Our services are mainly based on Social media marketing.
We leverage a network of 25,000+ influencers across YouTube, Instagram, TikTok, and X (Twitter) for both domestic and global markets. Our bilingual team enables smooth communication with influencers and agencies worldwide, ensuring every project runs seamlessly.
Leveraging a network of 25,000+ global influencers and agency relationships across 10+ countries, we deliver end-to-end KOL campaigns across YouTube, Instagram, TikTok, and X. Our direct connections with 500+ Japan-based foreign influencers enable precise targeting for inbound tourism campaigns and multi-market activations across Asia. Backed by 200+ completed cross-border projects — including Pokémon (6 Asian markets: Taiwan, Hong Kong, Malaysia and beyond), Clinique (10M+ views), and Corona Beer (250+ posts) — we bring both strategic depth and executional scale to every brief. We also provide data-backed evidence that third-party KOL content generates 7.5× more views than brand-owned channels, giving clients a compelling, numbers-driven case for influencer investment.
Corona Cero Japan Launch: Integrated Event & Social Marketing | AB InBev
To launch Corona Cero, a non-alcoholic beer, in Japan and build brand awareness, the challenge was to shift the brand's strong association with alcohol and reach the non-drinker market. We hosted an official launch event at Harakado, inviting influencers to experience the product firsthand, and integrated it with a series of PR posts across social media platforms. The synergy between the offline event and digital touchpoints created a ripple effect, with influencers generating over 20 pieces of organic content following the event.
Our in-house production team handles everything from event planning and creative direction to on-site management and post-production. We manage influencer invitations, filming, and editing with precision, delivering cohesive and impactful creative output.
We specialize in designing offline events that embed brands into Japan's culture-driven communities. For Nothing's product launch, we took over all three floors of OR in Shibuya, drawing 700 influencers and culture-scene attendees — running until morning on a rainy Wednesday, and leading directly to a follow-up event the next month. We also have a strong track record of SNS-integrated event mobilization: 118,000 attendees for Yakiimo Fest, 42,500 for Chicken Fest OSAKA, and a same-day sellout for Maison Kitsuné.
Nothing Japan After-Party & Community Marketing | Nothing
To establish Nothing's brand presence within Japan's culture-driven communities, we designed an after-party and community marketing program following the brand's new product launch event, embedding it within key cultural circles. We hosted a private event taking over all three floors of OR in Shibuya, drawing 700 attendees from the influencer and culture scenes. Despite falling on a rainy Wednesday, the party ran until morning with over 1,400 drinks served. The client was highly satisfied with the results, and a follow-up event is already being planned for September.
We design and execute optimized social media ad operations tailored to your goals and target audience across YouTube, Instagram, X, TikTok, and Google. Our team manages everything from campaign strategy and creative development to execution, optimization, and reporting.
We deliver fully integrated paid media operations across YouTube, Instagram, X (Twitter), and TikTok — from creative production through to campaign optimization. Our proprietary 5-phase full-funnel framework (organic post → creative repurposing → whitelisting distribution → LP pixel activation → retargeting) enables a single partner to manage the entire journey from awareness to purchase and in-store visit. Guided by a ROAS-first, data-driven approach, we consistently deliver measurable results — including 118,000 event attendees for Yakiimo Fest and 42,500 for Chicken Fest OSAKA, both driven primarily through social media advertising.
Paid Media Ads: Influencer × PDCA-Driven Ad Optimization | EC Site
As AI-generated content increasingly floods social feeds—with only 5% of consumers reporting deep trust in it—we helped an EC site combine influencer credibility with paid media to keep both trust and performance intact. Drawing on ¥5 billion+ in historical tie-up sales data, we selected the influencers proven to convert within the client's category and built an optimal budget allocation across platforms, then executed posting timing and delivery in lockstep with the plan. Combined ROAS (organic + paid), platform-level CPC/CPA, and post-level engagement were measured end-to-end, with monthly creator rotation and budget rebalancing turning winning tactics into a repeatable benchmark for the next campaign. Across 24 campaigns in 2025, this PDCA cycle delivered a weighted average ROAS of 634% and over ¥5 billion in cumulative attributed sales—including one recent campaign where all five improvement measures hit their mark, lifting ROAS from 289% to 590% (+301%) in a single month—with zero regulatory issues or delivery stoppages.
From account creation to daily operations and posting, we provide end-to-end management for YouTube, Instagram, and TikTok in Japan. Our strategic consulting draws on deep operational experience and data-driven insights to help brands build long-term engagement and growth.
We provide full-service social media management across YouTube, Instagram, and TikTok — from account setup and content strategy to daily publishing and performance reporting. Beyond simple content operations, we offer end-to-end strategic consulting grounded in insights from 200+ cross-border projects, covering KPI design, content planning, and ongoing optimization. Our bilingual team, deeply versed in both global brand communication and Japanese market nuance, uniquely enables simultaneous management for domestic and international audiences. Our track record includes turning Instagram into a direct business driver — most notably delivering a same-day sold-out event for Maison Kitsuné.
SNS Account Management & Creator Casting Across Platforms | Multiple Clients
Across Instagram, TikTok, YouTube, X, and Facebook, we deliver end-to-end support spanning account management, character casting, creator casting, and ad distribution. On Instagram, we consult on follower growth and branding structure in line with platform algorithms, then handle strategy and full account operation — growing accounts of a few thousand to 10,000+ followers across industries as varied as food event brands, an AI creative studio, and a pet-friendly real estate rental brand. On TikTok, we launched an account built around an original in-game character to energize a hit mobile game's offline fan festival, planning and filming everything in-house and generating viral hits with videos surpassing 3.5 million views — while for a leading snack food manufacturer's iconic potato snack brand, we cast three TikTok creators hugely popular with Gen Z to lead an original short drama series, now running continuously for two years. We've also supported the official account of a world-renowned classical music maestro across four platforms, sparked by a collaborative event with NASA, delivering everything from account design to ad distribution as a single, end-to-end operation. Across industries and formats, we combine strategic design with hands-on execution to drive real results for every client.
We are a Tokyo-based Influencer Marketing Agency for globe brands
hotice is a full-funnel marketing service that combines "trust-building" through influencers with "amplification and conversion" through advertising. Organic posts are repurposed as ad creatives, with end-to-end design spanning LP measurement to retargeting. Leveraging a network of over 25,000 global and 500+ domestic foreign influencers, we drive results that go beyond awareness — all the way to purchase and in-store visits (O2O).
BEFORE ― Ending at the post
AFTER
― Connecting from the LP as the starting point,
all the way through to tracking and measurement
ORGANIC POST
SPARK /
PARTNERSHIP ADS
P-MAX
RETARGETING
CONVERSION
MEASUREMENT
We have extensive experience in influencer marketing across borders
— from overseas to Japan and from Japan to overseas —
and excel at tailoring our approach to each country.