[Latest 2025 Edition] Top 15 Influencer Marketing Agencies in Malaysia | Complete Guide
Don’t miss out—understanding the Malaysian market could be the key to staying ahead of your competition.
In Malaysia, where over 80% of the population uses social media, influencer marketing has already become one of the main advertising strategies.
Especially among younger generations, consumer purchasing behavior is driven not by TV or newspapers, but by information shared by influencers.
Among the companies achieving results, one common factor is outsourcing to a reliable influencer marketing agency in Malaysia.
This article provides an in-depth explanation of market trends in Malaysia, analysis on characteristics of social media audiences, how to build a strategy, and list of the best agencies.
“I desire to expand my market in Malaysia” or “I need higher ROI for further growth,”
If this sounds just like your needs, this article would be your valuable insights.
Market Size of Influencer Marketing in Malaysia
The presence of digital advertising in Malaysia has been growing year by year, with total annual spending reaching approximately USD 1.09 billion in 2024—a 9.3% increase from the previous year.
This figure means that digital advertising now accounts for 65.6% of total ad spending.
It also reflects how rapidly companies are shifting their marketing efforts into the digital space.
Among all digital strategies, influencer marketing stands out in particular.
In 2024, the influencer marketing market in Malaysia reached USD 8.3 million, showing a 16.3% increase from the previous year.
This growth rate surpasses that of other digital formats like banner ads, which grew by 9.3% year-on-year.
It highlights the growing interest among businesses in the effectiveness and potential of influencer-driven campaigns.
Influencer marketing is especially attractive for small to medium-sized businesses and startups.
Compared to TV commercials or large-scale display ads, it enables high engagement at a lower cost.
With digital-native younger generations continuing to lead consumer behavior, it’s expected that purchasing decisions influenced by influencers will become the norm in Malaysia.
This makes influencer marketing not just an option, but a necessity for brands looking to grow in Malaysia.
source : https://www.meltwater.com/en/blog/social-media-statistics-malaysia
In addition, 75% of online consumers in Malaysia rely on influencers to find solutions to problems and to expand their product knowledge. Influencers play a significant role in shaping purchasing decisions among Malaysians. Research shows that the majority of social media users in Malaysia (79%) follow at least one influencer. Even more noteworthy is that 58% of Malaysian consumers have purchased products recommended by influencers. Overall, 75% of consumers in Malaysia depend on influencers, particularly when facing problems or when seeking detailed information about products in specific niche categories.
source : https://www.insg.co/influencer-marketing-malaysia/
This survey reveals that many online consumers regard influencers as “trusted sources of information,” reflecting a significant shift in consumer behavior.
Specifically, with 75% relying on influencers for problem-solving and expanding their product knowledge, influencers are no longer seen merely as advertising figures but rather as advisors and specialized navigators in the lives of consumers. Moreover, the fact that 79% of social media users follow at least one influencer and 58% have purchased products recommended by them demonstrates that influencer content directly drives purchasing decisions. In other words, the influence of influencers extends consistently from the awareness stage through to consideration and purchase, placing them at the core of consumer behavior.
This trend is also tied to the deeply rooted cultural background in Malaysia, where word-of-mouth marketing has long been effective. The value placed on the opinions of familiar and trustworthy figures has been redefined in the digital era through influencers, evolving into a central marketing strategy. Therefore, for companies targeting the Malaysian market, influencer marketing should not be positioned simply as a promotional tactic but as a fundamental approach for building consumer relationships and fostering long-term brand trust.
Social Media Usage in Malaysia
In Malaysia, social media has become an integral part of daily life.
As of 2024, there are approximately 28.68 million social media users, accounting for 83.1% of the total population.
With a rapid year-on-year growth of 20%, there is no longer any excuse for businesses not to leverage social media.
The average daily usage time is 2 hours and 48 minutes, with many users actively consuming and sharing information.
