[2024ver.]Japanese Instagram Influencers[Top 30]
Instagram has become a popular platform where people deepen their connections through photos and videos. Widely utilized by individuals of all ages around the world, Instagram has also established itself as an integral part of daily life and work in Japan.
Particularly, influencers with large followings are shaping new trends and impacting a wide range of fields, including fashion, food, and lifestyle. Their posts offer a glimpse into the latest trends and information, making their accounts a daily go-to for many users.
For those who never miss an update, this article presents a ranking of the most noteworthy influencers currently capturing attention in Japan.
Instagram Influencers Top 30 Follower
1st : モモ（Momo）
Momo, a globally active member of TWICE, opened her Instagram account in March 2022, which now boasts over 15 million followers. Often referred to as the “Dancing Machine of TWICE” and recognized for her exceptional dance skills in K-POP, her posts showcase powerful performances through stage photos and dance videos.
Her account also includes behind-the-scenes shots and fashionable outfit inspirations that many fans admire. Private posts featuring her natural smile provide a glimpse into her relaxed side, fostering a closer connection with her fans.
The comments section overflows with messages of support from around the globe, highlighting her international popularity. Momo frequently shares snippets of her daily life through Stories, using emojis and short captions that make her content accessible and engaging for a worldwide audience.
2nd : サナ（Sana）
Sana’s Instagram account, launched in February 2022, radiates charm and warmth. With over 12 million followers, it is the second-largest among TWICE members. Known for her affectionate and approachable personality, Sana captivates fans worldwide.
Her posts blend professional photos from her work with TWICE and personal snapshots showcasing her fashionable and natural styles. Sana’s captions often include kind words and humor, making her fans feel valued.
Through Stories, she posts behind-the-scenes glimpses and daily tidbits, creating an intimate connection with her followers. Sana’s engaging and heartfelt content continues to win over fans globally.
3rd : 宮脇 咲良（Sakura Miyawaki）
Sakura Miyawaki, a celebrated Instagram influencer, has amassed over 10 million followers. Previously active with HKT48 and IZ*ONE, she is now a member of LE SSERAFIM, captivating audiences once again.
Her posts showcase a mix of professional photography and casual snapshots, offering a comprehensive view of her multifaceted personality. Known for her love of gaming, Sakura also posts hobby-related content, fostering shared interests with her fans.
Through Stories, followers can see her daily life in real-time, enjoying her candid and relatable moments. Her follower count grows by thousands daily, underscoring her rising global influence.
4th : ミナ（Mina）
Mina, a member of TWICE, exudes sophistication and calmness through her Instagram, launched in February 2022. With over 10 million followers, her posts balance professional moments from concerts and shoots with serene glimpses of her private life.
Her simple yet elegant fashion sense inspires fans, while travel photos and natural lighting create an artistic allure. Mina’s short yet personal captions and candid Stories strengthen her bond with followers by showcasing moments not seen on TV or in magazines.
5th : 渡辺 直美（Naomi Watanabe）
Naomi Watanabe, often called the “Queen of Instagram,” has been sharing her vibrant personality on the platform since 2011. Her account features bold fashion, quirky makeup, and creative photos that radiate positivity and energy.
Living in New York, Naomi provides a peek into her global lifestyle, capturing cultural experiences and new ventures. Her behind-the-scenes posts with friends and staff reveal her energetic and optimistic nature.
The comment section brims with messages from followers worldwide, reflecting her international appeal. Naomi’s humorous daily posts and glamorous stage shots create a dynamic account beloved by many.
6th : ローラ（Rola）
Rola, a model and TV personality, started her Instagram in May 2012. Her account showcases a stunning lifestyle with a focus on fashion, beauty, healthy living, and environmental awareness.
Her posts often feature breathtaking landscapes from around the world, reflecting her global activities. Particularly, her natural makeup looks and healthy recipes resonate with her followers, many of whom look to her for inspiration.
