The 10 Best Influencer & Social Media Marketing Agencies in Taiwan

Looking for an influencer or social media agency in Taiwan?

In recent years, influencer and social media marketing has emerged in Taiwan. Social media influencers can forge strong connections with their audiences that traditional advertising cannot replicate. Aggressive sales tactics are becoming outdated, while trusted influencers are gaining prominence. As consumers increasingly seek authentic opinions, influencers, and social media have become integral to modern marketing strategies.

Social media has swept the Taiwanese market by storm. Taiwan boasts 21 million active social media users, accounting for nearly 90% of the total population. Taiwanese individuals spend an average of two hours per day on social media platforms. Many Taiwanese influencers are active on Instagram, YouTube, and TikTok. It’s undeniable that influencer marketing is an effective marketing tool in this country.

In this article, we’ve compiled a list of the top influencer and social media marketing agencies in Taiwan to help kickstart your marketing campaigns in the region.

Overview of the Taiwanese Market

Taiwan is one of the most digitally advanced countries in East Asia, with strong adoption of social media.

As of 2025, the total population is approximately 23.2 million, and more than 95% are internet users (DataReportal 2025).

The number of social media users stands at around 18.4 million, representing about 79.4% of the population, showing that social media has become an integral part of daily life.

source : https://datareportal.com/reports/digital-2025-taiwan

By platform, LINE ranks the highest with a usage rate of 92.3%, followed by Facebook at 84.6%, Instagram at 68.3%, TikTok at 40.1%, and X (formerly Twitter) at 28.8% (GDX-J 2025).

LINE has become fully established as a communication tool among friends and family, and is often leveraged for CRM and customer retention.

Facebook continues to be supported across a wide range of age groups, excelling in community-driven word-of-mouth and campaign initiatives.

Instagram is especially popular among people in their 20s and 30s, with strong influence on purchasing decisions in categories such as cosmetics and fashion.

TikTok is rapidly expanding among Gen Z, driving growth in short-form, entertainment-oriented marketing.

A key characteristic of the Taiwanese market is that social media functions not merely as entertainment, but as a medium for lifestyle suggestions.

On YouTube and Instagram, influencers are valued for showcasing products in the context of everyday life, with an emphasis on authentic usage experiences.

Overly commercial expressions tend to be avoided, while natural reviews and personal stories are more likely to encourage purchasing.

In addition, Taiwan is a multilingual environment. Alongside Traditional Chinese, many people also speak English and Japanese, making it a relatively easy market for overseas brands to enter.

This multicultural nature has led to a growing number of international brands collaborating with local agencies for their communications.

Culturally, Taiwan is open and highly trend-sensitive, occupying an intermediate position between ASEAN markets and mainland China—an advantage unique to the Taiwanese market.

Overall, influencer marketing in Taiwan has developed into a form of trust-based marketing that blends seamlessly into daily life.

For companies to succeed, local communications that prioritize familiarity and empathy over flashy promotions are essential.

The presence of local agencies capable of supporting this approach is a key factor in successful brand penetration.

Choosing the Right Agency

When conducting influencer marketing in Taiwan, it is not sufficient to simply hire influencers with large followings or high visibility.

Because consumer values and social media culture differ from those in Japan or mainland China, success depends on selecting an agency that understands local customs and can communicate from the perspective of everyday consumers.

Here, we outline three key perspectives to consider when choosing a partner in the Taiwanese market.

Cultural Understanding and Localization in Traditional Chinese

In Taiwan, the cultural preference in advertising and promotion is for “trust over exaggeration” and “sincerity over flashiness.”

As a result, overly promotional language or exaggerated visuals can easily backfire, while authentic personal stories and carefully written review-style content are more well received.

When choosing an agency, it is important to confirm whether they have the ability to create copy in Traditional Chinese and express local language nuances naturally.

Understanding uniquely Taiwanese expressions and knowing which cultural phrasing will be received positively is crucial for building empathy with consumers.

Moreover, the key is not mere translation, but whether the agency can reflect local trends, humor, and aesthetics in their communication.

Data Analysis and Improvement Framework

In the Taiwanese market, decisions based on data are valued more highly than those made on intuition.

It is advisable to choose an agency that can analyze not only reach and click-through numbers but also indicators of “resonance” such as save rates and the content of comments.

A trustworthy partner is one that can deeply understand consumer reactions and provide reports that feed into future initiatives.

Equally important is the ability to interpret elements that are harder to quantify—such as the tone of comments or the substance of word-of-mouth feedback.

In this way, companies that analyze effectiveness from both numerical and contextual perspectives, and continuously provide improvement proposals, are best positioned to deliver long-term results.

Multilingual Support and Legal Compliance Systems

Taiwan is a multicultural country, and while Traditional Chinese is the primary language, many companies are also able to provide services in English and Japanese.

For overseas brands entering the market, choosing an agency that can deliver reports in English or Japanese helps prevent communication loss.

In addition, Taiwan requires clear disclosure in advertising, such as labels like #廣告 (advertisement) or #合作 (collaboration), and consumer protection awareness has been rising year by year.