The usage rates of major social media platforms are as follows:
- WhatsApp: 90.7%
- Facebook: 84.9%
- Instagram: 77.0%
- TikTok: 68.8%
- Facebook Messenger: 66.4%
- Telegram: 59.2%
- X (formerly Twitter): 56.4%
- LinkedIn: 44.5%
- Pinterest: 34.6%
- Snapchat: 27.1%
WhatsApp, in particular, holds overwhelming dominance as a daily communication tool.
Meanwhile, the rise of platforms like TikTok and Instagram has made visually engaging, fast-paced content highly influential.
For any influencer marketing agency in Malaysia, understanding these platform trends is crucial for crafting effective campaigns.
source : https://www.meltwater.com/en/blog/social-media-statistics-malaysia
Influencer Marketing Strategies in Malaysia
In Malaysia, users actively switch between multiple social media platforms, each with its own characteristics and user demographics.
Major platforms like WhatsApp, Facebook, Instagram, and TikTok enjoy high usage rates, reflecting how deeply social media is embedded in everyday life.
This environment shapes the unique characteristics of influencer marketing in Malaysia.
For example, short videos and story-style content on TikTok and Instagram are effective for targeting younger audiences.
Meanwhile, platforms like Facebook and LinkedIn are more suitable for reaching business professionals.
In other words, the ideal platform and content format depend entirely on who you want to reach.
The fact that Malaysians spend an average of 2 hours and 48 minutes per day on social media further highlights the vast number of touchpoints available in this market.
However, with so much content flooding users’ feeds, straightforward advertisements are often ignored.
What truly matters is not follower count, but the trust, consistency, and connection influencers build with their audience.
Authentic voices and strong relationships are becoming the true measure of influence.
By industry, the fashion sector ranked highest, with an overwhelming 65% of respondents purchasing products recommended by influencers. This was followed closely by the beauty industry at 62% and the food and grocery sector at 41%.
source : https://www.kolr.ai/en/trends/influencer-marketing-strategies-for-global-brands-in-malaysia/
This indicates that the more visually driven and trend-sensitive sectors, such as fashion and beauty, experience greater influence, while even industries like food, which rely heavily on personal experience, are seeing a notable impact. Although the role expected of influencers differs across industries, influencer marketing as a whole is increasingly becoming a core strategy in shaping consumer behavior within the Malaysian market.
Considering this unique social media culture, achieving success in Malaysia requires strategies grounded in local insights.
Partnering with a knowledgeable influencer marketing agency in Malaysia definitely helps ensure campaigns resonate deeply with the target audience.
Key Points for Choosing an Influencer Marketing Agency in Malaysia
To succeed with influencer marketing in the Malaysian market, selecting the right agency is absolutely essential.
First and foremost, the agency must have a solid understanding of Malaysia’s rapidly expanding digital economy and the deep integration of digital technologies into daily life.
It’s equally important to assess their ability to stay ahead of digital trends and tailor strategies to the evolving landscape.
In the ever-evolving world of web marketing, it’s critical to evaluate whether the agency is up-to-date on the latest developments in Malaysian social media and influencer marketing, and whether they can propose suitable strategies accordingly.
In Southeast Asia—and particularly in Malaysia—the influence of micro-influencers is on the rise.
Make sure the agency has a proven network of micro-influencers and a track record of delivering effective campaigns.
Additionally, reviewing feedback and testimonials from past clients can help assess the agency’s reliability and quality of service.
By carefully considering these factors, you can choose the influencer marketing agency in Malaysia best suited to your needs and carry out highly effective marketing initiatives.
Recommended Influencer Marketing Agencies in Malaysia
To succeed with influencer marketing in Malaysia, choosing a trustworthy agency is key.
Below are some top influencer marketing agencies in Malaysia, known for their proven track records and expertise.
Primal
Primal is a Kuala Lumpur-based digital marketing agency with an impressive record of executing over 5,000 campaigns and generating more than USD 100 million in client revenue.
With a team of over 150 specialists, the agency offers integrated digital strategies including SEO, social media advertising, and influencer marketing.
They are particularly strong in designing full-funnel campaigns using platforms like TikTok and Instagram.
