[India] Top 30 Influencer Marketing Agencies: In-Depth Explanation of Features and Strengths
The influencer marketing market in India has experienced rapid growth alongside the advancement of digitalization. In particular, the widespread use of smartphones and increased internet access have resulted in a dramatic rise in social media users. Against this backdrop, companies are focusing on influencer-driven marketing strategies to enhance brand awareness and strengthen consumer engagement. However, with a variety of agencies available, selecting the right partner that fits the company’s needs can be challenging. Therefore, we will introduce some noteworthy influencer marketing agencies in India and explain their features and strengths.
What is Influencer Marketing in India?
Influencer marketing has become one of the most powerful tools for brands aiming to connect with modern consumers. In India, this strategy is no longer just a trend—it’s a structured, data-driven industry where influencer marketing agencies play a central role.
source : https://www.meltwater.com/en/blog/social-media-statistics-india
The Rise of Influencer Marketing Agencies in India
As of 2025, influencer marketing agencies in India manage collaborations across more than 2 million active creators, covering niches from fashion and beauty to finance and gaming. Their role has evolved from simple matchmaking between brands and influencers to full-service campaign management, analytics, and creative strategy.
The average engagement rate for influencer campaigns in India currently sits at 5.7%, surpassing global averages of 3–4%. This higher engagement reflects India’s unique digital culture, where short-form video content—especially on Instagram Reels (with 356 million users) and YouTube Shorts (over 460 million users)—dominates attention.
Moreover, influencer agencies now contribute directly to sales outcomes. According to a 2024 report by “Influencer.in,” campaigns managed by professional agencies generate an average ROI of 2.6x, while self-managed campaigns average only 1.4x. This explains why over 58% of Indian brands now outsource influencer collaborations to specialized agencies.
Market Size and Growth Outlook
India’s influencer marketing industry is expanding at an annual rate of 25–27%, with total spending expected to reach ₹28 billion by 2026, up from ₹17 billion in 2023. The country’s 470 million social media users—nearly one-third of the population—are the main drivers of this growth.
Platform-wise:
- Instagram holds 356 million active users (up 21% YoY)
- YouTube dominates with 460 million active users
- Facebook maintains 360 million but declining engagement (-6% YoY)
- X (Twitter) and LinkedIn remain niche, used mainly for tech and B2B communication
- Short-video platforms like Moj (160 million) and Josh (145 million) continue to attract tier-2 and tier-3 city audiences
This diversification of platforms means agencies must tailor strategies per audience segment. While urban markets focus on aesthetics and lifestyle, rural regions are showing the fastest engagement growth—up 12.8% YoY—driven by affordable 4G access and localized vernacular content.
How Indian Agencies Are Shaping the Ecosystem
The evolution of influencer marketing agencies in India reflects a shift toward professionalism and measurable impact.
Leading firms like The Good Creator Co., Monk Entertainment, and Chtrbox are leveraging AI tools for sentiment analysis, fraud detection (fake follower audits), and conversion tracking.
Additionally:
- 61.2% of brands find influencer marketing “effective for awareness”
- 50% allocate up to 10% of their total marketing budget
- 72% of agencies now offer ROI-based pricing models instead of flat fees
These numbers highlight a growing focus on data transparency and accountability. Agencies that integrate analytics dashboards and content-performance forecasting tools are outperforming others by an average of 38% higher client retention.
Challenges and Opportunities Ahead
Despite impressive growth, the industry faces key challenges:
- Lack of unified advertising regulations (disclosure compliance remains inconsistent)
- Rising influencer fees (up 35% in top-tier categories since 2023)
- Market saturation, particularly on Instagram and YouTube
Yet, opportunities abound. The rise of regional language creators, representing over 60% of new influencer sign-ups, opens vast potential for hyperlocal marketing. Additionally, the adoption of AI tools—like predictive analytics for campaign timing—positions Indian influencer marketing agencies as early movers in performance-driven storytelling.
