Client | AB InBev

Corona Beer Summer Instagram Campaign: Over 250 submissions and a surge in “SUNSET” recall!

Work Thumbnail

Service

Corona Beer

Area

From Mexico to Japan

Scope of implementation

Influencer casting

The challenge

The campaign was designed to increase engagement by evoking the brand message of “Corona Beer = SUNSET” during the summer season.

About the measures implemented

Selected creators to deliver stylish, high-quality visuals with a sunset theme. Continuous branded content and community design was implemented, incorporating the product naturally in the lifestyle scene.

Results

Over 250 PR submissions from influencers. Brand message penetrated followers and brand awareness increased.”