[2025ver.] Top 10 UK Youtube Influencers (hotice Recommendation)

The United Kingdom has become one of the most creative and influential centers of YouTube culture. From gaming collectives to lifestyle vloggers and comedians, UK creators have shaped how digital entertainment is made and shared across the world.

This article introduces ten remarkable YouTubers from the UK who have built loyal audiences through authenticity, creativity, and storytelling. Each of them brings a unique voice to the platform, whether through gaming, travel, lifestyle, or humor.

By exploring their recent videos, we can see how they balance entertainment with entrepreneurship and how they have evolved from online personalities into powerful personal brands. For global marketers, agencies, or fans of online culture, this ranking offers an inside look at the creators defining the next chapter of British digital influence.

1st: Daz Black (https://www.youtube.com/@dazgames)

Daz Black is a UK-based YouTuber who rose to fame on Vine and later launched the channel “Daz Games,” where he posts gaming commentary, reaction videos and sketch comedy. His content typically features “Try Not To Laugh” challenges, horror game playthroughs and spontaneous reaction clips, making his style energetic and audience-engaging. In reviewing his recent uploads, one sees frequent collaborations, quick-cut editing and audience interaction, suggesting a creator deeply familiar with retaining community engagement. For brands, Daz offers an audience of more than 9 million subscribers and over 3 billion views on his channel, giving strong reach and influence. He is an ideal partner for campaigns targeting gaming, tech accessories, or lifestyle brands seeking playful authenticity and digital-native engagement.

2nd : Joe Sugg (https://www.youtube.com/@ThatcherJoe)

Joe Sugg is a prominent British YouTuber and author who began his online career in 2011 with the channel “ThatcherJoe,” and rapidly became one of the UK’s top internet personalities. His videos span vlogs, comedy sketches and challenge formats, and his recent content continues to evolve with storytelling, personal updates and cross-platform collaborations. Examining his recent ten uploads reveals a mix of lifestyle content, travel vlogs and self-reflection, suggesting he has matured from prank culture to influencer lifestyle. With millions of followers across platforms and a proven track record including mainstream media appearances, Joe brings credibility and breadth of audience. Brands seeking to connect with lifestyle, culture and crossover digital-to-mainstream campaigns will find Joe Sugg a valuable voice.

3rd : Chris Dixon (https://www.youtube.com/@chrismd10)

Chris Dixon, better known online as “ChrisMD,” is a YouTuber from the Channel Islands who has built a large following through football- and FIFA-themed videos. His content regularly includes FIFA pack openings, real-world football challenges and vlogs about games, and his recent uploads show a shift toward lifestyle vlogs and cross-platform engagement. From the last ten videos, one sees collaborations with footballers, travel to match venues, and more behind-the-scenes commentary, suggesting he is evolving beyond pure gaming. For brands, Chris offers strong appeal to sports, gaming and lifestyle segments, with credibility and audience loyalty in a male-skewing demographic. His name also adds international recognition in the UK gaming-sports crossover space.

4th :Joe Weller (https://www.youtube.com/@JoeWeller)

Joe Weller is a British YouTuber, musician and former amateur boxer known for vlogs, challenge videos and his role in pioneering YouTube-boxing. His channel features travel vlogs, comedic sketches and occasional music and boxing-themed content; recent uploads highlight travel diaries, lifestyle changes and sponsorship integrations. For example, his last ten videos include a Mediterranean trip vlog and promotional tie-ins with travel- or fitness-related brands. He portrays a matured influencer image that blends entertainment, lifestyle and personal growth. For brands aiming for an audience interested in a mix of lifestyle, fitness and digital culture, Joe Weller provides a credible platform with broad appeal.

5th : Tobi Brown (https://www.youtube.com/@TBJZL)

Tobi Brown, also known as TBJZL, is an English YouTuber, streamer and entrepreneur, and a co-founder of the UK YouTube collective known as the Sidemen. His videos span gaming commentary (especially FIFA and NBA 2K), vlogs, challenges and business updates; in recent uploads he has leaned into lifestyle, brand work and collaborative content with his Sidemen network. Recent content includes football-related events, streetwear launches and personal updates, suggesting he is building a diversified personal brand. For clients, Tobi offers access to a highly engaged audience, tie-in with popular creator networks and potential for lifestyle/fashion/tech collaborations.

6th :Ethan Payne (https://www.youtube.com/@Behzinga)

Ethan Payne, better known as Behzinga, is a British YouTuber who began with gaming commentary and evolved into fitness, lifestyle and group-challenge content as part of the Sidemen. His recent posts include group charity events, fitness transformations and large-scale collaborations. The shift demonstrates his move from pure gaming to broader entertainment, health and social impact content. For brands, Ethan brings credibility in fitness and wellness, strong creator-network ties and reliable audience loyalty, making him suitable for lifestyle, health and performance-oriented campaigns.

7th : Josh Zerker (https://www.youtube.com/@Zerkaa)

Josh Bradley, known online as Zerkaa, is a British YouTuber and founding member of the Sidemen collective. His content covers gaming, sketches, challenges and more recently lifestyle and commentary. Recent uploads show travel vlogs, lifestyle transitions and collaborative formats indicating his evolution into broader creator roles. For brands, Zerkaa provides long-term credibility in the UK digital space, mature audience reach and flexibility across genres—from gaming to lifestyle and entertainment.

8th :Callum Airey (https://www.youtube.com/@Calfreezy)

Callum Airey, better known as Calfreezy, is a British YouTuber whose content has included prank videos, vlogs and comedy travel adventures, with consistent presence since 2012. His recent uploads emphasise lifestyle, travel and personal brand development, demonstrating his position as a veteran creator. For brands, Calfreezy offers a seasoned creator with a loyal audience and capacity for storytelling travel- or lifestyle-oriented campaigns.

9th: Callum McGinley (https://www.youtube.com/@Callux)

Callum McGinley, known online as Callux, is a UK creator active in vlogs and comedy sketches, particularly known for high-energy group challenges and travel content with his co-creators. Recent uploads show destination trips, comedic social experiments and branded integrations, revealing a creator comfortable blending entertainment and branded storytelling. For brands, Callux offers dynamic, travel-friendly content with strong shareability especially useful for youth and lifestyle marketing.

10th: Saffron Barker (https://www.youtube.com/@SaffronBarker)

Saffron Barker is a British YouTuber, presenter and author who first gained prominence as a beauty/vlogging creator and has since expanded into lifestyle, family and personal growth content. Her recent uploads reveal a shift towards wellness, self-care and real-life challenges—highlighting authenticity and relatability. For brands, Saffron provides strong reach among young women, family-friendly lifestyle audiences and campaigns that emphasise authenticity and wellbeing.