How to Choose the Right Agency in the Indian Market
To succeed in India’s rapidly growing influencer market, selecting the right agency is crucial. Here are a few points to consider:
- Ensure the Agency Has Influencers That Match Your Target Audience
When choosing an agency, it’s important to confirm whether they have influencers that align with your target demographic. Agencies with a deep understanding of local culture and trends are capable of crafting more effective strategies. - Focus on Return on Investment (ROI)
Many brands are allocating a portion of their digital marketing budgets to influencers, so prioritizing ROI is key. It is helpful to reference the agency’s past successes and case studies, as well as check their areas of specialization (platforms or industries) to determine their potential effectiveness. - Clear Pricing and Customizable Campaign Design
Make sure the agency offers transparent pricing and can design customized campaigns based on your needs. Choosing an agency that can tailor campaigns to the diverse Indian market is vital for success.
30 Influencer Marketing Agencies to Watch in India
To succeed in the Indian market, the first step is to find the right agency. Here are 30 influencer marketing agencies in India that are gaining attention. These agencies are ideal partners for further developing your business.
Buzz Fame
BuzzFame is a popular influencer marketing agency in India. They collaborate with over 1,000 influencers and have supported the marketing success of more than 100 brands. The agency specializes in creating customized influencer marketing strategies based on clients’ goals. One of their strengths is their ability to select the most suitable influencers for specific industries and target markets. BuzzFame places great emphasis on effective and quick communication through partnerships with influencers, consistently exceeding client expectations. Their exclusive influencer club spans a wide range of social media platforms and niches, making them an ideal choice for brands targeting diverse audiences.
Vavo Digital
Vavo Digital is a leading influencer marketing agency in the Indian market, aiming to revolutionize the traditional advertising industry through influencer marketing. They provide comprehensive services such as hassle-free campaign management, well-chosen influencers, deep insights into campaigns, and wise metrics to evaluate campaign effectiveness. The agency serves a diverse clientele across categories like food, finance, entertainment, parenting, fashion, and lifestyle. Vavo Digital’s creator team spans more than 20 categories, with over 27,000 food influencers, 15,000 finance influencers, 38,000 entertainment influencers, 19,000 parenting influencers, and 58,000 fashion and lifestyle influencers. The agency values collaborations with nano and micro-influencers to create deeper, more personal connections with audiences.
The Media Ant
The Media Ant is a pioneering e-commerce platform for media buying in India and is considered the third most famous influencer marketing agency in the country. Established in June 2012, the platform enables marketers to discover non-traditional media nationwide through an integrated online platform. By 2016, they launched a “Campaign Creation” dashboard, allowing users to directly book and purchase media from the platform. In 2018, the company expanded its reach with the launch of Media Ant Indonesia and the opening of branches in Mumbai and Delhi.
Plixxo
Plixxo is one of India’s largest influencer marketing platforms, boasting a network of tens of thousands of influencers. The agency collaborates with influencers ranging from nano-influencers to celebrity-level influencers and develops targeted strategies tailored to client needs. Companies first register their profiles and preferences, and Plixxo then presents a list of recommended influencers to choose from based on budget. After selecting influencers, the agency helps manage campaign content and progress seamlessly. Plixxo has earned the trust of a wide range of clients, from major brands to startups, having managed campaigns for renowned brands like PUMA and Nike.
Chtrbox
Chtrbox was founded to transform the influencer marketing landscape in India. It is a technology-driven influencer marketing agency that automates influencer workflows for speed and scale. The agency boasts a robust technology platform that classifies, discovers, and selects influencers based on more than 20 key data points such as relevance, trustworthiness, and brand safety. This data-driven approach enables Chtrbox to provide measurable ROI to clients. The agency collaborates with over 80 major brands, utilizing influencer networks for research, sampling, content creation, and distribution.
Grynow
Grynow, the sixth-largest influencer marketing agency in India, was established 7 years ago. The agency has executed over 30,000 personalized influencer campaigns and earned the trust of over 1,000 top brands. With a network of over 250,000 content creators and social media influencers, Grynow offers 360-degree influencer marketing campaign solutions across platforms such as YouTube, Instagram, Snapchat, Facebook, X, and LinkedIn. The agency won the Best Campaign Award in 2022 from Economic Times and operates globally in countries including the U.S., U.K., Indonesia, Philippines, and the Middle East.
