There are many different and unique ways of penetrating the Japanese market with digitalization taking over.
One major medium company utilize for brand communication in Japan is through influencers, as they are able to establish credibility and awareness among specific audience (mainly fans). Many foreign business entities find it difficult to communicate with Japanese influencers for effective delivery of their brand message.
This article will reveal factors to consider when communicating with a Japanese influencer for consistent and efficient marketing in Japan.
When marketing in Japan, it is important have understanding toward Japanese culture and communication mannerism to establish influence and brand credibility among the consumers.
Given that you will have to rely on Japanese influencers to deliver your brand, both parties have to be able to communicate effectively to reach the same understanding of brand concept.
You have to communicate with your Japanese influencers to make sure they resonate with your brand value, in order to successfully deliver your brand identity to their existing fan base. Ideally, through the collaboration, you want to be able to convert your influencer’s followers into loyal consumers for conversions.
Conclusively, effective engagement and communication with your Japanese influencer will help you penetrate the Japanese market.
Japan’s unique influencer communication has been enrooted in its culture of politeness, respect, and intricateness.
Both foreign companies and Japanese influencers must take these cultural nuances of Japan into account when collaborating for effective marketing.
One major difference between communication in foreign countries and Japan is that being too straight forward and blunt can be considered rude among Japanese people. Many Japanese are taught in their youth to keep their personal sentiments from their public images and this must be taken into account when communicating to your Japanese influencers to win their heart.
Moreover, limitation in English fluency of Japanese people must be considered for effective delivery of your brand message.
Your Japanese influencer must clearly understand your brand message to avoid one-sided delivery when marketing your brand in Japan.
After selecting your Japanese influencer, it is important to consider certain factors to maintain healthy relationship for long term success in Japanese market.
Given that Japanese have tendency to be risk averse, you have to be able to establish trust and transparency in your collaboration with Japanese influencers. In order to do so, you must communicate transparently to the influencers regarding their reward and your expectations for the marketing campaigns.
Furthermore, it is important to give them consistent feedbacks to the Japanese influencer within the marketing process to maintain consistency when delivering your brand message in Japan.
When it comes to creating the content for brand delivery, it is important for you to communicate effectively with your Japanese influencers to match the needs of Japanese demographics.
You have to communicate constantly and consistently with your influencer, for them to make sure your content message is aligned with Japan’s value and culture for success. Your content must establish resonance with the audience of your Japanese influencer, and to do so, you and your influencer must have similar understanding of brand concept for the right delivery.
Additionally, allowing your Japanese influencers to take the lead in content creation can be beneficial with a clear understand of your brand concept, as they have better understanding of their viewer’s demographics.
One famous successful Influencer marketing was seen between a foreign company “P” and influencer “H” when promoting air freshener for awareness and conversion.
Influencer “H” is a youtuber and he effective promoted company “P’s” air freshener by featuring it in his video, while focusing on the product’s ease of use and its odor-eliminating properties.
The video found a hit among “H’s” viewers and gathered millions of views along with positive feedbacks adding to brand credibility and sales for the company.
Given the case and factors above, it is important to note finding the right Japanese influencer is crucial to finding success in Japan’s market.
Due to language barrier, it can be very hard for foreign companies to find and communicate with Japanese influencers who can represent their brand, while also finding resonating audiences. Instead of having to find and reaching out to influencers directly by yourself, entrusting this task to a company called Hotice will be more strategic and less hardship.
Reach out to Hotice to conveniently find your perfect Japanese influencers and optimize your brand penetration in Japan.
