[Latest 2025 Edition] Top 5 Influencer Marketing Agencies in Malaysia | Complete Guide

Don’t miss out—understanding the Malaysian market could be the key to staying ahead of your competition.
In Malaysia, where over 80% of the population uses social media, influencer marketing has already become one of the main advertising strategies.
Especially among younger generations, consumer purchasing behavior is driven not by TV or newspapers, but by information shared by influencers.

Among the companies achieving results, one common factor is outsourcing to a reliable influencer marketing agency in Malaysia.

This article provides an in-depth explanation of market trends in Malaysia, analysis on characteristics of social media audiences, how to build a strategy, and  list of the best agencies.

 “I desire to expand my market in Malaysia” or “I need higher ROI for further growth,”
If this sounds just like your needs, this article would be your valuable insights.

Market Size of Influencer Marketing in Malaysia

The presence of digital advertising in Malaysia has been growing year by year, with total annual spending reaching approximately USD 1.09 billion in 2024—a 9.3% increase from the previous year.

This figure means that digital advertising now accounts for 65.6% of total ad spending.
It also reflects how rapidly companies are shifting their marketing efforts into the digital space.

Among all digital strategies, influencer marketing stands out in particular.
In 2024, the influencer marketing market in Malaysia reached USD 8.3 million, showing a 16.3% increase from the previous year.

This growth rate surpasses that of other digital formats like banner ads, which grew by 9.3% year-on-year.
It highlights the growing interest among businesses in the effectiveness and potential of influencer-driven campaigns.

Influencer marketing is especially attractive for small to medium-sized businesses and startups.
Compared to TV commercials or large-scale display ads, it enables high engagement at a lower cost.

With digital-native younger generations continuing to lead consumer behavior, it’s expected that purchasing decisions influenced by influencers will become the norm in Malaysia.

This makes influencer marketing not just an option, but a necessity for brands looking to grow in Malaysia.

source : https://www.meltwater.com/en/blog/social-media-statistics-malaysia

Social Media Usage in Malaysia

In Malaysia, social media has become an integral part of daily life.
As of 2024, there are approximately 28.68 million social media users, accounting for 83.1% of the total population.

With a rapid year-on-year growth of 20%, there is no longer any excuse for businesses not to leverage social media.
The average daily usage time is 2 hours and 48 minutes, with many users actively consuming and sharing information.

The usage rates of major social media platforms are as follows:

• WhatsApp: 90.7%
• Facebook: 84.9%
• Instagram: 77.0%
• TikTok: 68.8%
• Facebook Messenger: 66.4%
• Telegram: 59.2%
• X (formerly Twitter): 56.4%
• LinkedIn: 44.5%
• Pinterest: 34.6%
• Snapchat: 27.1%

WhatsApp, in particular, holds overwhelming dominance as a daily communication tool.
Meanwhile, the rise of platforms like TikTok and Instagram has made visually engaging, fast-paced content highly influential.

For any influencer marketing agency in Malaysia, understanding these platform trends is crucial for crafting effective campaigns.

source : https://www.meltwater.com/en/blog/social-media-statistics-malaysia

Influencer Marketing Strategies in Malaysia

In Malaysia, users actively switch between multiple social media platforms, each with its own characteristics and user demographics.
Major platforms like WhatsApp, Facebook, Instagram, and TikTok enjoy high usage rates, reflecting how deeply social media is embedded in everyday life.

This environment shapes the unique characteristics of influencer marketing in Malaysia.

For example, short videos and story-style content on TikTok and Instagram are effective for targeting younger audiences.
Meanwhile, platforms like Facebook and LinkedIn are more suitable for reaching business professionals.
In other words, the ideal platform and content format depend entirely on who you want to reach.

The fact that Malaysians spend an average of 2 hours and 48 minutes per day on social media further highlights the vast number of touchpoints available in this market.
However, with so much content flooding users’ feeds, straightforward advertisements are often ignored.

What truly matters is not follower count, but the trust, consistency, and connection influencers build with their audience.
Authentic voices and strong relationships are becoming the true measure of influence.

Considering this unique social media culture, achieving success in Malaysia requires strategies grounded in local insights.
Partnering with a knowledgeable influencer marketing agency in Malaysia definitely helps ensure campaigns resonate deeply with the target audience.

Key Points for Choosing an Influencer Marketing Agency in Malaysia

To succeed with influencer marketing in the Malaysian market, selecting the right agency is absolutely essential.

First and foremost, the agency must have a solid understanding of Malaysia’s rapidly expanding digital economy and the deep integration of digital technologies into daily life.
It’s equally important to assess their ability to stay ahead of digital trends and tailor strategies to the evolving landscape.

In the ever-evolving world of web marketing, it’s critical to evaluate whether the agency is up-to-date on the latest developments in Malaysian social media and influencer marketing, and whether they can propose suitable strategies accordingly.

In Southeast Asia—and particularly in Malaysia—the influence of micro-influencers is on the rise.
Make sure the agency has a proven network of micro-influencers and a track record of delivering effective campaigns.

Additionally, reviewing feedback and testimonials from past clients can help assess the agency’s reliability and quality of service.

By carefully considering these factors, you can choose the influencer marketing agency in Malaysia best suited to your needs and carry out highly effective marketing initiatives.

Recommended Influencer Marketing Agencies in Malaysia

To succeed with influencer marketing in Malaysia, choosing a trustworthy agency is key.
Below are some top influencer marketing agencies in Malaysia, known for their proven track records and expertise.

