Japanese Influencers have a Significant Impact on the Market
Japanese influencers are taking over the digital marketing specifically in Japan’s digital market, as they captivate audiences with their unique identity and creative contents.
As brands recognize the value of finding the right influencers that resonate with their brand image, there has been more collaborations to establish presence in Japanese market, with goals of creating loyalty and stimulating purchasing by the Japanese consumers.
In this article, we will explore how Japanese influencers have impacted the digital realm of Japan along with its users/consumers.
Impactful Platforms in Japan for Digital Marketing
There are many impactful platforms for digital marketing in Japan shaping the consumer behavior in Japan. Here are some of the platforms utilized by Japanese influencers to create lasting impact to the users.
Instagram enables Japanese influencers to make a significant impact on users by allowing them to promote content with an aesthetic appeal through posts, stories, and reels. The platform is particularly popular among influencers in niches such as fashion, lifestyle, food, travel, and gaming.
X(Twitter)
X(Twitter) is widely used by Japanese influencers to create an impact through its retweet feature, which facilitates user engagement and the spread of word-of-mouth. Popular niches on X (Twitter) for Japanese influencers include business and comedy.
YouTube
YouTube is a highly popular platform among Japanese influencers, especially for targeting younger users. It allows influencers to promote content in the form of entertainment-style videos. Covering a wide range of niches, YouTube enables influencers to produce high-quality content, such as vlogs, to achieve high engagement levels.
TikTok
TikTok is one of the newest platforms gaining popularity among Japanese influencers, as it allows them to create short-form videos that have the potential to go viral, particularly among younger generations. TikTok gives influencers the ability to share bite-sized content with creative effects, engaging users in a short span of time.
What Kind of Impacts Do Japanese Influencers Leave?
Some of you may now wonder, what specific kind of impact to the Japanese influencers leave among the platforms above. To further deepen your understanding, these are some ways Japanese influencers impact the consumers in social media.
Pros and Cons of Product/Service
Japanese influencers leave notable impact by showcasing both pros and cons of brand offering. They shape the purchasing behavior of Japanese consumers by sharing their experiences with specific products/service across various platforms.
Revealing of Information for Awareness and Conversion
Japanese influencers can leave impact by revealing information that are new or users are unaware of. This includes spotlighting the strength and weaknesses of a brand, as well as sharing promotions and discounts that entice the purchasing desire of the users.
Genuine Review for Credibility
Japanese influencers impact the credibility of the product along with consumer behavior with their genuine review through their contents. This can lead to both positive or negative impact when creating loyalty, due to word-of-mouth among consumers.
Spotlight on Social Issues
Other than products and services, Japanese influencers can shed spot light on socials dilemma such as exploitative work environments, illegal employment, and bullying. This can raise awareness among users of different platforms, forging unity to solve these issues.
Influencers with Risky and Dangerous Impact
While most Japanese influencers bring positive impact in most cases, some influencers engage in risky and malicious contents to impact their Japanese audiences.
As an example, some Japanese influencers seek to impact their audience by visiting locations that are prohibited to generate viral contents. The strategy can come with massive follower acquisition, but also comes with issue of ethical concerns leaving a permanent digital footprint.
To find success in digital landscape of Japan, it is crucial to be aware of risk like this and carefully select influencers who resonates with your brand concept.
Cases where Japanese Influencers Left an Impact
For those having hard time imagining how Japanese influencers have impacted the social media users, here are 3 cases where influencers have left massive influence.
Youtuber “H” Promotes Glue in YouTube
A famous male Japanese YouTuber “H” has created an engaging YouTube video featuring a widely known glue product from company “A”. His video was centered on audience engagement, as he showcased sticking multiple items in house for surreal and comical approach to his audience.
The video has over 7 million views as to date and it left a positive impacted viewers’ perception of the glue’s strength and brand image.
Tie up Collab Between an Influencer and Theme Park
A popular Japanese female influencer “N” had a tie up collab on Instagram with a widely known theme park located in Japan. The post was presented in an aesthetic styled PR content to engage Instagram users to visit the theme park.
The Instagram post successfully left impact among the Instagram users with over 400,000 likes with high audience engagements in the comments.
Collaboration Between an Actress and a Communication App
A Japanese actress “I”, who is also an TikTok influencer with comical charisma, collaborated with a communication app to boost awareness among TikTok users. The TikTok content was presented in a natural manner, introducing the features of the application in a non-overly promotional manner.
The content has left impact among users with interests toward gaming, driving both awareness and conversions.
hotice Provides Matching Support
At hotice, we can help you select the right models for your marketing without you having to contact the influencers individually.
Selection of Japanese models, specifically the influencers for marketing purposes, can be very challenging.
hotice can help you facilitate the selection of influencers while also helping you communicate efficiently with these influencers.
Some models and influencers can be troublesome even after joining an agency, causing issues.
However, with hotice, you will have no problem of such.
If you are looking to optimize Japanese model marketing, hotice is the company for you.