Primal is officially recognized as a Google and Meta partner and has won over 20 industry awards, including the Asia eCommerce Awards and the Search Engine Land Awards.
Their data-driven approach, combined with 24/7 reporting dashboards and KPI-based operations, has led to a 96% client retention rate.
With a strong blend of strategic insight, execution capabilities, and reliability, Primal is an ideal influencer marketing agency in Malaysia for businesses focused on tangible results.
KOLHUB
KOLHUB is one of Malaysia’s leading influencer marketing agencies, with a proven track record of supporting over 1,000 brands.
By leveraging proprietary AI tools and data-driven strategies, they offer a one-stop solution for influencer discovery, management, and performance measurement.
The agency’s core strength lies in its three-step strategy: Discover, Manage, Measure.
With precise AI-powered influencer analysis, real-time KPI dashboards, and content approval features, they deliver highly transparent campaign operations.
As an official TikTok Shop partner, KOLHUB also focuses on supporting social commerce, with a strong capability in integrating e-commerce and influencer marketing strategies.
In collaboration with companies such as KAFEN, BioGaia, and Curvena, KOLHUB has successfully delivered trustworthy product promotions through partnerships with expert influencers.
These efforts have significantly increased brand recognition within their respective industries.
For businesses seeking result-oriented influencer marketing in Malaysia, KOLHUB is a highly reliable influencer marketing agency in Malaysia with both strategic insight and operational strength.
The Influencer Marketing Factory
“If it’s not measurable, it’s not marketing.”
This is the philosophy of The Influencer Marketing Factory—a full-service influencer marketing agency trusted by global brands.
Headquartered in the U.S., the agency also boasts strong results across Asia, including Malaysia, having worked on projects for global giants like Google, Spotify, and Sony.
The agency’s key strength lies in its process design.
When launching a campaign, they begin by setting KPIs in collaboration with the client, followed by defining the target audience with precision.
Using a combination of AI and human analysis, they select the right influencers and oversee every stage from contracts and content creation to performance tracking.
What truly sets them apart is their exceptional level of ROI visibility.
With proprietary tools, they provide detailed reports on metrics such as influencer-driven visits, click-through rates, promo code usage, and actual purchases—clearly showing real, not superficial, results.
For example, in one e-commerce campaign, content production and KPI planning were executed in parallel, leading to a 2.3x improvement in CTR compared to the previous month within just a few weeks.
The Influencer Marketing Factory also supports advanced ad formats like TikTok Spark Ads and Instagram Reels.
They offer performance-based influencer marketing for companies that seek more than just publicity—they seek results.
For businesses expanding into Southeast Asia, working with a global yet regionally experienced influencer marketing agency in Malaysia like The Influencer Marketing Factory is a strong strategic move.
MAVN Models
MAVN Models is a hybrid agency based in Malaysia that integrates the management of models, talents, and influencers under one roof.
More than just a modeling agency, MAVN excels in strategic influencer marketing, having supported high-profile campaigns for brands such as Lenovo, Malaysia Airlines, Tourism Malaysia, and Maxis.
One of the agency’s most notable strengths is its diverse network of over 1,000 models, talents, and influencers.
This includes individuals of Asian, Malay, Western, African, and Middle Eastern descent—as well as kid talents—enabling expressive and impactful casting that aligns with a brand’s identity.
Another standout feature is their ability to match specialized influencers to specific categories such as fashion, fitness, beauty, travel, and food.
With high trust and influence driven by collaborations with Key Opinion Leaders (KOLs), MAVN Models is the ideal partner for brands seeking the perfect “face” to represent them.
For businesses looking to enhance their brand through culturally resonant and targeted campaigns, MAVN Models is a top-tier influencer marketing agency in Malaysia.
Influenow
Based in Malaysia, Influenow also operates across the ASEAN region, including Thailand and Singapore.
With a proven track record of serving over 2,000 brands and agencies, it is a trusted influencer marketing agency in Malaysia.
What truly sets Influenow apart is its seamless, end-to-end platform experience.
