[2025 Latest Edition] Top 15 Influencer Marketing Agencies in Singapore | Complete Guide to Choosing the Right One
Among the rapidly growing digital advertising markets in Southeast Asia, Singapore is currently experiencing particularly remarkable growth.
Within this trend, influencer marketing is gaining attention as a frontline strategy for companies to build trust with their customers and directly communicate the appeal of their products and services.
However, due to Singapore’s unique business practices, it can be quite difficult for foreign companies to implement effective campaigns on their own.That’s why many turn to local influencer marketing agencies for support.
In this article, we provide a comprehensive overview—from the latest market trends in Singapore, to how to choose a reliable influencer marketing agency, and our selection of five highly recommended companies.
By reading this article, you’ll gain valuable insights to help your business achieve measurable results in this rapidly growing market.
Market Size of Influencer Marketing in Singapore
Singapore’s advertising market continues to grow steadily, riding the wave of digitalization and reaching a total value of USD 2.6 billion as of 2024.
While search and banner ads occupy a significant share, digital advertising in particular has been gaining notable attention in recent years.
From 2024 to 2030, the digital advertising sector is projected to grow by a total of USD 85.7 million (+81.02%), with advertising expenditures expected to increase for 12 consecutive years.
By 2030, the market is forecasted to hit a record-high of USD 191.46 million.
This growth trend highlights the expanding role of influencer marketing within the Singaporean market, where online advertising accounts for approximately 70% of the total ad spend.
Against this backdrop, many companies are considering the use of an influencer marketing agency Singapore to strengthen their brand presence and increase product awareness through partnerships with influencers.
With digital platforms becoming increasingly embedded in daily life in Singapore, influencer marketing is expected to continue its remarkable development.
source : https://www.statista.com/forecasts/1484872/singapore-influencer-marketing-advertising-spend
source : https://www.statista.com/outlook/amo/advertising/singapore
Social Media Usage in Singapore
Singapore boasts a high level of digitalization, with an internet penetration rate of 96.0% and a social media usage rate of 85.0% as of January 2024.
The number of users and penetration rates for major social media platforms are as follows:
- WhatsApp: 4.3 million users (74.7% of the population)
- Facebook: 3.7 million users (61.3%)
- YouTube: 5.13 million users (85.0%)
- Instagram: 3.15 million users (52.2%)
- TikTok: 3.38 million users (65.2% of those aged 18 and above)
- Telegram: 2.75 million users (47.8%)
- Facebook Messenger: 1.95 million users (32.3%)
- LinkedIn: 4.2 million users (69.6%)
- X (formerly Twitter): 1.85 million users (30.8%)
- WeChat: 1.7 million users (28.2%)
- iMessage: 1.3 million users (21.6%)
These figures show that social media is deeply integrated into daily life in Singapore and plays a vital role in digital marketing strategies.
With WhatsApp’s high penetration rate, it has become an increasingly critical tool for direct communication between businesses and customers. Beyond traditional advertising approaches, WhatsApp is now a core channel for conversational marketing and customer support, setting Singapore apart from other markets.
Equally significant is LinkedIn, with an exceptionally high usage rate of 69.6%, reflecting Singapore’s role as a global business hub. LinkedIn plays a stronger role here than in many other markets, making it indispensable for B2B marketing, recruitment, and international networking.
On the consumer side, Instagram (52.2%) and TikTok (65.2%) enjoy high adoption, particularly among younger audiences. These visually driven platforms strongly influence purchasing behavior and brand recognition, requiring companies to adapt their strategies accordingly.
In summary, the Singapore market demands a multi-channel strategy. For B2C, businesses should focus on WhatsApp, Instagram, and TikTok, while for B2B, LinkedIn must remain the central pillar. By integrating these approaches, companies can build effective digital marketing strategies that resonate across both everyday life and professional networks.
source : https://datareportal.com/reports/digital-2024-singapore
Singapore-Style Strategies for Connecting with Customers
In the Singaporean market, building a foundation of trust through direct communication between brands and customers is key to business success.
With a consumer base that is highly tech-savvy, there is a strong demand for fast responses and personalized experiences in Singapore.
As a result, companies are shifting away from traditional one-way advertising to more interactive and human-centric marketing approaches.
Amid this backdrop, influencer marketing has garnered significant attention.
Messages delivered through influencers are perceived as recommendations from friends or trusted individuals, which helps shorten the distance between the brand and the user, fostering a strong sense of trust.
In Singapore, there is a particularly strong tendency to value word-of-mouth and third-party reviews in the decision-making process for purchasing products.
In fact, 85% of consumers say that recommendations and reviews play a critical role in their purchasing decisions. By 2024, about one-third of shoppers reported being more likely to buy products based on recommendations from acquaintances compared to the previous year. Additionally, 38% of customers said they were more likely to purchase based on online reviews compared to 2023.
