There are many different types of models in the beauty industry and some of you may wonder, what are the trends and unique features defining Japan’s modeling industry and why they are selected for marketing certain purposes.
Japan does not have any neighboring countries, making marketing from overseas very challenging.
This is especially true for the modeling industry, which is a popular profession and even more difficult to navigate.
Additionally, when considering marketing in Japan, it is essential to understand the differences between Japanese models and foreign models.
So, I will be introducing some of the merits and demerits of selecting a Japanese model in contrast to selecting a foreign model for marketing.
Hopefully the information will come useful when it comes to selecting models for your homepage, banners, and other advertising materials.
Japanese modeling industry is well known for their “cute” idol like appearance that has been trending among both men and women in the country for a long time.
There is also a popularity rising for models with “cool beauty” look, however most of this type of models find themselves working in overseas.
Given this fact, selecting a Japanese model for marketing in Japan is effective as due to exclusive and close-knit nature of Japan’s nature.
Despite the fact Japanese models are popular and unique, there are cases where they may not be the best candidates for marketing.
One of those reasons is the lack of awareness and recognition by the foreign viewers.
Due to lack of digital presence of some of the models, the foreigners may have difficulties resonating with some of the promotions they are part of.
Furthermore, despite Japanese model’s cute appearance, they may be not the best choices for promoting foreign clothing.
When it comes to body proportions, Japanese models often differ from European models, which can affect the visual appeal of the clothing.
Despite the demerits given above, there are many instances where Japanese model marketing is better suited for promotions specifically within Japan.
Japanese models are easily relatable to Japanese people due to their unique cultural connection.
For example, Japanese people find the exotic models approachable because their makeup and fashion style are relatable and attainable.
Foreign models may create striking appeal for the Japanese viewers; however, they may have a hard time feeling sense of closeness due to difference in proportions and facial feature.
Moreover, Japanese models are timid by nature and they have more understanding towards Japanese business mannerism in Japan, making them the best candidates for marketing within the country.
Now that some of you are interested in Japanese model marketing, you may wonder how and where to find the best candidates.
Before COVID, Japanese models on television were popular choices for different marketing purposes However after COVID, television viewership declined, leading to many cases where Japanese Youtubers, TikTokers, and other social media influencers being selected for promotional modeling.
With the wide range of influencers and content creators on these platforms, selecting the best fit for your Japanese model marketing needs can be challenging.
At hotice, we can help you select the right models for your marketing without you having to contact the influencers individually.
Selection of Japanese models, specifically the influencers for marketing purposes, can be very challenging.
hotice can help you facilitate the selection of influencers while also helping you communicate efficiently with these influencers.
Some models and influencers can be troublesome even after joining an agency, causing issues.
However, with hotice, you will have no problem of such.
If you are looking to optimize Japanese model marketing, hotice is the company for you.
