[2025 Edition] Top 5 Influencer Marketing Agencies in Pakistan: A Complete Guide to Choosing the Right One

In recent years, influencer marketing in Pakistan has experienced remarkable growth.

As of 2024, the number of social media users in Pakistan has exceeded 70 million.

In this rapidly expanding digital environment, implementing influencer strategies is becoming increasingly essential for companies aiming to enhance their brand presence and build trust with users in the local market.

However, Pakistan’s unique cultural context and regulations surrounding content significantly impact the freedom of expression and operational risks. Without proper consideration, campaigns may unintentionally spark backlash or come under regulatory scrutiny.

To avoid these risks while maximizing results in the local market, leveraging an influencer marketing agency in Pakistan with deep local expertise is crucial.

This article provides an in-depth look at the growth of the market, social media usage trends, key points for selecting an agency, and introduces five highly recommended agencies with proven track records.

If you’re considering a full-scale entry into the Pakistani market, be sure to read this guide to the end.

Market Size of Influencer Marketing in Pakistan

In recent years, the influencer advertising market in Pakistan has been growing rapidly.

Advertising expenditures are projected to reach USD 15.8 million in 2025, with continued market expansion expected.

Furthermore, the compound annual growth rate (CAGR) from 2025 to 2030 is estimated at 7.13%, with the market anticipated to reach USD 22.3 million by 2030.

Given this background, not only domestic brands but also international companies are increasingly interested in collaborating with influencers in the Pakistani market.

For businesses looking to leverage social media to promote their products or services to local target audiences,, partnering with an influencer marketing agency in Pakistan is of significant importance.

Additionally, in 2025, the average spending on influencer advertising per internet user in Pakistan is expected to be USD 0.12.

This indicates rising individual-level engagement with influencer advertising.

source : https://www.statista.com/outlook/amo/advertising/influencer-advertising/pakistan

Social Media Usage in Pakistan

The widespread use of social media in Pakistan is a crucial factor when implementing influencer marketing strategies.

As of January 2024, the number of active social media users in the country is estimated at approximately 71.7 million, accounting for about 29.5% of the total population.

There are about 111 million internet users in Pakistan, and 64.6% of them reportedly use at least one social media platform on a daily basis.

The usage rates of major social media platforms of note are as follows:

• YouTube: Approx. 71.7 million users (64.6%)
• Facebook: Approx. 44.5 million users (40.1%)
• TikTok: Approx. 54.38 million users (49.0%)
• Instagram: Approx. 17.3 million users (15.6%)
• Snapchat: Approx. 30.21 million users (27.2%)
• LinkedIn: Approx. 12 million users (10.8%)
• Facebook Messenger: Approx. 11.95 million users (10.8%)
• X (formerly Twitter): Approx. 4.5 million users (4.1%)

Gender distribution is another critical factor to consider when developing campaign strategies.Data shows that 74.1% of users are male, while 25.9% are female—an essential factor when planning approaches tailored to gender-specific preferences and responses.

source : https://datareportal.com/reports/digital-2024-pakistan

A Market Where Legal Risk Mitigation Is Essential

The widespread adoption of social media in Pakistan has created highly favorable conditions for influencer marketing.

The usage data of the aforementioned platforms reveals the existence of a strong influencer ecosystem, particularly among younger demographics and urban populations.

People in their 20s and 30s form the core of active social media users and have a significant impact on consumer trends and lifestyle choices.

Therefore, deploying localized strategies tailored to these groups is crucial for success in the local market.

On the other hand, a solid understanding of legal risks is also necessary when executing influencer campaigns in Pakistan.

The Pakistani government has implemented certain regulations regarding speech and content on social media platforms.

In some cases, temporary restrictions or shutdowns of platforms have been reported.

Additionally, authorities have strengthened monitoring of false or exaggerated claims to counter misleading advertisements and fake news.

Transparency is also expected in influencer advertising posts.

Specifically, labeling content clearly as sponsored—using tags such as #ad or #sponsored—is recommended.

Non-compliance may result in shared liability for both the agency and the brand, making it essential to partner with those who have a thorough understanding of local regulations.

In summary, while influencer marketing in Pakistan holds immense potential, cultural and legal considerations are key to achieving successful outcomes.

How to Choose an Influencer Marketing Agency in Pakistan

Here are some key factors to consider when choosing an influencer marketing agency in Pakistan.

First, Since clear regulations around influencer marketing may be lacking in Pakistan, it’s crucial to work with an agency that understands local advertising rules and follows compliance standards.

Next, considering the state of social media usage in Pakistan, make sure the agency understands the target audience’s culture, behavior, and language nuances.This understanding enables the design of more effective campaigns.

Additionally, when selecting influencers, look for agencies that go beyond follower counts and consider engagement, content quality, and brand fit.

Moreover, choose an agency that regularly reports on campaign progress and performance, and provides data-driven analysis and suggestions for improvement.

This approach helps maximize the effectiveness of marketing efforts.

Lastly, clarify services, fees, and contract terms upfront. Then assess whether the expected results justify the cost.Make sure there are no ambiguities before entering into an agreement.

By thoroughly considering these points, you can more easily select an influencer marketing agency in Pakistan that is best suited for the local market.

Additionally, reviewing past campaign performance and success stories can serve as valuable indicators.

Top 5 Recommended Influencer Marketing Agencies in Pakistan

To succeed with influencer marketing in Pakistan, it is essential to collaborate with an agency that has a deep understanding of the local market trends, cultural context, and a well-established network of suitable influencers.

While there are many marketing firms operating in the country, here are several highly regarded agencies known for their proven track record and credibility.

Bramerz

Bramerz is one of the most strategically focused influencer marketing agencies in Pakistan.

Since its establishment in 2006, the company has worked with leading domestic and international brands, executing numerous impactful campaigns primarily on social media platforms.

