[2025ver.]Japanese Live Influencers on TikTok[My hot 10]
TikTok LIVE is rapidly gaining popularity in Japan, evolving into a key stage for creators to connect with fans in real time. Events like TikTok LIVE All Stars 2024 have spotlighted top streamers across music, entertainment, and gaming. From energetic PK battles to heartfelt livestream chats, these creators captivate audiences with their unique personalities. Here are 10 standout Japanese TikTok LIVE influencers you should know—and why they’re worth watching for brands.
Japanese Live Influencers on TikTok
1st : 明日花キララ🏰🐇
@asuka.kirara TikTok配信世界８位🌏🏅 アタシヨリイイコいる？ 来週ロンドンで表彰式行ってきます！ #やっぱりキララがNo ♬ オリジナル楽曲 – Yumcha
Kirara Asuka’s journey from former AV actress to mainstream model, beauty entrepreneur, and social media star gives her immense cross‑sector credibility in Japan. She boasts over a million followers on TikTok and 7.8 million likes, combining glamour with sincerity. She put on a show at TikTok LIVE All Stars 2024, raking in over 23 million points in 30 minutes, earning her massive attention and points-equivalent earnings (~¥46 million worth of gifts). Brands love her for how effortlessly she brings luxury, elegance, and authentic engagement together—making her a perfect partner for high-end beauty, fashion, and lifestyle campaigns with global aspirations.
Why She’s Worth Watching for Brands: Kirara blends star power and genuine relatability—ideal if you want someone who commands respect but also feels down‑to‑earth.
2nd : ゆきドラ🐵🥝
@s7_yukidora 誕生日報告ユニバは意味分からんwwwwww#ゆきドラ ♬ オリジナル楽曲 – ゆきドラ🐵🥝
Yukidora, born in 2003 and nicknamed the “monkey guy,” is one of Japan’s breakout gaming livestream stars. With nearly 900 K followers and close to 30 million likes on TikTok, he draws near 1.2 million live viewers during his high‑energy PK match streams. His quick-witted gaming commentary and competitive spirit keep fans coming back. For brands in gaming accessories, tech, energy drinks, or youth‑oriented fashion, Yukidora’s audience is energetic, responsive, and primed for engagement.
Why He’s Worth Watching for Brands: He offers direct, high-volume engagement and an electrifying voice in Japan’s Gen‑Z streaming scene—perfect for brands wanting a young, dynamic image.
3rd : 花村想太 from Da-iCE SOTA HANAMURA
@da_ice_sotahanamura スターマイン本人が歌って踊ってみた #ローカルカンピオーネ🗾👑 #da_ice #スターマイン #一発じゃ足りないのかい @da_ice_official @ローカルカンピオーネ🗾👑 ♬ スターマイン ロクデモナイ ver. – Da-iCE
As lead vocalist of Da‑iCE, Sota Hanamura brings polished vocals (he’s known for a four-octave range) and songwriting prowess to his TikTok presence. Though his livestream viewership is modest, his appeal lies in high-quality music content, dance visuals, and refined personal branding. Fans outside Japan see him as a window into J‑Pop artistry and Japanese pop culture canon. He’s a fit for brands in music, wellness, or elegant lifestyle categories seeking authenticity and taste.
Why He’s Worth Watching for Brands: Sota offers subtle sophistication and artistic depth—ideal when you want an influencer with cultural respect and quietly strong fan affinity.
4th : プリンスこうや👑💕
@princekoya0 俺の名前決めてくれたら1日デート！ 決めてくれんと俺捕まっちゃう… #プリンスこうや #プリこう #美容 #ライバー #ライブコマース #mobmart #サニプリ ♬ オリジナル楽曲 – プリンスこうや👑💕
Prince Koya is TikTok LIVE royalty. A talent of Sunny Pri agency, he has dominated Japan’s live-gift rankings—frequently claiming the annual gift-champion slot and spending over 100 days at #1 in daily rankings. His livestream showdowns spark excitement and highlight top-tier gifting culture in Japan. With such consistent conversion power, he is a go-to for brands in fashion, beauty, luxury goods, or live-commerce ventures.
Why He’s Worth Watching for Brands: If you want someone who can drive measurable live engagement and sales momentum, Koya is your match.
