Top 30 Advertising Agencies in Japan

Japan is one of the largest economies in the world and has tremendous market potential.
However, the Japanese market has its own rules and customs.
If your company wants to enter or successfully market in Japan, the cooperation of a Japanese advertising agency, which I will mention now, is essential.

These agencies maintain local networks and partnerships that allow them to quickly introduce your products and services to the market. They also have professional staff who are familiar with the local language and culture, which ensures that your advertising and promotions are appropriate and effective.

In addition, the agency understands the Japanese people well and can provide the right approach for your business. In addition, Japanese consumers tend to place a premium on reliability and brand history, and a campaign conducted through an agency can help build local trust.
In general, using a marketing agency can minimize risk and ensure an effective and sustainable entry into the Japanese market.

For this issue, we have selected the top 30 Japanese advertising agencies with strengths in a variety of marketing disciplines. Use this carefully selected list to grow and promote your business in Japan.

The 30 Best Advertising Agencies  Japan 2025

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Toridori Marketing

Toridori Marketing operates one of Japan’s largest influencer-marketing platforms, with over 80,000 registered influencers and more than 1 million completed campaigns. It has already established itself as an accessible PR infrastructure for brands of all sizes.

Its biggest strengths lie in affordability and compliance. Starting from just ¥50,000 per month, Toridori offers companies a low-risk, easy entry point into influencer marketing while maintaining full legal compliance with Japan’s Act against Unjustifiable Premiums and Misleading Representations and the Pharmaceuticals and Medical Devices Act.

The sister service “toridori likes” focuses on Instagram operations—covering everything from strategic planning to performance analysis—and emphasizes long-term brand growth through authentic fan engagement.

From an analytical perspective, Toridori’s core advantage lies in its unique balance between scale and reliability. 

It combines a massive influencer network and streamlined systems with transparent, law-compliant operations. For startups and global brands alike, it provides a safe, sustainable foundation to launch, manage, and continuously optimize influencer marketing campaigns in the Japanese market.

3minute

3minute is a Japanese company that provides comprehensive support for social media marketing.
Its services cover the entire process—from strategic planning and content creation to live streaming support, data analysis, and influencer casting—all in one place.
The company has worked with major brands such as Kao, Marui Group, Rohto Pharmaceutical, Kracie, Lumine, ORBIS, and coen, earning strong trust across industries.

3minute has also achieved measurable results.
For example, The Kahala Hotel & Resort Yokohama gained about 13,000 followers on Facebook within six months of ad management.
For the apparel brand coen, the company helped improve engagement rate and reach for an account with over 100,000 followers.Its experienced team of video creators, art directors, and photographers delivers high-quality, data-driven creative output.

By integrating analytics and design, 3minute balances speed, quality, and legal compliance with Japan’s advertising regulations.
With a unique ability to connect data-driven insights with creative storytelling, 3minute stands out as a reliable partner for brands looking to accelerate their growth in Japan’s dynamic social media landscape.

Cyber Agent

CyberAgent is one of Japan’s leading integrated internet companies, growing across three core businesses: advertising, media, and gaming.
With over 7,700 employees, the company operates a diverse group structure spanning multiple digital domains.

Its advertising division has continued to expand steadily since its early days, now serving a wide range of major clients in Japan.
Leveraging advanced technologies such as AI-driven optimization and 3DCG-based creative production, CyberAgent delivers high-precision advertising operations.
Beyond advertising sales, it is also expanding into new areas such as digital transformation (DX) support and AI development.

What sets CyberAgent apart is its vertically integrated approach, combining proprietary media, data, and technology to maximize advertising effectiveness while minimizing risk.
The company applies its accumulated data and technical expertise to initiatives such as its AI business “Kyokuyosoku AI” and video streaming platform “ABEMA,” strengthening its overall group competitiveness.

By uniting strategic digital planning with cutting-edge technology, CyberAgent continues to evolve beyond the framework of a traditional advertising agency—positioning itself as a true digital production company driving innovation in Japan’s digital economy.

Dentsu Digital

Dentsu Digital serves as the core digital arm of the Dentsu Group, supporting corporate digital transformation (DX) and marketing strategy development.

With four key domains—Transformation, Creative, Communication, and Global—the company provides comprehensive digital solutions that drive business growth for its clients.
Rather than focusing solely on advertising operations or content production, Dentsu Digital also addresses management challenges and designs customer experiences from a holistic perspective.

