[2025ver.]Japanese TikTok Beauty Influencers[My hot 10]
In recent years, TikTok has become one of the most influential platforms shaping beauty trends worldwide, and Japan is no exception. From skincare routines and makeup hacks to honest product reviews and unique personal styles, Japanese beauty creators are capturing the attention of millions both at home and abroad.
This article highlights 10 standout Japanese TikTok beauty influencers who are redefining how beauty is shared, consumed, and trusted online. You’ll learn what makes each creator special—their personal style, their most popular content, and the unique reasons why international beauty brands can benefit from collaborating with them. Whether you’re looking for insights into skincare experts, trend-savvy makeup enthusiasts, or voices that resonate with Gen Z, this guide will give you a clear view of who to watch in Japan’s thriving beauty creator scene.
Japanese TikTok Beauty Influencers
1st. とみりー【37歳美容猛者】（Tomiri）: https://www.tiktok.com/@tomilly101
@tomilly101 美容オタクがお金かけるならこれ！一概に高ければ良いわけでもないし、化粧水でも1万円以上かける価値あるなと思うものもありますが、数千点のコスメ試してきた私が統計学で言えばこれ、というまとめです🙏 #スキンケア #エイジングケア ♬ オリジナル楽曲 – とみりー【36歳美容猛者】 – とみりー【37歳美容猛者】
At 37 and a mother of two, Tomiri shares beauty and skincare tips from a relatable perspective, always showing that “the best version of yourself is now.” She offers practical solutions for anti-aging and mature skin concerns, with lively demonstrations and an uplifting tone. Uniquely, she attracts strong trust from older audiences on TikTok, a platform dominated by younger users. Recent posts highlight base makeup, lip transformations, time-saving hacks, and seasonal limited lip colors. With her credibility, she’s an ideal ambassador for high-end skincare, foundation, and beauty devices.
2nd. 肌コミちゃん【美容ルーティン】 （Hadakomichan）: https://www.tiktok.com/@bihadanaritaina
@bihadanaritaina 夏ってとにかく白くなりたいよね〜〜〜ってことで美白アイテム比べてみた☺️✨みんなはどっち派〜？？ #美白 #美白ケア #美白アイテム #ホワイトコンク #キャンディドール ♬ 倍倍FIGHT! – イントロ ver. – CANDY TUNE
Hadakomichan’s calm, gentle way of speaking feels like getting advice from a knowledgeable friend or sister. She specializes in daily skincare routines, showing viewers how to realistically incorporate products into their lives. Recent popular posts include “nighttime skincare routines” and “hydration tips that make a difference the next morning.” Fans often say her content is easy to follow and sustainable. For overseas brands, she’s the perfect partner to help consumers naturally adopt products into their everyday lives.
3rd. 2人目のエガチャン（Second Egachan）: https://www.tiktok.com/@egachannel1
@egachannel1 夏前からだけど。笑 #美容 #スキンケア ♬ オリジナル楽曲 – 2人目のエガチャン
Known for a witty and energetic style, Second Egachan makes even complex beauty information easy to understand. Videos like “Drugstore vs. luxury cosmetics” and “Top 5 sunscreens” are especially popular, and her honest takes on “regret purchases” boost her credibility. Her slightly sarcastic but genuine delivery resonates with audiences, ensuring even sponsored posts feel authentic. For brands, she’s a valuable partner to highlight product strengths through comparisons and reviews.
4th. あんにん＠月10万使う美容オタク（Annin）: https://www.tiktok.com/@anin.beautyyy
@anin.beautyyy スキンケア極めて良かった😭👏#美容 #垢抜け #スキンケア #毛穴 #毛穴の開き#毛穴黒ずみ #角栓 #角質 #ビフォーアフター #ニキビ #ニキビ跡 ♬ オリジナル楽曲 – あんにん＠月10万使う美容オタク
With a gentle voice but passionate curiosity, Annin invests over ¥100,000 a month in beauty and delivers thorough, hands-on reviews. Recent hits include “new lipstick comparisons” and “honest takes on Korean skincare,” earning comments like “she tests it so I don’t have to.” Her speed in covering trending items and authentic feedback make her stand out. She’s especially impactful at product launches, helping build anticipation and trust right away.
5th. もとかの（Motokano）: https://www.tiktok.com/@motokano._.29
@motokano._.29 ツヤ感アイシャドウが良すぎる〜️✨ 上品でオトナな目元になれるからおすすめだよ☺️ 持ち運んでもテンションが上がるパケなの( ^ᵕ^)⟡.* エレガンス プレジール アイズ 私が選んだのは、02、08、10、14、17 各 3,850円(税込) #Elegance #エレガンス #プレジールアイズ #新作 ♬ オリジナル楽曲 – もとかの🧃
Motokano’s friendly, casual tone makes viewers feel like they’re chatting with a close friend. She shares relatable content like “sweat-proof base makeup” and “post-shower hair care,” which resonates strongly with everyday beauty concerns. Fans appreciate her unpolished, real approach, often commenting that her tips are easy to try. For overseas brands, she’s a great choice to introduce daily-use products in a natural and approachable way.
6th. めめろん（Memelon）: https://www.tiktok.com/@memeron_me
@memeron_me パウダー塗るとこんな感じに、まだらに粉っぽく崩れる子へ。粉感を一切無にしたレベルのパウダーがある。 (❗️コメントにメリットデメリット書いてるから見てみてね!!!)#メイク崩れ #funnyelves #ファニーエルヴス#ファニーエルヴスパウダー#ノートレースシースルーセッティングパウダー#セッティングパウダー#艶肌#ツヤ ♬ モトメテナイ – munina
Bright, cheerful, and fast-paced, Memelon creates content that’s not only trendy but also fun to watch. Popular videos include reviews of limited-edition palettes and tutorials on trendy blush looks, often racking up saves and shares among Gen Z. Her live sessions, where she chats directly with followers, add to her lively presence. She’s the go-to influencer for overseas brands aiming to create buzz around limited releases or seasonal launches.