Everything from influencer discovery and collaboration to post management, performance tracking, and payment can be handled on a single interface.
This allows marketers to focus on strategy while minimizing miscommunication and process errors.
Moreover, the agency offers a wide range of campaign packages including brand activations, social media amplification, product reviews, and event promotions.
Their influencer network includes everyone from KOLs and celebrities to micro-influencers, enabling effective matches across all industries and sectors.
Influenow also excels in ROI tracking, providing detailed reports on metrics such as views, clicks, and promo code usage.
With features that allow comparisons to market benchmarks, the platform supports continuous improvement through a built-in PDCA (Plan-Do-Check-Act) cycle—ensuring not just one-off success but sustained performance.
MYSense
MYSense, based in Petaling Jaya, Malaysia, is an innovative agency that integrates digital marketing with influencer marketing to help clients achieve their business KPIs.
In influencer marketing, the agency focuses on TikTok, Meta (Facebook/Instagram), and Xiaohongshu (RED)—a crucial platform for reaching Chinese-speaking audiences.
Through these channels, MYSense helps brands increase awareness, strengthen engagement, and achieve measurable ROI.
The agency holds over 80 high-rated client reviews, with praise directed at its responsiveness, creativity, and deep commitment to understanding clients’ businesses.
JustSimple Malaysia
Founded in 1999, JustSimple Malaysia is one of the country’s most established digital agencies, offering trusted solutions backed by more than 20 years of experience.
The agency provides full-service support across web design, e-commerce development, SEO, and digital marketing. In influencer marketing, JustSimple also leverages expertise in viral video production and integrates campaigns with Facebook and Instagram marketing to strengthen brand value and generate leads.
A key highlight is its focus on integrated funnel marketing and B2B lead generation.
JustSimple also offers HRD Corp claimable training courses in SEO, Google Ads, WordPress, and e-commerce operations—actively supporting internal capability building for clients.
Talentify Media
Talentify Media specializes in strengthening Malaysia’s influencer ecosystem, connecting brands with creators through authentic storytelling.
Founded in 2020, it has quickly grown into one of the leading influencer marketing agencies in Malaysia.
Its core strength lies in a vast creator portfolio, featuring nearly 400 exclusive online personalities and bloggers.
The agency supports campaigns across Instagram, TikTok, and YouTube, as well as Xiaohongshu (RED) and Lemon8 for Chinese-speaking audiences.
Talentify emphasizes transparency, integrity, and innovation as its core values and has executed over 3,000 campaigns.With the ability to launch campaigns in as little as three days, clients can move quickly without long onboarding processes.
Ai Touch
Ai Touch, headquartered in Johor Bahru, Malaysia, supports business growth through a fusion of AI technology and data-driven digital strategy.
Its standout feature is the integration of advanced AI tools at the core of its services—AI avatar creation, automated video production, and AI-enhanced hyper-targeted advertising—positioning clients at the forefront of digital innovation.
The agency highlights success stories across F&B, healthcare, education, e-commerce, and property sectors.
For example, one F&B client achieved over 9,143 engagements, showcasing Ai Touch’s ability to drive measurable results linked directly to leads and revenue.
For companies seeking an innovative, efficiency-driven partner to build strong brand authority in Malaysia, Ai Touch serves as a future-ready growth partner.
Influencer Link
Influencer Link is a Malaysian agency specializing in influencer marketing and creative strategy, guided by the mission of “delighting audiences and inspiring action.”
Its strongest differentiator is its approach: influencer marketing is treated not merely as a reach-building mechanism, but as a tool for generating meaningful interactions.
The agency collaborates closely with partners in Hong Kong, China, and Singapore, enabling access to a global network of influencers and KOLs.
Services span influencer sourcing and talent alignment, data-driven strategy, creative content production, and transparent reporting.
Influencer Link further excels in immersive, experience-driven services such as on-site activations, live-streaming shows, and even music production—offering brands unique ways to engage audiences.