This trend is particularly strong among younger Millennials aged 28–35, with 96% discovering new products through conversations. Meanwhile, 94% of Gen Z and younger Millennials (ages 18–27) make purchase decisions based on referrals from people they know.
These findings highlight that in Singapore, the value of third-party voices as trusted sources of information is growing rapidly. Compared to traditional advertising, person-to-person recommendations now hold greater influence.
This is especially true among younger generations, for whom everyday conversations and personal experiences from acquaintances outweigh direct brand messaging in driving purchase decisions.
As a result, companies must go beyond influencer marketing and review strategies. They should place greater emphasis on creating mechanisms that encourage natural, peer-to-peer conversations among customers, as these have become a decisive factor in shaping buying intent.
Especially among younger generations, there is a growing trend of referring to real-life experiences shared on social media, rather than relying on official websites or advertisements.
Utilizing influencers is an effective way to meet these needs.
In Singapore, it’s not just about delivering information—future brand growth will be largely determined by communication strategies that are based on empathy, conversation, and trust.
How to Choose an Influencer Marketing Agency in Singapore
When selecting an influencer marketing agency in Singapore, it is important to consider the following checklist.
We’ve summarized these key points in the table below for your reference.
| Checkpoint | Key Considerations |
| Track Record & Case Studies | Whether the agency has successful cases in industries or objectives similar to yours. |
| Supported Social Media Platforms | Whether they specialize in platforms you want to target, such as Instagram, TikTok, or YouTube. |
| Quality and Network of Influencers | The extent of their connections with diverse and influential creators. |
| Data Analysis & Performance Tracking | Ability to measure campaign results accurately and apply insights to future strategies. |
| Compliance with Legal Regulations | Whether they comply with Singapore’s advertising and marketing regulations. |
| Pricing Structure | Availability of pricing models that suit your budget, such as fixed or performance-based fees. |
| Communication Ease | Responsiveness, quality of proposals, and smooth communication with agency staff. |
By evaluating agencies based on these points, you can increase your chances of success in influencer marketing within the Singaporean market.
Recommended Influencer Marketing Agencies in Singapore
To succeed in influencer marketing in Singapore, choosing a reliable agency is essential.
Below are several well-established influencer marketing agencies in Singapore worth considering:
Partipost
Partipost is a Singapore-based influencer marketing agency that delivers high engagement and cost-effective campaigns through nano-influencers.
This agency operates across eight markets in Asia, with a network of over 900,000 influencers and more than 12,000 campaigns executed to date.
Rather than focusing on a specific social media platform, Partipost selects the most suitable platforms based on each client’s unique needs.
Thanks to this flexible approach, they have built a strong track record with success stories across various industries.
Their pricing structure is transparent and easy for clients to understand.
They are also known for their excellent communication and responsiveness.
With these strengths, Partipost stands out as a top contender when considering influencer marketing in the Singaporean market.
Kobe
Kobe is a Singapore-based influencer marketing agency with a proven track record of working with prominent brands such as McDonald’s and KLOOK.
It has been awarded “Influencer Agency of the Year” for five consecutive years.
Through its proprietary AI-driven platform, Kobe connects brands with over 30,000 niche content creators, enabling authentic and trustworthy campaigns.
The agency offers two pricing models: “Always On Monthly” and “Campaign-based.”
Both options include end-to-end support—from strategy development to final reporting.
With these strengths, Kobe is highly regarded as a trusted partner for effective influencer marketing in the Singapore market.
X10 Media
Among the many influencer marketing agencies in Singapore, X10 Media stands out for handling a large number of campaigns.
Campaign categories include travel, lifestyle, fashion, skincare, home & living, fitness, parenting, F&B, and tech & gaming.
The agency has a strong track record of running campaigns across a wide range of sectors using major social media platforms such as TikTok and Instagram.
X10 Media has successfully executed over 1,000 campaigns across Southeast Asia.
Behind this success lies a network of more than 3,000 influencers.
Founded in 2016, X10 Media is a Singapore-based influencer marketing agency known for its strengths in data analytics and performance measurement.
It offers comprehensive support from strategy development to content creation, distribution, and results analysis—earning high praise for its end-to-end services.
Taproot Singapore
Taproot is an influencer marketing agency operating across a wide range of industries, including FMCG, travel, retail, and F&B chains.
In the Singaporean market, the agency is known for effectively matching ambitious influencers with small- to mid-sized brands.
Rather than relying solely on follower count or appearance, Taproot selects influencers based on detailed demographic data—such as follower attributes and behavioral tendencies—to ensure precise targeting that aligns well with each brand or product.
In addition to this data-driven approach, Taproot Singapore also offers a free Instagram marketing course tailored for small businesses.