Its strength lies in marketing support centered on data utilization and technology integration, setting it apart from traditional advertising agencies.
By combining creativity and analytics, the company delivers strategic planning that enhances brand value and maximizes business outcomes.As Japan’s advertising market matures and the demand for DX accelerates, Dentsu Digital leverages the Dentsu Group’s expertise and vast data resources to lead clients through transformation.

It continues to establish itself not merely as an advertising agency, but as a true digital strategy partner for companies navigating Japan’s evolving digital landscape.

irep

IREP is a Japanese digital marketing company established in 1997 and is part of the Hakuhodo DY Group.
It is recognized as one of Japan’s leading companies in performance-based advertising, specializing in optimizing search and display advertising campaigns.

Beyond ad operations, IREP provides a wide range of services including data analytics, digital transformation (DX) support, and system development.
The company has established a PDCA-driven management approach that quantifies marketing performance and continuously improves results.

Rather than focusing solely on ad performance, IREP also helps clients strengthen their overall marketing infrastructure.While maintaining the agility and expertise of a specialized agency, IREP leverages the Hakuhodo Group’s network to ensure both scale and reliability.

With its strong operational capabilities and advanced data analytics, it serves as a results-oriented marketing partner that drives digital success for companies in Japan.

ADWAYS

ADWAYS is a Japan-based marketing technology company operating across two main pillars: its proprietary advertising platform and comprehensive marketing consulting services.

The company has built a strong position in the affiliate advertising sector and has long been a driving force in Japan’s performance-based advertising market.
As of the fiscal year ending December 2024, ADWAYS reported consolidated revenue of approximately 126.8 billion yen and employs over 1,000 people.

Its platform focuses on optimizing ad delivery and seamlessly integrates consulting, data analytics, and full-funnel marketing strategy support.
By connecting advertisers, media, and consumers within a single framework, ADWAYS has contributed to improving transparency and trust in the affiliate advertising industry.The company is also expanding its presence internationally, particularly in Southeast Asia, by building partnerships with local firms and strengthening its global infrastructure.

Positioned not just as an advertising agency but as a technology-driven marketing partner, ADWAYS continues to establish itself as one of Japan’s leading digital marketing companies in the broader Asian market.

SEED

SEED Inc. is a Japan-based advertising agency specializing in affiliate marketing, with over 20 years of experience in the field.
Centered on performance-based advertising, the company manages one of Japan’s largest networks—over 3 million affiliate media sites and more than 10,000 affiliate partners.

What sets SEED apart is its ability to develop and operate customized media channels in-house, rather than relying on third-party affiliate service providers (ASPs).
This approach allows SEED to go beyond ad placement and deliver marketing strategies that directly enhance brand value and customer lifetime value (LTV).The company also focuses on maintaining transparency and reliability within the affiliate ecosystem, implementing strict measures against fraud and ensuring content quality.
As affiliate marketing continues to be a powerful channel in Japan, SEED stands out as a trusted partner that combines strategic design with operational excellence to drive measurable business results.

Members Co. Ltd.

Members is one of Japan’s rare DX partners specializing in helping companies build the internal capabilities needed to execute digital transformation from the ground level. Rather than merely providing external support, the company focuses on cultivating “in-house digital execution power,” enabling organizations to independently operate and optimize their digital initiatives. With specialized companies dedicated to AI, data utilization, UX design, SaaS implementation, and decarbonization DX—and a team of nearly 3,000 professionals who work alongside clients—Members deliver a scale and depth unmatched by typical competitors. It is an ideal partner for organizations serious about accelerating digital transformation, strengthening internal teams, or consolidating complex digital initiatives under a single, reliable partner.

GMO Internet Group

GMO Internet is one of Japan’s largest integrated internet groups, operating across an exceptionally wide scope that includes internet infrastructure, online advertising, social media operations, and digital media. Its defining strength is the ability to cover both the “foundation” of a company—such as servers, security, and hosting—and the “outbound” promotional activities, all within the same corporate group. With more than 25 years of accumulated expertise in engineering, security, and online operations, GMO provides not only advertising services but also end-to-end optimization from web infrastructure to marketing execution. Its capacity to handle large-scale traffic and highly complex digital campaigns makes it a powerful choice for organizations seeking integrated infrastructure and marketing support or those prioritizing security and stability in their online initiatives.

monopo

monopo is a global creative agency with hubs in Tokyo, London, New York, and Paris. Its multicultural creative team enables the agency to oversee everything from brand storytelling and experience design to film, web, social content, and event production—all under one cohesive creative vision. The agency specializes in designing brand value as an “experience,” uncovering the cultural and emotional narratives behind a company and expressing them with internationally recognized creative quality. Leveraging insights from its four global locations, monopo delivers creative work that resonates with both domestic and international audiences. Its distinctive fusion of Western trends, cultural understanding, and artistic direction has earned strong support from brands seeking to enhance their identity, build immersive brand worlds, or create cross-platform experiences spanning digital, film, and physical spaces.

