[2024ver.]Japanese Fashion Influencers[My hot 20]
Fashion is an essential element that adds color to our daily lives and sometimes serves as a “mirror” reflecting an individual’s lifestyle and values.
In this context, influencers who garner overwhelming support on social media are leading Japan’s fashion scene. They skillfully incorporate the latest Japanese trends and share coordination ideas that everyone wants to emulate.
This article presents a ranking of 10 notable Japanese influencers on YouTube and Instagram who are highly acclaimed and supported by their followers. Their accounts are filled with tips on selecting trendy items, styling, and other fashion insights.
Japanese Male Fashion Influencers in Youtube
1st : FORZA STYLE【イケオジ公式】
“FORZA STYLE,” a lifestyle media platform, boasts an impressive 297,000 subscribers and is a leader in its field. It is helmed by Yoshimasa Hoshiba, who successfully launched the popular fashion magazines LEON and OCEANS, which also introduced the buzzword “Stylish Gentlemen.”
The channel offers practical and engaging video content ranging from men’s fashion to lifestyle topics, earning widespread popularity. Under the banner “From Milan to Akabane” and promoting itself as a “Gentlemen’s Academy,” the channel provides high-quality information targeted at men across a broad demographic.
2nd : なかむ（Nakamu）
Nakamu, a former buyer for the vintage clothing store “Brooch,” initially started YouTube for store promotion, which quickly gained popularity and led to his independence.
He uploads videos on YouTube analyzing Japanese brands like “Yohji Yamamoto” and “COMME des GARÇONS,” amassing 167,000 subscribers. In 2018, he launched an accessory brand, “6:4 (brass),” and the following year opened a select shop, Lieu, in Nishiazabu. As a fashion creator, Nakamu also collaborates with renowned brands.
3rd : ハズム（Hazumu）
Hazumu, the owner of the select shop “DAN,” is a fashion professional with prior experience as a store manager at the vintage shop “Kindal Kichijoji.”
Since 2016, he has shared insights about his favorite items on YouTube, showcasing the appeal of high-quality apparel. With expertise in production processes and material properties, he curates and presents items with a focus on durability and “timeless” appeal. His Tokyo-based shop, DAN, in Nakameguro continues to operate alongside regular YouTube updates. Hazumu currently has 134,000 subscribers.
4th : げんじ/Genji
As a pioneer among fashion-focused YouTubers, Genji initially gained fame as a top influencer on the coordination app “WEAR” before launching his YouTube channel in May 2016.
Catering to audiences from late teens to early thirties, he offers diverse content, including product showcases and street interviews. His brand “LIDNM,” launched in 2017, achieved sales of 900 million yen in its first year and 950 million yen in its second. With 1.11 million subscribers, Genji enjoys overwhelming support in the fashion community.
5th : SOSHI Net
SOSHI, known as a pioneer of sneaker content, is highly praised for his unique creations that combine refined visuals and music. Since launching his channel in November 2014, he has diversified his offerings to include travel and vlogs while maintaining sneakers as a central theme.
Describing sneakers as both a hobby and a communication tool, SOSHI provides a distinct perspective that resonates with his audience. With 262,000 subscribers, he continues to thrive as a notable influencer.
Japanese Female Fashion Influencers in Youtube
1st : sasakiasahi
Asahi Sasaki, who mastered overseas makeup techniques on her own, is regarded as a pioneer among beauty YouTubers and describes YouTube as her “personal history.”
On her main channel, she shares a wide range of beauty-related content, including makeup tutorials, hairstyling, nail art, and fashion coordination. Her bold makeup inspired by Lady Gaga and recreations of Disney princess looks have garnered high praise domestically and internationally for their precision and skill.
On her secondary channel, sasakiasahivlog, she posts casual daily content such as gourmet reviews, product critiques, dating advice, and gaming streams.
2nd : あさぎーにょ（Asaginyo）
Asaginyo is a YouTuber and creative artist who creates a colorful, warm world inspired by her theme of “poppy.” Her YouTube channel has surpassed 1.34 million subscribers, and she actively works in various fields, particularly fashion.
In 2019, she produced and starred in a short film, Hello! Brand New World, which won the Branded Shorts of the Year award at “BRANDED SHORTS 2020.”
In 2021, she opened a physical store for her fashion brand POPPY in Harajuku as its director. She continues to create unique works as an art director, exploring new forms of expression on a global scale.
3rd : タナカガ（Tanakaga）
Tanakaga started her YouTube journey in 2017 as part of the duo Papara Peace. Her witty Kansai dialect banter with her partner Jinjin has made her a popular influencer.
On her personal channel with 524,000 subscribers, she shares everyday makeup tutorials using affordable cosmetics, which are particularly popular among students who appreciate her relatable content.
She also launched her fashion brand GAB GAB, focusing on carefully designed, high-quality products. After getting married in November 2022 and welcoming her first child in July 2024, she continues to thrive both personally and professionally.
4th : かんだま劇場（Kandama Theater）
Mai Kanda, known as “Kandama,” started her YouTube channel Kandama Theater in 2017 while working at Baroque Japan Limited.
Initially focused on simple monochrome fashion, her content has expanded to include coordination tips and styling techniques using affordable items. Her channel, which has 320,000 subscribers, is particularly popular among women in their 20s and 30s.
Her recent videos include makeup tutorials and glimpses into her parenting journey, resonating with an even broader audience by sharing authentic daily moments.