Kami Sempoi
Kami Sempoi is a leading TikTok marketing agency in Malaysia—best known as the country’s No.1 TikTok Influencer Marketing Agency. Embracing the motto “You Awesome, We Awesome!”, the company provides deep expertise and extensive resources for TikTok-driven brand growth.
At the core of its operations is an impressive network of over 5,000 Official TikTok Hosts.
Backed by collaborations with more than 120 business partners, Kami Sempoi helps brands transform their messages into viral, trend-driven content.
Beyond video production, the agency offers comprehensive training that focuses on understanding TikTok’s algorithm, content ethics, and safety guidelines. This allows creators to develop their skills into sustainable professional careers.
For brands positioning TikTok as a primary promotional channel and seeking seamless, authentic storytelling, Kami Sempoi is a highly effective partner.
ADS ON MARKETING SDN BHD
ADS ON MARKETING is one of Malaysia’s leading experts in multi-channel marketing, providing forward-thinking solutions that span both offline and digital ecosystems.
Its service portfolio covers OOH media such as billboards, car wraps, and bus ads, as well as traditional channels including radio, TV, and cinema.
Complementing these, ADS ON delivers integrated digital strategies that combine social media marketing with influencer marketing.
The agency has executed influencer campaigns for major global brands such as Panasonic, KOSE, and Genshin Impact, proving its capability in both casting and creative planning.
ADS ON also excels in hybrid activations—such as LED truck events and combi-van roadshows—which effectively bridge online engagement with offline experiences.
For companies seeking to unify mass advertising, digital performance, and influencer strategies, ADS ON is one of Malaysia’s most reliable multi-channel partners.
Impact Communications
Impact Communications operates under the mission “MAKE AN IMPACT”, helping brands stand out through strategic thinking and creative storytelling.
Rooted in PR, the agency offers a wide suite of services including influencer marketing, event management, and crisis communication.
Its expertise across traditional, digital, and social media platforms ensures clients gain visibility wherever their audiences are.
The agency’s results are supported by strong client testimonials—from global corporations to innovative startups—highlighting achievements such as “securing top-tier media exposure” and “reversing multi-year revenue decline.”
For businesses seeking an integrated PR partner that strengthens both brand reputation and market visibility across events, media, and crisis management, Impact Communications offers high reliability and proven outcomes.
NKMH Media Sdn. Bhd.
NKMH Media is a full-service advertising agency based in Setia Alam, Selangor, offering 360° advertising solutions that combine traditional and digital media.
Its extensive media-buying capabilities span TV, radio, and billboards, alongside digital advertising, influencer collaborations, and social media management.
The agency’s strong focus on KOL and influencer activation helps brands deliver content that resonates authentically with audiences.
NKMH Media showcases a wide range of work, including TV commercials, event management, and influencer-driven promotional BTS vlogs.
It also provides PR and event support for business conferences and product launches—ensuring seamless integration from offline experience to online buzz.
Needle
Needle is an influencer marketing agency dedicated to helping Malaysian SMEs build “Genuine Connections” with audiences.
It aims to reach Malaysia’s 28+ million active social media users through brand-specific strategies.
A unique strength of Needle is its dual focus on KOL (Key Opinion Leader) and KOC (Key Opinion Consumer) marketing, transforming everyday consumers into brand advocates.
The agency has supported over 100 brands across F&B, medical, beauty, and more—achieving notable results, including 10× follower growth within a year for some clients.
Needle focuses on metrics that matter: exposure (83%), traffic (73%), and lead generation (65%).
Prioritizing authenticity over overly polished content, the agency is ideal for SMEs seeking sustainable sales growth and real engagement in the Malaysian market.
Conclusion
Influencer marketing in Malaysia is no longer a strategy reserved for a select few forward-thinking companies—it has become essential for brands of all industries and sizes.
The key to success lies in selecting the right platforms and influencers for your target audience and partnering with a reliable agency.
The influencer marketing agencies in Malaysia introduced in this article are all outstanding partners in terms of track record, expertise, and service offerings.
Take the lead in Malaysia’s digital landscape, choose the influencer marketing agency that aligns with your goals and drives meaningful impact.
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