Avoiding Pitfalls in Japanese Influencer Consulting

Influencer 8月 30, 2024

Japanese influencer consulting is available both for companies and individuals.
However, there are things you need to know to avoid being deceived.

For example, what will the consulting representative do for you?
Do they have the necessary knowledge and experience, and is that information accurate?

Many people have become successful Japanese influencers through consulting.
However, some have had their dreams shattered due to being deceived.

In this article, we will explain Japanese influencer consulting.
Knowing the points to watch out for can help you avoid risks.

Japanese Influencer Consulting

Japan has its own unique culture, language, tourist attractions, and technology.
As a result, there are consulting services that leverage these aspects for influencer growth.

So, what kind of consulting is provided?

Analysis of the Influencer Themselves

The main focus of consulting is the analysis of the influencer themselves.

Japanese people are very interested in details such as personality, atmosphere, and voice.
Therefore, character development for Japanese influencers is extremely important.

For example, there may be Japanese model influencers with similar looks.
However, those who speak in a fun and engaging manner will be more popular than those who speak coolly and reservedly.

Additionally, a unique point about Japanese influencers is that they often hide their face, gender, and age.
Secrecy can lead to gaining popularity, making consulting crucial.

Analysis of Posted Content

Even for Japanese influencers, it’s not acceptable to post just anything randomly.
Consulting services also help with content analysis.

For example, if cool photos get more likes, but cute photos get fewer, the consultant will advise using cool photos for thumbnails.

They will also provide consulting on the best times and days to post.
For well-known Japanese influencers, consulting is necessary for each social media platform.

Recently in Japan, the use of hashtags (#) has become increasingly important.
It’s reassuring to have consulting services that can help with this as well.

Quick Understanding of Japanese Trends

On social media, especially in Japan, it’s crucial to quickly understand and share trends.
Depending on the timing, you can gain many reactions.

With consulting, it becomes easy to keep up with Japanese trends, helping you take effective actions as an influencer.

If you post about a trend early, you might become famous as the Japanese influencer who spread that trend.
If you wait until a trend is already popular, it’s too late, so it’s better to rely on consulting.

Proposing Campaign Ideas

One of the biggest challenges for Japanese influencers is coming up with campaign ideas and content to post.
Consulting can provide support for this.

In Japan, many influencers gain popularity by posting daily.
However, uploading content every day is extremely difficult.

By leaving the task to a consulting service, they can help decide on campaign ideas and content to post.
They can also determine if your original ideas are not copied from others.

Managing Social Media Accounts

Posting on social media is part of a Japanese influencer’s job.
However, managing advertisements and accounts should be left to consulting services.

Many Japanese influencers are delighted by the direct messages (DMs) they receive from fans.
However, if there are too many, they can’t handle them all alone.

That’s where consulting can step in to help manage these messages, ensuring fans are kept happy.
They also won’t miss any business inquiries.

Additionally, by having consulting manage your advertising, you can expect to gain even more followers.

Even professional Japanese influencers may not be experts in advertising.
So it’s best to rely on professional consulting services for that.

Influencer Agencies as Consulting Partners

Japanese influencers are generally affiliated with an agency.
These influencer agencies take on the role of consulting.

This is because Japanese laws are strict and detailed.
Operating as an independent influencer carries risks.

However, by joining a Japanese influencer agency, you can not only receive consulting but also have legal support on your side.

Freelancers Specializing in Consulting

There are freelancers who specialize in providing consulting for Japanese influencers.

They may not have large websites or many followers.
Instead, they offer consulting services based on their specialized knowledge and skills.

Since they have fewer clients, it’s easier to get their attention when they’re seeking new consulting opportunities.
They’re also willing to help those aiming to become Japanese influencers.

However, some individuals may deceive those aspiring to be influencers.
So, you need to be cautious when working with freelance consultants.

Examples of Fake Consulting Offers

To avoid being deceived by fake consulting offers, it’s important to know the common tactics.

A frequent scam involves using photos of Japanese influencers without permission to create ads.
They falsely claim, “I consulted this Japanese influencer!”

Another common scam is an ad claiming, “This Japanese influencer will consult with you!”
In reality, the influencer is not involved, and the scammer is only interested in making money.

With the advancement of AI, it’s now possible to mimic the voice of a Japanese influencer.
You must verify whether the influencer is actually providing the consulting services.

Selecting a Famous Influencer for Personal Consulting

If you’re going to hire a personal consultant, choose a well-known Japanese influencer.

A reliable benchmark for a consultant is a Japanese influencer with over 10,000 followers.
Given Japan’s population of 100 million, this number of followers can be trusted.

If the influencer has fewer than 10,000 followers, they may have purchased fake followers to inflate their numbers.

However, many Japanese influencers have large fan bases.
So, understand that you may not always be able to secure their consulting services.

How to Partner with a Japanese Influencer?

When an overseas company wants to form a business partnership with a Japanese influencer,
it’s better to use a matching service, regardless of consulting.

An influencer matching service connects companies with influencers.

They match based on each party’s conditions and genre.
It’s great that the match benefits both parties.

Moreover, you can also match with Japanese influencers who have consulting experience.