TBWA\HAKUHODO

TBWA\HAKUHODO is a unique hybrid agency that combines Hakuhodo’s profound consumer insight with TBWA’s global creative network spanning more than 100 countries. The agency is known for its culture-driven and art-inspired creative work, consistently earning prestigious global awards and recognition. From strategy development and advertising production to digital, social media, experiential design, and even new service creation, the agency supports the entire creative and marketing process end-to-end. It is particularly well-suited for large-scale campaigns, global brand expansion, and brand transformations that require bold reinvention and culturally resonant storytelling.

Hashi Media

Hashi Media, based in Tokyo’s Moto-Azabu district, is a social media and influencer marketing agency specializing in helping overseas brands successfully enter the Japanese market. With particular strength in gaming, technology, and lifestyle sectors, the agency positions itself as “a bridge between Japan and the world.” Its biggest differentiator is the combination of a bilingual, internationally diverse team and a deep understanding of Japanese cultural nuances. Unlike typical domestic influencer agencies, Hashi Media is built around workflows that assume collaboration with English-speaking global teams, enabling seamless communication with overseas headquarters while executing fully localized campaigns for Japan. Its ability to design strategies rooted in the behavioral and cultural context of Japanese gamers and tech-savvy audiences gives the agency a competitive edge rarely found elsewhere.

PARTY

PARTY is a creative studio dedicated to “installing the experiences of the future into society,” blending narrative design with cutting-edge technology. Its strength lies in crafting experiences that transcend traditional categories—ranging from brand activations and spatial design to service UX and interactive art installations. Using advanced technologies such as IoT, XR, interactive devices, and real-world spatial engineering, PARTY transforms brand stories and cultural narratives into immersive, multi-sensory experiences. It is a perfect partner for companies seeking to create entirely new forms of value, innovate brand experiences, or develop projects that span physical spaces, services, and artistic expression.

Tokyu Agency

Tokyu Agency is one of the few Japanese advertising companies capable of integrating not only advertising and media, but also commercial facilities, transportation networks, and urban environments. Backed by the Tokyu Group’s extensive ecosystem, the agency possesses deep knowledge of real-world spaces such as train stations, city districts, and shopping complexes. This allows it to design promotions that seamlessly combine advertising, spatial design, OOH media, digital marketing, and CRM under a unified strategy. The agency excels in hybrid initiatives that merge physical and digital engagement—such as campaigns that activate entire neighborhoods, drive foot traffic to commercial facilities, or synchronize outdoor advertising with social media. Its comprehensive one-stop structure is particularly well-suited for large-scale or complex projects requiring integrated business planning, creative development, media execution, and customer management.

Remain in

Remain in is a strategic marketing firm built on the philosophy of “creating enduring value,” offering end-to-end support from strategic planning to hands-on execution. While many companies divide their management and business strategy work between one agency and their marketing execution between another, Remain in stands out by handling the entire process with a single integrated team. This eliminates the common organizational challenge of strategies failing to translate into actionable outcomes and enables the creation of highly effective, execution-ready marketing systems. Its team is composed of elite professionals from major corporations and individuals with experience in business development, allowing the company to operate with exceptional agility and precision. This combination of strategic depth, speed, and flexibility makes Remain in a powerful partner for companies seeking practical, high-impact marketing execution directly rooted in strategy.

ASAHI Agency

ASAHI Agency specializes in supporting overseas companies entering and expanding within the Japanese market. With a strong bilingual structure in both English and Japanese, the agency helps foreign brands overcome the cultural and linguistic barriers that often hinder success in Japan. A defining characteristic of ASAHI Agency is its emphasis on localization rooted in a deep understanding of Japanese consumer psychology and cultural context. By blending Western marketing perspectives with local insights, the agency designs communication strategies that enable international brands to be genuinely embraced by Japanese audiences. Its experience spans a wide range of industries—food, agriculture, healthcare, IT, and more—allowing it to assist not only major global brands but also niche products and growing mid-sized companies. With capabilities covering market research, PR, advertising, social media operations, and promotional execution, ASAHI Agency provides a direct and efficient path to achieving success in the Japanese market.