Primal

Primal is a Kuala Lumpur-based digital marketing agency with an impressive record of executing over 5,000 campaigns and generating more than USD 100 million in client revenue.

With a team of over 150 specialists, the agency offers integrated digital strategies including SEO, social media advertising, and influencer marketing.
They are particularly strong in designing full-funnel campaigns using platforms like TikTok and Instagram.

Primal is officially recognized as a Google and Meta partner and has won over 20 industry awards, including the Asia eCommerce Awards and the Search Engine Land Awards.
Their data-driven approach, combined with 24/7 reporting dashboards and KPI-based operations, has led to a 96% client retention rate.

With a strong blend of strategic insight, execution capabilities, and reliability, Primal is an ideal influencer marketing agency in Malaysia for businesses focused on tangible results.

KOLHUB

KOLHUB is one of Malaysia’s leading influencer marketing agencies, with a proven track record of supporting over 1,000 brands.
By leveraging proprietary AI tools and data-driven strategies, they offer a one-stop solution for influencer discovery, management, and performance measurement.

The agency’s core strength lies in its three-step strategy: Discover, Manage, Measure.
With precise AI-powered influencer analysis, real-time KPI dashboards, and content approval features, they deliver highly transparent campaign operations.

As an official TikTok Shop partner, KOLHUB also focuses on supporting social commerce, with a strong capability in integrating e-commerce and influencer marketing strategies.

In collaboration with companies such as KAFEN, BioGaia, and Curvena, KOLHUB has successfully delivered trustworthy product promotions through partnerships with expert influencers.
These efforts have significantly increased brand recognition within their respective industries.

For businesses seeking result-oriented influencer marketing in Malaysia, KOLHUB is a highly reliable influencer marketing agency in Malaysia with both strategic insight and operational strength.

The Influencer Marketing Factory

“If it’s not measurable, it’s not marketing.”
This is the philosophy of The Influencer Marketing Factory—a full-service influencer marketing agency trusted by global brands.

Headquartered in the U.S., the agency also boasts strong results across Asia, including Malaysia, having worked on projects for global giants like Google, Spotify, and Sony.

The agency’s key strength lies in its process design.
When launching a campaign, they begin by setting KPIs in collaboration with the client, followed by defining the target audience with precision.
Using a combination of AI and human analysis, they select the right influencers and oversee every stage from contracts and content creation to performance tracking.

What truly sets them apart is their exceptional level of ROI visibility.
With proprietary tools, they provide detailed reports on metrics such as influencer-driven visits, click-through rates, promo code usage, and actual purchases—clearly showing real, not superficial, results.

For example, in one e-commerce campaign, content production and KPI planning were executed in parallel, leading to a 2.3x improvement in CTR compared to the previous month within just a few weeks.

The Influencer Marketing Factory also supports advanced ad formats like TikTok Spark Ads and Instagram Reels.
They offer performance-based influencer marketing for companies that seek more than just publicity—they seek results.

For businesses expanding into Southeast Asia, working with a global yet regionally experienced influencer marketing agency in Malaysia like The Influencer Marketing Factory is a strong strategic move.

MAVN Models

MAVN Models is a hybrid agency based in Malaysia that integrates the management of models, talents, and influencers under one roof.

More than just a modeling agency, MAVN excels in strategic influencer marketing, having supported high-profile campaigns for brands such as Lenovo, Malaysia Airlines, Tourism Malaysia, and Maxis.

One of the agency’s most notable strengths is its diverse network of over 1,000 models, talents, and influencers.
This includes individuals of Asian, Malay, Western, African, and Middle Eastern descent—as well as kid talents—enabling expressive and impactful casting that aligns with a brand’s identity.

Another standout feature is their ability to match specialized influencers to specific categories such as fashion, fitness, beauty, travel, and food.

With high trust and influence driven by collaborations with Key Opinion Leaders (KOLs), MAVN Models is the ideal partner for brands seeking the perfect “face” to represent them.

For businesses looking to enhance their brand through culturally resonant and targeted campaigns, MAVN Models is a top-tier influencer marketing agency in Malaysia.

Influenow

Based in Malaysia, Influenow also operates across the ASEAN region, including Thailand and Singapore.
With a proven track record of serving over 2,000 brands and agencies, it is a trusted influencer marketing agency in Malaysia.

What truly sets Influenow apart is its seamless, end-to-end platform experience.
Everything from influencer discovery and collaboration to post management, performance tracking, and payment can be handled on a single interface.
This allows marketers to focus on strategy while minimizing miscommunication and process errors.

Moreover, the agency offers a wide range of campaign packages including brand activations, social media amplification, product reviews, and event promotions.
Their influencer network includes everyone from KOLs and celebrities to micro-influencers, enabling effective matches across all industries and sectors.

Influenow also excels in ROI tracking, providing detailed reports on metrics such as views, clicks, and promo code usage.
With features that allow comparisons to market benchmarks, the platform supports continuous improvement through a built-in PDCA (Plan-Do-Check-Act) cycle—ensuring not just one-off success but sustained performance.

Conclusion

Influencer marketing in Malaysia is no longer a strategy reserved for a select few forward-thinking companies—it has become essential for brands of all industries and sizes.

The key to success lies in selecting the right platforms and influencers for your target audience and partnering with a reliable agency.

The influencer marketing agencies in Malaysia introduced in this article are all outstanding partners in terms of track record, expertise, and service offerings.

Take the lead in Malaysia’s digital landscape, choose the influencer marketing agency that aligns with your goals and drives meaningful impact.