YouTube is the main source of entertainment for many Koreans and has spawned thousands of unique YouTube creators in the country. Influencer marketing is most popular in Korea in categories as diverse as beauty, tech, fashion, luxury, and fitness.
YouTube influencers are often chosen for brand campaigns because they are effective at engaging relevant audiences.
If you’re looking for the top YouTubers in South Korea, this list features the top 10 YouTubers in the country. Take a look then.
Subscribers: 200K
Topics: Beauty,Vlog,Fashion
INGHWA is a beauty x fashion YouTuber.
Not only her makeup, but also her videos are very fashionable and she has a great sense of style.
She also explains her makeup carefully so that anyone can copy it.
Her fashion videos are also popular with viewers because she carefully explains how to match items.
Subscribers: 453K
Topics: Vlog
onuk is a famous Korean VLOG YouTuber.
She is popular for making videos of the ordinary routines of daily life and reminding us that there are many fun and happy things in our daily lives.
Subscribers: 693K
Topics: Mukbang, Food, Vlog
Cheonddung is a South Korean YouTuber. With over 3 million views per month, his channel, which focuses on blogging and mukbang, has quickly gained an enthusiastic following. Mukban content is a growing trend in Korea, with fans seeking the satisfaction of seeing pretty plates and hearing the sounds of food cooking.
Subscribers: 700K
Topics: Beauty
Soup is a highly popular beauty YouTuber in Korea.
She offers a variety of videos covering skincare routines, Korean cosmetic brands, and Japanese cosmetics, as well as Korean makeup tutorials and vlogs.
Subscribers: 1.0M
Topics: Lifestyle
This is a YouTube video by illustrator 밤하느리, who lives with her three adorable dogs on Cheju Island.
She shares her peaceful and joyful life with her three dogs, a Labrador Retriever named Sonyo (Girl), a Pomeranian named Henson (Planet), and a Welsh Corgi named Uju (Universe), through YouTube.
Subscribers: 1.2M
Topics: Current issues, News, Politics
Bits of Knowledge covers a wide range of topics, including politics, economics, and social issues, all presented in an engaging and entertaining manner. Viewers can get solid information on serious topics in less than 15 minutes. What is impressive about this channel is that the creators use their storytelling skills to turn serious topics into something engaging. For those who want a break from serious content, there are also entertainment-related videos such as “Human Chanel, Black Pink Jenny.”
Subscribers: 1.21M
Topics: Vlog, Lifestyle
This is the YouTube channel of former Korean professional volleyball player Kim Young-Kwon. Her channel showcases daily vlogs, volleyball-related content, ASMR, and more. One of her most popular videos is a review of the anime “Haikyuu!!” from a volleyball player’s perspective, which has garnered over 6 million views.
Subscribers: 2.39M
Topics: Cooking, Beauty
Freesia is not a makeup specialist, but she is a beauty YouTuber who has recently become a hot topic in Korea.
She is a participant in the popular Netflix show “Escape to Solo Island,” and her hot charm has attracted a lot of attention.
Subscribers: 2.85M
Topics: Entertainment, Comedy
Pony quickly rose to become the top beauty YouTuber in Japan, even though she started her solo channel later than other popular YouTubers!
Being a professional makeup artist sets her apart, as her skills surpass those of ordinary makeup YouTubers. Moreover, her straightforward video editing approach enables viewers to glean useful information concisely.
Subscribers: 5.96M
Topics: Beauty
Pony became the No. 1 beauty YouTuber in Japan in a short period of time, despite starting her solo channel later than other popular YouTubers!
Especially because she is a professional makeup artist, her makeup skills are superior to those of ordinary makeup YouTubers, and her simple video editing method allows her to get useful information in a short time.
How was it?
We introduced you to the top 10 creators in South Korea.
YouTube is a popular social media platform for Koreans and a major platform for influencer marketing. There are many great creators in Korea and a wide variety of content and audiences. Whether you are interested in comedy, fitness, lifestyle, or food, you will always find YouTubers with followers who are passionate about the same things as your brand.
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