What’s the Word (WORD)
What’s The Word, also known as WORD, is an influencer marketing agency under the Alchemy Group based in India. This agency focuses on connecting brands with influential voices on social media. They offer a full range of services, including strategy development, content creation, and campaign execution. Their in-house team consists of experts from various fields such as strategy, production, digital marketing, and social media. The agency has built a powerful network of over 30,000 influencers and collaborated with over 350 brands.
Influglue
Influglue is a technology-driven influencer marketing agency based in India. The agency connects small to medium-sized brands with content creators and micro-influencers across various platforms such as Instagram, Facebook, YouTube, and blogs. Influglue offers a wide range of services, including influencer marketing, social media marketing, content marketing, and brand promotion. It is one of the fastest-growing influencer marketing agencies in India, serving multiple industries such as automotive, beauty, education, fitness, and food. Their ability to understand various industry characteristics allows them to create optimal marketing strategies for each sector.
WhizCo
WhizCo is an emerging influencer marketing agency in India specializing in creating impactful campaigns that connect brands with influential individuals. They boast a vast network of over 100,000 influencers across various niches and languages. This allows businesses to approach specific target groups and maximize marketing campaign results. WhizCo offers end-to-end campaign management services, ensuring a seamless experience for clients. The agency has gained trust from over 500 brands and has received prestigious awards such as Entrepreneur Awards 2022’s “Bootstrapped Business of the Year” and Naya Bharat SME Awards 2021’s “Startup of the Year Award.”
Influencer.in
Influencer.in is one of India’s most renowned influencer marketing agencies specializing in fully managed influencer initiatives. They have a network of over 100,000 creators and have collaborated with more than 200 brands. The agency has achieved significant reach in various campaigns, such as reaching 2.3 million users during Flipkart’s Big Billion Days sale and achieving 7.1 million views on IGP.com. Influencer.in offers services such as creative brainstorming, script writing, and real-time performance tracking. The agency is known for its extensive network and successful campaigns, making it an ideal choice for businesses seeking effective outreach to their target markets.
Broz Media
Broz Media is an India-based influencer marketing agency headquartered in Delhi, having supported more than 250 brands to date.
One of its most distinctive features is its dual focus: not only supporting brands but also nurturing influencers by offering guidance and production assistance. This approach ensures a steady stream of high-quality content, ultimately improving overall campaign performance.
Broz Media is particularly strong in executing “viral-style” campaigns on platforms like Instagram and YouTube—an excellent fit for the highly shareable, fast-moving nature of the Indian market.
For brands looking to achieve rapid results and tap into India’s large-scale amplification power, Broz Media stands out as a reliable and effective partner.
House of Influencer Marketing
House of Influencer Marketing is one of India’s largest influencer marketing agencies.
Its greatest strength lies in its ability to execute highly precise targeting by leveraging an extensive influencer network. The agency carefully selects creators based on region, interests, and age segments—an essential capability in India’s multilingual and multicultural landscape.
With an AI-powered analytics dashboard, the agency also enables real-time performance tracking, allowing brands to optimize campaigns as they run.
Having supported more than 1,000 brands, House of Influencer Marketing provides a reliable environment for international companies entering the Indian market for the first time.
InfluencerHai
InfluencerHai is a rare full-service influencer marketing agency in India, capable of handling everything from influencer campaigns and celebrity collaborations to offline advertising—all under one roof.
With a multi-tier network of more than 50,000 influencers, ranging from nano to mega creators, the agency offers highly flexible casting options tailored to a brand’s goals and budget. One of its biggest strengths is its expertise in barter collaborations—exchanging products for posts—which enables startups and small to mid-sized brands to run highly effective promotions even with limited budgets.
InfluencerHai also has experience supporting international brands from the U.S., the U.K., Canada, and beyond, providing a reliable foundation for companies entering the Indian market for the first time.
mFluencer
mFluencer is a Dubai-based global influencer marketing agency with operations extending across India, Southeast Asia, and Europe.
