Top 20 instagram model in Japan 2024

The use of Instagram is excellent for Japanese models.
First of all, Instagram is a platform that focuses on visual content, and its main attraction is that models can directly communicate their own fashion and style. They can express their individuality and attractiveness through photos and videos, and build a fan base through communication with their followers. Furthermore, Instagram is a valuable tool for models to expand their careers, as they can easily connect with the fashion industry and brands around the world.

In addition, Instagram is highly real-time and new content is constantly being posted, allowing models to quickly catch up on the latest trends and information in the fashion industry. This allows models to update their careers and self-brand themselves according to the latest trends and styles.

Now, let’s consider how this will affect Japanese consumers. First of all, the fashion and style information provided by Japanese models through Instagram is a direct and real source of information for consumers. They can catch up on the latest trends and products through the models’ posts and improve their own fashion sense. In addition, by paying attention to the items and brands worn by a particular model, consumers can use them as a reference when purchasing that product.

In this article, we will introduce 20 of Japan’s top models who are popular on Instagram.

Top 20 instagram model in Japan 2024

  1. Naomi Watanabe 
  2. Sakura Miyawaki 
  3. Kiko Mizuhara
  4. Nicole Fujita
  5. Kento Yamazaki
  6. Mackenyu
  7. Tomohisa Yamashita
  8. Mei Nagano
  9. Mio Imada
  10. Yuko Araki
  11. Nozomi Sasaki  
  12. Haruna Kawaguchi
  13. Kasumi Arimura
  14. Sho Hirano
  15. Haruna Kojima
  16. Takuya Kimura
  17. Riisa Naka
  18. An
  19. Maki Goto 
  20. Yuki Kashiwagi

1.Naomi Watanabe

Followers: 10M
Naomi Watanabe is the “Queen of Instagram” with the largest number of followers on Instagram in Japan. The reasons for her popularity are manifold. Her posts are varied, including beautiful photos, collaborations with celebrities and comedians, clever use of hashtags, and funny impersonations, all of which make her relatable and entertaining to her fans. She has a unique personality and expresses it in full through Instagram, resulting in a rapidly growing number of followers.

2.Sakura Miyawaki

Followers: 10M
Sakira Miyawaki is a Japanese singer, YouTuber, actress, and Instagram influencer. She is a member of the K-pop girl group LE SSERAFIM and was previously a member of the Japanese group HKT48 for 10 years, establishing her popularity in Japan with the hit singles “Kimi wa Melody” and “No Way Man” with HKT48. Her fan base grew even more rapidly when she joined the K-POP scene as a member of LE SSERAFIM.
Her trendy and fashionable style has also contributed to her popularity on Instagram. She is highly regarded for her high level of professionalism, and all fans will agree that Sakura has earned the nickname “Miyawaki Pro” for the sincerity she always displays both on stage and in her communication with fans.
Sakura also has a great ability to recognize her fans. On her radio show, she said that she “checks fans’ Twitter accounts” and “recognizes them by their account names,” and at events such as handshaking sessions, many fans were astonished at how well she recognizes them. This is truly the work of a “professional. Sakura’s belief that “thanking fans and acting with them in mind is the most important thing I have done in the past 10 years” is impressive.
She has recently collaborated with Mongolian rock band HU, luxury brand Louis Vuitton, and fashion brand Lily Brown.

3.Kiko Mizuhara

Followers: 7.9M
Kiko Mizuhara is a fashion icon with a fierce sense of style and independence; she began her career as a model for Seventeen Japan and quickly caught the attention of the fashion world. Her big break came when she became Karl Lagerfeld’s muse and appeared in a short film for Chanel.
For her, fashion is about expressing her true self without conforming to society’s expectations. Her Instagram posts are a testament to her creativity and originality, showcasing her unique sense of style.Chanel, Coach, and others have collaborated with her.

4.Nicole Fujita

Followers: 6.2M
Nicole Fujita is a Japanese model and TV personality. Currently based in Tokyo, she is also an exclusive model for ViVi, a well-known Japanese women’s fashion magazine.
She is popular among young girls for her “gyaru” style (a term usually used to describe a Japanese fashion style that uses a lot of makeup and bright colors). She adds her own unique twist to make the gyaru style chic. Her Instagram is popular for its full of kawaii looks, food, and lifestyle.
She is also an entrepreneur as well as a model.

5.Kento Yamazaki

Followers: 6.1M
Kento Yamazaki is the most followed Japanese man on Instagram. He has a huge following in Japan, both male and female. Known for his superb acting, he has become the object of admiration for millions of Japanese people and has appeared in several other movies and TV shows, including the popular Netflix drama series “Alice in Imaginary Country,” the live-action version of the popular Japanese manga “Kingdom,” “L DK,” “Heroine Shikkaku,” “Orange,” “Kiss That Kills,” “Good Doctor” and several other movies and TV shows.
He is known for his sleek and stylish fashion style, known in Japanese as “shashikare” (fashionable). Fans have commented on his appearance and lifestyle on his Instagram page.
For example, he has collaborated with Hublot, Armani Exchange, Oakley, and Suntory. His talent and charisma have made him very popular in the Japanese entertainment industry.


