[2025ver.] Top 10 Japanese Travel Instagram Influencers(hotice Recommendation)
Japan has always fascinated travelers, from neon cityscapes and quiet shrines to hot springs tucked away in the mountains. Yet beyond the typical travel brochures, a new generation of storytellers is redefining how the country is experienced. They are the creators who live, breathe, and capture travel in their own way.
In this feature, we introduce ten remarkable Japanese travel influencers who don’t just showcase beautiful places but share how to truly experience them. Some explore romantic hidden spots as couples, while others focus on smart, cost-effective trips, luxurious hotel stays, or food-driven adventures.
Each profile reveals what makes these creators distinctive, what their recent posts tell us about their perspective, and why they are worth collaborating with. Whether you are a brand seeking to connect with travelers or someone planning your next trip, these ten voices will help you see Japan through a more personal and inspiring lens.
Japanese Travel Instagram Influencers
1st コスパ旅@コスパ良くオシャレに旅行（Cosupa Tabi）: https://www.instagram.com/cosupa_tabi/
Cosupa Tabi (Instagram handle: @cosupa_tabi / cosupa_tabi.global) positions itself as a travel influencer focused on “cost-effective yet stylish travel,” highlighting budget hotels, free or low-cost spots, and travel deals. Typically their content features scenic photo spots, affordable accommodations, itineraries for short trips, and promotional posts around sales or deals. In the latest ten posts, one sees a mix of domestic and overseas destinations (e.g. Busan photography spots, Okinawa hotel, weekend trip suggestions), with consistent visual styling, clear captions, and frequent use of “コスパ” (value) framing. Instagram+4Instagram+4Instagram+4 This suggests that Cosupa Tabi has matured into a creator balancing aspirational travel aesthetics with cost consciousness, appealing to budget-savvy travelers who still care about style. As a client, commissioning Cosupa Tabi offers reach into an audience actively seeking travel deals and inspiration, and the creator’s visual consistency and credibility in “value travel” positioning can lend authenticity and conversion potential to promotions.
2nd 旅する2人〜趣味も仕事も旅行のカップル〜（Futaritrip）: https://www.instagram.com/futaritrip_travel/
Futaritrip (Instagram: @futaritrip_travel) is a travel influencer couple who have visited all 47 prefectures in Japan. Their content typically features travel destinations, selected hotels, gourmet spots, and proposals like “places you’d want to visit with someone special.” In their recent ten posts one sees a mix of domestic trips across multiple prefectures, often with detailed photos, maps, and practical information (cost, access) in captions. The impression is of a travel duo who position themselves as both romantic and informative—curating aesthetic travel while offering utility. As a client, engaging Futaritrip gives you a creator who appeals to couples and aspirational travelers, with a strong visual-narrative style and trustworthy guidance for real trips.
3rd 旅とこ関西のデートや旅行はお任せ！（Tabitoko）: https://www.instagram.com/tabitoko_kansai/
Tabitoko (Instagram: @tabitoko_kansai) is a Kansai-based travel account run by a travel-loving couple (Sei & Rika) specializing in date spots, scenic views, cafés, and lesser-known gems in the Kansai region. Their usual content highlights photogenic cafés, stylish shops, hotel stays, and seasonal local experiences around Osaka, Kyoto, and nearby areas. In the latest ten posts there is a pattern of introducing local day-trip spots, seasonal events (e.g. night escape games), and hidden locales in Kansai, often with captions that guide “how to get there” and “what to do there.” The creator image is that of a regionally specialized duo who are insiders of Kansai life, curating romantic or Instagrammable spots for locals or travelers. For clients, Tabitoko offers strong appeal for destination marketing in Kansai — their audience expects curated, picturesque content in that area, which gives high relevance for local campaigns.
4th ぴち家✈︎愛知発！お得に旅行する自由な夫婦（Pichike）: https://www.instagram.com/travelife_couple/
Pichike is a travel-lover couple based in Aichi, Japan, who specialize in “freedom travel” with an emphasis on cost efficiency and deals. Their usual content includes discounted airfares, hotel deals, domestic trip itineraries, and tips for stretching travel budgets. In the last ten posts, one finds a mix of domestic destinations, hotel stays, and promotional deal announcements, often accompanied by cost summaries or sale alerts. This gives the impression of a creator pair who blend everyday travel aspirations with budget strategy. For clients, using Pichike means access to an audience keen on travel bargains and seeking practical, actionable travel recommendations, especially in the domestic Japanese market.