The agency places strong emphasis on education and awareness within Singapore, demonstrating a clear commitment to community-based initiatives.
For companies looking to execute effective influencer marketing in Singapore, Taproot Singapore stands out as a capable and flexible influencer marketing agency Singapore partner with a proven track record.
Narrators
Narrators is an influencer marketing agency Singapore headquartered in Singapore.
The agency supports a wide range of social media platforms, including WeChat, Instagram, Facebook, TikTok, and YouTube, and is actively expanding across 10 markets in Southeast Asia.
One of Narrators’ key strengths is its database of over 1.3 million influencers.
It leverages this resource to automate the process of matching brands with the most suitable influencers for their target audience, enabling fast and effective campaign execution.
Another standout feature is the detailed support provided by dedicated account managers and local managers.
This structure allows for seamless assistance throughout all phases—from planning and distribution to performance measurement.
For companies in Singapore seeking to carry out multi-regional and multi-channel marketing strategies, Narrators represents a highly reliable and capable partner.
KOL Digital Singapore
KOL Digital Singapore specializes in strategically expanding brand influence across Asian markets. Its KOL (Key Opinion Leader) marketing services are built on highly effective influencer sourcing and management, delivering campaigns with a strong track record of success.
One of the company’s key strengths is its diverse talent pool, which ranges from celebrity influencers to pet influencers and mommy influencers—covering numerous niche categories. This extensive network allows the agency to carefully select the most suitable influencers based on each brand’s campaign objectives.
The agency’s core focus is on large-scale performance marketing. From influencer management and content production to scalable advertising initiatives, KOL Digital Singapore provides comprehensive support designed to help clients achieve their brand goals.
Copyleft
Copyleft is a digital marketing agency known for its strong omni-channel capabilities, operating under the philosophy of “Think bigger, go deeper.” As one of the leading omni-channel agencies in the Asia-Pacific region, the company is active throughout Southeast Asia, with Singapore as its central base.
Its business model is distinguished by a one-stop-shop approach that covers a broad range of digital disciplines. Copyleft’s core services span foundational acquisition strategies such as SEM, SEO, and social media marketing, as well as web design, e-commerce development, and digital video production.
Among these, influencer marketing is a key focus area, emphasizing ROI and measurable outcomes. The agency carefully selects influencers who authentically represent the brand and ensures the creation of content that resonates with target audiences.
Impossible Marketing
Impossible Marketing is an award-winning agency that leads the industry with AI-powered SEO and cutting-edge digital strategies. Since its founding in 2012, it has earned a strong reputation as “the most reviewed digital marketing agency in Singapore.”
The company is a certified partner of Google, Meta, and TikTok, and its track record is backed by over 700 verified client reviews, demonstrating high customer satisfaction and consistent results. It has also received multiple industry recognitions, including the “Search Marketing Agency of the Year” award.
Its service offerings span a wide range of digital capabilities: SEO, Google Ads, Meta Ads, TikTok Ads, influencer marketing, content marketing, and website development.
Notably, for SMEs, the agency offers packages eligible for up to 50% government funding (PSG)—a clear indication of its strong commitment to supporting local businesses.
Gushcloud
Gushcloud International is a global creator-first company that elevates digital influence to the next level, with offices across Asia and around the world. Founded in 2011 in Singapore, the company has rapidly expanded and now operates in 13 countries, including markets across Asia, North America, and the Middle East.
Its strength lies in the sheer scale of its global operations.
Gushcloud facilitates over 20,000 brand partnerships annually and has disclosed concrete financial figures, including more than USD 150 million paid to over 20,000 creators to date—demonstrating both transparency and industry impact.
The company’s services are diverse, spanning talent representation, content creation and publishing, social commerce support, and even financing and venture assistance for creators.
Gushcloud is particularly strong in data-driven strategic talent booking, having executed major campaigns featuring global icons such as Jackie Chan and BTS member V.
DMB (Digital Marketing Buzz)
With over 16 years of specialized experience in the Singapore market, DMB has earned recognition as “Singapore’s No.1 Advertising Agency” according to Review Ranger.
In the field of influencer marketing, the agency offers paid endorsements, affiliate marketing, and campaign management powered by detailed audience demographic analysis.
DMB operates on a philosophy of respecting client data ownership, maintaining transparent pricing, and delivering flexible, customized strategies.
Additionally, DMB’s solutions are pre-approved by SG TECH, making them eligible for Singapore government grants.
This provides local businesses with a significant advantage—allowing them to adopt digital marketing initiatives in a cost-efficient and accessible manner.
Elite Media Singapore
Elite Media Singapore is a digital marketing agency dedicated to enhancing brand presence and delivering measurable results. Based in Singapore, the company focuses particularly on helping SMEs establish a competitive edge in the digital landscape.
