[Latest 2025 Edition] Top 5 Influencer Marketing Agencies in the UAE | Complete Guide to Choosing the Right Partner
The UAE, is one of the fastest-growing markets in the Middle East and one of the most digitally connected.. Traditional media such as television and print are no longer the main channels for reaching consumers.
Today, the most trusted voices—the ones that directly influence purchasing decisions—are influencers.
However, the era when simply partnering with influencers who have large followings guaranteed success is already over.
To succeed, you need to understand the UAE’s unique culture, legal environment, and platform-specific dynamics—and that’s where an influencer marketing agency in the UAE can make or break your campaign.
In this article, we will explore key market trends in the UAE,current social media habits, legal considerations, and what to look for when choosing the right agency. We’ll also introduce five top-rated influencer marketing agencies based in the UAE.
Market Size of Influencer Marketing in the UAE
The influencer marketing market in the United Arab Emirates (UAE) has been experiencing steady year-over-year growth.
Advertising spending in the UAE’s influencer marketing sector is expected to hit USD 69.35 million by 2025.
It’s projected to grow at a CAGR of 6.93% from 2025 to 2030, reaching nearly USD 97 million by the end of the decade.
This growth is largely driven by the acceleration of digital consumption and the expanding role of influencers in boosting brand awareness.
In particular, influencers in sectors such as beauty, fashion, and lifestyle are having a significant impact on consumer purchasing behavior.
Additionally, the average ad spend per internet user in the UAE is expected to reach USD 7.32 in 2025 — one of the highest levels in the region.
These figures highlight the substantial investment companies are making in influencer advertising, underscoring the effectiveness and future potential of influencer marketing in the UAE.
Moreover, local influencers in the UAE are becoming increasingly prominent—not just domestically, but also across the Middle East and globally
Given these trends, more companies are expected to partner with influencer marketing agencies in the UAE and invest strategically in influencer-driven campaigns.
source : https://www.statista.com/outlook/amo/advertising/influencer-advertising/united-arab-emirates
Social Media Usage in the UAE
The United Arab Emirates (UAE) is among the most digitally connected countries in the world.
Roughly 99% of the population—around 10.14 million people—are online.
Moreover, the number of social media users has reached 11.5 million, representing a penetration rate of 112.3% of the population.
This high figure indicates that many individuals maintain multiple accounts, reflecting how deeply social media is woven into daily life.
The average daily time spent on social media in the UAE is approximately 2 hours and 58 minutes.
Activities like information-gathering, communication, and entertainment are now part of daily life.
Below are the usage statistics of major social media platforms in the UAE as of 2024:
- WhatsApp: 5.66 million users (85.80% usage rate)
- Facebook: 5.29 million users (80.30%)
- Instagram: 5.28 million users (80.10%)
- TikTok: 4.73 million users (71.80%)
- Facebook Messenger: 4.27 million users (64.70%)
- X (formerly Twitter): 3.59 million users (54.40%)
- LinkedIn: 3.49 million users (52.90%)
- Telegram: 3.41 million users (51.70%)
- Snapchat: 2.86 million users (43.40%)
- Pinterest: 2.14 million users (32.40%)
In terms of advertising reach by age group, the 25–34 demographic is the most active, accounting for approximately 41.8% of the total.
This indicates the high effectiveness of influencer marketing when targeting this age segment.
To succeed with influencer campaigns in the UAE, it is essential to understand the characteristics of each platform and user behavior patterns.
Any influencer marketing agency in the UAE must take a data-driven, strategic approach to achieve meaningful results.
source : https://www.globalmediainsight.com/blog/uae-social-media-statistics/
Social Media Usage and Legal Regulations in the UAE
In the UAE, social media is deeply embedded in daily life, with 11.5 million users—exceeding the country’s total population—and an average usage time of approximately three hours per day.
This makes the environment ideal for influencer marketing, especially among the highly engaged 18–34 age group.
However, at the same time, influencer-driven commercial activities in the UAE are subject to strict legal regulations.
Obtaining a license from the National Media Council (NMC) is mandatory, and unauthorized promotions may be subject to penalties.
