[2024ver.]Japanese Vlogger Influencers[My hot 10]
A Vlog, short for Video Blog, is a form of content created by individuals known as Vloggers. Among Japanese influencers, Vloggers are relatively rare, making it a bit challenging to find them.
In Japan, Vloggers who focus on lifestyle content tend to be the most popular. Rather than showcasing extravagant lives, many Japanese Vloggers share simple, down-to-earth lifestyles.
However, there are a few Vloggers who stand out with unique and unconventional lifestyles. What kind of content do they create, and who are their audiences?
This page unveils the mystery. Here, we introduce 10 of the most popular Japanese Vloggers who have captured the attention of their followers.
Japanese Vlogger Influencers
1st : Choki
Choki is a Japanese YouTuber who captivates many viewers with her vlogs that showcase a refined lifestyle and heartwarming daily moments. Her YouTube channel “Choki” has surpassed 1 million subscribers, and her popularity continues to grow.
Her videos mainly feature content centered around cooking, interior design, and interactions with her pets, beautifully capturing moments from everyday life. One of the most highly praised series is her recreations of dishes from Studio Ghibli films. For example, the video titled “Ghibli Food | Kiki’s Delivery Service | Howl’s Moving Castle | The Cat Returns” has garnered millions of views shortly after its release, with viewers commenting, “It feels like being in the movie” and “The reproduction was so detailed and touching.”
Additionally, her adorable cats featured in the videos are also a major factor contributing to her popularity. The natural interactions with her pets provide healing and further enhance the appeal of her videos. Furthermore, the stylish accessories and home decor she introduces have sparked responses like “I want to try this” and “Where can I buy this?” from many viewers.
Choki’s videos offer not only visual beauty but also a calming and pleasant experience through her gentle voice and careful editing. As a result, her channel has become the ideal place for those seeking to relax and step away from the hustle and bustle of daily life.
2nd : nekoniwa
“Nekoniwa” is a YouTuber living a peaceful life with animals while practicing organic farming in the rural South of the United States. Her unique world view has captivated many viewers. As of November 2024, her channel “nekoniwa” has about 847,000 subscribers, and this number continues to rise.
Her videos feature beautiful visuals, resembling scenes from a Studio Ghibli film, combined with heartwarming depictions of daily life. One notable video, “Slow living in my winter warm kitchen🫕 Tornado came to the town,” set in a winter kitchen, has accumulated around 2.7 million views in one year, with comments like “It feels like a movie” and “It’s so soothing.”
Animals such as rescued cats, dogs, and chickens frequently appear in her videos, providing healing for her audience. For instance, “Life with Baby Goats, Baking bread and Coffee break🍂 Apple Cinnamon Muffins” has reached around 188,000 views in one month, capturing her interactions with baby goats and the process of baking bread.
Her DIY skills are also highly regarded. In a video inspired by the Ghibli film “The Borrower of Arrietty,” she creates a room filled with intricate decorations and wallpaper, completing it all by herself. Viewers are amazed at the high level of craftsmanship.
Nekoniwa’s channel continues to captivate a large audience with its blend of beautiful visuals, heartwarming interactions with animals, and impressive DIY skills. Her videos offer the ideal space for those seeking to escape the noise of everyday life and find peace.
3rd : nao
The YouTube channel “nao,” run by 27-year-old Nao from Tokyo, features vlogs capturing everyday life and travel experiences. It began in January 2020 as “Nao Challenge” and switched to a couple’s channel by March of the same year. By May, the channel surpassed 1,000 subscribers, and it has continued to grow with strong support from viewers.
Nao’s videos focus on her relatable daily routines and relaxed moments during travel. For instance, the video “【Vlog】Spending a relaxing day in Okinawa” showcases beautiful views of the sea and the peaceful flow of time, with many viewers commenting, “It feels like I’m traveling with her.” This video, combined with Nao’s natural narration and beautiful visuals, provides both healing and empathy to the audience.
Another key appeal of her channel is the high quality of the footage. Her editing skills bring even the simplest moments of daily life to life stylishly, making the visuals a distinct feature of her content. She also values interactive communication with fans in the comments, responding to their requests, and fostering a sense of closeness. This effort to shorten the distance between her and her audience is one of the reasons for her growing support.
The charm of Nao’s channel lies in the balance between the beauty of her visuals and the warmth of everyday moments. Viewers are drawn to her unique sense of style and the feeling that they are glimpsing the life of a friend. Nao’s channel is expected to continue being a source of comfort and enjoyment for many people in the future.
4th : toka
The YouTube channel “toka-暮らしの記録-” has gained immense popularity by beautifully capturing the simplicity and beauty of everyday life. With over 490,000 subscribers, its popularity shows no signs of slowing down.
