10 Best Influencer & Social Media Marketing Agencies in Korea
Global companies looking to enter the Korean market and Korean companies looking to promote their products and services in Korea need influencer marketing. Influencer marketing agencies act as intermediaries between companies and influencers. This is very important for global companies that may have language barriers when dealing with content creators.
Influencer marketing is, in our opinion, the best way to spend digital marketing budgets in Korea. This is because it is extremely difficult for Korean companies to find and contact influencers in Korea (most of whom do not speak English), select the right influencers for their brands, and then actually run ad campaigns.
In this article, we will introduce 10 of the most popular influencer marketing agencies in Korea
Current State of the Korean Market
South Korea has an extremely high level of internet and mobile connectivity, with reports indicating that the internet usage rate had reached 97.4% as of early 2025.
The number of social media users also stood at approximately 48.9 million as of January 2025, equivalent to 94.7% of the population.
source : https://datareportal.com/reports/digital-2025-south-korea
Such a high level of penetration indicates that influencer marketing has firmly established itself as a highly effective marketing method.
By platform, survey reports show that KakaoTalk still maintains the largest number of users, followed by YouTube and Instagram.
From this structure, it can be interpreted that in the Korean market, KakaoTalk serves as a foundation for message-based communication, YouTube functions as a platform for understanding video content, and Instagram plays a role in brand experiences and visual appeal.
In addition, the spread of short-form videos and live streaming has accelerated, further strengthening the model in which influencers and creators drive purchasing behavior through product reviews, introductions, and live demonstrations.
The market size of influencer marketing is also on the rise. For example, one study estimated that the Korean influencer marketing platform market was valued at approximately 237 million USD (over 30 billion JPY) in 2024, with a projected CAGR of 22% from 2024 to 2031.
These figures suggest that influencer-driven promotions are not merely a passing trend, but have become a permanent fixture within Korea’s marketing structure.
A distinctive strength of the Korean market lies in the influence of “K-beauty” and “K-pop culture”, which makes influencer-led communication highly effective not only for domestic consumption but also for cross-border and global expansion.
For instance, messages shared by K-pop idols and Korean beauty influencers often spark brand awareness and purchasing activity across Asia and Western markets. This “culture-driven communication” can be seen as a defining characteristic of Korea.
Furthermore, Korean consumers are highly receptive to new technologies—such as AR and live commerce—and to new video formats, creating a market environment where influencer-led experience-sharing content achieves results more easily compared to other countries.
Taken together, these points indicate that when developing influencer marketing strategies in Korea, success hinges on understanding three key perspectives: the high penetration of social media, the diversification of platform functions, and the cultural strengths that drive communication.
Choosing the Right Agency
To succeed in influencer marketing in Korea, it is not enough to simply hire popular influencers.
With social media usage exceeding 94% and cultural elements such as K-pop and K-beauty directly influencing purchasing behavior, it is essential to choose an agency that deeply understands local culture and platform characteristics while being able to optimize strategies based on data.
Below, we explain four key points to focus on when selecting an agency.
Familiarity with Korean Culture and Trends
In Korea, consumers tend to place strong importance on “empathy.” Rather than polished advertising-style content, they prefer authentic experiences and trustworthy communication.
This is also highlighted in a DataReportal study, which shows that the main purposes of social media usage in Korea are overwhelmingly centered on entertainment and review browsing.
Therefore, the ideal agency is not one that simply handles translation or distribution, but one that can craft stories tailored to Korean lifestyles and trends.
In particular, in sectors such as K-beauty, fashion, food, and tech, marketing narratives that take cultural context into account directly influence purchasing motivation.
Since Korean consumers value “opinions from people who share similar values with themselves,” it is more effective to select agencies that consider emotional connections when choosing influencers.
Breadth and Expertise Across Platforms
In Korea, YouTube and Instagram are the most influential social media platforms, with YouTube alone reaching a monthly usage rate of around 88%.
Instagram directly drives purchasing behavior among younger consumers, while TikTok is also on the rise.