This regulatory framework helps maintain a trustworthy advertising environment, providing businesses with a solid foundation for safe and effective marketing.
Cultural sensitivity is also crucial.
As a country deeply rooted in Islamic traditions, the UAE has strict norms around clothing, language, and public behavior. Cultural misunderstandings can lead to a loss of brand value, making it essential to approach campaigns with cultural awareness and sensitivity.
Given these factors, success in influencer marketing in the UAE requires collaboration with a local influencer marketing agency UAE that has deep knowledge of the legal and cultural landscape.
Partnering with licensed, culturally aware influencers is essential for running impactful and compliant campaigns.
How to Choose an Influencer Marketing Agency in the UAE
To succeed in influencer marketing in the UAE, selecting the right agency is essential.
The first thing to consider is the agency’s deep understanding and experience ofthe local market.
The UAE has unique cultural values and business customs, so it’s critical to choose influencers and create content with those factors in mind.
Therefore, it’s important to check the agency’s track record, the industries they have worked with, and their collaborations with local businesses.
Next, pay close attention to whether the agency is knowledgeable about licensing and compliance with local regulations.
As mentioned earlier, influencer activities in the UAE require a license issued by the National Media Council (NMC).
Whether an agency is well-versed in this licensing system and ensures that their partnered influencers operate legally is a key indicator of credibility.
It’s also important to evaluate the quality and diversity of the agency’s influencer network.
Agencies that work not only with macro-influencers but also with micro- and nano-influencers—who often generate higher engagement—can craft more targeted and and effective campaigns.
Finally, don’t overlook the importance of transparent pricing and flexible support.
Before signing a contract, clarify whether the fee structure is performance-based or fixed, and what services are included.
This helps with budgeting and evaluating ROI.
Reliable agencies should also offer solid aftercare—such as campaign troubleshooting and performance reporting—to support long-term success.
Recommended Influencer Marketing Agencies in the UAE
Here, we introduce a carefully selected list of reliable agencies that are gaining attention in the UAE market.
Understanding the strengths of each agency will help you find the right partner that aligns with your business goals.
Digital Dot
Digital Dot is a full-service digital marketing agency based in Dubai.
The agency demonstrates advanced expertise across a wide range of areas, including SEO, PPC, social media, web design, and email marketing.
In the field of influencer marketing, Digital Dot offers integrated promotional strategies by leveraging its strengths in custom web design and local SEO.
By crafting stories and engagement strategies tailored to a brand’s tone and target audience, the agency enhances visibility and trust in the UAE market.
Digital Dot also has extensive experience in industry-specific marketing for sectors such as fitness, mental health, beauty clinics, and logistics.
This allows them to develop content strategies that accurately reflect industry-specific challenges and customer journeys.
With a creative team well-versed in the UAE market, the agency offers end-to-end support—from planning and execution to performance measurement—all under one roof.
Digital Dot supports all types of marketing activities, including influencer campaigns, based on a strategy-first approach focused on results and continuous optimization.
With transparent reporting and flexible communication, Digital Dot earns long-term trust—making it a go-to influencer marketing agency in the UAE.
Viacon
Viacon has been chosen by over 100 companies and boasts a track record of more than 150 successful projects.
It offers deep expertise across SEO, PPC, social media, web design, and email marketing.
One of Viacon’s standout features is its specialization in managing and optimizing Instagram marketing.
By collaborating with influencers, the agency creates visually compelling brand messages that resonate with audiences.
Viacon excels at conversion-focused social media management, leveraging algorithm-based post scheduling, strategic use of hashtags, and video promotions that incorporate storytelling elements.
Rather than focusing solely on follower counts, Viacon selects optimal influencers and designs KPIs based on engagement rates, geographic audience breakdowns, and past campaign performance.
After each campaign, quantitative performance reporting is used to evaluate results and refine future strategies.
Viacon is also supported by a team of over 100 specialists across various fields, offering integrated services such as SEO, content creation, advertising operations, and UI/UX design.