Followers: 5.7M
Mackenyu is a Japanese actor and model. He is the son of actor Shinichi Chiba and was born and raised in Los Angeles.Mackenyu became widely known in Japan in 2016 for his role in the live-action version of the very popular manga Chihayafuru. Since then, he has become a very popular actor across Japan and Hollywood, appearing in the Netflix live-action series of the hit anime “One Piece”, “Saint Seiya”, “JoJo’s Bizarre Adventure”, “Pacific Rim: Uprising”, and “Rurouni Kenshin”. Although his current focus is on global activities, he has a wide fan base in Japan and has collaborated with domestic and international brands such as Gatsby, Fendi, Louis Vuitton, Tiffany & Co. and Burberry. His Instagram is highly popular due to his visuals and charisma.

7.Tomohisa Yamashita

Followers: 5.3M
Tomohisa Yamashita is a Japanese singer and actor. He is internationally known for his roles in the psycho-thriller film “The Head” and the Netflix drama series “Alice in Borderland 2”.
He frequently holds Instagram live shows and collaborates with Hollywood stars to communicate with his followers. She enjoys writing Instagram blogs, walking around Tokyo, and talking about new products, food videos, and travel video blogs.
He is an ambassador for luxury brands Bvlgari and Dior.

8.Mei Nagano

Followers: 5.2M
Mei Nagano is a popular Instagram influencer who started acting at the age of 10. Despite her young age, she has already been featured in dozens of Japanese TV dramas, commercials and films. She’s appeared in a variety of adverts, from beauty brands, food and beverage, to recruiting companies. Now she has millions of followers on both Instagram and Twitter, demonstrating her popularity in Japan among broader demographics.
Her Instagram profile shows her fashion model shots, and we can see she enjoys wearing fashionable clothes. She also adds pictures of nature to her posts, making her page really enjoyable to browse.

9.Mio Imada

Followers: 5.1M
Mio Imada is a talented actress and model. She is from Fukuoka, Japan and was voted the “Cutest Girl in Fukuoka” in 2015. Since then, she has taken the industry by storm with her looks and acting skills.
Her stunning visuals and influential presence on Instagram have earned her lucrative partnerships with well-known brands such as Loewe, Micho, and Uniqlo.

10.Yuko Araki

Followers: 4.9M
Yuko Araki is a Japanese actress and fashion model. She began her performing career as a child actress and signed a contract with Stardust Promotion when she was in elementary school.She appeared in numerous movies and dramas, including her first starring role in the movie “Throw Anger” in May 2008.She began her modeling career in 2014 with the magazine “NON-NO”. She then switched to acting and appeared in the film “Anger. Code Blue” with Tomohisa Yamashita, and other TV dramas and Amazon Prime exclusives. In addition to her acting career, she is also active as a model for magazines and advertisements. She is a frequent guest on Japanese television shows, showcasing her fun and clever personality.
She is a dedicated and accomplished actress who loves her job. She is also a popular Instagrammer known for being friendly and sociable, frequently sharing her experiences and interactions with fans on social media. Despite her busy schedule, she finds time to volunteer for charitable causes and is known for her kindness.

11.Nozomi Sasaki

Followers: 4.8M
Nozomi Sasaki has been a popular actress in Japan for many years, appearing in TV dramas and movies.
She has a wide fan base and has found success off the screen in commercials, music and fashion modeling. Born in Akita, Japan, she began modeling at the age of 14 and proudly represents the Japanese culture and dialect known as “Akita-ben”.
You can catch a glimpse of Nozomi’s personal life on Instagram. Her photos have a soft, dreamy feel and are especially popular among women.
She has collaborated with famous brands such as Fendi, which she also publicizes on Instagram.

12.Haruna Kawaguchi

Followers: 4.8M
Haruna Kawaguchi is an actress, YouTuber and model. Despite her young age, she has had a prolific career as an actress, appearing in a variety of dramas and movies.
She shares her fashion, travel adventures, and high-end brand recommendations on Instagram. Her fashions on Instagram often attract attention and are popular for their combination of oversized fashions, sportswear, and denim.
Her influence has led to collaborations with well-known international brands such as Fendi, Chanel, and Louis Vuitton.

