Discover practical social media marketing tips for tomorrow.
In 2023, Japan officially cracked down on stealth marketing, requiring influencers and advertisers to disclose paid promotions more clearly than ever before. But unlike Western...
Planning to work with influencers in Japan? Make sure your contract is clear and legal. In Japan, having a proper agreement is important to avoid...
Unlike countries such as the UAE or South Korea—where influencer activity may fall under centralized national media laws—Japan does not enforce influencer marketing through a...
Which Platforms Matter Most in 2025 To understand consumer behavior on social media, we must first identify where people are spending their time. The 2025...
As influencer marketing becomes more commonplace in Japan, how are companies actually using it—and is it working?To answer that, hotice and RASA JAPAN conducted a...
Real people, real strength—meet the creators redefining fitness beyond 40. Introduction Fitness isn’t just for the young—and these Japanese creators are living proof. In their...
Introduction Japan’s social media scene is evolving rapidly, but one area that continues to stand out is the world of Japanese luxury travel influencers. Blending...
Travel influencers play a key role in sharing the charm and hidden gems of destinations around the world through blogs and social media. Their content—full...
Looking to run an effective influencer campaign in 2025? You’re not alone. Influencer marketing remains one of the most powerful ways to build brand trust...
Planning to stream your favorite shows while in Japan? Whether you’re an expat, tourist, or digital nomad, navigating Japan’s streaming services can be tricky—with region-locked...
Japan Expo is more than a cultural event—it’s a global celebration of Japanese creativity, passion, and fandom. Held annually in Paris, this event attracts hundreds...
The Osaka Expo 2025 offers an extraordinary opportunity for global brands to increase visibility, build emotional connections, and engage directly with an international audience. But...
Influencer marketing is more important than ever—but discovering the right influencers still feels overwhelming for many brands.With thousands of creators, countless platforms, and rising concerns...
Have you been searching for a true Japanese Twitter alternative? You’re not alone.Since Twitter’s transformation into X, millions of users—especially in Japan—have felt the shift:...
Today, influencer posts aren’t just conversation starters—they’re integral to driving real conversions.But what exactly do Japanese users expect from influencers? What kinds of posts do...
Japan’s fashion influencer scene is packed with individuality and style. Whether it’s casual everyday looks, chic coordination, or a lifestyle-driven approach, these influencers have built...
No matter how excellent a product or service may be, the results can vary greatly depending on “who you target and how you communicate.” Nowadays,...
Today, the Southeast Asian market is attracting global attention from brands and marketers alike. With rapid population growth and economic development, Southeast Asia is increasingly...
Among the rapidly growing digital advertising markets in Southeast Asia, Singapore is currently experiencing particularly remarkable growth. Within this trend, influencer marketing is gaining attention...
Don’t miss out—understanding the Malaysian market could be the key to staying ahead of your competition.In Malaysia, where over 80% of the population uses social...
The YouTube landscape is a dynamic realm, teeming with creators from every corner of the globe. However, a unique and captivating segment has emerged within...
What leads to a success in marketing in the Japanese market? The answer lies in the unique culture, customs, and consumer psychology. . The high...
The UAE, is one of the fastest-growing markets in the Middle East and one of the most digitally connected.. Traditional media such as television and...
In recent years, influencer marketing in Pakistan has experienced remarkable growth. As of 2024, the number of social media users in Pakistan has exceeded 70...