With a multi-tier network of more than 30,000 influencers—from nano to mega—the agency offers highly flexible casting options tailored to diverse campaign needs. mFluencer is particularly strong in executing youth-focused strategies that resonate with India’s younger generations, making it an excellent choice for brands targeting Gen Z.
The agency also has extensive experience managing barter collaborations, enabling startups with limited budgets to run impactful influencer campaigns. By selecting the most suitable creators based on campaign goals and audience targets, mFluencer delivers flexible and highly reproducible marketing results.
My Haul Store
My Haul Store is one of India’s leading influencer marketing agencies, with experience supporting more than 1,500 brands and a creator network of over 30,000 influencers.
Its greatest strength is its ability to “solve all content challenges for brands.” In addition to social media promotions, the agency excels in offline-integrated activations such as influencer store visits and review generation, enabling brands to drive in-store foot traffic while simultaneously increasing online visibility.
My Haul Store also offers flexible packages tailored for startups, making it an accessible option even for brands with limited budgets.
Confluencr
Confluencr is one of India’s largest influencer marketing agencies, supporting over 700 brands with a global network spanning 16 countries.
What truly sets Confluencr apart is its ability not only to handle influencer casting but also to design comprehensive content strategies aligned with each brand’s goals and identity.
The agency operates across all major platforms—Instagram and YouTube, as well as LinkedIn, Twitter, Telegram, and even podcasts and offline retail activations. This multi-channel approach allows Confluencr to deliver strong results not only for B2C brands but also for B2B companies and highly specialized industries such as FinTech and healthcare.
With robust expertise in multi-market expansion, Confluencr is also an ideal partner for brands aiming to grow from India into regions such as the Middle East and Asia.
DRIM
DRIM is a performance-based influencer marketing agency—one of the few of its kind in India—where brands pay only when real actions occur, such as purchases, sign-ups, or store visits. This model eliminates the common risk of paying for posts without results, making it a reassuring option for companies entering the Indian market for the first time.
With a pool of over 250,000 micro-influencers, DRIM uses data and AI to identify and activate only those creators who are most likely to drive conversions. This micro- to mid-tier focus ensures exceptional cost efficiency and makes the service accessible for both startups and large enterprises.
DRIM also operates beyond India, with expansion into markets such as Brazil and Mexico, making it an excellent partner for brands aiming to achieve performance-driven outcomes across multiple regions.
Socio Influencer
Socio Influencer is a region-focused influencer marketing agency that excels at tailoring campaigns to India’s diverse multilingual and multicultural landscape.
With influencer networks covering Hindi, Tamil, Telugu, and other regional languages, the agency is uniquely positioned to build localized strategies that align with the cultural preferences and behaviors of specific audiences.
In addition to Instagram and YouTube campaigns, Socio Influencer also manages celebrity partnerships, film integrations, and large-scale reach amplification—all under one roof.
With experience supporting more than 200 brands and a strong emphasis on ROI-driven analytics, the agency stands out for its transparency and reliability, making it a trustworthy partner for brands seeking effective influencer marketing in India.
Kofluence
Kofluence is one of India’s largest influencer marketing platforms, featuring a database of over 750,000 influencers and an AI-powered matching system that delivers highly precise creator selection.
Its standout feature is an advanced AI engine capable of automatically detecting fake followers and fraudulent engagement, ensuring that only high-quality, authentic creators are activated—making transparency one of the platform’s strongest assets.
With ad-tech–level analytical capabilities, Kofluence enables continuous performance measurement and optimization. The platform also supports more than 20 linguistic regions across India, allowing a single partner to cover the country’s highly diverse and complex market.
By integrating technology with influencer marketing, Kofluence offers a hybrid model that is ideal for brands prioritizing efficiency, transparency, and accuracy.
AdLift
AdLift is one of the few influencer marketing agencies in India that designs every campaign based on data and measurable outcomes.
