Service
Corona Beer
Area
From Mexico to Japan
Scope of implementation
Influencer casting
The campaign was designed to increase engagement by evoking the brand message of “Corona Beer = SUNSET” during the summer season.
Selected creators to deliver stylish, high-quality visuals with a sunset theme. Continuous branded content and community design was implemented, incorporating the product naturally in the lifestyle scene.
Over 250 PR submissions from influencers. Brand message penetrated followers and brand awareness increased.”