In addition, local platforms such as KakaoTalk and Naver Blog retain strong influence.
Therefore, whether an agency can manage multiple platforms in an integrated way becomes a major criterion for selection.
Agencies that can propose strategies combining video production, live commerce, and user-generated content (UGC) are able to execute more flexible campaigns.
Rather than firms that specialize in only one medium, comprehensive agencies that can optimize platform usage according to campaign objectives are more effective.
Data-Driven Analysis and Reporting Systems
In Korea, the emphasis on the cost-effectiveness of social media advertising has been increasing year by year.
In influencer marketing in particular, more sophisticated metrics such as engagement rate and the percentage of positive comments are valued over sheer follower count.
As a result, “data-driven” agencies that can handle both performance measurement and improvement proposals tend to be preferred.
For example, agencies that can visualize CTR (click-through rate) and CV (conversions) after posting, and reflect those insights in subsequent campaigns, are able to execute PDCA cycles in a short timeframe.
Moreover, the number of companies using AI and machine learning to analyze influencer performance is also growing.
Such agencies are considered more reliable because they explain outcomes with data rather than intuition.
Multilingual Support and Legal Compliance Systems
Korea sees significant entry from global brands, and an increasing number of agencies now provide support in English and Japanese.
For overseas companies conducting marketing activities, the ability to handle contracts, invoices, and performance reports in multiple languages is a critical operational factor.
In addition, the Korea Fair Trade Commission (KFTC) requires influencers to clearly disclose advertising posts by marking them with labels such as #광고 (advertisement) or #협찬 (sponsored).
Choosing an agency that complies with legal requirements while ensuring transparency helps protect brand trust.
It is also important to confirm whether the agency has staff proficient in Korean, English, and Japanese, as this helps prevent misunderstandings caused by cultural differences.
Companies that manage a large number of global projects tend to have such multilayered systems in place.
The 10 Best Influencer & Social Media Marketing Agencies in Korea
1.hotice
Service: Influencer Marketing
https://hotice.jp/
hotice is a company specializing in influencer marketing in Japan and other Asian countries.
Based in Tokyo, Hotice reaches out to creators to accomplish brand needs.
hotice draws from a network of over 5,000 influencers on YouTube, Instagram, Twitter, TikTok, etc. We can recommend the best influencers for your marketing activities in Japan. hotice also offers SNS management, consulting, ad serving, and video editing services in Japan.
Furthermore, their company is staffed by native English speakers, so communication in English is very smooth.
Because hotice can suggest the best influencers for any industry or service, they can be a great help to international brand companies looking to enter the Japanese market.
When considering these services, you may want to consider hotice.
2.Marketit
Service: Influencer Marketing
https://marketit.asia/#main
Marketit is an influencer platform from South Korea that is available in Korean and English. It currently has approximately 20,000 registered influencers and serves to connect companies with influencers. It is recognized as one of the top brands in the Korean fashion industry and has worked on campaigns for many leading Korean companies, including Andersson Bell, which entered the Japanese market in 2018.
Marketit has a unique system that allows companies to select the influencers that best fit their needs and to contact them immediately.
After signing a contract, you can also use the function to check the status of your campaign at any time and analyze the final report in detail, making it a very well-balanced influencer platform.
3.Mediance
Service: Influencer Marketing
https://www.mediance.co.kr/
Mediance is an influencer market platform from South Korea, with approximately 28,000 influencers currently registered in South Korea and abroad.
The influencers are selected by the company from a list of influencers that are displayed after entering their requests on the search screen. This platform is very popular because it allows companies to see in advance what kind of campaigns they can expect to see on which SNS sites, and thus achieve the expected results.
In addition to campaign information that is updated in real time, the platform also provides clear data on the final results of the campaign, which is very useful for companies to look back on their influencer marketing efforts. Clients include some of the world’s largest companies, such as Netflix and Coca-Cola.
4.BRICK C
Service: Influencer Marketing
https://brick-c.com/
BRICK C is an influencer marketing platform from South Korea. Since many companies have trouble deciding which influencers to use when using influencer marketing for the first time, BRICK C employs several selection methods.
