[2025ver.]Japanese Travel Influencer’s Blog[My Hot 10]
Travel influencers play a key role in sharing the charm and hidden gems of destinations around the world through blogs and social media. Their content—full of vivid visuals, firsthand stories, and practical tips—not only inspires wanderlust but also provides real value for trip planning.
In this article, we introduce 10 notable Japanese travel influencers whose unique perspectives and reliable information make them valuable partners for travel brands. From solo backpackers to luxury travelers, each offers something special. Let’s dive in.
Japanese Travel Influencer’s Blog
1st : Ninja Woman (https://ninja-woman.com/)
今住んでるのはバンコクのアーリーという地域で思ってたよりはるかに住みやすい！ほどよく都会だけど自然もありお散歩たのしい。タイのローカル感も強いのに、駅前にはスシローと大戸屋。お洒落なカフェや美味しいレストランも充実してて、ほほ日本人に遭遇しない👌日本人が多いプロンポンとかは少し緊… pic.twitter.com/4mPkc42gFU
— 女忍者さや(@nappy_saya) May 3, 2025
Run by Saya, a solo female traveler known as the “Ninja Woman,” this blog shares her humorous and candid experiences from visiting over 70 countries. Her unique ninja costume helps her stand out and adds a fun twist to her content. With practical tips on packing, destination highlights, and how to handle travel mishaps, her content especially resonates with solo female travelers and backpackers.
Great match for brands targeting independent travelers looking for authenticity and adventure. Her loyal, niche audience is highly engaged and trusts her voice, making her a powerful advocate for female-focused travel products.
2nd : Ryman Traveler (https://www.ryman-traveler.com/)
「働きながら、どこへでも行ける！」
— リーマントラベラー 東松 寛文| Hirofumi Tomatsu (@ryman_traveler) April 6, 2024
会社を辞めずに世界一周を達成した話など７つの旅のエッセイを収録した最新刊『リーマントラベラー 週末だけで世界一周』がいよいよ全国の書店&Web書店にて発売！お手に取っていただけましたら泣いて喜びます😭
Amazon→ https://t.co/0l4ChBT4aF pic.twitter.com/9UXveXpMnW
This blog promotes a travel lifestyle for working professionals—balancing corporate life with overseas adventures during weekends and holidays. The author, a full-time office worker, offers practical advice on maximizing limited vacation time. It’s packed with efficient itineraries, budget hacks, and detailed trip reports with a down-to-earth tone.
Ideal for brands promoting urban or short-term travel to the business demographic and young professionals. His audience, mostly urban dwellers in their 20s and 30s, are aspirational travelers looking for quick, high-value escapes.
3rd : ca voir (https://ca-voir.com/)
標高2100mの高地にぽつりとたたずむツァハツ・カル修道院。これ以上先にはもう人の営みはない最果ての地の深い山々を一望する。アルメニアの修道院は色々と行ったけど、装飾の素晴らしさという点ではここが圧倒的かもしれない。間違いなく人智を超えた何かがあると肌で感じさせる雰囲気。 pic.twitter.com/Igtij9YGK0
— 小山のぶよジョージア旅行ガイドブック発売中 (@nobuyo5696) May 8, 2025
Focused on deep cultural experiences, Nobuyo’s blog is known for detailed insights into Georgia and other underrated destinations. His essay-style posts reflect thoughtful exploration and personal growth. With an eye for socio-political context, his travel narratives go beyond sightseeing to reveal local nuances and stories.
A strong fit for tourism boards and brands promoting niche destinations or cultural exchange experiences. His analytical and immersive content appeals to well-read, globally minded travelers seeking depth and connection.
4th: Ohayo Tourism (https://ohayotourism.com/)
Mari has traveled to 73 countries and visited 37 of them with her 7-year-old daughter. Her blog focuses on the challenges and joys of traveling with kids, covering everything from flight logistics to destination planning and money-saving tips. She also shares advice on travel hacking through points and miles.
Excellent for family travel services looking to build trust through relatable, experience-based content. Mari’s storytelling connects deeply with mothers and families planning meaningful trips, making her ideal for campaigns promoting family-friendly destinations or travel insurance.
5th: Hinadaifuku (https://hinadaifuku.com/)
リピート決定！✨
— ひな🍡@旅行ブロガー⛴ (@hinadaifuku30) February 20, 2024
金沢でクラブラウンジと朝食が最高すぎるホテルを見つけた！
クラブラウンジのティータイムは
・本格的なケーキが10種類
・特定の日は吉はしの上生菓子
・カップのハーゲンダッツ
・絶品焼き菓子
・チョコやナッツなどのスナック
・キッシュなどの軽食
・日本酒やワイン pic.twitter.com/usnGy0Vlf5
This couple-run blog focuses on making luxury travel affordable through points and miles. With in-depth hotel reviews, cruise experiences, and flight upgrades, they teach readers how to elevate their travel experience on a budget. Their transparency in sharing costs and value is a highlight.