UltraSuperNew

UltraSuperNew is an independent creative agency based in Harajuku, Tokyo, with additional offices in Singapore, Amsterdam, and Colombo. Rooted in Harajuku culture yet guided by a global creative perspective, the agency offers a distinctive approach that sets it apart from traditional competitors. Its deep understanding of youth culture—especially Gen Z and Millennials across fashion, music, art, and social media—enables it to develop campaigns and creative concepts that resonate authentically with younger audiences. Known for its “expanded creativity” that merges technology with culture, the agency has earned recognition both in Japan and abroad. With its speed, flexibility, and playful spirit, UltraSuperNew is an ideal partner for emerging brands, D2C companies, culture-driven organizations, global brands entering Japan, and Japanese brands seeking expansion into international markets.

RealCRO

RealCRO is a rare integrated marketing agency capable of delivering truly multilingual and multicultural strategies tailored to the complexities of the Japanese market. Guided by the philosophy of being an “ethical growth partner,” the agency prioritizes sustainable brand-consumer relationships over short-lived buzz. Its strengths lie in its multilingual capabilities—including Japanese and English—and its deep cultural fluency, enabling precise localization for foreign brands entering Japan as well as Japanese brands seeking repositioning. RealCRO’s proven track record with renowned global names such as Givenchy, Chaumet, Sony, and American Express demonstrates its ability to meet the high standards required for projects where brand identity, creative quality, and long-term value are essential. It is an ideal partner for organizations aiming for brand expansion in Japan, long-term brand equity building, and integrated marketing across multiple channels.

Strategy

Strategy is a multicultural brand and creative agency headquartered in New Zealand, offering dedicated services for the Japanese market. Its strength lies in integrating creative work across multiple disciplines—film production, spatial design, brand storytelling, digital campaigns, and more. With a deep understanding of multilingual and multicultural contexts, including English, Japanese, and Māori cultural frameworks, Strategy excels at bridging cultural gaps for foreign brands entering Japan and Japanese companies expanding overseas. It balances artistic expression with strategic thinking, making it an ideal partner for organizations that want to communicate their brand world deeply, beautifully, and cohesively rather than relying on short-term or fragmented initiatives. With both global perspective and sensitivity to local nuance, Strategy stands as a uniquely capable cross-cultural creative partner.

Candlewick

Candlewick is a strategic PR agency dedicated to uncovering the “undiscovered value” of brands and designing communication that shifts people’s perceptions and behaviors. With strong expertise in the food, travel, beauty, education, and well-being fields, the agency helps brands express values that genuinely resonate with consumers, guiding them toward long-term affinity and trust. Candlewick also has extensive experience supporting global brands and national tourism boards entering Japan. Its bilingual capabilities in English and Japanese, combined with exceptional cultural translation skills, allow it to localize messages with precision—delivering the essence of a brand’s country of origin while ensuring it aligns naturally with the Japanese market. This commitment to cultural authenticity makes Candlewick a trusted partner for brands seeking meaningful, resonant engagement in Japan.

Japan Agency Inc.

Japan Agency Inc., founded in 1974, is a full-service advertising agency with the unique ability to support both traditional mass media—such as television, radio, newspapers, magazines, and transit advertising—and digital domains including web advertising and website development. Its long-standing relationships with media companies and its proven cross-media planning capabilities make it an ideal partner for organizations seeking rapid brand awareness or customer acquisition. The agency also excels in local promotions, leveraging its deep understanding of regional newspapers and free publications to design highly targeted community-based campaigns—an area where large agencies often lack flexibility. Its ability to deliver proposals with speed and agility is another strong differentiator. Whether executing nationwide campaigns, regional initiatives, or cross-media projects combining print and digital, Japan Agency provides dependable support for both mid-sized businesses and local brands.

Paradigm

Paradigm is a rare “design × technology” integrated creative agency with more than 30 years of experience, headquartered in Osaki, Tokyo. Its greatest strength is the ability to deliver everything in-house—from web and app development to brand design, UI/UX, and server infrastructure. This allows Paradigm to combine the breadth of a production company with the technical expertise of a systems integrator. Over the years, creators from more than 30 countries have contributed to its multicultural team, enabling the agency to merge global creative standards with the stringent quality expectations of the Japanese market. Paradigm is a trusted partner for companies seeking to rebuild their brand identity, strengthen their digital foundations, or pursue global expansion with a long-term, reliable creative partner.

