Client | The Pokémon Company
The Pokémon Company – APAC YouTube PR Campaign
Implementation period
February 2022
Scope of implementation
Influencer casting
We promoted the first open-world Pokémon game in 6 Asian countries.(TW・HK・MY・PH・SG・TH） We assigned Tier-1 creators on YouTube from each country. Let them showcase game playing and effectively appealed to Pokémon fans and new users in Asia.