Perfect for brands appealing to cost-conscious families or couples seeking practical luxury experiences. Their methodical, data-based reviews provide credibility that appeals to planning-focused travelers who prioritize value without sacrificing quality.
6th: Made in Journey (https://madeinjourney.com/)
エジプトのコムオンボ神殿にて🇪🇬
— はるまる＠海外旅行ライター (@madeinjourney_z) November 14, 2023
夜の神殿……ワクワクが止まらない😳
ここは古代エジプトでもめったにない二重構造かつ左右対称の神殿🏜
シンメトリー調に寄り添う神殿はセベクとホルスに捧げられたものだとか✨
敷地内はクレオパトラのお風呂やクロコダイルの博物館もあって見どころ満載🤔 pic.twitter.com/7b52os0lll
Delivering firsthand travel stories from both domestic and overseas trips, this blog offers practical advice from a seasoned backpacker. It covers accommodations, budgeting, safety tips, and even solo travel philosophies. The author’s honest voice and occasional misadventures add a human touch.
A valuable partner for brands looking to build credibility and relatability through raw, experience-driven travel content. Perfect for insurance, adventure gear, and budget-friendly accommodations or experiences.
7th: Hamaco Tabearuki (https://hamacoblog.com/omihachiman-spot)
おかんと伊勢に行ってました🚃
— はまこ旅歩記🚞 (@hamacotabearuki) January 29, 2025
伊勢神宮は平日でも人多かった～
1月やから特にかな？
とりあえず豚捨の牛丼と太閤餅のぜんざい載せとこ。
旅行行くのにおかんがスマホを家に忘れてきて暇そうやった😓 pic.twitter.com/qtr7pKaHOM
Based in Shiga, Hamaco introduces cultural and historical sites around Kansai through detailed, photo-rich blog posts. She also explores regional cuisine and lesser-known seasonal events, offering authentic glimpses into local life.
A strong choice for local governments and regional tourism bureaus seeking to spotlight cultural experiences and attract domestic travelers. Her clear visuals and informative style also make her content ideal for digital tourism brochures.
8th: Tabi Cierge (https://tabicierge.com/)
＼旅館・ホテル様 案件募集中／
— ばしみく｜旅情報×webライター (@tabi_writer) July 9, 2024
全力でPRします🙇♀️
⬇️お問い合わせhttps://t.co/pcQ7hvO9Ea
＼フォロワー限定 旅の無料相談／
ご新規さんも🙆♀️DM📩
🌱自己紹介
☑️ポートフォリオhttps://t.co/WCkw8kBWVu
☑️新潟市在住
☑️小学校教員→大手旅行会社員→幼稚園教諭
☑️息子2人の母
☑️ 2022.4〜ライター
This luxury-focused blog highlights premium travel options like first-class flights and high-end hotels. The writer shares thorough lounge and property reviews, luxury cruise experiences, and destination comparisons. Readers trust the blog for honest evaluations before booking expensive trips.
Ideal for luxury travel brands and airlines looking to reach high-income audiences and elevate brand positioning. Tabicierge’s affluent following is primed for aspirational travel campaigns and exclusive member benefits.
9th: TABINOSHIORI (https://tabinoshiori.org/)
ゲストハウスで初めて出会った人と、三重から浜松まで一緒に車で移動しました！
— じん 【旅行とみんなの知らない世界を伝えるブロガー】 (@gvttYtj75QqWDGv) May 15, 2024
こういう旅が好き pic.twitter.com/swtIKtFZJ1
Created by a traveling couple, this blog offers ready-to-use travel itineraries covering everything from accommodations to meals. They present highly detailed, map-linked trip plans that cater to beginner travelers and busy families.
A great fit for services targeting families or couples looking for a curated, stress-free travel experience. Their easy-to-follow formats make them a great asset for travel agencies, OTAs, and packaged travel services.
10th: Seishun 18 Navi (https://www.kzlifelog.com/seishun18/)
北海道＆東日本パス vs 新青春18きっぷ pic.twitter.com/mAdtEXdSwq
— ひさ@乗り鉄/登山ブログ (@kz_hisa) October 29, 2024
Specializing in train travel using the Seishun 18 ticket, KZ shares vivid photography and detailed regional travel stories. The blog includes tips on train routes, hot springs, budget stays, and regional eats, offering a nostalgic and scenic take on domestic travel.
Ideal for railway companies or regional tourism campaigns looking to promote public transit and local getaways. His visual storytelling and niche coverage attract loyal rail fans and slow-travel enthusiasts.