In addition to the ability for companies to pinpoint influencers, BRICK C also allows companies to disclose their budget and goals to influencers, who then choose from among those interested in applying for the campaign.
In addition, BRICK C can also be used as an agency, for example, as an intermediary to introduce appropriate influencers.
5.Admax
Service: Influencer Marketing
https://www.ad-max.co.kr/
Admax is a Korean influencer marketing platform reaching 30 million users through various social media channels. It focuses on mobile applications and CPI marketing. You need to sign up on the site and select your desired ad campaign. There are hundreds of ad campaigns to choose from. They have gotten reviews and are a very up and coming platform in this field.
6.Celly Story
Service: Influencer Marketing
https://cellystory.com/en/?ckattempt=1
Celly Story is a Korean influencer marketing agency.
Unlike many other sites, Celly Story showcases its influencers on its main page.
You can browse all Korean influencers and some of the content they have produced, and Celly Story collaborates with top beauty brands not only in Korea but around the world.
In addition, Celly Story offers online marketing services as well as influencer management.
7.TK101 Global
Service: Influencer Marketing
http://tk101global.com/index_en.html
TK101 Global is an influencer marketing agency specializing in SEO for Naver, Baidu, and Youtube search engines.
TK101 is an expert in Naver Advertising, Naver Cafe, and Naver SEO, as well as building brand awareness through Korean social media like Kakao.
In addition, they have a large KOL network not only in Korea but also in China and Southeast Asia; TK101 Global also works with blockchain companies looking to market in Korea.
8.clnke
Service: Influencer Marketing
https://www.c-lnk.com/
clnk” is a mobile app-based influencer marketing platform that can be easily completed on a mobile device without a PC.
In addition, each influencer can register up to 5 social networking sites to fully utilize the appeal of each influencer, so campaigns can be conducted around the most appropriate social networking platform for the genre of the campaign.
The distribution application also makes it easy for companies and influencers to stay in touch and change strategies as needed.
In today’s world where the use of devices rather than computers is increasing, influencer platforms that can be completed only with apps are expected to play an active role in the future from the standpoint of convenience.
9.ADPICK
Service: Influencer Marketing
https://adpick.co.kr/
ADPICK is a Korean influencer marketing platform that assists regular individuals in becoming social media influencers. By logging into ADPICK, users receive a personalized URL, which they can share on their blogs, Facebook, and Neighborcafe, without the need for a resume, photo, or interview. Brands then compensate members for each engagement generated from the URL.
The platform offers brands real-time revenue data of current members. In the future, other marketing platforms may adopt this approach and potentially integrate blockchain technology. As a result, while this is a new platform, it may take several years to achieve widespread adoption.
10.Fineadple
Service: Influencer Marketing
https://www.fineadple.com/
Fineadple is an influencer marketing platform from South Korea that is unique in that it employs only high-quality influencers.
Only influencers who have passed a unique screening process that includes the number of followers, understanding of SNS marketing, and past results are carefully selected, and currently, there are approximately 30,000 registered influencers. The official website states a high ROI guarantee.
In addition, many promotions are conducted on the site daily, allowing you to sign up influencers at a discounted price and offering influencer marketing at a reasonable price to beginner companies.
Conclusion
As companies worldwide seek to penetrate the Korean market and local businesses aim to boost their visibility, influencer marketing emerges as a crucial strategy. Acting as intermediaries, influencer marketing agencies bridge the gap between companies and content creators, particularly vital for global firms facing language barriers.
In Korea, navigating influencer selection and campaign execution can be daunting for local businesses due to language constraints. Hence, influencer marketing is deemed the optimal avenue for digital marketing spending. Stay tuned as we delve into 10 of Korea’s top influencer marketing agencies, unlocking avenues for seamless brand promotion and engagement.
Among them We provide a sales and marketing support service to help influencers and creators to be continuously active on social networking sites, we support them in various ways.
We will support influencers and creators in a variety of ways, focusing on the sales aspect.
If you are interested in this service, please contact us for more information.
