[2025 Latest Edition] Top 5 Influencer Marketing Agencies in Singapore | Complete Guide to Choosing the Right One
Among the rapidly growing digital advertising markets in Southeast Asia, Singapore is currently experiencing particularly remarkable growth.
Within this trend, influencer marketing is gaining attention as a frontline strategy for companies to build trust with their customers and directly communicate the appeal of their products and services.
However, due to Singapore’s unique business practices, it can be quite difficult for foreign companies to implement effective campaigns on their own.That’s why many turn to local influencer marketing agencies for support.
In this article, we provide a comprehensive overview—from the latest market trends in Singapore, to how to choose a reliable influencer marketing agency, and our selection of five highly recommended companies.
By reading this article, you’ll gain valuable insights to help your business achieve measurable results in this rapidly growing market.
Market Size of Influencer Marketing in Singapore
Singapore’s advertising market continues to grow steadily, riding the wave of digitalization and reaching a total value of USD 2.6 billion as of 2024.
While search and banner ads occupy a significant share, digital advertising in particular has been gaining notable attention in recent years.
From 2024 to 2030, the digital advertising sector is projected to grow by a total of USD 85.7 million (+81.02%), with advertising expenditures expected to increase for 12 consecutive years.
By 2030, the market is forecasted to hit a record-high of USD 191.46 million.
This growth trend highlights the expanding role of influencer marketing within the Singaporean market, where online advertising accounts for approximately 70% of the total ad spend.
Against this backdrop, many companies are considering the use of an influencer marketing agency Singapore to strengthen their brand presence and increase product awareness through partnerships with influencers.
With digital platforms becoming increasingly embedded in daily life in Singapore, influencer marketing is expected to continue its remarkable development.
source : https://www.statista.com/forecasts/1484872/singapore-influencer-marketing-advertising-spend
source : https://www.statista.com/outlook/amo/advertising/singapore
Social Media Usage in Singapore
Singapore boasts a high level of digitalization, with an internet penetration rate of 96.0% and a social media usage rate of 85.0% as of January 2024.
The number of users and penetration rates for major social media platforms are as follows:
- WhatsApp: 4.3 million users (74.7% of the population)
- Facebook: 3.7 million users (61.3%)
- YouTube: 5.13 million users (85.0%)
- Instagram: 3.15 million users (52.2%)
- TikTok: 3.38 million users (65.2% of those aged 18 and above)
- Telegram: 2.75 million users (47.8%)
- Facebook Messenger: 1.95 million users (32.3%)
- LinkedIn: 4.2 million users (69.6%)
- X (formerly Twitter): 1.85 million users (30.8%)
- WeChat: 1.7 million users (28.2%)
- iMessage: 1.3 million users (21.6%)
These figures show that social media is deeply integrated into daily life in Singapore and plays a vital role in digital marketing strategies.
In particular, WhatsApp is widely used in the business scene as a communication tool between companies and customers.
Moreover, the high penetration of LinkedIn is especially noteworthy from the perspective of professional networking and B2B marketing.
source : https://datareportal.com/reports/digital-2024-singapore
Singapore-Style Strategies for Connecting with Customers
In the Singaporean market, building a foundation of trust through direct communication between brands and customers is key to business success.
With a consumer base that is highly tech-savvy, there is a strong demand for fast responses and personalized experiences in Singapore.
As a result, companies are shifting away from traditional one-way advertising to more interactive and human-centric marketing approaches.
Amid this backdrop, influencer marketing has garnered significant attention.
Messages delivered through influencers are perceived as recommendations from friends or trusted individuals, which helps shorten the distance between the brand and the user, fostering a strong sense of trust.
In Singapore, there is a particularly strong tendency to value word-of-mouth and third-party reviews in the decision-making process for purchasing products.
Especially among younger generations, there is a growing trend of referring to real-life experiences shared on social media, rather than relying on official websites or advertisements.
Utilizing influencers is an effective way to meet these needs.
In Singapore, it’s not just about delivering information—future brand growth will be largely determined by communication strategies that are based on empathy, conversation, and trust.
How to Choose an Influencer Marketing Agency in Singapore
When selecting an influencer marketing agency in Singapore, it is important to consider the following checklist.