Toka’s videos include a variety of content, such as daily life, hobbies, and recreations of Studio Ghibli-inspired “Ghibli Food.” One example is the video “My Neighbor Totoro🌱 Enjoy Ghibli at home and make my dreams come true🌽｜Studio Ghibli,” which has accumulated over 198,000 views in two months and has received high praise from viewers. The video recreates the world of “My Neighbor Totoro” at home, showcasing its unique atmosphere and the food in the film. Comments like “It feels like stepping into the Ghibli world” and “I want to try this” reflect the high level of reproduction and visual beauty.
In another video titled “waking up at 5:30AM⛅️ productive & peaceful morning activity before work｜Morning Routine,” Toka wakes up at 5:30 AM to showcase a peaceful and productive morning routine. This video garnered over 190,000 views in three months, with viewers commenting, “I want to wake up early too” and “I got some great tips for making the most of my morning.” Toka’s lifestyle resonates with many people, offering practical examples of how to live intentionally.
Additionally, “How I create my ‘Daily Vlog’｜Behind the scenes of YouTube filming” provides a behind-the-scenes look at the vlog production process. This video has surpassed 50,000 views in three months, with viewers expressing that it helped them with their own vlogging or was inspired by Toka’s dedication to detail.
Toka’s channel will continue to offer viewers an opportunity to rediscover the small joys and beauty of everyday life. Her unique perspective and creativity make her a standout among Japanese vlogger influencers, and she is expected to gain even more attention in the future.
5th : 森の家 / Mori’s house
“Mori’s house” is a popular Japanese YouTube channel that focuses on organizing, storage, and interior design, with about 450,000 subscribers. The channel shares practical tips on organizing and DIY projects, using items from stores like the 100-yen shop, Muji, and Nitori.
One of the most highly praised videos is “【a 100yen shop】Buy it! Top 10 Recommended Useful Goods【Seria・Daiso】,” which has received high ratings and many views. The video is popular for its practical storage solutions using affordable items from 100-yen shops, offering viewers ideas to improve their living spaces on a budget.
Another popular video is “【MUJI】Buy it! Top 10 Recommended Storage Goods,” which introduces MUJI’s simple and functional storage products. This video has also been well-received, as Muji’s high-quality and well-designed products are popular with many people. The video shows viewers effective ways to use these products in their homes.
Additionally, “【DIY】Easy! How to make a stylish storage shelf” is also well-received by viewers. In this video, Mori’s house demonstrates an easy DIY project to make a stylish and functional storage shelf. The video guides viewers through the process, allowing them to experience the joy of creating something by themselves and the satisfaction of owning original storage furniture.
6th : in living.
“in living.” is a Japanese vlogger based in Tokyo, known for capturing a simple and natural lifestyle that has garnered strong support from many viewers. The channel started in 2018 and mainly focuses on documenting the daily life of a woman living alone in a calm, straightforward style. Its unique perspective has been featured in TV shows, magazines, and web media.
One video that has gained significant attention is “A Single Woman’s Morning Routine,” which has over 1.6 million views. In this video, ordinary moments from waking up to going out are shown, with viewers commenting things like “It’s so calming,” “I long for this lifestyle,” and “It’s beautiful but still feels real.” These kinds of “diary-like” videos showcasing peaceful daily routines provide comfort and empathy, earning widespread support.
By 2020, the channel had over 290,000 subscribers, and it has continued to grow since then. The appeal of her channel lies in her relatable depictions of everyday life, combined with simple and beautiful cinematography. Furthermore, she avoids excessive editing or staging, presenting her life in a natural, authentic manner, which helps build a sense of closeness with her viewers.
“in living.” extends beyond YouTube, as the creator also produces photo and video content. Her unique worldview has gained attention across various media outlets. Additionally, her sub-channel “in living. no niwa” features live streams and gaming content, further enhancing interaction with her fans.
7th : OKUDAIRA BASE
“OKUDAIRA BASE” is a YouTube channel run by Shinji Okudaira, who documents his life living alone in a 60-year-old traditional Japanese house. His channel captivates viewers with its simple, beautiful visuals and content focused on the finer details of everyday life.
As of July 2024, the channel has over 363,000 subscribers, and its popularity continues to rise. One of the most highly praised videos is titled “I moved to an old Japanese house. It’s like Ghibli,” which has garnered over 556,000 views. In this video, Okudaira showcases his move into an old Japanese house, and its unique atmosphere was described as “like a Ghibli movie.”