5th Sayaka✈︎海外旅行好きネイリスト（Sayaka）: https://www.instagram.com/sayaka__travelog/
Sayaka (Instagram: @sayaka__travelog) is a travel enthusiast and nail artist who shares tips on budget overseas travel, real costs, and travel goods. Her content often includes cost breakdowns, hotel recommendations, and curated itineraries with focus on affordability and style. Looking at her recent ten posts, one sees international posts from places like Okinawa, Malaysia, and thematic posts like “recommended hotels in Okinawa” or “essential travel goods I bought.” The image she presents is a practical and stylish traveler who balances beauty (nail artist identity) and travel hacks. A client collaborating with Sayaka can leverage her credibility in cost-conscious travel and her appeal among beauty-interested travelers, especially for campaigns on accommodations, travel gear, or international trip offers.
6th トンちゃん✈︎グルメ女子旅✈️旅行・グルメ・海外旅行（Tonchan）: https://www.instagram.com/tonchan_travel/
Tonchan (Instagram: @tonchan_travel) is a travel and food influencer who brands herself as an “around-250 nights per year travel lover” focused on destination and culinary content. Her typical content includes restaurant reviews, hotel stays with food features, solo travel picks, and curated lists of “best places to visit.” In the last ten posts, she shows a variety of locations, from Europe (river cruises) to Japan, highlighting local gastronomy, food styling, interior shots of cafés, and captioned reviews. Her creator image is that of a sophisticated solo female traveler who seeks both visual beauty and gourmet experiences. Clients targeting food-tourism, high-end hotels or restaurant campaigns would benefit from Tonchan’s alignment of gastronomy and travel aesthetics, as her audience expects high quality visuals and trustworthy food commentary.
7th もえ⌇賢くお得にワンランク上の旅✈︎東京発（Moe）: https://www.instagram.com/simpletrip.biz/
Moe (Instagram: @simpletrip.biz) promotes weekend travel, smart deals, and elevated budget trips from Tokyo. Her content generally features hotel stays, domestic and overseas weekend getaways, travel hacks, and deal alerts. In her recent ten posts, she alternates between aesthetic hotel shots, route suggestions, cost-efficient travel tips, and seasonal travel promotions. (Her “work request” page states she has travelled 47 prefectures & 27 countries.) She projects an image of a solo traveller who wants both style and economy, especially targeting people with limited free time. Using Moe as a client partner can tap into an audience that seeks “weekend escapes” and cost-effective yet refined experiences, making her suitable for hotel, airline, or regional destination campaigns.
8th ホテルマン『ひげまる』の絶対得する旅行ネタ（Higemaru）：https://www.instagram.com/higemaru_hotelman/
Higemaru (Instagram: @higemaru_hotelman) is a hotel employee who shares behind-the-scenes tips, cost-saving travel hacks, and lodging insights from the hospitality industry. His typical content includes hotel insider knowledge, discount information, seasonal deals, and “how to stretch your travel budget.” In recent posts, he posts about promotions like “Prime Day deals,” regional support discounts (e.g. Hokuriku), and hotel tricks or offers. The impression is of a credible “inside voice” from the hotel world who can offer authority on lodging and savings. Clients related to hotel chains, booking platforms, or travel deals would gain authenticity by collaborating with Higemaru, as his audience trusts his professional vantage point.
9th ショーマン夫婦✈︎国内の映え旅情報（Shoman）: https://www.instagram.com/shoman_realtabi/
Shoman (Instagram: @shoman_realtabi) is a couple team specializing in domestic “Instagrammable” travel posts, based in Nagoya but covering the whole of Japan. Their content includes scenic spots, hotels, food walks, photogenic destinations, and travel consultation. In their recent ten posts, there are many examples of “映え” (photogenic) hotel lists, shrine guides, seasonal photo-worthy spots, and lifestyle travel tips with strong visuals. They project an image of a travel duo who curate visually compelling domestic travel content and offer personalized advice. For clients promoting domestic destinations, hotels, or travel products in Japan, Shoman can bring audiences who are especially motivated by visual appeal and “photo travel” desires.
10th タビネス✈️（Tabiness）: https://www.instagram.com/tabiness/
Tabiness (Instagram: @tabiness) is a travel and outing information account in Japan that claims to reach around six million viewers monthly, curating lesser-known spots and “places you want to go or photograph” across Japan. Their content typically includes scenic sites, local travel recommendations, photo spot ideas, and seasonal destination features. In the recent ten posts, they showcase varied domestic locations across Japan, focusing on visuals, hidden local gems, and captioned inspiration (“visit here,” “shoot here”) with minimal personal narrative. The image of Tabiness is of a broad-reach aggregator/information curator that presents Japan’s photogenic and offbeat spots to a wide audience. For clients, partnering with Tabiness provides access to a large domestic-travel interested audience and aligns especially well with destination branding, tourism boards, and “discover Japan” campaigns that benefit from wide visual distribution.