7th. ナラ｜毛穴ケアオタク（Nara）: https://www.tiktok.com/@keana_nara
@keana_nara こんばんは、ナラです🌱 最近、肌を褒めてもらうことが多い私の最愛クリームがこれなの🥹 まず、メラクリームなんだけど肌を活性化させる成長因子が10種類も配合されてる！ 成長因子は細胞の修復と再生を促して、ターンオーバーを整える効果が期待できるから 毛穴きゅっ・肌すべっをサポートしてくれるよ💡 毛穴の開きとか赤み・肌荒れの鎮静にも効果が期待できるアイテム！ 一緒に使うとおすすめなのがソリューションクリームなんだけど、成長因子だけじゃなくてシミ・ニキビ跡にアプローチするメラゼロV2も配合されてる！ 水分たっぷりのジェルテクスチャで肌にスーッと馴染む感じ🪼 この2つを一緒に使うと色素沈着を緩和する効果が高まるから シミだけじゃなくメラニン毛穴の予防にもおすすめ💛 乾燥肌の私も脂性肌の同僚もハマってる1軍クリームが最高すぎるからAIみたいな陶器肌目指したい人はチェックしてみてね♥️ ┈┈┈商品情報┈┈┈┈ KOPHER ・キュリペアメラクリーム 35ml / 3,700円 ・キュリペアソリューション 50ml / 4,100 ┈┈┈┈┈┈┈┈┈┈┈ ┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈┈ #KOPHER#メラクリーム#ソリューションクリーム#メガ割 #Qoo10 ♬ オリジナル楽曲 – ナラ｜毛穴ケアオタク🍓
Nara’s soft, thoughtful delivery makes her skincare explanations easy to absorb, with a special focus on pore care. Her recent content includes “Do you really need a pre-serum?” and “Vitamin C serum comparisons,” which audiences describe as trustworthy and informative. By carving out a niche in pore-focused skincare, she stands out as a specialist. Brands can rely on her to clearly communicate product benefits and boost credibility in functional skincare.
8th. 初美メアリ（Hatsumi Mary）: https://www.tiktok.com/@maryhatsumi
@maryhatsumi 美白→ビタミンC、トラネキサム酸。シワ改善→ナイアシンアミドなどなどね！#美容 #シミ #ニキビ #乾燥肌 #敏感肌 #美白 ♬ オリジナル楽曲 – 初美メアリ
Combining expertise with a glamorous appearance, Hatsumi Mary balances knowledge and visual appeal. Her calm, reassuring voice is ideal for educational content, and recent posts on “sensitive skin care” and “the role of oils in skincare” have been well received. Viewers trust her for accurate, professional insights. For overseas brands, she’s a powerful ambassador to communicate product details correctly while enhancing brand credibility.
9th. 美容ノゆうや（Beauty No Yuuya）: https://www.tiktok.com/@beauty_mentalist_yuya
@beauty_mentalist_yuya 【ガチで焼けない】最強の日焼け止め3選をご紹介するぞ #美容 #スキンケア #日焼け止め ♬ オリジナル楽曲 – 美容ノゆうや
With a confident, straightforward delivery, Yuuya introduces men’s and unisex beauty in a way that feels approachable and logical. Recent videos like “best sunscreens for men” and “top budget-friendly serums” are especially popular. Followers often comment that he makes beauty feel accessible for men. As one of the few male beauty influencers, he’s an essential partner for overseas brands expanding men’s or gender-neutral lines in Japan.
10th. のえ（Noe）: https://www.tiktok.com/@n.o.e1115
@n.o.e1115 @rr_119.16に返信 【畑芽育ちゃんから学ぶ初心者🔰向け爆盛れメイク】 ちぎらくんの時の芽育ちゃん風のメイクをしてみました✨ メイクの工程がほぼないのでメイク初心者🔰の方でも絶対できるはず！！ みんな真似してやってみてね💗 #畑芽育 #畑芽育ちゃん #千輝くんが甘すぎる #初心者メイク #初心者向けメイク #osina #推品買い #Supported #upink #ユーピンク ♬ Special Kiss – なにわ男子
With a soft, friendly tone, Noe shares makeup looks that emphasize natural beauty and transparency. Popular recent content includes “no-contact lens makeup,” “seasonal event looks,” and easy everyday tips, especially popular with teens and young adults. Her approachable style and active comment engagement make fans feel like they’re learning alongside a friend. She’s an ideal partner for brands looking to reach Gen Z with new or limited-edition products.
Conclusion
Japanese TikTok beauty creators are not only setting trends at home, they’re also inspiring beauty lovers around the world. The ten influencers we’ve introduced each have their own voice and approach—some focus on honest product reviews, others bring fresh makeup trends to life, and some share skincare tips that feel as reliable as advice from a close friend. Together they paint a vibrant picture of how diverse and exciting Japan’s beauty scene has become.
For brands looking to connect with Japanese audiences, partnering with the right creator can be a real game changer. That’s something we at hotice can help with. We work closely with both international companies and local influencers to make sure the match feels authentic and effective. If you’d like to explore how these beauty creators could be part of your next campaign, we’d love to hear from you.
