For the launch of Sony’s first gaming device, we assigned 10 game and gadget creators.
Service
Sony INZONE
Area
Japan to Japan
Scope of implementation
Influencer casting
For the launch of Sony’s first gaming device, we assigned 10 game and gadget creators.
We also produced advertisements and interview articles to appeal to a large number of users.
Reference URL
https://www.youtube.com/watch?v=azR-7US77XE
https://www.youtube.com/watch?v=AIqxJgBBVd8
https://www.youtube.com/watch?v=4aPFUbsgH5s
https://www.youtube.com/watch?v=1NLoUtVJHX8
https://www.youtube.com/watch?v=dMHAJ8Jtzh4
https://www.youtube.com/watch?v=sjZojo3gWi8
https://www.youtube.com/watch?v=muhuQjYJFV0&t=661s
https://www.youtube.com/watch?v=1xXKF1wjgOk
https://www.youtube.com/watch?v=PKlqx2uEudI
https://www.youtube.com/watch?v=nJKyrAmoRY0
https://www.4gamer.net/games/640/G064031/20220611007/
https://www.4gamer.net/games/640/G064031/20220614019/
https://www.4gamer.net/games/640/G064031/20220613149/
https://www.famitsu.com/news/202211/17282706.html
https://www.famitsu.com/news/202212/01284513.html
