[2024ver.]Japanese Model Influencer[My hot 15]
Japanese models are making waves not only in Japan but also internationally. Curious about just how influential they are?
One way to gauge their impact is through their Instagram follower count, as Instagram is an immensely popular platform among Japanese users.
What sets Japanese models apart? While many are admired for their beauty, “cuteness” is also a key factor in their popularity. This resonates with the strengths of Japanese physique and appearance, which are celebrated both domestically and abroad.
Here, we will introduce a diverse lineup of Japanese model influencers. You’ll get to know a total of 15 outstanding individuals across various genres. Let’s dive in!
Japanese Model Actor
1st : 吉沢 亮（Ryo Yoshizawa）
Actor Ryo Yoshizawa launched his official Instagram account on December 26, 2021, creating a new platform to connect with fans. Shortly after its debut, he held an Instagram live session while enjoying a glass of champagne gifted by Tsuyoshi Kusanagi, delighting many fans with his relaxed and approachable demeanor. This inaugural live stream demonstrated that his official account was more than just a source of updates—it was a space for direct communication.
Yoshizawa’s Instagram also highlights his popularity and influence through its numbers. As of October 2024, his follower count exceeds 710,000, and his estimated earnings per post are approximately ¥710,000. These figures not only underscore his success as an actor but also solidify his status as a social media influencer. Moreover, the photos and videos he shares reflect his refined aesthetic sense and professional dedication, while also capturing the unique charm that continues to captivate fans.
2nd : 山﨑 賢人（Kento Yamazaki）
Actor Kento Yamazaki launched an official Instagram account under his manager’s name on August 1, 2020, providing fans with a new platform for interaction. His first post featured a private, 30-second video clip that offered a glimpse into his candid side, quickly becoming a hot topic.
The account showcases behind-the-scenes shots from filming locations and moments from his daily life, allowing fans to enjoy his diverse expressions and charm. Notable posts include scenes from the sets of films such as Kingdom and Golden Kamuy, as well as unique glimpses of him sporting a dapper beard or dressed sharply in a suit—sides of him rarely seen in his works.
As of November 2024, his Instagram follower count has reached approximately 5.95 million, placing him among the top-ranking male celebrities in Japan in terms of followers. Kento Yamazaki’s Instagram has become a beloved platform for fans to access the latest updates and an intimate look at his personal and professional life.
3rd : 新田 真剣佑（Makkenyu Arata）
Japanese model and actor Mackenyu Arata engages with fans worldwide through his official Instagram account, showcasing a diverse range of activities.
Notably, he has shared photos taken with co-stars during the filming of “Rurouni Kenshin” and training sessions for his role as Roronoa Zoro in Netflix’s live-action adaptation of “ONE PIECE,” offering fans rare insights.
In July 2024, he posted a story featuring a gym training session in Cape Town, South Africa, highlighting his impressive physique, which garnered significant attention.
Mackenyu launched his own brand, “INCRM,” introducing his designed clothing and jewelry on Instagram.
These diverse posts have attracted approximately 5.75 million followers, placing him among the top Japanese actors in terms of popularity.
Japanese Model Actresses
1st : 川口 春奈（Haruna Kawaguchi）
Actress and model Haruna Kawaguchi shares a wide range of content through her official Instagram account, including behind-the-scenes glimpses of filming, private daily moments, and posts about fashion and beauty.
In September 2022, she offered fans a sneak peek behind the scenes of a style book shoot at a resort hotel in Okinawa. Alongside the photos, she expressed her joy, writing, “Thank you, sunshine! I’ve never had such a fun, effortless, and natural creative team—it’s been an absolute joy.” Her posts conveyed the excitement of the shoot, resonating with her followers.
These posts generate significant reactions from fans, with comments like “Too cute!” and “Can’t wait for the style book!” flooding her posts. Kawaguchi’s Instagram enjoys support from fans both in Japan and abroad, with her follower count reaching approximately 5 million as of November 2024.
2nd : 有村 架純（Kasumi Arimura）
Kasumi Arimura, one of Japan’s leading actresses, also shines as a model, showcasing her talents extensively through Instagram. Her account serves as a window into her multifaceted career, featuring posts that range from project promotions and behind-the-scenes glimpses to snapshots of her everyday life.
