Challenge

Launch “Corona Cero” (non-alcoholic) in Japan and build brand awareness. The primary goal was to shift the brand’s strong association with alcohol and reach the non-drinker market.

Approach

Hosted an official launch event at “Harakado,” inviting influencers to experience the product. This was integrated with a series of PR posts across social media platforms.

Results

The synergy between offline and digital touchpoints created a ripple effect. Influencers generated over 20 pieces of organic content following the event.