Rola frequently shares messages about eco-consciousness, which have garnered her a growing audience who admire her principles. Her Instagram blends glamour and social advocacy, making it a unique and engaging platform.
7th : YUTA（Yuta Nakamoto）
Yuta, the only Japanese member of the global group NCT127, startedhis Instagram account in February 2020 and has since gained over 8.9 million followers, the highest among Japanese male celebrities.
His posts capture his multifaceted charm, including stunning stage performances, casual street fashion, and personal selfies. Fans are drawn to his mix of professional and private content, as well as captions written in English, Japanese, and Korean, reflecting his global reach.
Yuta’s Instagram exemplifies his diverse talents as a musician, model, and actor, offering followers a glimpse into his dynamic life.
8th : 大谷 翔平（Shohei Ohtani）
Major League Baseball star Shohei Ohtani started his Instagram in April 2020. His account features powerful action shots from games, interactions with fans, and glimpses of his relaxed, off-field persona.
The simplicity and humility of his captions resonate deeply with followers. Posts about his beloved dog “Dekopin” are especially popular, adding a touch of warmth to his account.
Shohei’s Instagram bridges fans from Japan, the U.S., and beyond, highlighting his global appeal as a sports icon.
9th : ジゼル（Giselle）
Giselle, a member of the K-POP group, Aespa, created her Instagram in May 2023, quickly amassing over 8.6 million followers.
Her posts feature her in stunning makeup and outfits, earning praise for her sophisticated style. Giselle’s creative use of filters and compositions gives her account a cohesive aesthetic.
Her captions often mix English and Korean, showcasing her international reach. Whether highlighting her passion for music and dance or sharing candid moments, Giselle’s Instagram beautifully combines aespa’s universe with her unique personality.
10th : 水原 希子（Kiko Mizuhara）
Kiko Mizuhara, a Japanese fashion model, joined her Instagram community in December 2012. Known for her international acclaim and creative brand “Office Kiko,” her account is a visual feast of avant-garde fashion and everyday moments.
Her posts range from high-fashion editorials to casual selfies and travel snapshots, blending art and authenticity. Announcements for her collaborative projects and self-produced items are must-sees for fashion enthusiasts.
Kiko’s use of English captions emphasizes her global perspective, making her account a hub of inspiration for her diverse audience.
11th : カズハ（Kazuha）
Kazuha, a member of LE SSERAFIM, opened her Instagram account in May 2022. Her posts exude elegance and charm, reflecting her ballet background with graceful poses and stunning modeling shots.
Her toned physique has particularly caught the attention of fans, who admire her incredible abs and captivating beauty. Posts often highlight her group activities, behind-the-scenes moments, and personal snapshots, creating a sense of closeness with her followers.
Kazuha’s captions, typically short and written in Korean or English, make her content accessible to an international audience. Her Instagram is a vibrant mix of professional and personal content, making it a must-follow for K-POP enthusiasts.
12th : Joji
Joji, a Japanese singer-songwriter and rapper, has been on Instagram since April 2014. Affiliated with 88rising, Joji’s account reflects his creative and eccentric personality.
Posts include artistic visuals, quirky jokes, and teasers for new music, showcasing his diverse talents. Fans can also enjoy behind-the-scenes glimpses of his tours and performances.
With a focus on minimalism and a darker aesthetic, Joji’s Instagram is a unique blend of music and art, offering fans an intimate look into his world.
13th : 藤田 ニコル（Nicole Fujita）
Model and TV personality Nicole Fujita has over 6 million followers on Instagram, where her playful and vibrant style resonates strongly with younger audiences.
Since getting started her account in March 2015, Nicole has shared fashion-forward outfits, beauty tips, and candid personal moments. Her posts blend professionalism with an approachable charm, giving fans a peek behind the scenes of her shoots and events.
Nicole’s stories often include product promotions and lifestyle updates, making her account a go-to for trend-conscious fans.
14th : 山﨑 賢人（Kento Yamazaki）
Kento Yamazaki, a celebrated Japanese actor, has been active on Instagram since May 2016. His account, followed by over 6 million fans, offers a sleek and minimalist aesthetic.
