Top 10 Digital Marketing Events in 2024
Looking for digital marketing-related events in Japan?
Digital marketing in Japan mixes traditional culture with the latest technology to create a new business environment. If you want to learn more about digital marketing in Japan, meet professionals, or find a Japanese digital marketing agency, there are plenty of events to choose from. These events are great for getting new ideas, improving your skills, and expanding your sales channels.
We have carefully selected the top 10 digital marketing events held annually in Tokyo and other Japanese cities. These events bring together experts and innovators in areas such as AI, various marketing technologies, content creation, influencer marketing, social media marketing, and e-commerce. By attending these events, you will gain insight into the future of digital marketing in Japan and gain valuable knowledge and networking opportunities.
Top 10 Digital Marketing Events in 2024
- DIGITAL MARKETING EXPO
- Content Tokyo
- Japan Marketing Week
- DX EXPO
- ad:tech tokyo
- eCommerce Fair Tokyo
- Marketing Technology Fair Tokyo
- Brand Summit
- Advertising Week Asia
- DigiMarCon Tokyo
1. DIGITAL MARKETING EXPO
date：24-26/04/2024
Organising body: RX Japan Ltd.
The Digital Marketing EXPO is an integral component of Japan IT Week, the largest comprehensive IT exhibition in Japan.
At the Digital Marketing EXPO, attendees can explore a wide range of solutions covering marketing automation, AI, web marketing, ad tech, video advertising, and more. Industry experts in marketing, public relations, advertising, sales planning, and sales promotion will gather at the event to engage in face-to-face business interactions with exhibitors.
This presents an excellent opportunity to evaluate solutions tailored to your service requirements, discuss cost estimates, and delve into product implementation specifics.
2. Content Tokyo
date：3-5/07/2024
Organising body: RX Japan Ltd.
Content Tokyo stands as Japan’s premier comprehensive exhibition for the content industry, encompassing content production, video and CG production, advertising design and branding, rights management, IT, and state-of-the-art digital technology.
The event comprises five specialized fairs/exhibitions: Creator EXPO, Visual & CG Production EXPO, Advanced Digital Technology Expo, Licensing Japan, and Ad Creative & Marketing Expo.
Attendees from media, entertainment, and corporate advertising and marketing departments are expected to attend the show.
This presents an excellent opportunity to directly engage with production companies and creators across diverse genres, facilitating efficient expansion of sales channels!
3. Japan Marketing Week
date：17-19/04/2024
Organising body: RX Japan Ltd.
Japan Marketing Week is a large-scale B2B fair held three times a year in either Tokyo or Osaka.
Like DIGITAL MARKETING EXPO, it aims to connect visitors and exhibitors, and its main target audience is professionals in corporate planning, sales promotion and support, marketing and PR, advertising, and IT system departments.
Visitors can directly approach exhibitors that meet their needs, and conduct business negotiations such as order placement, cost and delivery negotiations, and promotion planning, making it an ideal venue for creating opportunities for new business partnerships.
4. DX EXPO
date：20-22/02/2024
Organising body: DX General EXPO Organising Committee
DX EXPO is an exhibition showcasing the latest solutions aimed at promoting business innovation through DX for companies and stores.
The exhibition will feature a wide range of cutting-edge solutions such as RPA, no-code/low-code development, chatbots, AI-OCR, business chat, workflow, groupware, and more, all geared towards driving DX business transformations. It provides an excellent opportunity for professionals in management, general affairs, human resources, accounting, corporate planning, and marketing to engage in business meetings and gain insights for improving and solving business challenges!
5. ad:tech tokyo
date：17-18/10/2024
Organising body: Compexposium Japan K.K.
ad:tech tokyo is a marketing conference held in major cities worldwide, attracting marketers from various sectors including advertisers, agencies, solution providers, and media.
In 2022, ad:tech tokyo will mark its 14th edition, solidifying its position as the largest international marketing conference in Asia.
The conference covers not only ad technology but also related marketing management, consistently providing cutting-edge information.
Exhibiting at ad:tech tokyo presents an opportunity to gather insights for overseas expansion. With our extensive international network, we typically attract many participants from outside Japan, making ad:tech tokyo one of the premier platforms for accessing information about overseas markets without leaving your home.
6. eCommerce Fair Tokyo
date：21-22/02/2024
Organising body: Informa Markets Japan Co., Ltd.
eCommerce Fair Tokyo is the largest e-commerce event, bringing together more than 100 exhibitors to introduce the latest trends, system solutions, and operational know-how to “provide the best shopping experience.
Exhibitors include companies in web production, EC marketing, EC consulting, EC logistics, B2B EC, cross-border EC, and more.
The event brings together e-commerce professionals from all over Japan, and in addition to exhibitor booths, visitors can learn about the evolving market through more than 60 seminars introducing strategies and case studies by leading Japanese companies.
7. Marketing Technology Fair Tokyo
date：21-22/02/2024
Organising body: Informa Markets Japan Co., Ltd.
The exhibition specializes in corporate marketing activities and will be held at the same venue as the e-Commerce Fair Tokyo.
Under the six themes of “Data Marketing,” “Content Marketing,” “SNS Marketing,” “B2B Marketing,” “Branding & Consulting,” and “Advertising Operations,” the exhibition will showcase products, services, and expertise.
With 90% of visitors being marketing professionals, the event provides an ideal platform for networking and collaboration. Additionally, the show features educational events, seminars, and a variety of support programs to further enrich the experience for attendees.
8. Brand Summit
date：4-6/09/2024
Organising body: Compexposium Japan K.K.
Japan’s premier invitation-only international marketing conference.
Key industry figures will not only present the latest trends and findings in branding, marketing technology, and case studies but also facilitate new ideas and insights through roundtable discussions.
The Brand Summit has firmly established itself as a prestigious marketing conference, fostering quality networking opportunities between corporate advertising and marketing professionals, as well as experts from advertising agencies, media, and digital solution partners.
9. Advertising Week Asia
date：6-8/06/2024
Organising body: Advertising Week Asia
Advertising Week is one of the world’s largest events covering advertising, media, CR, and marketing, and was launched in New York in 2004. It is held annually in a central city in each region of the world and attracts approximately 170,000 industry professionals throughout the year.
The Asian version of the event is Advertising Week Asia (AWA).
Each year, Advertising Week Asia features more than 250 of the world’s leading speakers from Japan and around the world, and more than 100 sessions are held. The themes covered are diverse, including work style reform, women’s leadership, and culture. In addition to its size, the event has established a unique position as the only place (event) where you can enjoy essential discussions that cut across industries.
10. DigiMarCon Tokyo
date：18-19/09/2025
Organising body: DigiMarCon
DigiMarCon Tokyo stands as the leading two-day digital marketing conference and exhibition, a part of the DigiMarCon Global Event Series, the world’s largest digital marketing, media, and advertising conference and exhibition series.
DigiMarCon events showcase expert conferences, keynote speeches, industry panel discussions, and masterclasses where emerging strategies, the latest innovative technologies, best practices, and insights from successful campaigns around the world are shared and discussed.
Conclusion
As the digital marketing industry continues to evolve daily, staying updated on the latest trends, techniques, and technologies is crucial.
The digital marketing events listed in this article offer valuable opportunities to learn about the latest trends and Japanese marketing techniques. They provide a platform to connect with industry experts, explore potential partnerships, and engage with like-minded individuals.
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