Its services span SEO marketing, video production, Facebook/Instagram advertising, influencer marketing, and website development—providing a comprehensive suite of solutions designed to elevate brands to the next level.
Each service is built on a carefully structured step-by-step process.
For influencer marketing, Elite Media Singapore outlines a clear workflow that ensures efficiency, creativity, and measurable success—from identifying and approaching influencers to campaign tracking and reporting.
Client testimonials highlight tangible outcomes such as “doubling website traffic in three months through SEO and social media strategy” and “a 300% increase in conversions thanks to Facebook/Instagram ad expertise.”
IMPACT! Brand Communications
IMPACT! Brand Communications is a Singapore-based agency known for its deep industry expertise and integrated approach across digital, creative, and public relations services.
The company specializes in B2B, technology, financial services, and healthcare—markets where credibility and specialized knowledge are essential.
Its offerings cover every aspect of corporate growth, from foundational support like website design/development and MarTech implementation to demand generation, lead generation, and employer branding.
In the influencer space, IMPACT! Brand Communications supports campaigns across multiple platforms, including TikTok, LinkedIn, and various social media channels, helping clients expand their audience reach and maximize PR impact.
For companies operating in niche B2B sectors or highly regulated fields such as finance and healthcare, the agency serves as an ideal partner, delivering strategic and integrated marketing solutions.
One9ninety
With nearly two decades of experience in social media and influencer marketing, One9ninety operates under the mission of “styling the world.”
Founded in 2008 and headquartered in Singapore, the agency has built long-term partnerships with brands across the APAC region.
Its services include campaign strategy consulting, content creation, paid media management, and social media management across platforms such as Facebook, Instagram, TikTok, and LinkedIn.
One9ninety’s impressive client roster features over 100 global brands, including Shiseido, L’Oréal, Adidas, and Microsoft.
Recognized as an award-winning social media agency, the company prioritizes brand trust-building and measurable outcomes.
With deep insight into the Asian market and performance-driven strategies grounded in data analytics, One9ninety is a reliable partner for brands seeking not just campaigns, but sustainable business growth.
Deren Marketing
Based in Singapore, Deren Marketing is an agency with exceptional expertise in Chinese social media marketing.
Its greatest strength lies in being one of the few agencies in Singapore certified as an official marketing partner for Xiaohongshu (RED) and WeChat.
In Xiaohongshu—where 90% of users are female—Deren Marketing offers comprehensive support, including account setup, KOL (Key Opinion Leader) activation, localized content creation, and even online store development.
The agency has supported over 500 organizations, ranging from local SMEs to multinational corporations and government bodies.
Its services extend across Xiaohongshu and WeChat influencer campaigns, TikTok advertising, Google Ads, SEO marketing, and other end-to-end digital strategies.
Additionally, Deren Marketing provides niche solutions such as condominium DOOH (digital out-of-home) advertising, enabling brands to reach affluent audiences effectively.
AnyMind Group
AnyMind Group, founded in Singapore in 2016, operates under the mission “MAKE EVERY BUSINESS BORDERLESS,” driving digital transformation through advanced technology.
The group’s overwhelming strength comes from its extensive technology platforms and global scale.
AnyMind operates across 15 markets, employs over 2,000 staff, and maintains 25 offices worldwide.
Its solutions are used by 1,000+ companies, 1,800+ publishers, and 3,000+ creators, making it one of the most comprehensive ecosystems in the region.
More than just an advertising partner, AnyMind supports the entire supply chain—from manufacturing, e-commerce, and marketing to logistics and cross-border expansion.
For companies seeking a unified digital infrastructure that connects every business function, AnyMind Group stands out as a truly unparalleled partner.
Conclusion
In the Singaporean market, marketing strategies built on trust, empathy, and conversation are essential.Within this context, influencer marketing can serve as a powerful tool to forge deeper connections between brands and customers.
Whether you’re a global brand or a local business, choosing the right agency can make all the difference.The agencies introduced in this article each possess strong track records and deep expertise, making them valuable partners in driving success in Singapore’s digital landscape.
Partner with hotice: Your Trusted Influencer Matchmaker in Japan
At hotice, we connect international brands with carefully selected Japanese influencers to deliver impactful and risk-free campaigns.
If you are considering influencer marketing in Singapore, hotice is your trusted partner.
With extensive expertise in influencer marketing across multiple countries, hotice offers the following services:
We offer:
・Expert influencer matching by industry and objective
・Multilingual communication support
・Campaign planning and performance tracking
・Full legal and cultural compliance
hotice supports foreign companies entering the Japanese market with PR, using celebrities and influencers.
We have previous experience in selecting appropriate creators and PR strategies, so please contact us if you have any questions.
