Client | Shiseido
Shiseido – SNS PR Campaign
Implementation period
December 2023
Scope of implementation
Influencer casting and attending
Engaged influencers from Taiwan, Thailand, and South Korea. The influencers visited Japan to film at Shiseido facilities. The campaign, consisting of around 30 posts across YouTube, Instagram, TikTok, and Facebook, aimed to increase visits to duty-free stores and raise brand awareness overseas.
News: The global SNS campaign for THE GINZA showcased the appeal of Japan and Shiseido’s brand, successfully boosting awareness before visitors’ trips.
