ASMR stands for “Autonomous Sensory Meridian Response,” a phenomenon that can induce relaxation and improve sleep quality. Many people listen to ASMR content to focus during work or study or to aid in falling asleep at night. In Japan, there has been a noticeable increase in YouTube creators specializing in ASMR content. Below, we introduce 10 standout ASMR creators making waves in this genre.
MIYU ASMR is a Japanese ASMR YouTuber known for her mukbang-style videos featuring eating sounds. She captivates audiences by showcasing a variety of dishes, such as tiramisu and pork stew, paired with soothing chewing sounds. From a young age, MIYU displayed a talent for eating large portions and even finished adult-sized meals during family trips. Her passion for food remains evident, and she has expanded her activities by publishing her own recipe book.
Her content blends the joy of food with the calming effects of ASMR, earning her a wide audience both in Japan and internationally. Fans often comment on how her videos help them relax, distract them from cravings while dieting, or bring them joy through her pleasant eating style. Thanks to the universal appeal of ASMR, her videos transcend language barriers, garnering praise from viewers worldwide.
Shirogane Noel is a member of Hololive’s VTuber group and part of the “Hololive Fantasy” third generation. Known affectionately as the “Captain of the Silver Knights,” she charms her audience with a soft-spoken, easygoing demeanor, while also displaying surprising strength and determination. Her content includes immersive ASMR sessions using high-end KU100 microphones, a variety of gaming streams, and engaging singing videos.
Noel’s ASMR streams, in particular, have received widespread acclaim for their high quality, with fans often commenting on how they rely on her voice for a good night’s sleep. Her diverse content and captivating personality continue to attract and retain a loyal fanbase.
Shinako is a Japanese ASMR creator who combines her love for Harajuku fashion with vibrant and unique content. She also serves as the manager of the Harajuku sweets store “Babytapi Tokyo Harajuku.” Her channel features colorful and quirky sweets used in ASMR videos, which are especially popular among younger audiences, including elementary and middle school students.
Shinako is known for her “meetable creator” persona, frequently engaging with fans through events and at her store. Her visually striking and aurally satisfying content has made her a standout creator in the ASMR scene, earning her praise for both her creativity and dedication.
Hatomugi is a Japanese ASMR artist who began her YouTube journey in 2015. Known for her gentle whispering voice and visually relaxing videos, she specializes in ear cleaning, tapping, and slime sounds. In 2018, she released her first audio album, “Otoatsume,” to critical acclaim, and has since collaborated with other ASMRtists to broaden her creative horizons.
Her videos provide relaxation and a sense of calm to audiences worldwide. Fans often commend her for her precise and rhythmic sound production, which offers a soothing experience that stands out in the ASMR genre.
One-Co Soba Noodles is a Japanese ASMR creator who specializes in slime and squishy toy videos. Her content is visually engaging, featuring colorful slimes and unique squishy toys that create satisfying sounds. Videos of cutting, pressing, and mixing slime are particularly popular among her viewers.
Additionally, she interacts closely with her fans by selling her own original merchandise. Her approachable personality and distinctive content have earned her a dedicated fanbase, with many appreciating the creative and entertaining nature of her videos.
Hinako Kagura is a YouTuber and TikToker who creates diverse content ranging from ASMR to hair styling, fashion, makeup, and singing videos. Formerly a candidate for the idol group “Yumemiru Adolescence,” she now operates her channel with over 140,000 subscribers. Kagura is open about her experiences overcoming personal challenges, including cosmetic surgery, which has inspired many fans.
Her bright and positive demeanor, combined with her skilled sound production and visual appeal, make her a standout creator. Viewers praise her for both her relaxing sounds and her considerate, engaging presentation style.
Tsukurutaberuhaname is a Japanese ASMR YouTuber known for her videos featuring handmade food. She focuses on the sounds and atmosphere of eating, often showcasing traditional Japanese sweets like kohakuto (amber sugar) and dagashi. Her understated style of showing only her mouth during videos prioritizes privacy while still captivating audiences.
Her meticulous approach and clean, visually appealing content have earned her high praise. Fans appreciate her thoughtful details, such as pre-viewing disclaimers, which reflect her dedication to creating a welcoming environment for viewers.
Ayannu 🍔🍊 is a Japanese ASMR creator who gained popularity through TikTok and YouTube. She began her TikTok journey in October 2022 and launched her YouTube channel in January 2023. Her distinctive phrase, “I’m totally fine,” and her colorful candy-themed ASMR videos have struck a chord with her audience.
Ayannu’s bright and approachable personality, along with her collaborations with other creators, have made her a fan favorite. Her content appeals to viewers for its creativity and cheerful tone, earning her admiration from a diverse fanbase.
SlimeTube is a Japanese ASMR channel specializing in slime-based sound videos. The creator showcases how to make slime, mix it, and cut it, offering satisfying sounds and visuals. Popular videos include mixing colorful slimes and creating “crunchy slime” experiences.
The channel also features a series where makeup is used to tint clear slime, adding a unique twist. With its engaging visuals and soothing sounds, SlimeTube has become a go-to channel for relaxation and entertainment for viewers of all ages.
Marble Run ONE is a Japanese YouTube channel focused on building intricate courses for marbles to roll through. The soothing sound of marbles and the creative designs of the tracks are highlights of the content. Using toys like HABA’s wave slopes and CUBORO, the channel has garnered widespread attention.
Many videos incorporate ASMR elements and unique track designs, including miniature vehicles like ambulances and dump trucks. With over 2.6 million subscribers, the channel’s success speaks to its widespread appeal, offering viewers both relaxation and visual excite.
The 10 ASMR YouTube creators introduced above highlight the diversity and growing popularity of this genre. Each channel boasts a significant number of subscribers, demonstrating their ability to appeal to audiences of all ages. These creators also collaborate with companies for PR opportunities, including food-related and challenge-style content.
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