[Dubai] Top 15 Recommended Influencer Marketing Agencies
Dubai, a rapidly growing digital market and a melting pot of diverse cultures, is one of the countries where influencer marketing is gaining increasing importance. In particular, the high prevalence of social media usage has led to intense competition among brands seeking to effectively reach their target audiences. As a result, many companies are exploring collaborations with influential influencers. Influencer marketing is a powerful strategy for increasing brand awareness and building deep trust with consumers. However, many companies find it difficult to achieve the desired effects without choosing the right agency. This article introduces nine influencer marketing agencies in Dubai that are gaining attention, detailing their features to provide valuable insights for companies looking to collaborate with influencers.
Reasons Why Influencer Marketing is Gaining Attention in Dubai
Dubai is particularly noted for influencer marketing within the Middle East. One of the main reasons is its multinational population and broad consumer market. Dubai attracts tourists and expatriates from around the world, creating a mix of diverse cultures and values. In such an environment, marketing strategies that are not confined to specific regions or languages are necessary, making influencer-driven campaigns highly effective.
Additionally, Dubai has a high-income population, making it an attractive target market for luxury brands and high-end products. Many brands utilize influencer marketing to stimulate purchase intent and reach both local and global customer bases through social media platforms. The Dubai government is also pushing digitalization, making social media platforms the primary battlefield for marketing.
Furthermore, the impact of the tourism industry should not be overlooked. Dubai is home to luxurious resorts, shopping malls, and tourist attractions, making the use of influencers indispensable for promoting these aspects. Through travel influencers and lifestyle creators, Dubai’s attractions can be effectively marketed, which continues to drive the growth of influencer marketing.
UAE’s Digital Advertising Policy: Where Cultural Values and National Strategy Intersect
The UAE Media Council currently oversees all promotional and advertising content on social media in order to ensure professional standards, strengthen consumer protection, and uphold public morality.
These new advertising regulations apply not only to platforms such as TikTok, Instagram, and YouTube, but also to LinkedIn when used for promotional posts.
Companies and creative professionals (including influencers) are required to obtain an advertising permit in order to operate legally.
Dubai’s digital advertising sector is undergoing a period of transformation, and the advertiser license has become a critical pillar of this process.
Therefore, it is essential for media policies to align with the country’s media content standards.
source：https://inbeat.agency/blog/dubais-advertising-regulations-on-social-platforms
This movement is rooted in the strong respect for cultural values and social norms in the UAE.
As a society founded on Islamic values, the country places great emphasis on public morality and religious considerations, making it necessary to regulate even the relatively free sphere of social media advertising within a strict framework.
Furthermore, in order to safeguard its image as a hub for tourism, business, and luxury, the UAE requires institutional mechanisms to ensure the quality and transparency of all disseminated content.
The advertising permit system also serves the purpose of enabling the centralized management of national communication, aligning brand and corporate marketing activities with the country’s broader strategic goals.
As a result, while this system raises entry barriers in the short term, in the long run it is expected to strengthen transparency and trust, fostering the evolution of the UAE’s digital advertising sector into one that is internationally competitive.
In this sense, the regulatory framework for influencer marketing in the UAE can be seen as the product of the interaction between a social context that respects public morality and cultural values and a national brand strategy as a global city.
Key Points for Selecting an Influencer Marketing Agency in Dubai
When selecting an influencer marketing agency in Dubai, it is important to keep several key factors in mind. First and foremost, it is crucial to choose an agency that aligns with your company’s goals and target audience. For example, if your company operates in the fashion, beauty, or travel industry, selecting an agency with a strong track record in that sector and a well-established network of influencers in that field can significantly enhance your chances of success.
Next, checking the agency’s track record is essential. Review past campaign examples and client lists to ensure they have experience in your industry or market. It’s also important to verify the transparency of the agency’s operations. Agencies that provide data-driven performance measurement, reports, and analytics will make it easier for you to track the return on investment (ROI).
Furthermore, the agency’s pricing and contract terms should also be carefully considered. Dubai’s agencies vary widely in terms of scale and pricing, so selecting one that can offer a plan within your budget is key. Additionally, confirming whether the agency can handle multilingual campaigns and reach international markets will help in achieving global success.
Recommended Influencer Marketing Agencies in Dubai
To succeed in influencer marketing in Dubai, we have carefully selected 9 influencer marketing agencies that are gaining attention. These agencies can help you build effective marketing strategies, and we hope this information will be useful for your business.