Okudaira, originally from Toyokawa, Aichi Prefecture, studied space design at Kuwasawa Design School after graduating from a university specializing in welfare studies. He works as a freelancer in various fields including design, video, interior design, and cooking. His videos cover a wide range of topics such as cooking, DIY, choosing items, organizing, camping, and travel, providing viewers with fresh ideas and tips for alternative ways of living.
In 2020, he also launched his own brand, “ki duki,” designing and selling living tools, which has received great support from fans.
One reason his videos attract attention is their portrayal of relatable daily life. Especially his life in the old house and the DIY projects are fresh and intriguing to many viewers. His simple yet beautiful cinematography and natural approach to content provide comfort and a sense of closeness to the audience.
His videos include English subtitles, making them popular internationally. By showcasing traditional Japanese living styles and aesthetics, he has gained a global fanbase.
8th : kimimaro
“kimimaro” is a lifestyle YouTuber who shares ideas to brighten up everyday life, particularly focusing on products that improve daily living and tips for a better lifestyle. His channel features a wide range of items, from popular brands like MUJI and UNIQLO to Apple products, cameras, gadgets, and more, along with morning routines, vlogs, and room tours. His French Bulldog, “Kotatsu,” frequently makes appearances, providing healing and familiarity to viewers.
As of October 2024, kimimaro’s YouTube channel has 184,000 subscribers and has surpassed 33.94 million total views. One of the most notable video series focuses on DIY projects and life in an old Japanese house. “I moved to an old Japanese house. It’s like Ghibli,” has become a major hit, reaching over 556,000 views. The video highlights the tranquility and beauty of a traditional Japanese house, which many viewers described as “like a Ghibli movie.”
Kimimaro’s videos are praised for their simplicity and authenticity, focusing on real-life experiences with minimal staging. The clean editing and visually stunning footage of his videos add to the charm, and many viewers express that watching his videos provides a calming experience. By offering English subtitles, kimimaro has attracted a large international fan base, helping spread Japanese aesthetic and lifestyle culture worldwide.
His videos often provide practical tips that are easy for viewers to follow, such as organizing desk spaces or small changes that improve daily life. These actionable suggestions make his channel even more appealing to a wide audience. Kimimaro excels in faithfully documenting his lifestyle while also understanding the kind of information his viewers seek, making his videos a useful and relatable reference.
9th : haraxxx
“haraxxx” is a female YouTuber from Busan, South Korea, who also works as a web designer. Since starting her channel in November 2016, she has been sharing vlogs on daily life, travel, and lifestyle from a unique perspective that blends both Japanese and Korean cultures. Her friendly atmosphere and authentic portrayal of life have earned her a multinational fan base.
As of November 2024, her YouTube channel has about 181,000 subscribers and over 84.17 million total views. One of the most popular videos is titled “I moved to an old Japanese house. It’s like Ghibli.” This video has been viewed over 556,000 times, where she documents her move into an old Japanese house. The beauty and atmosphere of the video, described as “like a Ghibli movie,” has resonated with many viewers.
Her videos are subtitled in English, which has helped her attract an international audience. As a Korean living in Japan, her unique perspective on the cultural differences between the two countries has been well received by both Japanese and Korean viewers. Additionally, her videos often feature practical tips on everyday life, which resonate with viewers who find her content both useful and inspiring.
Her channel’s appeal lies in its natural portrayal of everyday life, avoiding unnecessary embellishments. By showing both visually beautiful moments and the raw reality of life, she successfully conveys a sense of “real life” to her audience. Her friendly demeanor and lighthearted narration further draw viewers in and help foster a deep connection with her fanbase.
10th : Hanamori
Hanamori is a female YouTuber who runs the channel “cozy life in Japan,” focusing on interior design, DIY, and lifestyle ideas. Living in an apartment in Japan, she shares videos with a simple, peaceful atmosphere. By March 2022, her channel had about 165,000 subscribers.
One of her most popular videos features DIY projects and organizing tips for rental apartments. These videos are especially popular as they offer practical ideas for improving one’s living space. For instance, a video showcasing the contents of her simple bag or her night/morning routines has drawn a lot of attention, with many viewers finding her content relatable.
Her channel stands out due to the balance between practicality and beautiful visuals. Viewers can not only gain ideas for interior design and lifestyle but also experience visual relaxation through her videos. As a 20-something office worker living in Tokyo, she resonates with viewers of the same generation, which is another key factor behind her popularity.
Additionally, she has collaborated with companies, such as a partnership with “防災プロの地震対策ショップ” (DisasterPrevention Professional:Earthquake countermeasure shop), introducing practical uses for disaster preparedness items. These collaboration videos successfully provide useful information while naturally showcasing the company’s products.
