campaign execution in the Japanese market.

9.Cocolable

Cocolable is a Japanese company known for its expertise in e-commerce site operations and digital consulting.
In addition to supporting online stores, the company provides services in SNS advertising management, social media management, influencer marketing, and broader SNS marketing in Japan.

Its service lineup is diverse, covering EC consulting, video marketing, and Amazon consulting.
This makes Cocolable a useful partner for brands seeking both sales growth and stronger digital presence in Japan.
The company emphasizes that quality creative—both video and still images—is the key to success in social media advertising.
By offering one-stop support that spans from content production to ad management, Cocolable helps brands execute campaigns that are not only well-designed but also performance-driven.

As one of the influencer marketing agencies in Japan with strong ties to e-commerce, Cocolable stands out for its ability to integrate influencer promotion with online retail strategy.
This combination allows companies to run campaigns that directly connect social media engagement with e-commerce results, which is especially valuable in Japan’s competitive digital marketplace.

10.tete marche

tete marche is a Japanese marketing company founded in June 2015, specializing in SNS marketing, influencer campaigns, and digital strategy.
They support brands in Japan with account management for Instagram, X (formerly Twitter), and TikTok, among other platforms.
The company has served over 700 clients and operates research and analytics assets such as their proprietary tools “SINIS for Instagram” and “SINIS for X,” as well as their in-house research institute, Sakidachi Lab.
Their services include full-cycle campaign planning, content production, posting, performance analysis, and consultations—from SNS strategy to campaign execution.
They also recently launched a service for short video marketing linked between social media and web, partnering with Firework Japan to streamline video production and integration.
As one of the influencer marketing agencies in Japan combining creative communication with scientific insight, tete marche helps brands achieve measurable results and deeper engagement with Japanese consumers.

11.Any Mind

AnyMind Group is a technology-driven company supporting influencer marketing and digital marketing across Japan and multiple Asian markets.
They provide a platform, “AnyTag,” with over 750,000 influencers and extensive campaign data, which helps brands select PR influencers based on conversion history and audience demographics.

Their product suite includes influencer marketing, creator growth, media and app growth, and e-commerce/logistics support, allowing brands to combine various digital marketing functions through one agency.

The company also operates “AnyManager,” a platform offering publishers and brands tools for analytics, ad monetization, and growth, with integrations for multiple ad channels including TikTok and Adjust.

In addition, AnyMind supports D2C brand incubation for influencers, helping with planning, production, and e-commerce rollout under its “AnyMind D2C for Influencers” initiative.

As one of the influencer marketing agencies in Japan combining creator networks, campaign tracking, and e-commerce support, AnyMind helps brands achieve measurable results even in cross-channel and cross-border campaigns.

12.Klear

Klear is a global platform for influencer marketing and social media analytics, also widely used in Japan.
It supports major networks such as Instagram, Twitter, YouTube, and Facebook, allowing brands to manage influencer campaigns and monitor performance across multiple channels.

The platform evaluates influencers using three core metrics: follower count, True Reach (an estimate of how many people actually view an influencer’s posts), and an Influence Score that combines engagement and reach data.
These indicators provide a more realistic view of influence compared to follower numbers alone.

With Klear, brands can discover influencers based on performance and audience attributes, track activity and engagement, and set KPIs using reporting tools that highlight real reach and audience insights.

As one of the influencer marketing agencies in Japan that emphasizes transparency and data-driven decision-making, Klear enables brands to select influencers more effectively and achieve measurable results.

13.REECH DATABASE

REECH DATABASE is a platform in Japan designed to streamline influencer marketing workflows for brands and agencies. It stores more than 500,000 influencer accounts and over 250 million social media posts, enabling users to search and analyze profiles using metrics such as category, region, engagement, follower demographics, and PR involvement.

The platform supports core tasks of influencer marketing: influencer search and selection, list creation, contact, reporting, and management. These features are built to reduce the time involved in managing influencer campaigns significantly.

By integrating analytics and data visualization tools, REECH helps brands set clear KPIs, monitor influencer activity, and assess performance across multiple SNS channels.

As one of the influencer marketing agencies in Japan that emphasizes both efficiency and data insight, REECH DATABASE offers a comprehensive solution for companies looking to scale influencer efforts and achieve measurable results.

14.Influencer Japan

Influencer Japan is a casting service for influencer marketing in Japan that reportedly has a network of around 2.1 million influencers both inside and outside Japan.

It is said to select influencers through strict screening criteria, including checks against follower padding, ensuring higher quality among its selections.

One-stop services are offered, covering tasks such as interviews, selection and assignment of influencers, post-campaign management, effectiveness measurement, and reporting.

Consultants with long experience in Japanese SNS and influencer campaigns are involved, helping brands find appropriate influencers for their promotions.

As one of the influencer marketing agencies in Japan with a large influencer network and quality control, Influencer Japan may be suitable for brands seeking broad reach combined with oversight and reliability.