Amplify
Amplify Marketing Agency was originally founded in the UK and opened its Dubai office in 2008. It is one of the first digital agencies in the Middle East and brings 15 years of expertise across platforms such as Instagram, YouTube, TikTok, and Twitter. The agency is a boutique, privately owned business that specializes in digital transformation. Notable clients include Spotify, Rockit, TCL, and Dubizzle. Over the past 12 years, Amplify has developed sales and marketing strategies for global brands and SMEs, linking online and offline experiences. A recent collaboration with FIJI Water UK proved Amplify’s effectiveness, shifting the brand’s focus to a lifestyle-centered message and driving user-generated content. Amplify partnered with influential thought leaders such as Aimee Fuller, Scott Brash, and Jamie Simmonds to significantly expand FIJI Water’s reach.
Letsinfluence
LetsInfluence is a 360-degree influencer marketing agency that connects brands and target audiences through influencer partnerships. The agency features a team of experienced marketers and creative professionals who highlight brand appeal and engage target audiences in innovative ways. The founder, Bauna Sethi, is an expert in influencer marketing and actively participates in all projects to ensure outstanding results. LetsInfluence is known for its leadership in the industry and passion for sharing knowledge and experience with others.
Starfish
Starfish, based in Dubai and Riyadh, is a top influencer marketing agency known for its expertise in micro-influencer campaigns. The agency works across industries, including automotive and fashion, and focuses on creating personalized strategies to drive effective marketing outcomes. Their campaigns target specific audiences and deliver measurable results, enhancing brand recognition and driving sales.
Leads Dubai
Leads Dubai, based in Dubai (UAE), is a lead generation and digital marketing company established in 2012. Their services include:
- SMS marketing
- Email marketing
- WhatsApp marketing
- Google Ads campaigns
- SEO (Search Engine Optimization)
- Social media marketing (Facebook, Instagram, LinkedIn, YouTube, X)
- Snapchat, TikTok, Reddit, Quora ads
- Web development & design
- Radio, newspaper, billboard, & outdoor advertising
- Subway, taxi, bus, and truck advertising
- CRM & marketing automation
Leads Dubai supports the growth of SMEs in the UAE by providing tailored solutions to help clients reach their target audiences and achieve their marketing goals.
Glimpse Digital Marketing and Social Media Agency
Glimpse is an award-winning digital marketing agency based in Dubai, with a strong professional background in digital marketing and advertising. Their creative and comprehensive marketing approach helps businesses establish a competitive advantage in the marketplace and create a lasting impression on their target audiences. Glimpse is customer-centric and focuses on building ecosystems around customer needs, offering services such as social media marketing, design, website development, content creation, advertising, SEO, SEM, animation, and augmented reality (AR).
Upscale Media | F&B Restaurant Marketing Agency
Upscale Media is a social media marketing agency based in Dubai, UAE, specializing in the F&B (Food & Beverage) industry. Their team consists of food photographers, experienced digital marketers, restaurant consultants, content creators, videographers, and graphic designers. They not only help enhance brand presence on social media but also provide regular reports and restaurant consulting services. Upscale Media focuses on analyzing reports and implementing improvements to maximize client revenue.
McCollins Media
McCollins Media is known for its results-oriented approach. They manage digital ecosystems for brands, offering in-house services such as website development, digital media buying, campaign development, blogger outreach programs, and content creation. By using data-driven optimization, McCollins Media aims to maximize ROI for clients through targeted strategies focused on specific markets.
Donut Media | F&B Restaurant Marketing Agency Dubai
Donut Media is a creative digital marketing agency specializing in marketing and revenue generation for the F&B (Food & Beverage) industry. Combining performance marketing with excellent content, Donut Media consistently delivers tangible results. The agency excels in tracking advertising expenses and providing detailed reports on ROI and revenue, making it a trusted partner for companies in the F&B sector.
Prism Digital
Prism Digital is a results-driven digital marketing agency based in Dubai. Through a wide range of services such as SEO, PPC, and social media marketing, they provide strong online presences tailored to each brand and pursue online success. Partnering with Prism Digital can help elevate your brand to new heights, with a team of industry leaders who support brands with flexibility and innovation, ensuring sustained success in the competitive online market.
BrandRipplr
BrandRipplr is a leading influencer marketing agency in Dubai with strong influence across the Middle East and North Africa (MENA). Leveraging a network of more than 10 million creators, the agency delivers campaigns deeply rooted in the cultural and consumer dynamics of the Arab world—its core competitive advantage.
From product seeding and event activations to UGC production and integrated campaigns aligned with TVCs, BrandRipplr enables fully immersive 360-degree brand experiences.
With a proven track record across major industries in Dubai, it serves as an ideal partner for brands aiming to establish a strong and authentic presence in the region.