This allows the agency to provide multi-channel integrated marketing strategies that go beyond just influencer campaigns.
With a customer satisfaction rate of 96%, Viacon is a top choice for brands seeking a performance-driven influencer marketing agency in the UAE.
IndeedSEO
For companies aiming to fully launch influencer marketing in the UAE market, IndeedSEO is a trusted partner known for its integrated, results-focused strategies.
The agency excels in influencer campaigns that are closely integrated with SEO strategies—focusing not only on brand awareness, but also on generating search traffic and driving conversions through a holistic approach.
IndeedSEO’s keystrength lies in its method of connecting keyword strategies with influencer-generated social media content.
This allows influencers to contribute to SEO in an organic way, boosting a brand’s online presence across both search results and social platforms.
When selecting influencers, the agency uses a multifaceted evaluation process—not just based on follower count, but also considering engagement rates, content quality, industry relevance, and geographic targeting.
With deep awareness of UAE-specific culture and business practices, IndeedSEO is equipped to handle a wide range of brand challenges, whether in B2B or B2C contexts.
The agency also emphasizes KPI-driven campaign management and continuous reporting.
Performance metrics such as CTR and CVR are used to measure outcomes and refine strategy.
A dedicated manager is assigned to each project and provides 24/7 oversight, ensuring fast adaptation and ongoing optimization.
This guarantees transparency and reproducibility for marketing investments.
IndeedSEO is an influencer marketing agency UAE that can execute advanced strategies to grow your brand through both search engines and social media—an invaluable asset for companies seeking measurable, multi-channel growth.
United SEO
United SEO is a digital marketing agency that has supported over 400 clients across a range of industries.
The agency has built a solid track record, particularly in influencer marketing strategies based on social media marketing and advertising operations.
What sets United SEO apart is its performanceapproach.Influencers aren’t treated as mere PR tools, but as key drivers of business results—helping boost visibility, conversions, and sales.
United SEO designs campaigns that integrate organic posts and paid social ads across major platforms like Instagram, Facebook, TikTok, and LinkedIn.
By delivering brand messages in a natural and engaging manner, the agency maximizes the impact of influencer communication.
In selecting influencers, United SEO emphasizes three key criteria: credibility, industry alignment, and engagement.
The agency builds partnerships with influencers who understand the unique cultural, linguistic, and business characteristics of the UAE, and it has a strong portfolio of success stories across industries such as beauty, education, healthcare, F&B, and lifestyle.
The effectiveness of influencer marketing is made clearly visible through data.
United SEO regularly provides analytical reports based on KPIs, click-through rates, reach, and conversion rates (CVR), enabling clients to monitor results and continuously optimize their strategies.
Recognized with multiple awards in Dubai and backed by over 450 positive reviews (4.8/5 rating), United SEO stands out as a top-tier influencer marketing agency UAE.
SEO Sherpa
For companies looking to grow their brand in the UAE through both “search” and “influence,” SEO Sherpa is a highly capable agency.
What makes SEO Sherpa stand out is its ability to go beyond short-term hype.The agency designs systems that generate sustained search traffic and revenue.
For example, one client achieved an impressive $349,000 monthly revenue increase and a 908% boost in conversion rate through influencer-driven strategies.
By combining digital PR and content marketing, SEO Sherpa ensures that influencer content contributes to media exposure and the acquisition of high-quality backlinks.
Rather than being limited to social media, their influencer marketing is a natural extension of SEO strategy—a comprehensive, data-driven approach unique to SEO Sherpa.
This data-driven, full-funnel approach makes SEO Sherpa an ideal partner for brands aiming to build sustainable success in the UAE market.
Conclusion
With its its unmatched digital connectivity and rapidly growing influencer advertising market, the UAE is now a region where marketing strategies must be redefined.
The key to success lies in who you partner with—and what kind of strategy you execute.
Choosing the right influencer marketing agency in the UAE—one that understands the unique characteristics of the market and aligns with your business goals and products—is the first step toward maximizing your results.
The UAE is full of opportunities.
Now is the time to harness the power of influencers and take your marketing strategy one step ahead of the competition.