Posts include promotional material for his films and dramas, behind-the-scenes photos, and occasional glimpses of his personal life. Fans cherish his rare candid shots, which create buzz whenever shared.
Kento’s Instagram provides a window into his professional journey while maintaining an aura of mystery, making it a staple for fans of his acting work.
15th : 新田 真剣佑（Mackenyu Arata）
Mackenyu Arata’s Instagram showcases his stunning visuals and international appeal, with over 5.6 million followers since its launch in June 2016.
Posts primarily feature his film promotions and on-set moments, with a strong focus on his Hollywood ventures. Fans also appreciate his workout snapshots, which highlight his dedication and discipline.
Mackenyu’s account balances professional achievements with personal relatability, offering a comprehensive look at his journey as an actor and global star.
16th : バヤシ（Bayashi）
Bayashi, who launched his Instagram account in January 2019, has garnered over 5.5 million followers. Known as a pioneer in the genre of cooking ×ASMR x rhythm editing x mukbang, he creates captivating food videos that both amaze and stimulate appetites.
His fast-paced cooking process and satisfying bites, often referred to as “food porn,” have become a sensation. Bayashi’s recipes are simple and approachable, solving the “What should I cook today?” dilemma for many. His visually appealing presentations and meticulous camera work elevate his videos beyond recipe sharing into pure entertainment.
Bayashi’s Instagram inspires creativity and joy in cooking, making it a must-visit for food lovers.
17th : 永野 芽郁（Mei Nagano）
Mei Nagano, who started her Instagram in January 2016, has over 5.4 million followers. Her account offers a behind-the-scenes look at her work as an actress, featuring candid moments from drama and movie sets.
Her natural beauty and chic fashion sense resonate with young women, often inspiring followers to emulate her style. Mei’s stories, which highlight her daily life and favorite items, foster a strong connection with her fans.
Whether through Instagram Lives or casual snapshots, Mei’s account exudes a relatable charm and professional elegance that captivates her audience.
18th : 山下 智久（Tomohisa Yamashita）
Tomohisa Yamashita joined his Instagram community in May 2019, breaking records by reaching 1 million followers in just 7.5 hours. Now exceeding 5 million followers, his account showcases his global achievements as an actor and musician.
Posts include promotions for his films and music, glimpses of his rigorous workouts, and scenic travel photos. Fans especially appreciate his interactions with Hollywood stars, such as a viral two-shot with Will Smith.
Through stories and lighthearted captions, Yamashita’s Instagram provides an intimate look at his multifaceted life, making it an essential follow for fans worldwide.
19th : 今田 美桜（Mio Imada）
Mio Imada’s Instagram, startedin June 2014, boasts over 5 million followers. During the airing of “Hana Nochi Hare,” her follower count skyrocketed, earning her the “Most Valuable Instagrammer in Japan” award in the trends category.
“Hana Nochi Hare” is a Japanese drama and sequel to the popular series “Hana Yori Dango,” revolving around the lives of elite high school students and their romantic and social struggles.
Her posts balance glamorous professional shots with casual, natural moments, highlighting her approachable personality. Stories offer glimpses of her daily life, favorite items, and behind-the-scenes moments, strengthening her bond with followers.
Mio’s Instagram perfectly blends professional poise and relatable charm, making it a favorite for fans across generations.
20th : 新木 優子（Yuko Araki）
Yuko Araki started on Instagram since January 2013, attracting around 5 million followers. Her posts reflect her sophisticated sense of style, blending high fashion with relatable moments.
Known for her standout outfits, her fashion photos inspire many fans, particularly women. Her feed includes professional shoots, drama set glimpses, and snippets of her personal life, offering a holistic view of her personality.
Yuko’s Instagram combines beauty, elegance, and an inviting demeanor, creating a platform that resonates with fans while showcasing her artistic versatility.