13.Kasumi Arimura

Followers: 4.7M
Kasumi Arimura is a talented Japanese actress. She is well known for her work in television and film, and as a model.
Her Instagram has a reportage feel to it, with nostalgic shots frequently appearing. Her style is characterized by smart and casual, sharing fashion shots and showing her love for luxury items. This is the reason why she is very popular among Japanese consumers.
Kasumi Arimura has collaborated with brands such as GUCCI and Sofina Prima Vista.

14.Sho Hirano

Followers: 4.2M
Shiyou Hirano is a talented Japanese singer and actor who debuted in 2018 as a member of the idol group King & Prince. He has won the hearts of many with not only his star power, but also with his natural personality and humorous charm that shines through on variety shows and his professional and charismatic performances on stage.
Many of his Instagram posts are affiliated with luxury brands such as Louis Vuitton and Givenchy. This proves that he is also a great fashion model. Hirano’s influence extends to collaborations with major brands in the fashion and entertainment industry.

15.Haruna Kojima

Followers: 4.0M
Haruna Kojima is a Japanese actress, model, singer, and entrepreneur. She rose to fame as a member of the legendary Japanese idol group AKB48.
Her style is elegant and often features neutral pastel colors. Her Instagram posts often include images of flowers. Furthermore, she is widely known for promoting luxury underwear brands and perfumes. Additionally, one of the main features of her Instagram is her luxury travel. This is also one of her most popular features.
She has collaborated with well-known international brands such as Gucci, Fendi, and Louis Vuitton.

16.Takuya Kimura

Followers: 4.0M
Takuya Kimura is one of Japan’s most famous celebrities, best known for his long career as a singer, actor, and model. Also known as “Kimutaku,” he first gained widespread fame as a member of the legendary idol group SMAP, which debuted in 1988, and has since established himself as one of Japan’s leading actors.
Due to his popularity and acting ability, he was always a trendsetter of his time. In contrast to his glamorous career, his Instagram account shows a friendly and personal side with selfies, photos with friends and family, and adorable pet dogs.
He is an influencer who has been pulled beyond the boundaries of entertainment, collaborating with brands as diverse as Nissan, Toyota, Mark & Rona, McDonald’s Japan, Suntory, and Recruit Co.

17.Riisa Naka

Followers: 3.8M
Riisa Naka is an actress, model, and YouTuber. She is one quarter Swedish and three quarters Japanese, a unique blend of cultures. She became famous by appearing in many dramas and demonstrating her acting skills.
Apart from her acting, she is also known for her bold fashion sense and colorful Instagram. Her Instagram not only shares her fashion tips and product recommendations, but also her daily life with her fans. This is the reason why it is popular with many Japanese people.
Partnerships with luxury brands such as Gucci, Coach, and Bape are a testament to her influence in the fashion industry.


Followers: 800K
An is a Japanese actress and model. She entered the entertainment industry relatively early, and she debuted as an actress in 2001 when she won the Grand Prix at the Horipro Talent Scout Caravan when she was a junior high school student.
After that, she appeared in a number of movies and TV dramas, showing off her acting skills in a wide range of genres, and she gradually became a household name. She attracts many people not only with her acting skills but also with her appearance. She is known for her tall, slender figure and handsome features, and she is also active as a model in many fashion magazines and beauty-related advertisements. Her beauty has also made her popular on Instagram, where she has a large number of followers.

19.Maki Goto

Followers: 700K
Maki Goto is a Japanese singer, actress, and talent. She made her debut in the entertainment industry in 1999 as a member of the idol group Morning Musume, which was a big hit in Japan at the time, and then she also worked as a solo singer.
She is not only a singer but also an actress and talent.
She also attracts attention in fashion magazines and Instagram with her unique fashion and hairstyle. Her fashion sense became a huge movement among young women, and many fans imitated her Maki Goto style.

20.Yuki Kashiwagi

Followers: 500K
Yuki Kashiwagi is a singer and model known as a member of the Japanese idol group AKB48 and its derivative units.
She attracts many fans with her beauty and unique character, and her fans nickname her “Yukirin”. Her smile and bright personality are liked not only by her fans but also by many people.
She also attracts attention for her unique fashion sense and style. Her fashion is always ahead of trends and is influenced by many young women. She often posts about her fashion on her SNS such as Instagram, and has gained support from her fans.
She also shares her private side on her Instagram, where she actively communicates about her interactions with her fans and her daily life. Her candor and real face make her feel closer to her fans, who have a deeper bond with her.


One of the most used social media platforms in Japan is Instagram, where you can find content creators from all walks of life. Instagram users, as well as international brands, are interested in knowing the best content creators within the platform, as they bring great value to both consumers and brands.
Looking at this list, you can see that Japan’s Instagram influencer scene is dominated by women. These influencers also vary in their industry focus, but most are in the beauty, fashion, and lifestyle niches. Most of these influencers are also models that the Japanese people aspire to.
We hope that through the above list, you can understand more about Japanese girlfriend Instagram.
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