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Japan Influencer Stealth Marketing Regulation: What Brands and Creators Must Know in 2025

Japan Influencer Stealth Marketing Regulation: What Brands and Creators Must Know in 2025

In 2023, Japan officially cracked down on stealth marketing, requiring influencers and advertisers to disclose paid promotions more clearly than ever before. But unlike Western...

2 June 2025 Influencer
How to Write an Influencer Contract in Japan: A Simple Guide for Companies with Templates

How to Write an Influencer Contract in Japan: A Simple Guide for Companies with Templates

Planning to work with influencers in Japan? Make sure your contract is clear and legal. In Japan, having a proper agreement is important to avoid...

2 June 2025 Influencer
How Influencer Media Regulation Works in Japan: What Global Teams Need to Know

How Influencer Media Regulation Works in Japan: What Global Teams Need to Know

Unlike countries such as the UAE or South Korea—where influencer activity may fall under centralized national media laws—Japan does not enforce influencer marketing through a...

2 June 2025 Blog
How Consumers Use Social Media in 2025: New Data Reveals Influencer Impact and Buying Behavior

How Consumers Use Social Media in 2025: New Data Reveals Influencer Impact and Buying Behavior

Which Platforms Matter Most in 2025 To understand consumer behavior on social media, we must first identify where people are spending their time. The 2025...

2 June 2025 Influencer
Inside Influencer Marketing Survey in Japan: What 102 Companies Revealed About Strategy, Spending, and Success

Inside Influencer Marketing Survey in Japan: What 102 Companies Revealed About Strategy, Spending, and Success

As influencer marketing becomes more commonplace in Japan, how are companies actually using it—and is it working?To answer that, hotice and RASA JAPAN conducted a...

2 June 2025 Influencer
Top 10 Japanese Fitness Influencers Over 40

Top 10 Japanese Fitness Influencers Over 40

Real people, real strength—meet the creators redefining fitness beyond 40. Introduction Fitness isn’t just for the young—and these Japanese creators are living proof. In their...

2 June 2025 Ranking
[2025ver.]Japanese Luxury Travel Influencers[My Hot 10]

[2025ver.]Japanese Luxury Travel Influencers[My Hot 10]

Introduction Japan’s social media scene is evolving rapidly, but one area that continues to stand out is the world of Japanese luxury travel influencers. Blending...

2 June 2025 Ranking
[2025ver.]Japanese Travel Influencer’s Blog[My Hot 10]

[2025ver.]Japanese Travel Influencer’s Blog[My Hot 10]

Travel influencers play a key role in sharing the charm and hidden gems of destinations around the world through blogs and social media. Their content—full...

3 May 2025 Ranking
Master Your 2025 Influencer Campaign Strategy: Global and Japan Insights

Master Your 2025 Influencer Campaign Strategy: Global and Japan Insights

Looking to run an effective influencer campaign in 2025? You’re not alone. Influencer marketing remains one of the most powerful ways to build brand trust...

3 May 2025 Influencer
Streaming Services in Japan (2025): Best Platforms for English Speakers, Expats & Visitors

Streaming Services in Japan (2025): Best Platforms for English Speakers, Expats & Visitors

Planning to stream your favorite shows while in Japan? Whether you’re an expat, tourist, or digital nomad, navigating Japan’s streaming services can be tricky—with region-locked...

3 May 2025 Service
Japan Expo 2025: Where Global Fans and Brands Unite Through Japanese Culture

Japan Expo 2025: Where Global Fans and Brands Unite Through Japanese Culture

Japan Expo is more than a cultural event—it’s a global celebration of Japanese creativity, passion, and fandom. Held annually in Paris, this event attracts hundreds...

3 May 2025 Marketing
How to Attract Visitors and Succeed at Osaka Expo 2025: Event Recruitment and Casting Strategies for Global Brands

How to Attract Visitors and Succeed at Osaka Expo 2025: Event Recruitment and Casting Strategies for Global Brands

The Osaka Expo 2025 offers an extraordinary opportunity for global brands to increase visibility, build emotional connections, and engage directly with an international audience. But...