21th : 川口 春奈（Haruna Kawaguchi）
Haruna Kawaguchi, an actress who is actively working in various fields, launched her Instagram account in April 2017. Her Instagram now has approximately 4.9 million followers, and her approachable personality is one of the reasons for her popularity.
Many of her posts include behind-the-scenes shots from filming locations or snapshots of her daily life, captivating fans with her natural expressions. Particularly popular are her photos with her beloved dog and glimpses of her hobbies, allowing fans to see a more personal side of her.
Due to the popularity of photos featuring her dog, she even created a dedicated account for her pet in 2022. In addition, posts featuring announcements of her work and behind-the-scenes moments provide a closer look at her professional endeavors.
Her posts often exude her simple and cheerful personality, and the comment sections are filled with warm messages such as “Beautiful!”, “Really cute,” and “I love you.”
22th : 佐々木 希（Nozomi Sasaki）
Nozomi Sasaki, an actress and model, began using Instagram in July 2016 and has since captured attention with her beauty and multifaceted career. Her follower count now exceeds 4.8 million, and her posts, filled with an air of transparency, have mesmerized many fans.
Her account features casual moments from her daily life, behind-the-scenes glimpses from her work, and warm family moments, making her approachable and relatable. Particularly, her fashion and makeup-related posts are highly supported by women, who often take cues from her style.
In her Stories, she often shares her favorite products and snapshots of her relaxing moments, further showcasing her personality. A recent post featuring a heartwarming three-shot with her beloved dog garnered much attention, with comments such as, “You all look so happy” and “15 years old?! They’ve been cherished so much.”
Nozomi Sasaki’s Instagram is a unique space where fans can feel closer to her charm and authenticity.
23th : 有村 架純（Kasumi Arimura）
Kasumi Arimura launched her Instagram in 2016 and immediately captivated many fans. With over 4.8 million followers, she continues to maintain a stable and robust popularity.
Kasumi’s Instagram balances both her work and private life, endearing her to fans. Her posts range from behind-the-scenes shots during movie or TV drama productions to simple photos reflecting her daily life.
Through her posts, fans can glimpse a side of her that is different from the roles she plays in dramas and movies, helping them feel closer to her. She often showcases her natural and relaxed expressions, with a fashion sense that resonates deeply with her predominantly female audience.
In her Stories, she shares little events from her daily life or her favorite spots, with her simple yet sophisticated captions bringing warmth to her account. Her photos, featuring thoughtful color tones and compositions, have inspired many fans.
Kasumi Arimura’s Instagram is a place where fans can appreciate both her warm and authentic personality.
24th : 森咲 智美（Tomomi Morisaki）
Tomomi Morisaki’s Instagram mainly showcases gravure and fashion shots, along with private glimpses of her relaxed daily life. She created her account in March 2014 and now has over 1.2 million followers.
Her posts, featuring simple yet captivatingly sexy outfits, are particularly popular. Fans also enjoy seeing her bright smile and natural expressions, which make her feel approachable and relatable.
One post where she shared her 13kg weight loss journey became a major news topic and received a lot of attention. In addition to her modeling, she frequently shares posts related to fashion and beauty, offering fans a glimpse into her lifestyle.
Tomomi Morisaki’s Instagram continues to captivate followers with its blend of elegance, charm, and authenticity.
25th : 大島 優子（Yuko Oshima）
Yuko Oshima launched her Instagram account in June 2014, sharing many personal and professional moments. Her posts allow fans to feel closer to her as she frequently updates them.
Yuko’s Instagram features behind-the-scenes shots from stage plays and movies, as well as photos of her relaxing during travels or with her pet dog. Her account has over 4.7 million followers and remains a beloved source of updates for her fans.
Her fashion and makeup-related posts are easy to follow and provide inspiration to fans. Yuko often showcases a simple yet elegant style, which is frequently praised.
Through her Stories, Yuko shares snippets of her daily life and family time, offering glimpses of her more relaxed side. Her Instagram is a warm and comforting presence for her fans, making it a space where they can connect with her on a personal level.