In August 2020, she shared alternate cuts from the Shukan Bunshun magazine’s “Genshoku Bijozukan” photo series, captivating fans with her elegant and sophisticated look. More recently, in August 2024, she posted a full-body shot wearing a vibrant green mini dress, drawing attention for her stunning style and radiant presence.
Fans from around the world have left comments such as, “Too beautiful for words,” and “Her style and expressions are flawless,” reaffirming her undeniable allure and star power. As of November 2024, her Instagram follower count stands at approximately 4.81 million, solidifying her status as one of Japan’s most influential model-actresses.
3rd : 大島 優子（Yuko Ohshima）
Yuko Oshima, a versatile Japanese model and actress, continues to captivate audiences by sharing her charm through Instagram.
Her career began as a central member of the iconic idol group AKB48, where she contributed to numerous hit songs and unforgettable performances. After graduating from AKB48 in 2014, Oshima launched a new career as an actress, earning critical acclaim for her performances in various dramas and films.
Her Instagram occasionally features posts recounting reunions with her AKB48 peers and reminiscing about the group’s songs, delighting long-time fans. As of November 2024, her follower count stands at approximately 1 million, a testament to her enduring popularity and continued support from fans even after her idol days.
Japanese Beautiful Model
1st : 本田 翼（Tsubasa Honda）
Tsubasa Honda, a prominent Japanese model, actress, and influencer, maximizes her charm and creativity through her Instagram presence.
In November 2024, she shared a photo in a casual mini-dress, prompting comments like “So naturally beautiful” and “It’s like a page from a magazine.” In 2023, a post featuring her holding an ice cream cone and flashing an adorable smile captured fans’ hearts, with many remarking on how “a simple moment from daily life can be so captivating.”
As of November 2024, her Instagram boasts over 3.36 million followers, drawing widespread admiration from both domestic and international fans. Honda’s Instagram offers a comprehensive glimpse into her activities and personality, continuously inspiring and delighting her audience.
2nd : 今田 美桜（Mio Imada）
Mio Imada is a renowned Japanese model, actress, and influencer who captivates fans with her beauty and talent. On January 13, 2024, she shared her first post of the new year—a photo of herself smiling while holding vibrant roses. The post garnered over 330,000 likes and more than 800 comments, with fans praising her as “the epitome of beauty” and remarking that she is “even more beautiful than the flowers.” Since it was her first update since December 19, 2023, many fans expressed their excitement with comments like “We’ve been waiting!”
Imada’s Instagram features a variety of content, including fashion and beauty posts, behind-the-scenes glimpses from her projects, and snapshots of her daily life. Her natural beauty and authentic presence resonate with a wide audience. As of December 2024, she boasts approximately 5 million followers, ranking among Japan’s top models in popularity.
3rd : 白石 麻衣（Mai Shiraishi）
Mai Shiraishi, a stunning Japanese model, actress, and influencer, continues to excel in various fields, captivating audiences with her talent and charm.
Her Instagram serves as a hub for reminiscing about her time with Nogizaka46 and highlighting her post-graduation ventures in acting and modeling. In November 2024, she shared an oil painting of herself by artist Kenta Nakajima. The artwork drew widespread acclaim, with comments such as “Divinely beautiful” and “She herself is art.”
Shiraishi’s Instagram also features numerous posts on fashion and beauty, showcasing her refined and elegant style—a hallmark of her Nogizaka46 days. As of December 2024, her follower count stands at approximately 1.3 million, demonstrating her enduring popularity as one of Japan’s top model-actresses.
Her Instagram offers fans a unique opportunity to celebrate her glittering Nogizaka46 career while following her exciting new pursuits, making it a cherished platform for her audience.
Japanese Male Young Models
1st : 植村颯太（Souta Uemura）
Sota Uemura, a rising Japanese model and actor, is also making waves as a social media influencer, captivating fans with his diverse content.
His Instagram features a variety of posts, including behind-the-scenes shots from filming, glimpses into his daily life, and videos of his favorite hobby, Taiko no Tatsujin (Drum Master). In April 2023, he gained widespread attention after appearing on THE Kamiwaza Challenge, where he attempted a full combo on Taiko no Tatsujin blindfolded, impressing fans and viewers alike.
As of December 2024, Uemura’s Instagram boasts approximately 130,000 followers, cementing his status as one of the most popular young male models in Japan. He was also voted first place in the “Top Male Influencers Chosen by Teen Girls” (Spring/Summer 2022 edition), highlighting his strong appeal among younger audiences.