5th : ももち Momochi / 牛江桃子
Momoko Ushikoshi, also known as “Momochi,” initially pursued a career as an underground idol but later transitioned into the fashion industry.
After expanding her perspective in the fashion world, she founded her apparel brand Lil Ambition in 2021. In 2022, she became the CEO of M-YOU Corporation, which focuses on live commerce and talent management.
Her SNS and live-streamed product promotions are highly acclaimed, with featured items often selling out instantly. With 513,000 subscribers, she now dedicates herself to empowering women through self-discovery, confidence-building, and independence. Her YouTube channel inspires viewers to take bold steps toward their dreams.
Japanese Male Fashion Influencers in Instagram
1st : よしあき（Yoshiaki）
Yoshiaki, a popular fashion model and influencer with a Japanese-Taiwanese background, boasts 541,000 Instagram followers. He first garnered attention through television appearances, and the pre-order phase of his debut photo essay saw such high demand that additional prints were ordered.
Inspired by Harajuku-style and vintage fashion seen on social media, he pursued a career in fashion. Along with his sister, Michi, they operate under the brand “YoshiMichi,” promoting high-end fashion. In July 2021, they established the creative studio perse. Expanding his ventures, Yoshiaki launched a cosmetics and color contact lens brand in 2022.
2nd : たい（Tai）
Tai is a highly popular fashion influencer and an official coordinator for WEAR, Japan’s largest fashion coordination app. With 133,000 Instagram followers, he shares versatile outfits tailored to daily scenes and seasonal trends.
His styling often incorporates affordable brands like GU, gaining praise for practicality. Tai also works as the director of the apparel brand “iisy”, providing trend-conscious content that helps followers visualize outfits before purchasing.
3rd : ゆーすけ（Yusuke）
Yusuke, at 165 cm tall, uses his stature as a strength, advocating fashion that suits shorter men. Through his posts on WEAR, he shares highly replicable, affordable outfit ideas under the concept of “Style-less Fashion,” emphasizing that height shouldn’t limit one’s style.
He showcases mid-range items that are easy to incorporate into daily life, resonating with his followers. Yusuke is also the director of the fashion brand ADAMASTE, further expanding his influence in the industry.
4th : Takamitsu Hori
Takamitsu Hori, with 93,000 Instagram followers, is a fashion influencer known for his refined casual style, leveraging his height of 178 cm. His coordinated looks serve as a guide for many users seeking sophisticated fashion inspiration.
Under the philosophy of “Delivering joyful experiences with love,” he founded the brand LURAKU, offering adult-focused items blending casual aesthetics with elegance. Takamitsu aims to create a space combining fashion and café culture to foster fan interactions in the future.
5th : いつき（Itsuki）
Itsuki, with 71,000 Instagram followers, shares fashion tips under the theme “Fashion for everyone.” His posts are characterized by thoughtful typography and visually appealing layouts, resembling high-quality fashion catalogs.
Recently, Itsuki has collaborated with apparel brands to create unique products and works as the director of SOCCE, a brand focusing on sophisticated items that incorporate trends. The brand operates under the concept of empowering individuals to feel confident in themselves.
Japanese Female Fashion Influencers in Instagram
1st : ミチ（Michi）
Michi, with her Japanese-Taiwanese roots, is a beloved influencer with over 1.166 million Instagram followers. Known as part of the “YoshiMichi” duo with her younger brother Yoshiaki, she gained attention after appearing in an online program in 2019.
She has collaborated extensively with major fashion brands and cosmetic companies, boasting a portfolio of high-end brand partnerships. Michi’s sophisticated charm has solidified her as a modern fashion leader, earning top rankings like the 2019 shibuya109lab. Trend Icon.
2nd : Mero
Mero is an influencer specializing in affordable girly fashion, appealing to younger audiences, particularly middle and high school students. Her stylings often feature accessible brands like Honeys and GU, making her content relatable and easy to replicate.
She shares reels highlighting feminine items like skirts and frilly tops, showcasing the charm of girly fashion. Recently, Mero has expanded her content to TikTok, where she continues to captivate a growing audience.
3rd : なぐもふうか（Fuka Nagumo）
Fuka Nagumo is a widely admired influencer who shares holistic beauty insights, including fashion, makeup, and body care. With over 250,000 Instagram followers, she inspires a broad demographic with her simple, sophisticated adult casual style.
Her fashion posts are categorized under the hashtag #ふかのふく, making them easily accessible to followers. In addition to Instagram, she actively produces content on YouTube, solidifying her presence as a multi-platform influencer.
4th : ももち（Momochi）
Previously featured as a YouTuber, Momochi also shines on Instagram, where she has 190,000 followers. Her content spans various genres, including fashion, hair, makeup, beauty, and gourmet topics.
Momochi is known for her ability to seamlessly wear different styles, from girly to casual and feminine. Her strong influence is evident in phrases like “Momochi-buy,” coined by fans to describe their purchases inspired by her recommendations. With her relatable approach and trusted partnerships, Momochi exemplifies an ideal influencer.
5th : りかりこ（Rikariko）
The twin influencer duo Rikariko has a combined social media following exceeding 2 million. As twin models affiliated with Sony Music Artists, they engage not only in fashion but also in diverse activities.
On Instagram, their 107,000 followers enjoy their twin-themed coordination posts and glimpses into their daily lives. Their “twin style,” featuring matching outfits in different colors, serves as inspiration for sisters or friends looking to coordinate. Their charming bond continues to captivate and delight fans.