Agencies with established compliance systems that review wording and labeling before publication can minimize brand risk.

source : https://moda.gov.tw/en/press/press-releases/14562

Furthermore, the ability to handle influencer contracts and payment processes in accordance with local business practices is also essential.

An agency that can balance multilingual operations with compliance will become a long-term trusted partner in Taiwan.

The 10  Best Influencer & Social Media Marketing Agencies in Taiwan

1. hotice
2. MONIgroup
3. E21
4. BLK Soda
5. Asiapac
6. World-share
7. Pineapple Web
8. Media Gate Group Co. Ltd
9. Sway Society 
10. Gremlin Works

1.hotice

2.MONIgroup

3.E21

4.BLK Soda

Service: Influencer Marketing
https://www.blksoda.com/

BLK Soda was founded in 2019 as a full-service PR and marketing agency with an unmatched network of media and influencers that deliver results. We are a diverse team of marketing and PR professionals who think strategically and provide practical solutions.
BLK Soda wanted to gain inspiration from ready-to-use ideas for future gaming laptops with ACER Predator, one of the world’s leading PC gaming brands. Working with Cooler Master, we rethought the design of the Predator Helios laptop, paving the way for future gaming laptops.

5.Asiapac

Service: Influencer Marketing
https://www.asiapacdigital.com/jp/index

In addition to influencer marketing, AsiaPAC offers content marketing, video marketing, SEO, and SEM. AsiaPAC offers a full-stack AI influencer management platform and has a strong influencer network with a variety of backgrounds. In addition, they offer localized support in many parts of Asia. This trusted marketing agency puts companies at ease considering their more than 15 years of experience in influencer marketing for AsiaPAC.
One of their satisfied clients, Cole Haan, gained 80% new customers and nearly 200% online revenue in one quarter. This is a result of Asiapac’s strategy of cross-channel, awareness-driven campaigns in the upper funnel.

6.World-share

Service:Influencer Marketing
https://world-share.com/

Worldshare is a boutique branding, advertising, and design studio that offers fresh strategies to make brands stand out. From corporate identities to websites, from packaging to motivational slogans, Worldshare offers world-class execution that drives sales and builds brand differentiation.

7.Pineapple Web

Service:Influencer Marketing
https://www.pineapple-web.com/

Pineapple Web is a Taiwanese digital agency that aims to be a one-stop digital agency providing solutions to its clients. We provide web design, web programming, SEO strategy, web analytics, and online advertising services.
One of Pineapple Web’s project examples is “Live in Taiwan,” an online platform that aims to provide non-Chinese speaking people living in Taiwan with a place to buy goods, find a place to live, find a job, and attend events. Pineapple Web helped this company succeed by creating a scalable web application that now has over 1,200 accommodations available on its website.

8.Media Gate Group Co. Ltd

Service:Influencer Marketing
https://mediagate.com.tw/

Founded in 2001, Media Gate Group focuses primarily on providing social media marketing services to the technology industry. The agency has already worked with big brands such as ASUS, Giada, Gigabyte, Adata, and Transcend. Media Gate Group offers a comprehensive marketing strategy that includes Google ad services, landing page optimization, and video marketing.

9.Sway Society

Service: Influencer Marketing
https://swaysocietytw.com/

Sway Society is a social media marketing agency specializing in the micro-influencer community. In addition to introducing brands to micro-influencers, Sway Society also offers content creation services and social media management. The agency is led by young digital marketing professionals who bring dynamic and fresh ideas to the marketplace, and Sway Society also believes in providing quality services at affordable prices.

10.Gremlin Works

Service: Influencer Marketing
https://gremlinworks.co.uk/

Gremlin Works is Taipei’s leading international digital agency. Gremlin Works originated in the UK and is currently doing business in Taiwan. Gremlin Works promises their clients extensive referrals of their business not only locally, but also to the entire world. Their services include social media marketing, SEO, PPC, KOL, and design.
With a multinational team based in the UK and Taiwan, they have over 8,000 international niche KOLs. Brands they have worked with include Taiwan Smart Machinery, British Chamber, BenQ, and Caware.

Partner with hotice: Your Trusted Influencer Matchmaker in Japan

At hotice, we connect carefully selected Japanese influencers with international brands to deliver impactful, risk-free campaigns.

If you are considering influencer marketing in Taiwan, we invite you to work with hotice. With expertise in influencer marketing across multiple countries, we provide the following services:

Our Services:

• Matching specialized influencers tailored to your industry and goals
• Multilingual communication support
• Campaign planning and performance tracking
• Legal and cultural compliance
  

hotice is a global company that actively supports international brands in entering the Japanese market through PR initiatives leveraging celebrities and influencers.

With extensive experience in selecting the most suitable creators and developing and executing PR strategies, we are well-positioned to help your brand succeed.

Please feel free to contact us with any questions or inquiries.

Explore Influencer Marketing Agencies by Country

• Japan
• Singapore
• Korea
• Malaysia
• Pakistan
• UAE
• UK
• Australia
• Canada
• Philippines
• India
• Taiwan
• Dubai