With his growing popularity and talent, Sota Uemura is a star to watch in the coming years.
2nd : 綱 啓永（Keito Tsuna）
Keito Tsuna, born on December 24, 1998, is a Japanese actor, rising male model, and influencer who has garnered significant attention. As of December 2024, he boasts approximately 500,000 Instagram followers.
In 2017, Tsuna entered the entertainment industry after winning the Grand Prix at the 30th Junon Superboy Contest. He later gained widespread recognition for his role as Melto/Ryusoul Blue in the tokusatsu drama Kishiryu Sentai Ryusoulger.
In addition to his acting career, Tsuna showcased his versatility in 2022 as a member of the limited-time music unit “8LOOM,” where he explored musical endeavors and demonstrated his multifaceted talent.
3rd : 岡田 蓮（Ren Okada）
Ren Okada, born on April 16, 2003, is a Japanese talent and a rising male model who is also active as a social media influencer. As of November 2024, his Instagram account has approximately 470,000 followers.
His Instagram features a variety of posts, including fashion, snapshots from his daily life, and behind-the-scenes photos from filming locations. Notably, his post about participating in the “Ultra Teens Fes 2023 @ Tokyo” event on March 31, 2023, received significant attention from fans. He frequently uses hashtags like “#RenYuna” in his posts, actively engaging with his audience.
Okada gained further recognition through his appearances on ABEMA’s romantic reality show Kyou, Suki ni Narimashita (“Today, I Fell in Love”), particularly in the Karini and Mikan editions. In the Mikan edition, he became a couple with Yuna Mito, which garnered much attention. Additionally, Okada is skilled in soccer; he was part of the youth team for J-League’s Roasso Kumamoto and competed in the Japan Club Youth Soccer Championship (U-18).
Japanese Female Young Models
1st : 星乃 夢奈（Yuna Hoshino）
Yuna Hoshino, born on November 7, 2004, is a Japanese model, actress, and influencer who enjoys immense popularity among younger audiences. As of December 2024, she has approximately 550,000 followers on Instagram.
Hoshino began her career in social media during her sixth year of elementary school, posting on YouTube and TikTok. Her total social media following exceeds 3.5 million, solidifying her overwhelming popularity among the younger generation. Since her third year of junior high school, she has been active as an exclusive model for the magazine Popteen, excelling not only as a model but also showcasing her talents as an actress across various fields.
In 2022, she gained further attention by appearing on ABEMA’s romantic reality show Kare to Ookami-chan ni wa Damasarenai (He’s Not Fooled by the Wolf) and was also cast as the heroine, Neon Kurama, in the TV Asahi tokusatsu drama Kamen Rider Geats. Her acting in the series received critical acclaim.
2nd : 石川 翔鈴（Karen Ishikawa）
Karen Ishikawa is a rising Japanese influencer, model, and actress making waves across multiple fields. Born in 2003, she captivates audiences with her Instagram content, which highlights moments from her daily life and showcases her sophisticated fashion sense.
With over 100,000 followers, Ishikawa enjoys strong support, particularly from women of her generation. Her Instagram features trendy yet uniquely personalized outfits that inspire new style ideas for her audience. More than just a model, she leverages her creative expression to fully embody her individuality, setting her apart as a distinctive voice in the industry.
One of her most notable achievements is the launch of her own brand, FlyingBelle. Ishikawa is deeply involved in the design and concept creation, infusing her values and personal style into every product, making the brand a true reflection of her unique vision.
3rd : 横田 未来（Mirai Yokoda）
Mirai Yokota, born on September 8, 2002, is a Japanese model and rising influencer garnering significant attention. Originally from Okinawa Prefecture, she is a quarter Mexican, a unique background that adds to her appeal. Her Instagram follower count has reached approximately 300,000.
Yokota rose to prominence after appearing on ABEMA’s romantic reality show Kyou, Suki ni Narimashita (Today, I Fell in Love) in the Natsuzora and Kinmokusei editions. Since then, she has expanded her career as a model and actress.
Her Instagram features stylish outfits that reflect the latest fashion trends as well as candid, relaxed moments from her private life, garnering high engagement from her followers. Additionally, her posts often include glimpses of Okinawan landscapes and culture, showcasing her roots and enhancing her appeal with a multicultural flair.