With a network of more than 70,000 influencers—from micro to mega, including B2B-focused creators—the agency offers extensive flexibility and reach. Another key differentiator is its high level of transparency, allowing brands to clearly see which influencer generated which specific results.
AdLift has strong expertise in specialized industries and B2B campaigns, making it an ideal partner for brands that require highly accurate casting and performance-driven outcomes.
Solebs
Solebs is an influencer marketing agency based in the NCR region of New Delhi, with more than 10 years of experience and strong, locally rooted operational expertise.
The agency specializes in selecting influencers who are precisely aligned with a brand’s niche and target audience, enabling highly accurate and goal-driven casting. Another advantage is its clear and structured pricing packages, which make budget management straightforward—an appealing feature for brands that want to start with small-scale campaigns or understand costs upfront.
For companies launching their first campaigns in the Indian market or brands looking to reach very specific audience segments effectively, Solebs serves as a highly reliable and practical partner.
The Influencer Marketing Factory
The Influencer Marketing Factory is a full-service influencer marketing agency designed for brands looking to build strong awareness in the Indian market.
India is a highly diverse country where language, culture, and religion vary significantly, making it difficult for a single, uniform approach to be effective. The agency understands this complexity and specializes in developing localized strategies tailored to regional nuances, cultural backgrounds, and audience values.
This approach enables highly accurate influencer selection with minimal mismatch and drives strong engagement across different segments of the market.
For brands aiming to achieve reliable, measurable results in India, The Influencer Marketing Factory offers a powerful combination of strategic insight, data-driven execution, and creative excellence.
Influencer Act
Influencer Act is an influencer marketing agency designed for brands seeking reliable, high-impact results in the Indian market.
India’s consumer landscape varies widely across regions—north and south, urban and rural—due to its multilingual and multicultural nature. Influencer Act excels in navigating this complexity with a creator network that spans more than 12 Indian languages, enabling the agency to design region-specific, culturally aligned campaigns.
The agency also covers a wide range of platforms, including India-specific channels such as Telegram and Moj, providing the flexibility to choose the most effective touchpoints based on the brand’s target audience.
With experience across diverse industries—including fashion, beauty, travel, and tech—Influencer Act is well-equipped to support everything from startups to mid-sized brands looking to grow in India’s dynamic market.
Upfluence
Upfluence is an influencer marketing platform designed to help eCommerce and D2C brands accelerate their growth.
Its most notable feature is its direct integration with major eCommerce platforms such as Shopify, WooCommerce, Magento, and Amazon. This allows brands to track every step of the customer journey—from influencer posts to conversions—and accurately measure which creators generated how much revenue.
Upfluence is particularly strong in reducing workload for marketing teams and enabling the development of sustainable, revenue-driven influencer programs.
For brands that aim not only to increase awareness but also to drive measurable sales and performance through influencer marketing, Upfluence serves as a powerful strategic tool.
Viral Nation
Viral Nation is a social-first influencer marketing agency trusted by leading global brands.
Its greatest strength lies in its hybrid model, combining both marketing execution and creator management under one roof. This structure allows the agency to deeply understand each creator’s style, strengths, and audience, enabling highly accurate casting decisions and long-term ambassador strategies with minimal mismatch.
Viral Nation is also equipped to manage large-scale, multi-region, and multilingual campaigns, with an extensive track record that includes global brands such as Uber, e.l.f. Cosmetics, and Microsoft.
As a partner with deep expertise in the creator economy, Viral Nation is an ideal agency for brands looking to strengthen their identity and presence in the global market.
Influvera
Influvera is an influencer marketing agency specializing in brand awareness and engagement growth on Instagram and YouTube within the Indian market.
Its standout feature is its deliberate focus on just two platforms—Instagram and YouTube—rather than spreading resources across many channels. This specialization enables deep expertise in algorithm behavior, content optimization, and format-specific strategy, resulting in highly effective campaigns.
Influvera works with a wide range of influencers, from micro to macro, offering flexibility to tailor the ideal mix based on a brand’s size, industry, and budget. The agency is particularly strong in campaigns targeting clearly defined audiences, and its close, thoughtful communication with creators ensures consistently high-quality content.
