Challenge

To coincide with the launch of a new sneaker model, Maison Kitsuné aimed to simultaneously increase brand awareness and drive purchase intent among its target audience.

Approach

We partnered with dancer-type creators—such as house and double dutch performers—whose dynamic footwork naturally highlighted the product. Using Instagram Reels, we produced vertical videos that combined movement, illustrated graphics, and styled outfit shots to create a sense of personal connection with the audience. This content served as a pathway to drive interest and attendance for the launch event.

Results

Approximately 100 visitors attended the launch event, and the product announcement quickly spread across social media. The sneakers sold out shortly after release, demonstrating strong market resonance and high consumer engagement.