5th : かず
@97218kz 指導のもと。。キョロキョロと。。。隣で先生踊ってると緊張で笑顔に🥹@Rey®️ #ギリハッピー ♬ Giri Giri – KOMOREBI
Kazu rules in the PK-match arena—his live streams pit him against rivals like Mugen and Yukidora in electrifying gift battles. On strong days, he can earn over 1 million diamonds—equating to several thousand dollars. His streams feel like sporting events, full of momentum and viewer investment. Brands in gaming, youth culture, energy drinks, and event-driven promotions will find his enthusiastic, interactive format highly effective.
Why He’s Worth Watching for Brands: He channels live‑performance energy into measurable engagement—great for brands that thrive on excitement and ROI-driven campaigns.
6th : 常夏☀️麻夏【サニプリ】
@tokonatsu.manatsu
His name literally means “eternal summer,” and he lives up to it with breezy, sunny livestream performances and high-profile PK match battles—often with talents like Prince Koya. While exact metrics aren’t public, her presence in top match lineups signals strong live credibility. He radiates youthful joy and spontaneity, making her ideal for consumer brands in swimwear, travel, lifestyle, or any campaign built around fun and vibrancy.
Why he’s Worth Watching for Brands: He brings positive energy and consistency—perfect for brands wanting to embody lighthearted confidence and live engagement
7th : コレコレ@配信者
@korekore_live 体重が10年で56㎏から113㎏になった男 #コレコレ #Youtuber ♬ World's Smallest Violin – AJR
KoreKore is a veteran livestream commentator known for covering entertainment buzz, scandals, and trending conversations. His broadcasts may not show gift metrics publicly, but his loyal, engaged chat and real-time audience reactions are unmistakable. For brands in media, entertainment tech, or content-driven sectors, KoreKore offers rich potential for conversation-style collaborations and genuine audience trust.
Why He’s Worth Watching for Brands: He delivers credibility and conversational pull—perfect for cultural commentary or buzz-style campaign storytelling.
8th : 夢幻🌱♾️
@mugen_siba #15歳娘#シングルファザー#仲良し親子#世界一怖い#ジェットコースター #遊園地 ♬ 晩餐歌 – Bansanka – tuki.
Though exact livestream figures are not public, Mugen frequently appears in PK match battles against top-tier creators like Prince Koya and Kazu. His highlight matchups suggest competitive branding and dedicated viewership. Brands in gaming, esports, gear, or experiential live promotions can tap into his battle‑ready profile and engaged fan community.
Why He’s Worth Watching for Brands: He’s ideal for competitive‑theme campaigns, tournaments, or narratives built around community engagement and performance energy.
9th : RURI🐺🍕
@wolfpizza_ STUSSYってなんでこんなに可愛いんだぁ！🥺❤️🔥
♬ by my side – SUTEZENI
RURI’s TikTok content is charmingly offbeat: wolf-themed visuals, brief lifestyle vignettes, and strong visual story sensibility. Her channel has over 1.9 million likes and 214K followers, and one viral post earned 57.5K likes and 131 comments, showing a tight-knit niche audience. Fans resonate with her character-driven aesthetic and indie sensibility. She may not livestream often yet, but her visuals and tone suggest a creative storyteller who would suit brands in indie art, quirky fashion, food culture, or alternative aesthetics.
Why She’s Worth Watching for Brands: She offers genuine visual storytelling and niche appeal—ideal for brands wanting creative, character-rich collaborations outside mainstream trends.
10th : MOSCO | モスコ
@dufayel_ 初めまして、MOSCOです！よろしくね #自己紹介 #何者 #introducemyself ♬ オリジナル楽曲 – MOSCO | モスコ
MOSCO’s TikTok is a cozy window into simple, relatable life—home cooking (“ズボラごはん”, meaning laid‑back meals), lifestyle snippets, and warm relatable narration. With over 1.5 million likes and 222K followers, her content earns genuine comment and like engagement. She was even nominated for the TikTok Awards Japan 2024, acknowledging creativity and consistency. While public livestream metrics are sparse, her brand voice is authentic, easygoing, and trust-building. She’s a natural fit for brands in food, kitchen gadgets, home goods, or cozy lifestyle promotions.
Why She’s Worth Watching for Brands: She embodies everyday comfort and sincerity—a perfect match for authentic storytelling campaigns that value warmth over flash.
Ranking:
1st : 明日花キララ🏰🐇
2nd : ゆきドラ🐵🥝
3rd : 花村想太 from Da-iCE SOTA HANAMURA
4th : プリンスこうや👑💕
5th : かず
6th : 常夏☀️麻夏【サニプリ】
7th : コレコレ@配信者
8th : 夢幻🌱♾️
9th : RURI🐺🍕
10th : MOSCO | モスコ