15.A STREAM

A STREAM is a marketing tool in Japan that aims to improve operational efficiency in influencer marketing. The platform is said to allow searches and analysis from approximately 1.4 million accounts across Instagram, TikTok, and YouTube.

It reportedly aggregates over 50 types of data—such as follower attributes, interest categories, and active rates—and supports more than 30 filter criteria for influencer selection. Users can also detect influencers who may have bought followers, and track actions from non-followers.

Another feature is a tool to select several target general users and examine accounts they commonly follow, which helps in identifying influencers that share audience with your target.

As one of the influencer marketing agencies in Japan adopting data-driven tools, A STREAM may be suitable for brands looking for transparency and precision in influencer selection and campaign execution.

16.Moribus

Moribus Casting is a service by AIQ Corporation that supports influencer casting and campaign management using AI.

The platform allows brands and agencies to search and select influencer candidates via AI-based matching and to compare similar influencer accounts. It also offers AI-powered suggestions for hashtags to optimize posts.

In addition, Moribus supports post-campaign reporting, candidate information sharing, and contact management, enabling efficient workflows through one tool. The integration of Moribus Navi and Casting into a unified service further streamlines operations.

Among influencer marketing agencies in Japan, Moribus Casting is regarded as a tool that emphasizes both matching quality and operational efficiency, especially for brands seeking to reduce cost and manual workload in influencer campaigns.

17.SPRAY

SPRAY for Agency is a tool from Cross Ring designed to support influencer marketing operations for agencies and brands in Japan.
The platform allows users to search influencers across multiple social media platforms by metrics such as follower demographics, engagement, and past performance.

It includes features for influencer selection, campaign-candidate list creation, managing project schedules, and generating post-campaign reports and analytics.
These capabilities aim to help reduce the manual effort involved in influencer casting and campaign management.

Among the influencer marketing agencies in Japan that emphasize measurable insights and operational efficiency, SPRAY for Agency is positioned as a solution for those seeking to streamline workflow and improve prediction and reporting in influencer campaigns.

18.Talema.

Talema is a matching platform in Japan that connects companies with YouTubers and creators. Operated by GANGAN Inc., it allows brands to search registered YouTubers or post campaigns and receive direct proposals.

There are no upfront fees or monthly subscription costs for accessing the platform; the cost is incurred only after a campaign is confirmed. Brands can review creators’ desired compensation amounts, enabling transparent budgeting and decision-making.

Talema originally focused on YouTube but has expanded its offerings to include advertising campaigns on Instagram, TikTok, and X. The platform features search filters that help match creators by audience size, content genre, and performance metrics.

As one of the influencer marketing agencies in Japan that offers low-barrier access to video content creators, Talema is useful for brands seeking efficiency, budget transparency, and direct collaboration with YouTubers.

19.NEUTRAL WORKS

NEUTRAL WORKS is a digital marketing company in Japan, headquartered in Chigasaki, Kanagawa, established in December 2016.
The company has supported over 3,000 clients and provides one-stop influencer marketing and SNS marketing services.

Their influencer marketing support covers casting influencers, story planning, creative production, and performance analysis and improvement. These services are integrated into broader digital web estrategia, including strategy planning, content creation, and advertising operations.

NEUTRAL WORKS works across major Japanese social media platforms, such as Instagram, YouTube, and TikTok. Their team combines expertise in web marketing and social media to help brands execute campaigns with both creative quality and measurable results.

Among influencer marketing agencies in Japan, NEUTRAL WORKS is notable for offering both speed and comprehensiveness in services — from planning through execution and evaluation — making it suitable for brands that want clear ROI and strong operational execution.

20.LIW

LIDDELL Inc. is a Tokyo-based influencer marketing company established in 2014 that supports data-driven influencer marketing and digital strategy in Japan.

It operates the platform “LIDDELL Influencer Workspace (LIW),” which helps over 35,000 registered influencers and more than 7,000 client companies. The platform covers tasks from influencer screening and campaign planning to performance monitoring and reporting.

In addition to influencer marketing, LIDDELL also supports fan community strategy, content production, and system/app development. The company integrates SNS strategy, creative execution, and analytics, enabling brands to manage both recognition and performance metrics.

As one of the influencer marketing agencies in Japan emphasizing quality and measurable results, LIDDELL offers brands a comprehensive solution, especially for those seeking both reach and operational reliability.

hotice Provides Matching Support

At hotice, we can help you select the right models for your marketing without you having to contact the influencers individually.

Selection of Japanese models, specifically the influencers for marketing purposes, can be very challenging.

hotice can help you facilitate the selection of influencers while also helping you communicate efficiently with these influencers.
Some models and influencers can be troublesome even after joining an agency, causing issues.
However, with hotice, you will have no problem of such.

If you are looking to optimize Japanese model marketing, hotice is the company for you.

Explore Influencer Marketing Agencies by Country

• Japan
• Singapore
• Korea
• Malaysia
• Pakistan
• UAE
• UK
• Australia
• Canada
• Philippines
• India
• Taiwan
• Dubai