For companies looking to achieve reliable results in India—especially those wanting to focus specifically on Instagram and YouTube—Influvera offers both practicality and flexibility as a trustworthy partner.
One Impression
One Impression is a creator marketplace platform designed for brands aiming to run large-scale influencer marketing campaigns in India and global markets.
Its biggest strength lies in its extensive database of over 7 million creators, allowing brands to instantly search, compare, and activate influencers ranging from nano to mega tiers. This makes the platform particularly powerful for campaigns that require mobilizing large numbers of creators across different categories and regions.
Leveraging its platform-based model, One Impression enables brands to launch campaigns within just a few days, offering exceptional speed and scalability. The platform also supports a self-serve approach, enabling brands to manage creators, adjust budgets, and direct content independently. With transparent pricing and a user-friendly interface, streamlined operations become easily achievable.
For brands looking to scale across multi-regional, multi-language markets—or those needing fast, high-volume creator activations—One Impression serves as an exceptionally strong and efficient partner.
OTT Influence
OTT Influence is an influencer marketing agency that delivers campaigns optimized for India’s highly diverse market.
Its standout feature is its strong regional focus—not limited to major metropolitan areas like Delhi or Mumbai, but deeply rooted in local languages and cultural nuances across India. As one of the few agencies capable of designing campaigns tailored to multi-language regions, OTT Influence leverages deep consumer insights from each area to create highly localized strategies.
The agency specializes in YouTube and Instagram, with advanced expertise in platform algorithms, viewer behavior, and content optimization. This enables them to drive not only brand awareness but also engagement and purchase actions.
OTT Influence prioritizes influencer–brand value alignment rather than follower count, resulting in high-quality casting with minimal mismatch and more meaningful audience impact.
Monk Entertainment
Monk Entertainment is one of India’s leading creator agencies, offering a full suite of services including influencer marketing, talent management, and high-quality video production—all under one roof.
With a roster of more than 120 exclusive creators, the agency is able to match brands with talent whose values and creative style align closely, resulting in highly accurate and low-mismatch campaign execution.
A major differentiator of Monk Entertainment is its ability to produce original video content through direct collaboration between creators and brands. From YouTube shows and narrative-style videos to creator-led campaign formats, the agency delivers not just reach but also deep, value-enhancing brand communication.
With over 10,000 campaign executions to date, Monk Entertainment is well-equipped to manage large-scale projects and multi-channel initiatives, making it a powerful partner for brands seeking creative excellence and impact.
Collabstr
Collabstr is a marketplace-style influencer platform that allows brands to hire creators instantly whenever needed.
Its biggest advantage is its simplicity: no complex quotes, no intermediaries—brands can directly search for creators, compare prices, and place orders immediately. The platform supports major channels such as Instagram, TikTok, YouTube, and UGC, and offers creators across a wide range of niches including lifestyle, beauty, pets, travel, and more. This makes it easy to find talent for even highly specific categories.
Pricing is fully transparent, and payments are released only after the creator delivers the content and the brand approves it—dramatically reducing the risk of “paying without receiving a post,” a common issue on other platforms.
Collabstr is also ideal for small-scale test campaigns, making it a low-risk, highly accessible solution for small to mid-sized brands looking to start influencer marketing efficiently.
Conclusion: Succeeding with Influencer Marketing
To succeed with influencer marketing in India, it’s essential to select the right influencers and create content that resonates with the brand’s message. Additionally, analyzing and optimizing campaign performance will help achieve a high ROI. Building trust with influencers and effectively approaching the target audience is key to success. Use the information provided on the influencer marketing agencies mentioned here to maximize your marketing results.
At hotice, we connect international brands with carefully selected Japanese influencers to deliver impactful and risk-free campaigns.
We offer:
・Expert influencer matching by industry and objective
・Multilingual communication support
・Campaign planning and performance tracking
・Full legal and cultural compliance
hotice supports foreign companies entering the Japanese market with PR, using celebrities and influencers.
We have previous experience in selecting appropriate creators and PR strategies, so please contact us if you have any questions.