Humble Bunny

Humble Bunny is a Tokyo-based bilingual and multicultural digital marketing agency supporting global brands entering Japan as well as Japanese companies aiming for revenue growth. With a core focus on “creating conversions,” the agency blends creative expression with technology to build revenue-generating ecosystems rather than simply running advertisements. Its small, high-level partner-team structure ensures transparent pricing, close communication, and devoted attention to each client. Through its proprietary localization framework, LocaRISE®, the agency overcomes cultural, linguistic, and consumer-behavior barriers to deliver highly effective marketing strategies. Humble Bunny is particularly well-suited for brands seeking renewed growth in the Japanese market or companies looking to scale revenue through e-commerce-driven approaches.

Daiko Advertising Inc.

Daiko Advertising Inc., founded in 1893, is one of Japan’s oldest and most established advertising agencies. Today, as a core member of the Hakuhodo DY Group, it operates a robust nationwide network. Its integrated capabilities span traditional mass media—including television, radio, newspapers, and magazines—along with outdoor and transit advertising, digital marketing, promotions, event planning, and even product and service development support. Daiko’s long history, credibility, and strong network extending from the Kansai region across Japan enable the agency to handle everything from local, community-based initiatives to large-scale national brand campaigns. It is also deeply involved in cultural and sports events as well as regional revitalization projects, giving it strong expertise in creating tangible, real-world brand experiences.

Custom Media

Custom Media is a bilingual B2B marketing agency specializing in advanced sectors such as AI, clean energy, fintech, healthcare, and manufacturing. With strengths in storytelling and data-driven strategy, the agency provides end-to-end services covering strategy development, brand building, PR and communications, digital experiences, paid media, and account-based marketing (ABM). This ability to support complex B2B marketing operations under one roof is a major differentiator. With more than 15 years of experience supporting global companies entering Japan, Custom Media possesses a deep understanding of Japan’s decision-making structures, cultural nuances, and linguistic sensitivities. As a result, it excels at bridging international brands into the Japanese market as well as supporting Japanese companies expanding abroad, serving as a highly effective cross-cultural communication partner.

ENJIN TOKYO

ENJIN TOKYO is a creative agency known for its innovative ideas and exceptional storytelling capabilities. Having worked with major brands such as Google Japan and JNTO, and with accolades including awards from the Cannes Lions—the world’s most prestigious advertising festival—the agency is recognized for its world-class creative execution. ENJIN TOKYO’s greatest differentiator lies in its commitment to creating concepts that transcend existing frameworks, focusing on “surprise” and “delight” as core drivers of engagement. Its ability to design entirely new experiences and brand narratives from scratch makes it an ideal partner for companies aiming to spark cultural conversation, enhance brand relevance, or undertake major brand revitalization. Deeply rooted in the Japanese market while maintaining a global creative outlook, ENJIN TOKYO is a uniquely powerful partner for organizations seeking to redefine their brand world or orchestrate experiential promotions that blend digital and physical touchpoints.

ADK Creative One

ADK Creative One is a unique “total production company” in Japan that integrates the strengths of an advertising agency with the execution capabilities of a production studio. Its greatest differentiator is its ability to deliver a fully unified brand experience from start to finish. The company excels particularly in the design of digital and experiential value, creating communication strategies that build customer touchpoints and foster long-term brand loyalty. Its production capabilities are among the strongest in Japan, enabling it to manage complex projects such as anniversary celebrations, brand renewals, event productions, and large-scale experiential activations with full cohesion and consistency. ADK Creative One is an exceptional partner for organizations seeking comprehensive and highly coordinated project leadership across both digital and real-world experiences.

hotice Provides Matching Support

At hotice, we can help you select the right models for your marketing without you having to contact the influencers individually.

Selection of Japanese models, specifically the influencers for marketing purposes, can be very challenging.

hotice can help you facilitate the selection of influencers while also helping you communicate efficiently with these influencers.
Some models and influencers can be troublesome even after joining an agency, causing issues.
However, with hotice, you will have no problem of such.

If you are looking to optimize Japanese model marketing, hotice is the company for you.