26th : 平野 紫耀（Sho Hirano）
Sho Hirano from Number_i is a popular individual Instagram influencer, in addition to being a member of an idol group. Having rarely shown his private life before, he launched his account in June 2023. His posts often feature behind-the-scenes moments from stage and TV work and glimpses into his private life.
With over 4.3 million followers, his account has become a precious space for fans to connect with his authentic self. Fans are captivated by his natural charm, as he alternates between a serious actor’s demeanor and a relaxed, smiling personality. His attention to fashion and hairstyles also earns high praise from followers.
Hirano’s Instagram is filled with humor and positive messages, with posts that often energize viewers. His frequent Story updates, including Q&A sessions, receive a lot of attention and engagement. His posts allow fans to peek into his personal life, showcasing his efforts to reduce the distance between himself and his audience.
Through Instagram, Hirano strengthens bonds with his fans, a testament to the charm that captivates so many women.
27th : 戸田 恵梨香（Erika Toda）
Erika Toda launched her Instagram account in June 2014. While she does not reveal much about her private life, her occasional relaxed and natural posts have endeared her to fans.
Her account mainly showcases behind-the-scenes moments from shooting locations and promotions for her appearances, but occasional glimpses into her private life or everyday moments help strengthen her bond with fans.
With over 4 million followers, Toda’s account enjoys significant popularity. Her posts often feature her simple yet elegant and sophisticated style, drawing much attention to her fashion and visuals. Even with minimal captions, her expressive posts captivate fans.
Fans are especially drawn to the contrast between her serious expressions during filming and the candid moments of her personal life, which make her feel even more special. Erika Toda’s Instagram posts exude an air of exclusivity, and fans eagerly anticipate her updates.
28th : 小嶋 陽菜（Haruna Kojima）
Haruna Kojima actively posts posts about fashion, lifestyle, and business through Instagram. Her account features many sophisticated fashion shots and candid moments from her daily life, offering plenty of inspiration to her followers.
Since starting her account in August 2013, she has amassed over 4 million followers, maintaining her enduring popularity. She is widely regarded as a fashion icon.
Her posts reflect a natural yet polished aesthetic that captivates followers with her style and lifestyle. Her Instagram also provides glimpses of her personal life and her work with her fashion brand, showcasing her multifaceted talents.
Kojima often includes warm and simple captions, emphasizing her close connection with her fans. Through Stories, she shares casual, everyday moments, making her a relatable and approachable figure to her audience.
29th : 木村 拓哉（Takuya Kimura）
Takuya Kimura started his Instagram account in April 2020, offering fans access to precious moments. His posts include various behind-the-scenes shots from his work and information about his projects, along with occasional glimpses into his private life and family moments.
Frequently featuring photos of his beloved dogs, Kimura’s account, with over 4 million followers, is indispensable to his fans who want to see his personal side. His posts often highlight his unique fashion and lifestyle, showcasing his individuality and charm.
His captions, while simple, carry depth, reflecting Kimura’s calm and composed persona. His Instagram serves as a source of inspiration for followers, providing insights into his life and personality.
Through Stories, he shares snippets of his work and daily events, emphasizing his dedication to maintaining close connections with his fans.
30th : 田中 達也（Tatsuya Tanaka）
Miniature artist Tatsuya Tanaka started his Instagram account in October 2010. His unique miniature creations offer followers a fresh perspective and enjoyment. With 3.9 million followers, his intricate artwork continues to captivate a wide audience.
Tanaka’s Instagram is filled with detailed photographs of his miniature creations, showcasing his remarkable creativity. His Reel posts often reveal his artistic process and sources of inspiration, reflecting his passion for art.
His captions are also unique, expressing his thoughts on each piece and enhancing the appeal of his artwork. Occasionally, he shares live updates of his creative process through Stories, allowing followers to experience the magic in real time.
Tatsuya Tanaka’s Instagram is a delightful destination for art enthusiasts, photographers, and anyone looking to find small surprises and joys in everyday life.