We’ve summarized these key points in the table below for your reference.
| Checkpoint | Key Considerations |
| Track Record & Case Studies | Whether the agency has successful cases in industries or objectives similar to yours. |
| Supported Social Media Platforms | Whether they specialize in platforms you want to target, such as Instagram, TikTok, or YouTube. |
| Quality and Network of Influencers | The extent of their connections with diverse and influential creators. |
| Data Analysis & Performance Tracking | Ability to measure campaign results accurately and apply insights to future strategies. |
| Compliance with Legal Regulations | Whether they comply with Singapore’s advertising and marketing regulations. |
| Pricing Structure | Availability of pricing models that suit your budget, such as fixed or performance-based fees. |
| Communication Ease | Responsiveness, quality of proposals, and smooth communication with agency staff. |
By evaluating agencies based on these points, you can increase your chances of success in influencer marketing within the Singaporean market.
Top 5 Recommended Influencer Marketing Agencies in Singapore
To succeed in influencer marketing in Singapore, choosing a reliable agency is essential.
Below are several well-established influencer marketing agencies in Singapore worth considering:
Partipost
Partipost is a Singapore-based influencer marketing agency that delivers high engagement and cost-effective campaigns through nano-influencers.
This agency operates across eight markets in Asia, with a network of over 900,000 influencers and more than 12,000 campaigns executed to date.
Rather than focusing on a specific social media platform, Partipost selects the most suitable platforms based on each client’s unique needs.
Thanks to this flexible approach, they have built a strong track record with success stories across various industries.
Their pricing structure is transparent and easy for clients to understand.
They are also known for their excellent communication and responsiveness.
With these strengths, Partipost stands out as a top contender when considering influencer marketing in the Singaporean market.
Kobe
Kobe is a Singapore-based influencer marketing agency with a proven track record of working with prominent brands such as McDonald’s and KLOOK.
It has been awarded “Influencer Agency of the Year” for five consecutive years.
Through its proprietary AI-driven platform, Kobe connects brands with over 30,000 niche content creators, enabling authentic and trustworthy campaigns.
The agency offers two pricing models: “Always On Monthly” and “Campaign-based.”
Both options include end-to-end support—from strategy development to final reporting.
With these strengths, Kobe is highly regarded as a trusted partner for effective influencer marketing in the Singapore market.
X10 Media
Among the many influencer marketing agencies in Singapore, X10 Media stands out for handling a large number of campaigns.
Campaign categories include travel, lifestyle, fashion, skincare, home & living, fitness, parenting, F&B, and tech & gaming.
The agency has a strong track record of running campaigns across a wide range of sectors using major social media platforms such as TikTok and Instagram.
X10 Media has successfully executed over 1,000 campaigns across Southeast Asia.
Behind this success lies a network of more than 3,000 influencers.
Founded in 2016, X10 Media is a Singapore-based influencer marketing agency known for its strengths in data analytics and performance measurement.
It offers comprehensive support from strategy development to content creation, distribution, and results analysis—earning high praise for its end-to-end services.
Taproot Singapore
Taproot is an influencer marketing agency operating across a wide range of industries, including FMCG, travel, retail, and F&B chains.
In the Singaporean market, the agency is known for effectively matching ambitious influencers with small- to mid-sized brands.
Rather than relying solely on follower count or appearance, Taproot selects influencers based on detailed demographic data—such as follower attributes and behavioral tendencies—to ensure precise targeting that aligns well with each brand or product.
In addition to this data-driven approach, Taproot Singapore also offers a free Instagram marketing course tailored for small businesses.
The agency places strong emphasis on education and awareness within Singapore, demonstrating a clear commitment to community-based initiatives.
For companies looking to execute effective influencer marketing in Singapore, Taproot Singapore stands out as a capable and flexible influencer marketing agency Singapore partner with a proven track record.
Narrators
Narrators is an influencer marketing agency Singapore headquartered in Singapore.
The agency supports a wide range of social media platforms, including WeChat, Instagram, Facebook, TikTok, and YouTube, and is actively expanding across 10 markets in Southeast Asia.
One of Narrators’ key strengths is its database of over 1.3 million influencers.
It leverages this resource to automate the process of matching brands with the most suitable influencers for their target audience, enabling fast and effective campaign execution.
Another standout feature is the detailed support provided by dedicated account managers and local managers.
This structure allows for seamless assistance throughout all phases—from planning and distribution to performance measurement.
For companies in Singapore seeking to carry out multi-regional and multi-channel marketing strategies, Narrators represents a highly reliable and capable partner.
Conclusion
In the Singaporean market, marketing strategies built on trust, empathy, and conversation are essential.Within this context, influencer marketing can serve as a powerful tool to forge deeper connections between brands and customers.
Whether you’re a global brand or a local business, choosing the right agency can make all the difference.The agencies introduced in this article each possess strong track records and deep expertise, making them valuable partners in driving success in Singapore’s digital landscape.