Imfluence
Imfluence is a strategic marketing agency based in the UAE, offering end-to-end services from influencer campaigns and content production to social media management and executive branding. The agency stands out for its ability to deeply understand a brand’s values and story, crafting creative concepts that communicate its entire worldview in a compelling way.
With in-house capabilities for shooting, design, and video editing, Imfluence excels in delivering the high-quality visuals and video content demanded by the UAE market. In addition to strengthening brand presence, the agency also develops the influence of corporate leaders themselves—directly enhancing overall trust, reputation, and visibility for the entire organization.
One Hub
One Hub is an influencer marketing agency specializing in the UAE market, supporting brands—particularly in Dubai—in driving awareness and engagement. With a deep understanding of the UAE’s unique multicultural landscape, where Arabic and English audiences coexist, the agency designs strategies optimized for local consumer behavior and regional trends.
Rather than relying solely on follower count, One Hub analyzes audience psychology, interests, and platform-specific engagement patterns to select influencers who deliver measurable impact—one of its strongest differentiators.
The agency also maintains a robust network of creators ranging from micro to mega influencers who hold real influence within the UAE, making it highly effective for boosting local visibility, enhancing brand credibility, and driving in-store traffic.
Digital Gravity
Digital Gravity is a full-service digital agency based in Dubai, offering end-to-end solutions ranging from influencer marketing and social media management to web development, SEO, and PPC. Its greatest strength lies in its ability to design a fully integrated funnel—from brand awareness → website traffic → purchase pathways → conversion—a capability that sets it apart from many other agencies.
In addition to Instagram, TikTok, and YouTube, Digital Gravity also supports platforms widely used in the UAE such as Facebook, LinkedIn, and Snapchat, allowing brands to execute multi-layered campaigns that reach diverse audience segments.
The agency is also highly regarded for its capacity to build strategies rooted in UAE-specific culture and consumer behavior, enabling “locally optimized digital execution” that overseas agencies often struggle to deliver.
GIMA
GIMA is a UAE-based influencer marketing agency established in 2017, specializing in data-driven and technology-powered campaign execution. By conducting influencer selection scientifically rather than intuitively, GIMA provides a highly reliable approach for brands that prioritize ROI and measurable impact.
The agency also has deep expertise in the UAE and broader GCC markets, with a strong understanding of local culture, values, and social media trends across the Arab region. This allows GIMA to craft creative assets and strategies that genuinely resonate with local audiences—one of its key differentiators.
With its strong analytical capabilities and hands-on operational experience, GIMA stands out as a trustworthy and performance-focused partner for brands entering or expanding within the Middle Eastern market.
YKONE
YKONE is a global agency originating from France and based in Dubai’s Dubai Design District, delivering highly optimized marketing strategies rooted in a deep understanding of Middle Eastern culture, consumer values, and social media trends.
A key differentiator of YKONE is its ability to manage the entire creative and influencer pipeline in-house—from photoshoots and creative direction to campaign architecture and influencer management—ensuring high-quality execution that preserves a brand’s aesthetic, tone, and worldbuilding. This is especially critical in the luxury and beauty sectors, where brand safety and visual coherence are paramount. YKONE’s process discipline and creative precision are unmatched by most agencies in the region.
Combining global expertise with strong local insight, YKONE is an ideal partner for international brands aiming to expand into the Middle Eastern market.
Conclusion: Success in Influencer Marketing in Dubai Depends on Choosing the Right Agency
To succeed in influencer marketing in Dubai, selecting a reliable agency is crucial. Influencer marketing is a powerful tool for reaching your target audience and boosting brand awareness, but to maximize its effectiveness, support from an agency with specialized knowledge and experience is essential. When choosing an agency, be sure to check past success stories, their ability to match with your target audience, and the quality of the strategies they provide. Choosing an agency that offers transparent reporting and regular performance updates will ensure that you can confidently delegate your marketing efforts. With many excellent influencer marketing agencies in Dubai, understanding each agency’s strengths and finding the best fit for your business is the first step toward success. Use the recommended agencies in this article to help guide your marketing efforts to success.
Partner with hotice: Your Trusted Influencer Matchmaker in Japan
At hotice, we connect international brands with carefully selected Japanese influencers to deliver impactful and risk-free campaigns.
If you are considering influencer marketing in Dubai, we encourage you to partner with hotice.
With extensive expertise in influencer marketing across multiple countries, hotice offers the following services:
We offer:
・Expert influencer matching by industry and objective
・Multilingual communication support
・Campaign planning and performance tracking
・Full legal and cultural compliance
hotice supports foreign companies entering the Japanese market with PR, using celebrities and influencers.
We have previous experience in selecting appropriate creators and PR strategies, so please contact us if you have any questions.