Additionally, the agency’s deep understanding of social media characteristics and cultural sensitivities in Pakistan further distinguishes it from competitors.From preliminary market research and KPI development to audience-tailored content creation and post-campaign reporting, Each initiative is designed with strategic precision by Bramerz.

Another distinguishing feature of Bramerz is its deep understanding of the unique characteristics of social media and cultural sensitivities in Pakistan.

When selecting influencers, the agency conducts a multifaceted evaluation that includes engagement rate, industry relevance, content credibility, and historical campaign performance—rather than relying solely on follower count.

This ensures consistent messaging that aligns with brand identity.

Bramerz’s client roster includes global brands such as Coca-Cola, Google, Nestlé, Samsung, and Pepsi, highlighting its reliability and repeatable success in the influencer marketing space.

With such a strong track record and comprehensive capabilities, Bramerz is undoubtedly one of the top influencer marketing agencies in Pakistan.

Creative Chaos

Creative Chaos is a top digital agency in Pakistan, driven by a philosophy of innovation and technology to co-create the “next big move” for brands.

Their approach to influencer marketing goes far beyond basic advertising initiatives.

They stand out for crafting strategic communications centered on user experience.

A particularly notable strength lies in their Research & Insights-driven methodology.

By conducting field interviews and both qualitative and quantitative research, Creative Chaos thoroughly analyzes the behaviors and mindsets of target audiences. Based on these insights, they develop tailored influencer selections and content strategies.

This research-based approach enables them to match brands with influencers who truly resonate with their identity, rather than simply choosing those with large follower counts.

As a result, their campaigns often lead directly to higher conversion rates and increased brand loyalty.

Moreover, the company applies its expertise in Experience Design to influencer initiatives.

By leveraging techniques such as design sprints and prototyping, they test hypotheses and optimize each campaign iteration.

This process deepens and emotionalizes the brand-user connection at every touchpoint.

Through this integrated approach—combining technology, research, and design—Creative Chaos redefines influencer marketing as not just advertising, but as a strategic activity that strengthens the relationship between brands and their audiences.

Their forward-thinking approach makes them one of Pakistan’s most innovative and effective influencer marketing partners.

Social Champ

Social Champ is widely recognized as an AI-powered social media management tool.

One of Social Champ’s biggest strengths is its ability to manage 11 major platforms—including Facebook, Instagram, YouTube, LinkedIn, and TikTok—from a single, unified dashboard.

AI supports content optimization, scheduling, and even automatic content generation, helping marketers reduce their workload by an average of 50% while maintaining consistency and optimal timing in their posts.

This enables brands to deliver cohesive messaging across multiple channels quickly, even when collaborating with influencers.

For example, Bare Cybersecurity boosted engagement by 35% using Social Champ’s AI-powered post optimization and RSS tools.

Similarly, Owl & Pen improved operational efficiency by 70% after adopting Social Champ and successfully doubled their business size.

In this way, Social Champ enables full optimization—from strategy to execution and analysis—by merging social media automation with influencer initiatives.

It is a standout influencer marketing agency in Pakistan that leverages technology to deliver measurable marketing impact.

The Digital Firm

Based in Islamabad, The Digital Firm is a digital marketing agency that combines strategic thinking with creative capabilities, steadily growing its presence across Pakistan.

Their influencer marketing strategy is not positioned as a “supplement” to advertising campaigns, but rather as a primary communication channel.

One of their defining features is an omnichannel approach that integrates influencer marketing with SEO, PPC, web design, video production, and social media advertising.

When selecting influencers, the agency uses multiple criteria—such as industry relevance, regional influence, and historical engagement rates—to ensure precise matching.

As a result, they maintain a very high standard in terms of the quality of reach.

The Digital Firm has extensive experience working with key industries such as education, healthcare, real estate, e-commerce, and hospitality.

This enables them to develop customized strategies that take into account each sector’s unique marketing regulations and user behaviors.

For instance, in healthcare campaigns, they’ve recorded high engagement rates by leveraging medical influencers for awareness-driven initiatives—while fully complying with Google’s ad policies and other relevant regulations.

They are also strong in local marketing efforts across multiple cities—including Karachi, Lahore, Peshawar, and Multan—utilizing regionally rooted influencer networks to deeply reach rural and suburban consumer segments.

With its expertise in regional outreach and industry-specific strategies, The Digital Firm stands out as a trusted influencer marketing agency in Pakistan.

Bradri

Bradri is the largest influencer community and marketing platform in Pakistan.

In the realm of influencer marketing, Bradri’s greatest strength lies in its extensive network and influencer development system.

Its platform spans a wide range of categories, including fashion, beauty, food, travel, sports, and lifestyle.

Many of Pakistan’s top creators across various fields are part of the Bradri network, enabling brands to precisely match with high-impact influencers who resonate with their target audiences.

Bradri is currently developing a proprietary platform dedicated to influencer marketing.

Once launched, it will allow for end-to-end campaign management—covering everything from planning and distribution to performance analysis—through a single online interface.

, With its unmatched blend of technology and talent, Bradri is positioned to lead the future of influencer marketing in Pakistan.

Conclusion

Influencer marketing in Pakistan is poised to become an increasingly vital strategy, driven by the high penetration of social media among younger demographics and the market’s overall growth potential.

At the same time, the Pakistani landscape requires unique considerations, including cultural sensitivity and local content regulations, which differ from those in other countries.

The key to successful influencer marketing lies not merely in hiring influencers, but in the overall strategy:

Who you partner with, how you collaborate, through which channels, and what message you deliver all play a critical role.

We hope this guide helps you take the next step in your marketing journey—and supports your brand in achieving meaningful, lasting results in the Pakistani market through the right agency partnership.