Many influencers are active in Japan. Influencers active in Japan are active on various platforms such as Instagram, TikTok, and Youtube. In particular, Instagram is a strongly supported social networking platform in Japan; Instagram has an easy-to-use interface that makes it easy to explore and interact with content. As a result, millions of Japanese users appreciate Instagram influencers’ posts and reviews. Not only that, but Japanese are extremely sensitive to trends on Instagram.
Top Japanese influencers cover a wide range of topics including beauty, fashion, diet, food, and travel. These influencers on Instagram are powerful allies in targeting the people you want to target in the Japanese market.
1.MELANIE
2.Risa Sekine
3.Erika
4.AI
5.Marina
6.JAPAN ON
7.Halno Kujiraoka
8.Ryo-kun gourmet
9.HINANO
10.genji
She is a popular Instagram creator whose videos are cute and funny with a touch of surreality. She attracts a lot of viewers, especially women, in their 20s and 30s. A wide variety of creative and addictive videos, from horror to dance, are supported by a wide range of generations. Therefore, she has a good track record of collaborating with major Japanese confectionery manufacturers.
Although she is also a Youtuber, she has also gained a lot of popularity on other SNS. She creates many beauty-related videos and provides useful information such as makeup techniques that can be tried in daily life, affordable makeup, and cosmetic reviews. On the other hand, she also posts about a variety of women’s lifestyles, such as travel, coordination, diet, nails, etc., making it a channel that can be enjoyed by a wide range of people.
She has a Japanese father and a Romanian mother, and is popular for her good looks. She has a wide following among Generation Z, both men and women. She is a model, launches an apparel business, and posts in various genres such as YouTube and TikTok. She’s not only hacking ways to make herself look more appealing on TikTok, but she’s also good at posting beauty-related information that easily attracts attention. She is truly a pioneer of TikTok in Japan.
She is a beauty influencer who is extremely popular among her age group for her glamorous looks that attract viewers. She uses TikTok to share information about beauty, such as makeup and skin care, and is gaining support from women. On her Instagram, she mainly posts information about her own lifestyle, which makes you feel close to her.
Marina is a multi-talented Instagrammer on Instagram and Tiktok with a strong following among Japanese women.
She is a clear and transparent woman who also does modeling. She has appeared in the Kansai Collection, a fashion show supported by young people in Japan. Her posts on fashion and beauty have gained a large following.
He is mainly active on Instagram and TikTok. A creator who wears a mask and has a mysterious appearance, but the quality of his content is well-received.He travels all over Japan, disseminating information on Japanese culture, local gourmet food, leisure information, etc. to overseas audiences. More than half of his followers are from English-speaking countries, and the appeal of Japan that he conveys is attracting attention.
Halno’s Instagram concept is about travel and fantasy. His stories depict her visiting various places astride a broomstick and enjoying new encounters with people.In his hands, the scenes we see in everyday life seem like something out of a fairy tale. He introduces us to various parts of Japan from a fresh perspective. His personality is also supported by the many comments she receives from fans, to which he makes an effort to reply as much as possible.
Ryo-kun Gourmet takes pictures of a single dish from various angles and posts a one-sentence catchphrase that describes the restaurant and the dish’s characteristics, as well as the location, price, ingredients, and impressions of the dish. Instagram is filled with delicious-looking dishes that are irresistible to food lovers.Ryo-kun Gourmet’s Instagram has won great appreciation from food lovers who want to know about food recommendations.Perhaps one of the reasons for his popularity is that he carefully comments on each and every comment he receives.
HINANO aka Hinano Yoshikawa is a diet instagrammer.She is widely active as a celebrity, model, and actress, but she is actually known as a diet instagrammer.Due in part to her brother producing beauty products, she actively posts diet-related posts within Instragram, such as introducing supplements, posting about her hobby of yoga, and introducing healthy vitamins.Many Japanese women admire Ms. HINANO for maintaining her excellent proportions despite the fact that she is already over 40 years old.
He is the top fashion Instagrammer in the male category. He mainly introduces items from fast fashion and import/domestic brands targeting 16 to 30 year olds and has a growing fan base on Instagram and other social media.He also launched his own brand in 2017.On Instagram, he introduces the latest trends as well as combinations that should be avoided when coordinating, delivering useful information to those interested in men’s fashion.
Instagram in Japan is used by some of the most famous people in Japan, including entertainers, singers, actors, and models. They chose Instagram because it is an easy way to connect with audiences in Japan and abroad. For this reason, Japanese Instagram influencers are very popular for marketing in Japan.
Many brands benefit from collaborating with influencers who are very popular in Japan. Japanese influencers are effective for targeted marketing because they have a large number of Japanese followers.
The marketing provided by HOTICE meets all of the above points.
Because we are not just a marketing company, but have “SNS marketing” as our weapon in Japan, we are able to provide services and know-how tailored to companies looking to market from overseas to Japan.
Please feel free to contact us if you are a company looking to expand your business into Japan.
If you are interested in our services, please contact us.