3 May 2025 Trends
How to Discover Influencers in 2025: A Step-by-Step Guide

How to Discover Influencers in 2025: A Step-by-Step Guide

Influencer marketing is more important than ever—but discovering the right influencers still feels overwhelming for many brands.With thousands of creators, countless platforms, and rising concerns...

3 May 2025 Influencer
Japanese Twitter Alternative: The Best Social Media Platforms for 2025

Japanese Twitter Alternative: The Best Social Media Platforms for 2025

Have you been searching for a true Japanese Twitter alternative? You’re not alone.Since Twitter’s transformation into X, millions of users—especially in Japan—have felt the shift:...

3 May 2025 Trends
We Asked 192 Japanese Consumers: What’s Your Impression of Influencers?

We Asked 192 Japanese Consumers: What’s Your Impression of Influencers?

Today, influencer posts aren’t just conversation starters—they’re integral to driving real conversions.But what exactly do Japanese users expect from influencers? What kinds of posts do...

3 May 2025 Trends
[2025ver.]Japanese Fashion Influencer’s Blog[My Hot 10]

[2025ver.]Japanese Fashion Influencer’s Blog[My Hot 10]

Japan’s fashion influencer scene is packed with individuality and style. Whether it’s casual everyday looks, chic coordination, or a lifestyle-driven approach, these influencers have built...

2 May 2025 Ranking
[Latest 2025 Edition] 20 Successful Model Influencer Marketing Cases in Japan – Explained by Media Type

[Latest 2025 Edition] 20 Successful Model Influencer Marketing Cases in Japan – Explained by Media Type

No matter how excellent a product or service may be, the results can vary greatly depending on “who you target and how you communicate.” Nowadays,...

1 April 2025 Marketing
The Rapidly Growing Southeast Asian Market and the Potential of Social Media Marketing

The Rapidly Growing Southeast Asian Market and the Potential of Social Media Marketing

Today, the Southeast Asian market is attracting global attention from brands and marketers alike. With rapid population growth and economic development, Southeast Asia is increasingly...

1 April 2025 Trends
[2025 Latest Edition] Top 15 Influencer Marketing Agencies in Singapore | Complete Guide to Choosing the Right One

[2025 Latest Edition] Top 15 Influencer Marketing Agencies in Singapore | Complete Guide to Choosing the Right One

Among the rapidly growing digital advertising markets in Southeast Asia, Singapore is currently experiencing particularly remarkable growth. Within this trend, influencer marketing is gaining attention...

1 April 2025 Marketing
[Latest 2025 Edition] Top 15 Influencer Marketing Agencies in Malaysia | Complete Guide

[Latest 2025 Edition] Top 15 Influencer Marketing Agencies in Malaysia | Complete Guide

Don’t miss out—understanding the Malaysian market could be the key to staying ahead of your competition.In Malaysia, where over 80% of the population uses social...

1 April 2025 Marketing
[2025ver.]Half Japanese Youtuber[Top 10]

[2025ver.]Half Japanese Youtuber[Top 10]

The YouTube landscape is a dynamic realm, teeming with creators from every corner of the globe. However, a unique and captivating segment has emerged within...

1 April 2025 Ranking
What Is an Effective Marketing Strategy in the Japanese Market? Culture, Trust, and the Digital on the Front Line

What Is an Effective Marketing Strategy in the Japanese Market? Culture, Trust, and the Digital on the Front Line

What leads to a success in marketing in the Japanese market? The answer lies in the unique culture, customs, and consumer psychology. .   The high...

1 April 2025 Marketing
[Latest 2025 Edition] Top 15 Influencer Marketing Agencies in the UAE | Complete Guide to Choosing the Right Partner

[Latest 2025 Edition] Top 15 Influencer Marketing Agencies in the UAE | Complete Guide to Choosing the Right Partner

The UAE, is one of the fastest-growing markets in the Middle East and one of the most digitally connected.. Traditional media such as television and...

1 April 2025 Marketing
[2025 Edition] Top 15 Influencer Marketing Agencies in Pakistan: A Complete Guide to Choosing the Right One

[2025 Edition] Top 15 Influencer Marketing Agencies in Pakistan: A Complete Guide to Choosing the Right One

In recent years, influencer marketing in Pakistan has experienced remarkable growth. As of 2024, the number of social media users in Pakistan has exceeded 70...

1 April 2025 Marketing